Google Cloud Data Loss Prevention vs Microsoft Purview Data Loss Prevention comparison

Google and Microsoft are both solutions in the Data Loss Prevention (DLP) category. Google is ranked #21 with an average rating of 10.0, while Microsoft is ranked #1 with an average rating of 7.7. Additionally, 100% of Google users are willing to recommend the solution, compared to 92% of Microsoft users who would recommend it.

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Executive Summary

We performed a comparison between Google Cloud Data Loss Prevention and Microsoft Purview Data Loss Prevention based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Zscaler, Broadcom and others in Data Loss Prevention (DLP).

To learn more, read our detailed Data Loss Prevention (DLP) Report (Updated: May 2025).

Buyer's Guide

Data Loss Prevention (DLP)

May 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Cloudflare

Featured Reviews

Spencer Malmad

Owner at Tech Exchange

It's easy to set up because you point the DNS to it, and it's working in under 15 minutes

Cloudflare is highly scalable. Cloudflare is a system with a web portal that the end users like me see. It's a console where we can adjust the DNS, caching, and security features all in that console. Cloudflare owns thousands of servers across the world that cache the data. It's a powerful solution. When clients sign up for Cloudflare, they're getting this monster content delivery network, security, and a web application firewall in one. It's all rolled into one, and it's massive. Unless you have your website hosted on a massive hosting provider, there's no way that you can deliver the amount of data that Cloudflare can provide to the end users. If you have static content, there's no way that you can ever match what Cloudflare can do. Obviously, there are competitors to Cloudflare that do the same, but I'm saying other types of solutions. Let's say you go with F5. Great, that's on-prem. That's in your colo. You can't deliver as much data to the internet as you can with a CDN. You don't have to spend $20,000 on a net scaler, F5, or whatever Cisco's selling now. You don't have to buy that. You pay them $50 a month or $150 a month. It's totally worth it because even in five years, you'll never get the performance value, not just the actual ROI. You have to consider how much throughput you can get with Cloudflare.

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reviewer2203269

Cloud Senior lead at a financial services firm with 10,001+ employees

A fully managed service that helps you discover, classify, and protect your most sensitive data

It is user-friendly and has an easy integration Improvement are made as per client requirements. I have experience with Google Cloud Data Loss Prevention. The solution is mostly stable but it also depends on how you are using the solution. Google cloud is a highly scalable solution. The…

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Roby Skariah

Solution Architect : Corporate wide systems at a healthcare company with 10,001+ employees

Automation has given us consistent analytics and improved quality of insights into user activity

One of the valuable features of Purview is the ability to create a legal hold on a user's account within the compliance portal. That's pretty useful when it comes to any litigation or if you want to redeem the content within a mailbox, OneDrive, or a generic public SharePoint site. If you want to retain the user's data until the case is resolved, you can use the legal hold feature. Also, it's important that Purview can connect to iOS, Mac, and Android devices. With smartphone involvement, so many applications can now be accessed through them and it is important to apply Purview across operating systems and platforms. Purview's natively integrated compliance across Azure Dynamics and Office 365 is also significant because within Microsoft 365 there are multiple applications. Irrespective of whether it's Dynamics or Azure, it's very important that it has native support. The data connectivity should be efficient enough to support and secure their own platform's data. In addition, with varying regulations in different industries and matters, Purview lets you create rules and conditions based on industry standards around the world. That is important. Our company is in pharmaceuticals and the rules and conditions are different from other industries. It is important to be able to keep track of all these regulations and have a tool that is flexible enough to create the regulatory rules and conditions we need. And when it comes to data loss protection, Purview has features that can recognize patterns and detect any sort of data loss, where the data is being transferred from its platform to a different one. The default settings that come with it are pretty nice for identifying data transfer or data loss across the platform. It also comes with a lot of training materials, with use cases and examples, to help educate users and make them familiar with the tool.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The UI is good."

"The most valuable feature of Cloudflare is the GUI. You are able to control the solution very well through the interface. There is a lot of functionality that is embedded in the service."

