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Frends vs Informatica Intelligent Data Management Cloud (IDMC) comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 15, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Frends
Ranking in API Management
29th
Average Rating
8.8
Reviews Sentiment
6.8
Number of Reviews
4
Ranking in other categories
No ranking in other categories
Informatica Intelligent Dat...
Ranking in API Management
18th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
215
Ranking in other categories
Data Integration (1st), Data Quality (1st), Business Process Management (BPM) (9th), Business-to-Business Middleware (4th), Cloud Data Integration (4th), Data Governance (3rd), Test Data Management (4th), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (2nd), Integration Platform as a Service (iPaaS) (5th), Test Data Management Services (5th), Product Information Management (PIM) (1st), Data Observability (2nd), AI Data Analysis (3rd)
 

Mindshare comparison

As of November 2026, in the API Management category, the mindshare of Frends is 0.8%, up from 0.3% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 1.7%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
API Management Mindshare Distribution
ProductMindshare (%)
Informatica Intelligent Data Management Cloud (IDMC)1.7%
Frends0.8%
Other97.5%
API Management
 

Featured Reviews

Lauri Vanhanen - PeerSpot reviewer
Development Manager at ELO
Integration platform has simplified logistics workflows and has streamlined complex order handling
The best aspect is that it is very easy to use. The UI is very intuitive, and you can learn it very quickly because the basic principles are straightforward and easy to search. Frends has a great UI, but the UI is missing role-based permissions. You can filter your integrations by roles and add several users to roles, but in the UI, the functionality for this kind of management feature is not optimal. User management or user role management could be improved.
RC
Contractor at Sanlam
Cloud data catalog has streamlined lineage and quality while leaving more automation to improve
I have not explored IDMC's automation capabilities driven by AI and metadata too much at the moment, but it is on the cards. We are basically creating the foundation, as the whole migration has taken place recently and it is still early days. I think Informatica Intelligent Data Management Cloud (IDMC) is evolving, and as the vendors move forward, they pick up new concepts from each other. I have seen that products leapfrog each other, and from my experience over the years, the big players tend to copy features or add enhancements based on industry trends. I feel whatever the tool does not have now, there is a feedback loop allowing us to request new features, and we continually ask for different ways to do things as we have a pipeline into the product management team. It is difficult to say what additional features I would prefer to see in the next release of IDMC. I would appreciate more automation on the lineage front, with more AI to seamlessly join independent sources and create seamless lineage between different technologies, such as from file into database A into a different database and landing up in a reporting system such as Cognos, Qlik, Qlik Sense, QlikView, or Power BI.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"One of the benefits is the speed of creating something new. Second, it's replacing the old integration quite fast. Then it is like the visibility of the integration and the possibility to see what is happening in the integration."
"The user-friendly interface for constructing integration solutions is also a notable benefit."
"The product has valuable features for version control."
"The best aspect is that it is very easy to use."
"I like the number of options that are presented with Informatica, fuzzy matching, and your screen."
"The user-friendliness and performance of Informatica is quite impressive."
"Over the last decade, Informatica has proved to be the best MDM solution that is available in the market."
"The data mapping capability is a valuable feature."
"It is unquestionably a good investment if used properly."
"Informatica Persistent Data Masking can mask production data for different users, ensuring that only authorized individuals can access sensitive information."
"Informatica is user-friendly, stable, and scalable."
"It is a very stable solution. I rate its stability a ten out of ten...It is a scalable solution...Informatica Axon's technical support is good."
 

Cons

"Logging should be better."
"Another enhancement includes the monitoring part. It would be nice to have some sort of maybe mobile app on which we can see how integrations are running if there are some problems, and getting those alerts on the mobile would be really nice."
"It is a new application and lacks some essential features compared to competitors."
"One of the primary areas for improvement is a more mobile-friendly interface for the control center."
"I remember when I used it, there was some limitation in one of the data quality dimensions. I was not able to perform certain tasks on the cloud version, even though I could do them on the data center version."
"If a new solution has the same features and less investment, it would be worth considering."
"I definitely will not recommend Informatica Cloud Data Quality because it's very hard to manage the licensing model and the price is very high."
"When it comes to UI look and feel and user experience, Informatica is not as good as other solutions."
"Managing the licenses with the on-premises version was difficult."
"The configurations could be better. It is a bit confusing because we must develop two tools when building a data model in Informatica MDM. Even though Informatica MDM is a single tool, we have our hub console plus the provisioning tool within that. Whatever data model we are building in the hub console, we have to develop it in the provisioning tool again. It is double the work to create a data model. We are also using external calls or the Java custom plans functions. This can be both positive and negative. Since MDM as a client does not support any complex validation, we have to depend on the external call or a Java call. Every time we deployed, the entire solution was impacted if something went wrong."
"Support response time could be better."
"The biggest pain point for us is the documentation. Typically, you have to go through knowledge forums and knowledge groups to find out about the syntax issues for interfacing with new products. Typically, you've got to deal with someone who has been through the pain before. Their documents are not really up to date with current innovations happening in the industry. As big as they are, you can't really expect it, but that's our pain point."
 

Pricing and Cost Advice

"The pricing is quite fair."
"Recent changes in their pricing have removed this benefit, moving towards process-specific pricing."
"The solution is expensive."
"Informatica Axon is expensive."
"it's expensive, but if you're looking for a stable solution, Informatica MDM is a good one to choose."
"Informatica Cloud Data Quality is a costly solution."
"It's an expensive solution."
"Informatica MDM recently changed its pricing model. It's usage-based but I don't have much insight into the current pricing."
"A yearly subscription is paid based on the number of people using the solution. Price-wise, it falls under the medium range since it is neither very costly nor too cheap."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing nine and a half out of ten."
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Top Industries

By visitors reading reviews
Comms Service Provider
27%
Outsourcing Company
14%
Educational Organization
12%
University
8%
Financial Services Firm
11%
Manufacturing Company
10%
Outsourcing Company
9%
Construction Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise155
 

Questions from the Community

What needs improvement with Frends?
Logging should be better. Third-party software logging should be integrated into the monitors of the front-end integrations, but it does not monitor the third-party connectors through that. Those l...
What is your primary use case for Frends?
We had many different applications for Frends. For file transferring of different types, we modified the files and then used it for logistical processes including warehousing, inventory checkups, a...
What advice do you have for others considering Frends?
If you need an integration platform, I would recommend Frends. I give this product a rating of 8 out of 10.
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
 

Also Known As

No data available
ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
 

Overview

 

Sample Customers

Information Not Available
The Travel Company, Carbonite
Find out what your peers are saying about Frends vs. Informatica Intelligent Data Management Cloud (IDMC) and other solutions. Updated: September 2026.
920,769 professionals have used our research since 2012.