Google Cloud Data Loss Prevention vs Microsoft Purview Data Loss Prevention comparison

Google Cloud Data Loss Prevention vs. Microsoft Purview Data Loss Prevention

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Google Cloud Data Loss Prev...

Ranking in Data Loss Prevention (DLP)

27th

Average Rating

9.0

Reviews Sentiment

5.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Microsoft Purview Data Loss...

Ranking in Data Loss Prevention (DLP)

1st

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Microsoft Security Suite (12th)

Mindshare comparison

As of September 2026, in the Data Loss Prevention (DLP) category, the mindshare of Google Cloud Data Loss Prevention is 1.0%, down from 1.0% compared to the previous year. The mindshare of Microsoft Purview Data Loss Prevention is 5.7%, down from 12.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Loss Prevention (DLP) Mindshare Distribution
Product	Mindshare (%)
Microsoft Purview Data Loss Prevention	5.7%
Google Cloud Data Loss Prevention	1.0%
Other	93.3%

Data Loss Prevention (DLP)

Featured Reviews

RaviUpadhyay

Security Consultant at HCLSoftware

Automated scans have classified sensitive data and protect privacy in complex environments

When someone asks where sensitive data is located and to classify it, they would start working manually and would take four or five months to detect only that sensitive data. Google Cloud Data Loss Prevention helps significantly. They have a predefined template, and whatever category comes under sensitive data has been researched with almost 99% accuracy and included in the template. A person needs to attach the template and scan their data. Once initiated, it will take time, such as 24 hours or 48 hours, depending on the data size. Once the template is applied and the system scans it, a tagging report of the sensitive data locations is returned. A report is available, and what previously would have taken a month can now be achieved by Google Cloud Data Loss Prevention services in detecting sensitive PII data within 48 hours maximum, even if the data size is larger. Once the report is available, the person would know where the sensitive data is located. Dealing with sensitive data is the next question. If data is not to be shared, it has to be hidden, masked, or changed. All kinds of things can be applied to dealing with that data. Google Cloud Data Loss Prevention has another feature available called de-identification services, which deals with sensitive data in applications or production environments.

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Rohit Jaiswar

Soc Anaylst at Softcell Technologies Limited

Integrated controls have reduced insider risk and now protect sensitive data across our workforce

One standout feature about Microsoft Purview Data Loss Prevention is the tight integration with Insider Risk Management and Defender XDR, as it gives much better context during investigations instead of treating DLP as an isolated alerting tool. We also use endpoint DLP heavily to control USB, copy, print, clipboard, and browser upload activity, which has been very effective for remote workforce security. The best features Microsoft Purview Data Loss Prevention offers include real-time policy enforcement, endpoint DLP, and deep integration with Microsoft 365 plus Defender XDR. We also heavily rely on sensitive information type detection, adaptive policy tips, and insider risk integration to investigate suspicious user behavior with proper context. Another standout feature is the ability to control USB copy, browser uploads, print clipboards, and cloud sharing actions directly from endpoint policies. The integration with Microsoft Defender 365 and Defender XDR helps our team in day-to-day operations because DLP alerts are automatically correlated with endpoint identity, email, and user activity telemetry, which helps the SOC investigate incidents much faster from a single workflow. The sensitive information type detection makes a difference compared to other tools we have used because it is more effective than many legacy DLP tools. It understands context, exact data patterns, document labeling, and Microsoft 365 native content, reducing false positives while improving detection accuracy. Another strong feature of Microsoft Purview Data Loss Prevention is auto-labeling and policy inheritance with Microsoft's Information Protection, which helps maintain protection even after files are shared or moved across workloads. We also value the user coaching or policy tip capability because it educates users in real time instead of only blocking actions, which reduces repeated DLP violations significantly.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"These tasks can be achieved by Google Cloud Data Loss Prevention services in a programmatic way, very quickly and very efficiently."

"It is user- friendly and has a easy integration."

