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Google Cloud Data Loss Prevention vs Varonis Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 14, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Data Loss Prev...
Ranking in Data Loss Prevention (DLP)
27th
Average Rating
9.0
Reviews Sentiment
5.2
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Varonis Platform
Ranking in Data Loss Prevention (DLP)
4th
Average Rating
8.4
Reviews Sentiment
6.4
Number of Reviews
17
Ranking in other categories
Email Security (15th), User Entity Behavior Analytics (UEBA) (3rd), Data Governance (4th), SaaS Security Posture Management (SSPM) (1st), Data Security Posture Management (DSPM) (3rd), Compliance Management (7th), Ransomware Protection (7th), Identity Threat Detection and Response (ITDR) (6th), Insider Risk Management (1st), AI Security (3rd)
 

Mindshare comparison

As of February 2026, in the Data Loss Prevention (DLP) category, the mindshare of Google Cloud Data Loss Prevention is 1.0%, up from 0.7% compared to the previous year. The mindshare of Varonis Platform is 6.1%, down from 7.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Loss Prevention (DLP) Market Share Distribution
ProductMarket Share (%)
Varonis Platform6.1%
Google Cloud Data Loss Prevention1.0%
Other92.9%
Data Loss Prevention (DLP)
 

Featured Reviews

RaviUpadhyay - PeerSpot reviewer
Security Consultant at HCLSoftware
Automated scans have classified sensitive data and protect privacy in complex environments
When someone asks where sensitive data is located and to classify it, they would start working manually and would take four or five months to detect only that sensitive data. Google Cloud Data Loss Prevention helps significantly. They have a predefined template, and whatever category comes under sensitive data has been researched with almost 99% accuracy and included in the template. A person needs to attach the template and scan their data. Once initiated, it will take time, such as 24 hours or 48 hours, depending on the data size. Once the template is applied and the system scans it, a tagging report of the sensitive data locations is returned. A report is available, and what previously would have taken a month can now be achieved by Google Cloud Data Loss Prevention services in detecting sensitive PII data within 48 hours maximum, even if the data size is larger. Once the report is available, the person would know where the sensitive data is located. Dealing with sensitive data is the next question. If data is not to be shared, it has to be hidden, masked, or changed. All kinds of things can be applied to dealing with that data. Google Cloud Data Loss Prevention has another feature available called de-identification services, which deals with sensitive data in applications or production environments.
SureshKumar - PeerSpot reviewer
Technical Consultant at Satcom Infotech Pvt Ltd
Has improved data visibility and protection while enabling automated compliance monitoring
Varonis Platform offers multiple features for data protection, such as data discovery and classification. We can identify, discover, and classify sensitive data effectively, which is crucial given the DPDP law in India and GDPR. The platform also excels in access and exposure tracking, enabling us to monitor users, permissions, and reduce access to sensitive files. Additionally, it includes UEBA for behavior analytics and threat detection, making it valuable for compliance and audit readiness. Varonis Platform has helped our organization primarily for DPDP compliance, although I currently don't have a specific example related to GDPR or HIPAA. A unique feature of Varonis Platform that stands out to me is that, in the current market, it is one of the best data classification solutions available. Compared to others such as Forcepoint, Varonis Platform is agent-based and AI-driven for detection and response, identifying data based on its content and context, and it includes automated remediation and lifecycle automation, making it a leading product in the market.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is user- friendly and has a easy integration."
"These tasks can be achieved by Google Cloud Data Loss Prevention services in a programmatic way, very quickly and very efficiently."
"That alerting and reporting service is great."
"Varonis Platform has positively impacted my organization by providing clarity regarding data and permissions, improving visibility, security, and compliance."
"The solution has significantly improved data security and compliance posture by allowing us to track and monitor activities. We can see who accesses data and when files are created and understand what's happening in our environment."
"On the Varonis side, technical support is phenomenal. Their ability to explain is very good, and they seem to be very knowledgeable. When I get an alert that doesn't quite make sense, they dive in there and kind of take me through it. That's very useful and very good. There are some false alerts, but it is better to have a false alert than no alert at all."
"The solution ensures that users have not accidentally shared sensitive information with the wrong people or too many people."
"Varonis Platform support has been amazing throughout every step that we have taken with them."
"I also appreciate the reporting feature, which allows for the extraction of various reports based on specific needs. These reports can be used for audit purposes, such as tracking changes in file locations or deletions."
"In my experience, the best features that Varonis Platform offers are data labeling, data classification, along with all the integrations and its easy-to-use platform."
 

