Pega CRM and Freshsales are central contenders in the CRM domain. Pega CRM offers its edge in automation and scalability, while Freshsales stands out for its simplicity and cutting-edge integrations.
Features: Pega CRM delivers advanced automation, flexible integration, and deep analytics suited for enterprises managing complex workflows. Freshsales boasts an intuitive dashboard, seamless communication tools, and AI-driven insights, making it appealing for those seeking smart but straightforward functionality.
Room for Improvement: Pega CRM could enhance its user interface simplicity and reduce setup complexity. Integration with newer technology platforms needs improvement. Expanding customer support channels could also benefit Pega users. Freshsales may improve its feature set for larger enterprises, expand customization options, and increase support for advanced analytics to match larger CRMs' capabilities.
Ease of Deployment and Customer Service: Freshsales promises fast cloud-based deployment with excellent customer support, catering to all business sizes. Pega CRM's deployment requires more effort, ideal for customized solutions, but is backed by thorough customer service that offsets some deployment challenges.
Pricing and ROI: Pega CRM involves significant initial costs but yields substantial ROI through scalability and efficiency over time. It appeals to larger enterprises due to long-term gains. Freshsales offers a more budget-friendly pricing model with lower upfront investment, optimized for immediate returns in smaller businesses and startups.
| Product | Market Share (%) |
|---|---|
| Pega CRM | 5.5% |
| Freshsales | 2.5% |
| Other | 92.0% |
| Company Size | Count |
|---|---|
| Small Business | 6 |
| Midsize Enterprise | 2 |
| Large Enterprise | 1 |
| Company Size | Count |
|---|---|
| Midsize Enterprise | 2 |
| Large Enterprise | 8 |
Freshsales is a single solution CRM designed for high-growth, high-velocity sales teams. The software includes integrated phone and email, user behaviour tracking, and lead scoring on one platform. Users can track events and manage a visual sales pipeline, as well as view custom reports and analytics. Email tracking features enable users to know when and how many times an email was opened, or a link was clicked on. Users can effectively engage with prospects by targeting the next set of email actions, and create personalised sales campaigns from email templates. Insightful email metrics tell users which emails are performing well and which aren’t. The Awaiting Response feature automatically lists contacts that need to be replied to. Freshsales enables direct calling with a simple click on a contact’s phone number. The solution records the entire conversation history including email conversations in one place. Users can add notes, schedule tasks, as well as make appointments. Freshsales also offers personalised welcome and voicemail messages for greeting customers. In-depth customer insights on prospects allow users to plan relevant conversations, and keep track of touch points using the activity timeline. Freshsales collects data and segments activities based on a contact’s behaviour. Users can get perspective on leads with advanced lead scoring, and prioritises important follow-ups. The visual sales pipeline provides complete visibility of deals across various stages. Users can sort and filter by close dates, helping to make more guided decisions for climbing up the sales ladder. Freshsales’ drag and drop navigation tool enables users to move deals across the sales pipeline into any stage. Users can call or email prospects directly from the deals dashboard for a non-interruptive workflow. Visual sales reports and revenue analytics monitor sales progress and identify successful campaigns by source, sales rep, territory, and more. Freshsales mobile apps for iOS and Android let users access deals while on-the-move and stay up-to-date on prospects at all times. Freshsales is part of the Freshworks product family, whose products include Freshdesk Customer Support Software, Freshservice IT Service Management Software etc. – with more than 100000 customers worldwide, including Cisco, Honda, 3M, The Atlantic, and QuizUp.
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