Frends vs Microsoft Azure API Management comparison

Frends Enterprise iPaaS and Microsoft are both solutions in the API Management category. Frends Enterprise iPaaS is ranked #23 with an average rating of 8.7, while Microsoft is ranked #1 with an average rating of 7.9. Frends Enterprise iPaaS holds a 0.3% mindshare in APIM, compared to Microsoft’s 16.5% mindshare. Additionally, 100% of Frends Enterprise iPaaS users are willing to recommend the solution, compared to 91% of Microsoft users who would recommend it.

Frends

Read 3 Frends reviews

285 Views
279 Comparison Views

100% willing to recommend

Microsoft Azure API Management

Read 82 Microsoft Azure API Management reviews

16,995 Views
16,995 Comparison Views

91% willing to recommend

Frends

Microsoft Azure API Management

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Executive SummaryUpdated on Dec 17, 2024

Microsoft Azure API Management and Frends are competitors in the API management sector. Frends appears to have the upper hand in flexibility and automation capabilities, making it attractive for businesses needing customizable solutions.

Features: Microsoft Azure API Management is recognized for its scalability, comprehensive analytics, and seamless integration into the Azure ecosystem. Frends offers process automation and low-code development, enabling customizable workflows. Its focus on flexibility suits businesses requiring dynamic API process management.

Ease of Deployment and Customer Service: Microsoft Azure API Management employs a cloud-centric deployment model with robust support within the Microsoft network. Frends presents a streamlined deployment approach with localized support, facilitating quicker adaptation in diverse environments. While Microsoft Azure's support excels within its ecosystem, Frends provides a more personalized customer service experience.

Pricing and ROI: Microsoft Azure API Management might entail higher deployment costs due to its extensive feature set and premium plans, yet the ROI increases for enterprises utilizing Azure services extensively. Frends provides competitive pricing with significant ROI through its efficient automation, making it cost-effective for businesses focusing on flexibility and integration without excessive overhead.

To learn more, read our detailed Frends vs. Microsoft Azure API Management Report (Updated: September 2025).

Buyer's Guide

Frends vs. Microsoft Azure API Management

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Frends

Ranking in API Management

23rd

Average Rating

8.6

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Microsoft Azure API Management

Ranking in API Management

1st

Average Rating

7.8

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of October 2025, in the API Management category, the mindshare of Frends is 0.3%, up from 0.1% compared to the previous year. The mindshare of Microsoft Azure API Management is 16.5%, down from 19.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

API Management Market Share Distribution
Product	Market Share (%)
Microsoft Azure API Management	16.5%
Frends	0.3%
Other	83.2%

API Management

Featured Reviews

Kalle Reponen

Senior Integration Architect at Visma

Offers simplicity, ease of customization, and visibility of integrations

One thing is that Frends keep the integration, and that is something I know that it's coming, like, a later version; that is something we will be currently missing. So the end-users could take an interest in use by themselves, with the release thing some result flow. That is the most wanted and requested feature for now. Another enhancement includes the monitoring part. It would be nice to have some sort of maybe mobile app on which we can see how integrations are running if there are some problems, and getting those alerts on the mobile would be really nice.

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Allan Møller

Consult Manager at Conscia

Transforms internal APIs with secure, manageable cloud compatibility

Microsoft Azure API Management could be improved by enhancing the preview feature, specifically the workspaces. The feature should allow for better delegation of permissions to specific groups without affecting others. The service is extensive and expensive, and this added flexibility would make it more manageable and less prone to errors.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"One of the benefits is the speed of creating something new. Second, it's replacing the old integration quite fast. Then it is like the visibility of the integration and the possibility to see what is happening in the integration."

"The product has valuable features for version control."

"The user-friendly interface for constructing integration solutions is also a notable benefit."

"Azure API Management is an API gateway that can be used for different purposes, for example, to monetize APIs."

"I like the stability and the ease of use."

"It is easy to use."