Cons

"Improvement are made as per client requirement."
"Google Cloud Data Loss Prevention has a system, but it is not very mature."
"For unstructured data monitoring, it's one of the top ones, if not the top one, due to its usability."
"The GUI should be more functional. There should be a process for connecting through Chrome, Internet Explorer, etc."
"We have Microsoft Office 365. I just saw an article today which says that they're actually getting integrated with Microsoft Office 365, which would be a useful feature. For user-based reports, log on activity, and stuff like that, it doesn't seem to really be present like Log360. That could just be my inexperience with it. I've been dealing with it for only about two and a half months."
"It is significantly complex."
"Be prepared that when you implement the product, you will have to tune it as you go."
"The solution's interface is a little complicated with regard to setting up filters and reports."
"I'd like to see automatic updates for this solution. Currently, it's a manual process to update all the keywords"
"One area for improvement is the calculation engine. When applying rules in Varonis, especially for large datasets (terabytes of data), the calculations can be slow and require time to process. Speeding up this process would be beneficial."
 

Pricing and Cost Advice

Information not available
"I would rate the pricing an eight out of ten, with ten being the most expensive."
"Varonis Platform wasn't certainly the cheapest solution."
"You could do a subscription, where you pay yearly, or you could purchase it outright. The licensing cost is based on the number of users on the system that you are monitoring."
"The platform is expensive. I rate the pricing a nine out of ten."
"Licensing is on an annual basis. Maintenance and renewal fees are separate. Varonis Datalert is quite expensive."
"It's expensive, kind of, really expensive."
"The pricing is good. It neither expensive nor cheap. It is average."
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Top Industries

By visitors reading reviews
Comms Service Provider
12%
University
11%
Financial Services Firm
9%
Media Company
8%
Financial Services Firm
15%
Manufacturing Company
10%
Insurance Company
8%
Healthcare Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise2
Large Enterprise12
 

Questions from the Community

What needs improvement with Google Cloud Data Loss Prevention?
When someone asks where sensitive data is located and to classify it, they would start working manually and would take four or five months to detect only that sensitive data. Google Cloud Data Loss...
What advice do you have for others considering Google Cloud Data Loss Prevention?
Further strategies can be defined based on specific use cases. For example, in an R&D company where doctors are dealing with sensitive data and need to share it, if two doctors are sitting in d...
What is your experience regarding pricing and costs for Google Cloud Data Loss Prevention?
Pricing is based on data size. Google offers different pricing models, and they provide good discounts when someone commits to a long-term engagement with their Google services.
What do you like most about Varonis Platform?
The solution has significantly improved data security and compliance posture by allowing us to track and monitor activities. We can see who accesses data and when files are created and understand w...
What needs improvement with Varonis Platform?
While Varonis Platform is powerful, the initial data scanning and indexing can take significant time in large environments. However, this is not an issue in mid-level organizations. I suggest enhan...
What is your primary use case for Varonis Platform?
My main use case for Varonis Platform is for data classification on the user's machine, specifically for data visibility and protection. A quick, specific example of how I use Varonis Platform for ...
 

Also Known As

No data available
SlashNext Complete
 

Overview

 

Sample Customers

Information Not Available
Nottingham Building Society
Find out what your peers are saying about Google Cloud Data Loss Prevention vs. Varonis Platform and other solutions. Updated: February 2026.
881,707 professionals have used our research since 2012.