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Google Cloud Data Loss Prevention vs Microsoft Purview Data Loss Prevention comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Data Loss Prev...
Ranking in Data Loss Prevention (DLP)
27th
Average Rating
9.0
Reviews Sentiment
5.2
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Microsoft Purview Data Loss...
Ranking in Data Loss Prevention (DLP)
1st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
31
Ranking in other categories
Microsoft Security Suite (13th)
 

Mindshare comparison

As of February 2026, in the Data Loss Prevention (DLP) category, the mindshare of Google Cloud Data Loss Prevention is 1.0%, up from 0.7% compared to the previous year. The mindshare of Microsoft Purview Data Loss Prevention is 8.3%, down from 15.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Loss Prevention (DLP) Market Share Distribution
ProductMarket Share (%)
Microsoft Purview Data Loss Prevention8.3%
Google Cloud Data Loss Prevention1.0%
Other90.7%
Data Loss Prevention (DLP)
 

Featured Reviews

RaviUpadhyay - PeerSpot reviewer
Security Consultant at HCLSoftware
Automated scans have classified sensitive data and protect privacy in complex environments
When someone asks where sensitive data is located and to classify it, they would start working manually and would take four or five months to detect only that sensitive data. Google Cloud Data Loss Prevention helps significantly. They have a predefined template, and whatever category comes under sensitive data has been researched with almost 99% accuracy and included in the template. A person needs to attach the template and scan their data. Once initiated, it will take time, such as 24 hours or 48 hours, depending on the data size. Once the template is applied and the system scans it, a tagging report of the sensitive data locations is returned. A report is available, and what previously would have taken a month can now be achieved by Google Cloud Data Loss Prevention services in detecting sensitive PII data within 48 hours maximum, even if the data size is larger. Once the report is available, the person would know where the sensitive data is located. Dealing with sensitive data is the next question. If data is not to be shared, it has to be hidden, masked, or changed. All kinds of things can be applied to dealing with that data. Google Cloud Data Loss Prevention has another feature available called de-identification services, which deals with sensitive data in applications or production environments.
ClayHampton - PeerSpot reviewer
Senior Infrastructure Engineer at a computer software company with 51-200 employees
Protects sensitive data across devices and helps address client compliance needs proactively
The reporting in Microsoft Purview Data Loss Prevention is a little easier than most Microsoft portals. I understand the licensing cost, especially if you're a Business Premium or in the SMB world, and a lot of clients run with a Business Premium. That comes with data loss prevention in a manual process, whereas E5 gives automation. Microsoft has said, 'Okay, here's your Microsoft 365 E5 compliance add-on that can go on the Business Premium.' So Business Premium users can get the data loss prevention features of E5, which is fantastic. That was the big point that they were missing, and I'm glad that they actually have an add-on now that makes it possible. So truly, I don't think there's a downside. Maybe more reporting, but that's it.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is user- friendly and has a easy integration."
"These tasks can be achieved by Google Cloud Data Loss Prevention services in a programmatic way, very quickly and very efficiently."
"The policy customization feature is very useful, and we have successfully used the auto policy configuration."
"Microsoft Purview's classification and policy controls impact users' productivity within my organization very positively, as it does not get in the way of their working."
"Microsoft Purview has helped improve our organization's ability to discover sensitive data significantly as we use eDiscovery Purview, which is incredibly helpful."
"The most valuable features are identifying sensitive data and issuing alerts."
"It has helped our clients to reduce the time to action on insider threats because it can be integrated."
"If we can prevent information from going out, eventually, when a regulator is asking about our security measures, we can show what we've been doing."
"Microsoft Purview Data Loss Prevention prevents users from sharing sensitive information outside the organization based on the configurations that we've implemented."
"Insider risk management and data retention are beneficial."
 

Cons

"Improvement are made as per client requirement."
"Google Cloud Data Loss Prevention has a system, but it is not very mature."
"I would say the improvement of Microsoft Purview Data Loss Prevention could be in the propagation of policies, as if you create a policy, it may take up to 48 hours to propagate to devices, and this might take a little bit longer than ideal."
"The major challenge we had was overreach. When our initial design inception blocked more data than we expected, we had a lot of help desk related issues that we did not see in testing."
"They do not provide language options beyond the ones already available, so our language option is missing."
"All the security operations are better defined in Forcepoint, while in Microsoft Purview Data Loss Prevention, you will have to use a specific workflow and then an application to release blocked emails."
"We faced a performance issue with the tool when we didn't get alerts for file uploads."
"I rate the overall solution 3 out of 10."
"More training for end users on how it works would be beneficial."
"The main disadvantages of Microsoft Purview Data Loss Prevention in comparison to the Netscope product are notable considerations."
 

Pricing and Cost Advice

Information not available
"The product has the best price-to-performance ratio."
"We are using the E3 license for Microsoft 365 with the E5 compliance license add-on."
"I am satisfied with the tool's pricing."
"Though I am not a specialist, the tool is quite expensive."
"The pricing is reasonable."
"If one is very cheap and ten is very expensive, I rate the price as one out of ten."
"The cost works out to about $15 per user per month."
"Microsoft Purview Data Loss Prevention is part of a bundle and is not sold as a standalone product."
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881,733 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Comms Service Provider
12%
University
11%
Financial Services Firm
9%
Media Company
8%
Financial Services Firm
15%
Computer Software Company
9%
Manufacturing Company
8%
Insurance Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise5
Large Enterprise15
 

Questions from the Community

What needs improvement with Google Cloud Data Loss Prevention?
When someone asks where sensitive data is located and to classify it, they would start working manually and would take four or five months to detect only that sensitive data. Google Cloud Data Loss...
What advice do you have for others considering Google Cloud Data Loss Prevention?
Further strategies can be defined based on specific use cases. For example, in an R&D company where doctors are dealing with sensitive data and need to share it, if two doctors are sitting in d...
What is your experience regarding pricing and costs for Google Cloud Data Loss Prevention?
Pricing is based on data size. Google offers different pricing models, and they provide good discounts when someone commits to a long-term engagement with their Google services.
What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?
The pricing of Microsoft Purview Data Loss Prevention is acceptable for us.
What needs improvement with Microsoft Purview Data Loss Prevention?
I think that a feature on the side where you could click on something with a question mark, and then if you click on it, it would open up a new window and give you more information on that, almost ...
What is your primary use case for Microsoft Purview Data Loss Prevention?
My main use case is to upload mailboxes. We're using Microsoft Purview Data Loss Prevention to upload mailboxes. The migration tool that's built into the Microsoft Hybrid isn't working on our domai...
 

Also Known As

No data available
Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP
 

Overview

Find out what your peers are saying about Google Cloud Data Loss Prevention vs. Microsoft Purview Data Loss Prevention and other solutions. Updated: February 2026.
881,733 professionals have used our research since 2012.