"One of the valuable features of Purview is the ability to create a legal hold on a user's account within the compliance portal. That's pretty useful when it comes to any litigation or if you want to redeem the content within a mailbox, OneDrive, or a generic public SharePoint site."

"Microsoft Purview Data Loss Prevention has significantly improved our data security posture by reducing the risk of accidental data leaks and helping to meet compliance requirements."

"Earlier, our customers had no control at all over compliance, and confidential documents that were going out were not at all looked into, and Microsoft Purview Data Loss Prevention has been a huge benefit to our clients in this regard."

"Microsoft Purview's classification and policy controls impact users' productivity within my organization very positively, as it does not get in the way of their working."

"It's secure and can be integrated with an existing Forcepoint DLP setup."

"Microsoft Purview Data Loss Prevention prevents users from sharing sensitive information outside the organization based on the configurations that we've implemented."

"When you are going to use Microsoft Purview Data Loss Prevention, most of the setup is already done by default as per your needs."

"It has helped our clients to reduce the time to action on insider threats because it can be integrated."

More Microsoft Purview Data Loss Prevention pros

Cons

"Google Cloud Data Loss Prevention has a system, but it is not very mature."

"Improvement are made as per client requirement."

"The amount of false positives and the hash issue we had have brought down the score for me."

"The solution should provide better integration with other systems."

"There is a need for improvements, particularly in ensuring that file-based recognition is more reliable and comprehensive."

"Because it's an academic institution, we got really excited about the level of granularity we could implement, but that granularity overwhelmed our users."

"I see that there's a lot of content in Microsoft Purview Data Loss Prevention, and when I click on it and look around, I wonder what certain features do, but there's not enough documentation and explanation."

"There is a lot of ambiguity when you are setting up labels, such as sensitive information labels."

"I would say the improvement of Microsoft Purview Data Loss Prevention could be in the propagation of policies, as if you create a policy, it may take up to 48 hours to propagate to devices, and this might take a little bit longer than ideal."

"At this time, I have not seen a return on investment with Microsoft Purview Data Loss Prevention."

More Microsoft Purview Data Loss Prevention cons

Pricing and Cost Advice

Information not available

"If one is very cheap and ten is very expensive, I rate the price as one out of ten."

"The product has the best price-to-performance ratio."

"I am satisfied with the tool's pricing."

"We are using the E3 license for Microsoft 365 with the E5 compliance license add-on."

"You get the solution in a bundle if you get the E5 suite."

"The cost works out to about $15 per user per month."

"It is a part of our Microsoft licensing. We pay for a yearly renewal. Its price is reasonable for the size of the organization we are. It is fairly competitive, and you get what you pay for. We have an E5 license, and a part of understanding the E5 license is to see what all you get with it. If you really look at it from that standpoint, you get a lot of value. You have Defender and all its security features in there as well. Their licensing is fairly flexible. They have different programs. We've seen ones where you could pay for up to three to five years in advance. There is also a monthly pay-as-you-go type of deal, but we're doing a yearly renewal and fixing the budget."

"It's a little bit pricey compared to competitors, but it's not too high."

More Microsoft Purview Data Loss Prevention pricing and cost advice

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913,806 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Comms Service Provider

13%

University

10%

Financial Services Firm

10%

Construction Company

Financial Services Firm

14%

Outsourcing Company

Manufacturing Company

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	7
Large Enterprise	15

Questions from the Community

What needs improvement with Google Cloud Data Loss Prevention?

What advice do you have for others considering Google Cloud Data Loss Prevention?

Further strategies can be defined based on specific use cases. For example, in an R&D company where doctors are dealing with sensitive data and need to share it, if two doctors are sitting in d...

What is your experience regarding pricing and costs for Google Cloud Data Loss Prevention?

Pricing is based on data size. Google offers different pricing models, and they provide good discounts when someone commits to a long-term engagement with their Google services.

What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?