"Without a doubt, it has a very robust, strong marketplace where we can directly integrate with existing APIs and begin working on those."

"The most valuable features are the ease of use and it is a platform that has self-enablement for the customers to be able to register themselves."

"The most valuable feature of Microsoft Azure API Management is the developer portal because it's very quick and easy to get something published."

"It's really easy to use for simple passthrough APIs."

"Microsoft Azure API Management is a good, comprehensive solution for enterprise implementation."

More Microsoft Azure API Management pros

Cons

"Another enhancement includes the monitoring part. It would be nice to have some sort of maybe mobile app on which we can see how integrations are running if there are some problems, and getting those alerts on the mobile would be really nice."

"It is a new application and lacks some essential features compared to competitors."

"One of the primary areas for improvement is a more mobile-friendly interface for the control center."

"Could use clearer configuration when it comes to API policies."

"The licensing fees should be cheaper."

"Previously, our company's cloud services were shut down, and we used to take more time to update services, so such issues are areas where improvements are needed."

"The cloud deployment performance could be better."

"Other products have more customization options."

"The solution's data mapping and orchestration are very code-intensive or require callouts to external systems."

"I would like to see more integration with other platforms, as well as increased security."

"Technical support could be more flexible and try to meet the client's needs a bit more effectively."

More Microsoft Azure API Management cons

Pricing and Cost Advice

"Recent changes in their pricing have removed this benefit, moving towards process-specific pricing."

"The pricing is quite fair."

"It's free for less than ten users. If you want to go beyond that, it's around $3.50 per user per month. If you want a DevOps integration, it's about $7.50 per user per month. Costs depend on the size, complexity, usage, and what facility you want to integrate. So, we use Microsoft Azure and have the entire DevOps and Visual Studio on the cloud. We get all three flavors for $7.50 per user per month."

"The developer and standard pricing tiers of Azure API Management are very competitive compared to other products."

"The licensing cost for Microsoft Azure API Management is publicly available and goes from a developer edition that costs $26 to $30 per month. It may have changed, but it's in the neighborhood of $30 per month. I believe there's also the enterprise edition, which is highly capable and costs $2,500 per month."

"Compared to other solutions the cost is a seven out of ten."

"The solution is highly expensive. Our customers worry about the costs. The price should be a lot less."

"It's an expensive solution"

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a five out of ten."

"Since this is a cloud-based solution you have to abide by those financial limits, this creates some different challenges compared to other solutions."

More Microsoft Azure API Management pricing and cost advice

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Top Industries

By visitors reading reviews

Comms Service Provider

59%

Computer Software Company

14%

University

Construction Company

Financial Services Firm

16%

Computer Software Company

12%

Manufacturing Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	23
Midsize Enterprise	11
Large Enterprise	52

Questions from the Community

What do you like most about Frends?

The product has valuable features for version control.

See all answers

What is your experience regarding pricing and costs for Frends?

The pricing is quite fair. It is quite low compared to competitors, especially when you consider that Frends is a US-based company. So, it's almost cheap compared to them. But, we have an unlimited...

See all answers

What needs improvement with Frends?

It is a new application and lacks some essential features compared to competitors. Basic features like reading and editing into Excel file format could be included.

See all answers

How does Apigee differ from Azure API Management?

Apigee offers both cloud-based and on-prem options while Microsoft Azure API Management currently only offers a cloud-based solution. Both solutions are easy to use. Apigee allows for the ability...

See all answers

Which is better - Azure API Management or Amazon API Gateway?

If you use Azure products, API Management is a great solution. It solves many of the problems of externalizing web services. For example, when you need versioning, establish a developer portal and ...

See all answers

What do you like most about Microsoft Azure API Management?

Microsoft Azure API Management is a good, comprehensive solution for enterprise implementation.

