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Google Cloud Data Loss Prevention vs Microsoft Purview Data Loss Prevention comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Data Loss Prevention (DLP)
22nd
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Email Security (20th), Secure Web Gateways (SWG) (12th), Cloud Access Security Brokers (CASB) (12th), Distributed Denial-of-Service (DDoS) Protection (8th), Software Defined WAN (SD-WAN) Solutions (13th), Access Management (12th), Bot Management (3rd), ZTNA as a Service (8th), ZTNA (4th), Secure Access Service Edge (SASE) (9th), Remote Browser Isolation (RBI) (2nd)
Google Cloud Data Loss Prev...
Ranking in Data Loss Prevention (DLP)
27th
Average Rating
9.0
Reviews Sentiment
5.2
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Microsoft Purview Data Loss...
Ranking in Data Loss Prevention (DLP)
1st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
36
Ranking in other categories
Microsoft Security Suite (13th)
 

Mindshare comparison

As of August 2026, in the Data Loss Prevention (DLP) category, the mindshare of Cloudflare One is 2.0%, up from 1.6% compared to the previous year. The mindshare of Google Cloud Data Loss Prevention is 1.0%, up from 0.9% compared to the previous year. The mindshare of Microsoft Purview Data Loss Prevention is 6.1%, down from 12.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Loss Prevention (DLP) Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Data Loss Prevention6.1%
Cloudflare One2.0%
Google Cloud Data Loss Prevention1.0%
Other90.9%
Data Loss Prevention (DLP)
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
RaviUpadhyay - PeerSpot reviewer
Security Consultant at HCLSoftware
Automated scans have classified sensitive data and protect privacy in complex environments
When someone asks where sensitive data is located and to classify it, they would start working manually and would take four or five months to detect only that sensitive data. Google Cloud Data Loss Prevention helps significantly. They have a predefined template, and whatever category comes under sensitive data has been researched with almost 99% accuracy and included in the template. A person needs to attach the template and scan their data. Once initiated, it will take time, such as 24 hours or 48 hours, depending on the data size. Once the template is applied and the system scans it, a tagging report of the sensitive data locations is returned. A report is available, and what previously would have taken a month can now be achieved by Google Cloud Data Loss Prevention services in detecting sensitive PII data within 48 hours maximum, even if the data size is larger. Once the report is available, the person would know where the sensitive data is located. Dealing with sensitive data is the next question. If data is not to be shared, it has to be hidden, masked, or changed. All kinds of things can be applied to dealing with that data. Google Cloud Data Loss Prevention has another feature available called de-identification services, which deals with sensitive data in applications or production environments.
Rohit Jaiswar - PeerSpot reviewer
Soc Anaylst at Softcell Technologies Limited
Integrated controls have reduced insider risk and now protect sensitive data across our workforce
One standout feature about Microsoft Purview Data Loss Prevention is the tight integration with Insider Risk Management and Defender XDR, as it gives much better context during investigations instead of treating DLP as an isolated alerting tool. We also use endpoint DLP heavily to control USB, copy, print, clipboard, and browser upload activity, which has been very effective for remote workforce security. The best features Microsoft Purview Data Loss Prevention offers include real-time policy enforcement, endpoint DLP, and deep integration with Microsoft 365 plus Defender XDR. We also heavily rely on sensitive information type detection, adaptive policy tips, and insider risk integration to investigate suspicious user behavior with proper context. Another standout feature is the ability to control USB copy, browser uploads, print clipboards, and cloud sharing actions directly from endpoint policies. The integration with Microsoft Defender 365 and Defender XDR helps our team in day-to-day operations because DLP alerts are automatically correlated with endpoint identity, email, and user activity telemetry, which helps the SOC investigate incidents much faster from a single workflow. The sensitive information type detection makes a difference compared to other tools we have used because it is more effective than many legacy DLP tools. It understands context, exact data patterns, document labeling, and Microsoft 365 native content, reducing false positives while improving detection accuracy. Another strong feature of Microsoft Purview Data Loss Prevention is auto-labeling and policy inheritance with Microsoft's Information Protection, which helps maintain protection even after files are shared or moved across workloads. We also value the user coaching or policy tip capability because it educates users in real time instead of only blocking actions, which reduces repeated DLP violations significantly.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The best feature is rate limiting. If I'm expecting 500 visits per hour, Cloudflare will limit the requests if I suddenly get 50,000."
"Using Cloudflare One makes my work quite easy because for DDoS protection, all I need to do is understand the OSI model and click; it makes it easier than trying to write a command line or use a Linux command."
"The simplicity of the solution is its valuable features as almost no effort was needed to learn the configurations. It is also one of the cheapest firewalls available in this category."
"It will take the blow rather than our applications should an attack occur."
"It's a perfect solution from my perspective; it's easy to understand and easy to configure."
"What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection."
"Cloudflare is by far the most effective solution that I have come across."
"I'm very satisfied with the environment and the dashboard."
"It is user- friendly and has a easy integration."
"These tasks can be achieved by Google Cloud Data Loss Prevention services in a programmatic way, very quickly and very efficiently."
"Microsoft Purview Data Loss Prevention has significantly improved our data security posture by reducing the risk of accidental data leaks and helping to meet compliance requirements."
"Microsoft Purview Data Loss Prevention makes it way easier to prevent unauthorized sharing of sensitive information within the organization."
"The solution is very stable and extremely reliable."
"We have reduced sensitive data leakage incidents by 50 to 60 percent, which has lowered compliance and breach-related risks significantly."
"Microsoft Purview Data Loss Prevention has impacted the organization very positively by strengthening data security through automatically detecting and protecting sensitive information across emails, endpoints, SharePoint, and OneDrive."
"The tool's most valuable feature is in the area of OCR."
"Because everything is on Microsoft and we use Azure, integration with the product is easier. That's the most important thing when you use many Microsoft products. It's easier to integrate everything in one place."
"Microsoft Purview Data Loss Prevention prevents users from sharing sensitive information outside the organization based on the configurations that we've implemented."
 