"Cloudflare is a security SaaS provider that provides security and protects us from any application layer attack."

"Cloudflare consolidates various capabilities into one product, streamlining processes."

"Cloudflare DNS is widely used, and it's good for websites. If we use Cloudflare DNS and update one record, it updates in their office instantly."

"The most valuable feature is its usability."

"I rate its stability a ten out of ten."

"The solution automatically detects and responds to certain types of traffic based on geolocation."

More Cloudflare pros

"It is user- friendly and has a easy integration."

"We can triage based on quick and sometimes constant alerts."

"It has helped our clients to reduce the time to action on insider threats because it can be integrated."

"I like the sensitivity labels and data security posture management for AI."

"For Purview's natively integrated compliance across Azure, Dynamics 365, and Office 365, I would give it a 10 out of 10. It provides all the insights and information."

"When you are going to use Microsoft Purview Data Loss Prevention, most of the setup is already done by default as per your needs."

"The policy customization feature is very useful, and we have successfully used the auto policy configuration."

"We can use Microsoft Purview Data Loss Prevention to manage devices and site policies."

"It's secure and can be integrated with an existing Forcepoint DLP setup."

More Microsoft Purview Data Loss Prevention pros

Cons

"The analytics, basically the dashboard, doesn't have much to it."

"Sometimes their more advanced caching tools can cause higher first-byte times and problems with JavaScript."

"Cloudflare should add more documentation and pricing to the cloud version."

"The integration of LLMs on the dashboard is something that is needed in the tool."

"The timing aspect can lead to it being considered overpriced. This is a particular concern we have with Cloudflare, as they may struggle with accurately detecting the client."

"DNS Management."

"There could be more courses with engineers. I like e-learning, however, having a specialist in a classroom is more comfortable for me."

"Technical support is not well developed. While there are good engineers, Cloudflare does not offer hands-on technical support to fix customer problems but rather a self-service model."

More Cloudflare cons

"Improvement are made as per client requirement."

"There is a need for improvements, particularly in ensuring that file-based recognition is more reliable and comprehensive."

"They do not provide language options beyond the ones already available, so our language option is missing."

"The scalability, in terms of the portal, could be more user-friendly. Sometimes I have faced difficulties in identifying the options."

"A major improvement is required in the solution's incident handling and alerting."

"Endpoint Data Loss Prevention needs to be improved as it is not up to expectations."

"There is no AIP for Linux systems. That's a setback. Another thing it's lacking is libraries to work with Python. It has libraries for C# and C++, for example, but not for Python and, these days, Python is very useful."

"I rate the overall solution 3 out of 10."

"The platform can be challenging to navigate and has the potential for improvement."

More Microsoft Purview Data Loss Prevention cons

Pricing and Cost Advice

"A free version of the solution is available."

"That is one of the great features. I was able to access the majority of the features and services for free."

"The product's pricing is minimal compared to other products."

"For Cloudflare, I recommend it heavily for small businesses with revenue under a couple of million dollars. Onboarding is easy, and they even have a free plan. This makes it simple for businesses in the $100,000-$500,000 range to try it out and see its value, allowing them to scale up their infrastructure as needed."

"We are using the free tier of the solution."

"The solution has many features but there are ones that you need to pay for. Sometimes you have to find out which is available for free and which you have to pay for."

"The tool is a premium product, so it is very expensive."

"I think the pricing is competitive. I think as far as licensing is concerned it's pretty straightforward because it's based on domain. It's just that sometimes domains could be tricky with some customers."

More Cloudflare pricing and cost advice

Information not available

"The solution’s pricing is reasonable."

"Microsoft Purview Data Loss Prevention is part of a bundle and is not sold as a standalone product."

"We are using the E3 license for Microsoft 365 with the E5 compliance license add-on."

"If one is very cheap and ten is very expensive, I rate the price as one out of ten."

"It's a little bit pricey compared to competitors, but it's not too high."