See all answers

Comparisons

No data available

Amazon API Gateway vs Microsoft Azure API Management

Compared 51% of the time

Apigee vs Microsoft Azure API Management

Compared 14% of the time

IBM API Connect vs Microsoft Azure API Management

Compared 5% of the time

Kong Gateway Enterprise vs Microsoft Azure API Management

Compared 4% of the time

MuleSoft API Manager vs Microsoft Azure API Management

Compared 4% of the time

More Microsoft Azure API Management Competitors

Product Reports

Buyer's Guide

API Management

August 2025

Download Frends product report

Buyer's Guide

Microsoft Azure API Management

September 2025

Download Microsoft Azure API Management product report

Also Known As

No data available

Azure API Management, MS Azure API Management

Overview

Frends is a versatile integration platform tailored for streamlined business operations, facilitating seamless automation and connectivity across systems. It effectively addresses integration challenges, providing a reliable foundation for efficient data flow and process enhancement.

Built to cater to complex business environments, Frends offers a comprehensive suite of integration solutions. Users appreciate its capability to simplify integration processes, leveraging robust tools and functionalities that enhance connectivity and automation. This adaptability makes it a preferred choice for enterprises aiming to boost efficiency in data management and workflow automation. Users value its easy-to-use yet powerful features that help bridge various IT systems and improve operational performance. Frends provides meaningful insights into data interactions, fostering informed decision-making and enabling strategic business growth.

What are the key features of Frends?

Intuitive Workflow Designer: Simplifies the creation and management of complex workflows through a user-friendly interface.
API Management: Offers comprehensive tools for designing, deploying, and monitoring APIs efficiently.
Scalability: Ensures the ability to grow with business needs by efficiently handling increasing data volumes.
Security: Provides robust security features to protect data and ensure compliance with industry standards.

What should users look for in terms of benefits and ROI?

Improved Efficiency: Automates processes reducing manual intervention and increasing productivity.
Reduced Costs: Streamlines operations to save resources and reduce operational expenses.
Enhanced Flexibility: Adapts to changing business environments and requirements smoothly.
Increased Data Accuracy: Ensures seamless data flow, enhancing the reliability and accuracy of business information.

In specific industries, Frends is implemented to address distinct challenges in sectors such as healthcare, finance, and logistics. In healthcare, it automates patient data management, enabling efficient record handling. Finance sectors utilize Frends for secure data exchange and compliance, while logistics firms leverage it for optimizing supply chain operations and enhancing tracking capabilities.

Frends Enterprise iPaaS

Microsoft Azure API Management is essential for managing APIs, facilitating integration, and ensuring secure internal and external communication.

Organizations leverage Microsoft Azure API Management for seamless integration and effective API management. It supports microservices, legacy modernization, and platform orchestration in sectors like healthcare, telecom, and finance. Features such as developer portals and centralized libraries simplify usage. While it showcases strengths in hybrid cloud support and scalability, improvements are suggested in versioning and multi-tenancy.

What key features does it offer?

Integration with Microsoft services ensures robust access control and user-friendly deployment.
Developer portal and documentation improve usability and learning.
Hybrid cloud support offers seamless on-premise connectivity.
Scalability and security features are well-regarded.
Centralized API library simplifies management.

What benefits or ROI should users consider?

Facilitates API lifecycle management enhancing user experience.
Simplifies authentication and subscription models.
Enhances data exchange and real-time monitoring.
Streamlines API mapping and orchestration across platforms.
Promotes flexibility and transparency in system integration.

Microsoft Azure API Management aids modernization across healthcare, telecom, and financial services by enabling legacy system updates and facilitating smooth platform orchestration.

Microsoft

Sample Customers

Information Not Available

adnymics GmbH, LG CNS, Centrebet, netfabb GmbH, MedPlast, Accelera Solutions, Sochi Organizing Committee, realzeit GmbH, Opensistemas

Buyer's Guide

Frends vs. Microsoft Azure API Management

September 2025

Free Report: Frends vs. Microsoft Azure API Management

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