The pricing for Microsoft Purview Data Loss Prevention was manageable for us because we already had Microsoft 365 and Purview-related licensing, but advanced DLP and insider risk features became ex...

What needs improvement with Microsoft Purview Data Loss Prevention?

Microsoft Purview Data Loss Prevention can be improved as the endpoint DLP policy tuning can be complex in large environments, especially when balancing security with user productivity. False posit...

What is your primary use case for Microsoft Purview Data Loss Prevention?

Microsoft Purview Data Loss Prevention is used for monitoring and preventing sensitive data exfiltration across Exchange Online, Teams, SharePoint, OneDrive, and endpoints. From a SOC's perspective...

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Product Reports

Data Loss Prevention (DLP)

Download Google Cloud Data Loss Prevention product report

Google Cloud Data Loss Prevention report

Microsoft Purview Data Loss Prevention

Download Microsoft Purview Data Loss Prevention product report

Microsoft Purview Data Loss Prevention report

Also Known As

No data available

Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP

Overview

Google Cloud Data Loss Prevention offers a comprehensive approach to safeguarding sensitive data through advanced data scanning and classification.

Designed for data security experts, it focuses on detecting, classifying, and protecting sensitive data across cloud environments. With robust reporting and monitoring capabilities, it helps identify potential data breaches and compliance violations while facilitating management of critical information.

What are the valuable features of Google Cloud Data Loss Prevention?

Data Classification: Automatically classifies sensitive data for easy management and compliance adherence.
Customizable Detection: Tailors detection rules to meet specific privacy protection needs.
Real-time Monitoring: Provides real-time alerts for suspicious data activity.

What benefits or ROI can users expect when evaluating Google Cloud Data Loss Prevention?

Enhanced Security: Strengthens overall data protection strategies by identifying sensitive data in real-time.
Compliance Assurance: Helps meet regulatory requirements efficiently with automatic data classification.
Cost-effective Scalability: Easily scales with business growth without excessive resource expenditure.

Google Cloud Data Loss Prevention is widely implemented in healthcare and finance industries, where protecting sensitive information such as patient records or financial transactions is crucial. Its adaptability allows it to serve effectively in environments where data privacy is a paramount concern.

Google

Microsoft Purview Data Loss Prevention helps businesses protect sensitive data through robust compliance automation and seamless multi-platform integration, supporting environments like Office 365, Azure, iOS, Android, and macOS.

Microsoft Purview Data Loss Prevention focuses on identifying sensitive data and maintaining compliance through automation and integration with platforms such as Exchange email, SharePoint, OneDrive, and Teams. Auto-labeling, classification controls, and monitoring capabilities ensure secure data management, reducing insider threat response times by 25%. While praised for its capabilities, improvements in system integration, endpoint handling, and incident management are needed. Licensing costs and limited language support pose challenges. Usability can be enhanced through interface updates and better documentation. OCR and scalability enhancements could improve policy propagation speed. More end-user training examples would be beneficial.

What are the key features?

Sensitive Data Identification: Detects confidential information across environments.
Compliance Automation: Streamlines regulatory requirements adherence.
Multi-Platform Integration: Supports Office 365, Azure, iOS, Android, macOS seamlessly.
Auto-Labeling: Automatically categorizes sensitive data for protection.
Classification Controls: Provides robust data classification options.
Alerts and Monitoring: Enhances data security with proactive alerting.

What benefits should users evaluate?

Efficient Threat Response: Reduces insider threat response times by 25%.
Enhanced Data Governance: Simplifies managing data privacy and compliance.
Comprehensive Protection: Integrates with multiple platforms for wide coverage.

In industries such as finance, healthcare, and legal, Microsoft Purview Data Loss Prevention is crucial for safeguarding sensitive information due to strict compliance demands. It automates data classification and policy configurations, preventing accidental data leakage and ensuring security protocols align with regulatory standards.

Microsoft

Google Cloud Data Loss Prevention vs. Microsoft Purview Data Loss Prevention