"It is a part of our Microsoft licensing. We pay for a yearly renewal. Its price is reasonable for the size of the organization we are. It is fairly competitive, and you get what you pay for. We have an E5 license, and a part of understanding the E5 license is to see what all you get with it. If you really look at it from that standpoint, you get a lot of value. You have Defender and all its security features in there as well. Their licensing is fairly flexible. They have different programs. We've seen ones where you could pay for up to three to five years in advance. There is also a monthly pay-as-you-go type of deal, but we're doing a yearly renewal and fixing the budget."

"You get the solution in a bundle if you get the E5 suite."

"The cost works out to about $15 per user per month."

More Microsoft Purview Data Loss Prevention pricing and cost advice

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Top Industries

By visitors reading reviews

Educational Organization

15%

Computer Software Company

14%

Comms Service Provider

Financial Services Firm

Computer Software Company

13%

Insurance Company

11%

Media Company

11%

Comms Service Provider

11%

Financial Services Firm

15%

Computer Software Company

12%

Manufacturing Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?

Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...

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Which would you choose - Cloudflare DNS or Quad9?

Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...

See all answers

What do you like most about Cloudflare?

Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.

See all answers

What do you like most about Google Cloud Data Loss Prevention?

It is user- friendly and has a easy integration.

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What needs improvement with Google Cloud Data Loss Prevention?

Improvement are made as per client requirements.

See all answers

What advice do you have for others considering Google Cloud Data Loss Prevention?

I rate the overall solution a ten out of ten.

See all answers

What do you like most about Microsoft Purview Data Loss Prevention?

The most valuable features are identifying sensitive data and issuing alerts.

See all answers

What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?

It is quite expensive for us as the shift to E5 licenses represents a significant increase in cost. The cost works ou...

See all answers

What needs improvement with Microsoft Purview Data Loss Prevention?

Endpoint Data Loss Prevention needs to be improved as it is not up to expectations. Auto labeling and Data Loss Preve...

See all answers

Comparisons

Quad9 vs Cloudflare

Compared 50% of the time

Akamai vs Cloudflare

Compared 4% of the time

Azure Front Door vs Cloudflare

Compared 3% of the time

Azure DNS vs Cloudflare

Compared 3% of the time

Imperva DDoS vs Cloudflare

Compared 2% of the time

More Cloudflare Competitors

Forcepoint Data Loss Prevention vs Google Cloud Data Loss Prevention

Compared 20% of the time

More Google Cloud Data Loss Prevention Competitors

Symantec Data Loss Prevention vs Microsoft Purview Data Loss Prevention

Compared 13% of the time

Zscaler Zero Trust Exchange Platform vs Microsoft Purview Data Loss Prevention

Compared 13% of the time

Forcepoint Data Loss Prevention vs Microsoft Purview Data Loss Prevention

Compared 12% of the time

Amazon Macie vs Microsoft Purview Data Loss Prevention

Compared 10% of the time

Palo Alto Networks Enterprise Data Loss Prevention vs Microsoft Purview Data Loss Prevention

Compared 3% of the time

More Microsoft Purview Data Loss Prevention Competitors

Product Reports

Buyer's Guide

Cloudflare

May 2025

Download Cloudflare product report

Buyer's Guide

Data Loss Prevention (DLP)

May 2025

Google Cloud Data Loss Prevention report

Download Google Cloud Data Loss Prevention product report

Buyer's Guide

Microsoft Purview Data Loss Prevention

May 2025

Microsoft Purview Data Loss Prevention report

Download Microsoft Purview Data Loss Prevention product report

Also Known As

Cloudflare DNS

No data available

Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP

Overview

Cloudflare is a highly-regarded Content Delivery Network (CDN) and a Distributed Denial-of-Service (DDoS) protection solution. The robust global connectivity cloud platform that is Cloudflare ensures users are able to connect to the Internet quickly, securely, and reliably. Cloudflare is one of the world's largest networks in the marketplace today. Using Cloudflare, businesses, educational entities, NGOs, vloggers, bloggers, and anyone else with an internet presence can experience more secure, faster websites and applications.

Currently, there are millions of Internet locations on Cloudflare, and the Cloudflare network
continues to grow every day by the thousands. The solution is able to fulfill the requests for
millions of websites seamlessly and serves on average 45 million HTTP requests per second.