Cons

"The tool should provide on-premise versions. Currently, all versions are cloud-based."
"Cloudflare One is not very powerful, but for what we require, it is basic and sufficient."
"Our customers no longer use Cloudflare because its service is subpar."
"Our subscription plan for the solution has a limitation of bot signatures."
"When there are any dynamic changes in complex applications, the tool takes a lot of time, making its analytics-related area a major matter of concern where improvements are needed."
"The initial onboarding was causing us some confusion."
"The response time for support must be reduced."
"I would like them to include a VPN feature to provide a secure connection to the data center."
"Google Cloud Data Loss Prevention has a system, but it is not very mature."
"Improvement are made as per client requirement."
"The amount of false positives and the hash issue we had have brought down the score for me."
"The stability and reliability of Microsoft Purview Data Loss Prevention is great. Besides the weird timeframe where it takes a couple hours for a rule to sync and 24 hours to appear for someone, I don't really have an issue."
"The major challenge we had was overreach. When our initial design inception blocked more data than we expected, we had a lot of help desk related issues that we did not see in testing."
"The scalability, in terms of the portal, could be more user-friendly. Sometimes I have faced difficulties in identifying the options."
"Technical support is awful."
"To improve Microsoft Purview Data Loss Prevention, I think it would be helpful if we could make bulk labeling easier, as it is a little cumbersome at the moment."
"Microsoft Purview Data Loss Prevention's licensing is expensive."
"The platform can be challenging to navigate and has the potential for improvement."
 

Pricing and Cost Advice

"The prices are slightly expensive."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The solution is not that expensive."
"The solution's pricing lacks transparency."
"Cloudflare Zero Trust Platform's pricing is good."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
Information not available
"It's a little bit pricey compared to competitors, but it's not too high."
"The solution’s pricing is reasonable."
"The cost works out to about $15 per user per month."
"It is a part of our Microsoft licensing. We pay for a yearly renewal. Its price is reasonable for the size of the organization we are. It is fairly competitive, and you get what you pay for. We have an E5 license, and a part of understanding the E5 license is to see what all you get with it. If you really look at it from that standpoint, you get a lot of value. You have Defender and all its security features in there as well. Their licensing is fairly flexible. They have different programs. We've seen ones where you could pay for up to three to five years in advance. There is also a monthly pay-as-you-go type of deal, but we're doing a yearly renewal and fixing the budget."
"I am satisfied with the tool's pricing."
"Microsoft Purview Data Loss Prevention is part of a bundle and is not sold as a standalone product."
"We are using the E3 license for Microsoft 365 with the E5 compliance license add-on."
"You get the solution in a bundle if you get the E5 suite."
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908,834 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Construction Company
19%
Comms Service Provider
11%
Outsourcing Company
9%
Financial Services Firm
8%
Comms Service Provider
13%
Financial Services Firm
10%
University
10%
Construction Company
9%
Financial Services Firm
15%
Manufacturing Company
7%
Computer Software Company
7%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise12
No data available
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise7
Large Enterprise15
 

Questions from the Community

What needs improvement with Cloudflare Zero Trust Platform?
In my opinion, Cloudflare One can be improved mainly through compatibility, as the integration should be much simpler...
What is your primary use case for Cloudflare Zero Trust Platform?
Cloudflare One's primary use case for my organization is to protect servers and to provide remote access with the VPN...
What needs improvement with Google Cloud Data Loss Prevention?
When someone asks where sensitive data is located and to classify it, they would start working manually and would tak...
What advice do you have for others considering Google Cloud Data Loss Prevention?
Further strategies can be defined based on specific use cases. For example, in an R&D company where doctors are d...
What is your experience regarding pricing and costs for Google Cloud Data Loss Prevention?
Pricing is based on data size. Google offers different pricing models, and they provide good discounts when someone c...
What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?
The pricing for Microsoft Purview Data Loss Prevention was manageable for us because we already had Microsoft 365 and...
What needs improvement with Microsoft Purview Data Loss Prevention?
Microsoft Purview Data Loss Prevention can be improved as the endpoint DLP policy tuning can be complex in large envi...
What is your primary use case for Microsoft Purview Data Loss Prevention?
Microsoft Purview Data Loss Prevention is used for monitoring and preventing sensitive data exfiltration across Excha...
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP
 

Overview

 

Sample Customers

23andMe
Information Not Available
Information Not Available
Find out what your peers are saying about Google Cloud Data Loss Prevention vs. Microsoft Purview Data Loss Prevention and other solutions. Updated: August 2026.
908,834 professionals have used our research since 2012.