Cloudflare has safe, secure data centers in close to 300 cities worldwide to ensure every
client request is filled as quickly as possible. It is Cloudflare’s edge network that makes this
possible by keeping content and other services as close to each client as possible, so the
information requests are always only seconds away.

Many organizations that work in democracy, civil society, human rights, or the arts are able to
access Cloudflare's highest levels of protection for free via Project Galileo. Additionally, official
election websites can be secured from hacking and fraud through Cloudflare’s Project
Athenian, also at no additional cost.

Cloudflare can also help organizations of all sizes develop a robust zero-trust strategy to
ensure the highest levels of productivity and profitability. Employees, stakeholders, and end users have a greater level of satisfaction and overall improved user experience, which can, in
turn, result in higher revenues and overall ROI. Zero-trust and BYOD (bring your own device)
access ensure end users and employees always have the best resources and technology
available to them at all times.

Cloudflare benefits

Cloudflare has many benefits. Some of its most valuable benefits include:

- Faster load times

- Robust DNS security

- Intuitive cloud Web Application Firewall (WAF)

- Free universal SSL

- Image enhancement

- Automatic browser caching

- Next-generation cloud load balancer

- Accelerated Mobile Pages (AMP)

- Rate limiting

- Minification

- Zero-trust capabilities

- Cost-effective

- Reduced carbon footprint

Reviews from real users

“Many websites require an SSL certificate because they sell stuff and want SSL. Cloudflare
comes with an SSL certificate built in. It's automatic. You sign yourself up for Cloudflare, and
an SSL certificate automatically protects your website. If you have a connection between your
website and your host, the server, Cloudflare, and the host, you don't necessarily need a
certificate.” Spencer M., Owner at Tech Exchange

“What I like best about Cloudflare is that my company can use it to trace and manage
applications and monitor traffic. The solution tells you if there's a spike in traffic. Cloudflare
also sends you a link to check your equipment and deployment and track it through peering,
so it's a valuable tool.” Daniel P., Network Engineer at Ufinet

“The most valuable feature of Cloudflare is the GUI. You are able to control the solution very
well through the interface. There is a lot of functionality that is embedded in the service.” PeerSpot user, Competence Center Manager at a tech services company

Cloudflare

Google Cloud Data Loss Prevention offers a comprehensive approach to safeguarding sensitive data through advanced data scanning and classification.

Designed for data security experts, it focuses on detecting, classifying, and protecting sensitive data across cloud environments. With robust reporting and monitoring capabilities, it helps identify potential data breaches and compliance violations while facilitating management of critical information.

What are the valuable features of Google Cloud Data Loss Prevention?

Data Classification: Automatically classifies sensitive data for easy management and compliance adherence.
Customizable Detection: Tailors detection rules to meet specific privacy protection needs.
Real-time Monitoring: Provides real-time alerts for suspicious data activity.

What benefits or ROI can users expect when evaluating Google Cloud Data Loss Prevention?

Enhanced Security: Strengthens overall data protection strategies by identifying sensitive data in real-time.
Compliance Assurance: Helps meet regulatory requirements efficiently with automatic data classification.
Cost-effective Scalability: Easily scales with business growth without excessive resource expenditure.

Google Cloud Data Loss Prevention is widely implemented in healthcare and finance industries, where protecting sensitive information such as patient records or financial transactions is crucial. Its adaptability allows it to serve effectively in environments where data privacy is a paramount concern.

Google

At Microsoft, our mission is to empower every person and every organization on the planet to achieve more. Our mission is grounded in both the world in which we live and the future we strive to create. Today, we live in a mobile-first, cloud-first world, and the transformation we are driving across our businesses is designed to enable Microsoft and our customers to thrive in this world.

Microsoft

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.

Information Not Available

Buyer's Guide

Data Loss Prevention (DLP)

May 2025

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Find out what your peers are saying about Microsoft, Zscaler, Broadcom and others in Data Loss Prevention (DLP). Updated: May 2025.

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