Amazon Macie vs Microsoft Purview Data Loss Prevention comparison

Amazon Macie vs. Microsoft Purview Data Loss Prevention

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Cloudflare One

Mindshare comparison

As of March 2026, in the Data Loss Prevention (DLP) category, the mindshare of Cloudflare One is 1.7%, up from 1.3% compared to the previous year. The mindshare of Amazon Macie is 1.3%, down from 2.3% compared to the previous year. The mindshare of Microsoft Purview Data Loss Prevention is 8.0%, down from 14.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Loss Prevention (DLP) Mindshare Distribution
Product	Mindshare (%)
Microsoft Purview Data Loss Prevention	8.0%
Amazon Macie	1.3%
Cloudflare One	1.7%
Other	89.0%

Data Loss Prevention (DLP)

Featured Reviews

Cobe Van Coller

Network Architect at IP Dimension

Cloud security has improved remote access and has reduced costs for smaller client sites

I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.

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reviewer2069877

Vice President at a tech services company with 51-200 employees

Provides real-time alerts and efficient data governance with easy integration

The best features of Amazon Macie include sensitive data identification, particularly for PII, which is pre-built and helpful because we don't have to define it ourselves. Those features are already embedded, which was beneficial. Additionally, some insights and alerts were coming up that were also pre-configured. It's not difficult to do that, but it's more of a build versus buy decision. These features were of great help to us. My experience with Amazon Macie's ability to provide alerts for suspicious activity in real-time has been good. We utilized the alerts for threat detection. Customizable features of Amazon Macie have helped significantly in maintaining fine-grained control over access and usage of sensitive information, offering a good combination of personalized options and out-of-the-box solutions.

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ClayHampton

Senior Infrastructure Engineer at a computer software company with 51-200 employees

Protects sensitive data across devices and helps address client compliance needs proactively

The reporting in Microsoft Purview Data Loss Prevention is a little easier than most Microsoft portals. I understand the licensing cost, especially if you're a Business Premium or in the SMB world, and a lot of clients run with a Business Premium. That comes with data loss prevention in a manual process, whereas E5 gives automation. Microsoft has said, 'Okay, here's your Microsoft 365 E5 compliance add-on that can go on the Business Premium.' So Business Premium users can get the data loss prevention features of E5, which is fantastic. That was the big point that they were missing, and I'm glad that they actually have an add-on now that makes it possible. So truly, I don't think there's a downside. Maybe more reporting, but that's it.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Clover is the best product globally."

"Cloudflare, in my opinion, was easy to implement."

"It is a stable solution."

"The blocking feature is very good."

"What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection."

"This solution is easy to understand and easy to configure."

"The simplicity of the solution is its valuable features as almost no effort was needed to learn the configurations. It is also one of the cheapest firewalls available in this category."

"It will take the blow rather than our applications should an attack occur."

More Cloudflare One pros

"The tool gives confidence that our configuration is safe."

"The detailed reports on data privacy risk provided by Amazon Macie are really good and have contributed positively to our data governance strategies."

"The tool's performance is good."

"Microsoft Purview Data Loss Prevention's responses are faster. Its installation is also reliable. The security score helps with the security part."

"We can triage based on quick and sometimes constant alerts."

"The most valuable features are identifying sensitive data and issuing alerts."

"Microsoft Purview has helped improve my company's ability to discover sensitive data, as most companies would say that they improved in the whole posture on this field."

"It has helped our clients to reduce the time to action on insider threats because it can be integrated."

"We have not seen any sensitive files leave via email, which represents a significant improvement."

"My favorite feature about Microsoft Purview Data Loss Prevention is actually quite simple: there's a handful of things that you do, you create a new batch, it'll give you a unique ID, you copy that unique ID, it's a URL, and then you can put that into a script that we wrote so we just paste that in our script and then it uses that URL to upload all of those mailboxes, and then we can use that to import."

"Insider risk management and data retention are beneficial."

More Microsoft Purview Data Loss Prevention pros

Cons

"Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions."

"Cloudflare DDoS has poor technical support."

"The free plan has limitations. For example, I can only set up three rules, and the application firewall is unavailable."

"The pricing is an area that can be improved. Pricing, as far as I recall, was the source of our problems."

"For the topic of improvement, providing some training material is one of my suggestions."

"The initial onboarding was causing us some confusion."

"The software has automated alerts, but the automated alerts are not available in the mobile app."

"They don't have a person to provide support for customers using the solution under their free plan."

More Cloudflare One cons

"Amazon Macie is expensive."

"Perhaps with the advent of AI, it can be enhanced, especially with organizations that handle and process huge amounts of data."

"The amount of false positives and the hash issue we had have brought down the score for me."

"All the security operations are better defined in Forcepoint, while in Microsoft Purview Data Loss Prevention, you will have to use a specific workflow and then an application to release blocked emails."

"There is a need for improvements, particularly in ensuring that file-based recognition is more reliable and comprehensive."

"They do not provide language options beyond the ones already available, so our language option is missing."

"The platform can be challenging to navigate and has the potential for improvement."

"More training for end users on how it works would be beneficial."

"I see that there's a lot of content in Microsoft Purview Data Loss Prevention, and when I click on it and look around, I wonder what certain features do, but there's not enough documentation and explanation."

More Microsoft Purview Data Loss Prevention cons

Pricing and Cost Advice

"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."

"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."

"The prices are slightly expensive."

"Cloudflare Zero Trust Platform's pricing is good."

"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."

"The solution's pricing lacks transparency."

"The solution is not that expensive."

"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."

"You need to pay per usage."

"You get the solution in a bundle if you get the E5 suite."

"The pricing is reasonable."

"It is a part of our Microsoft licensing. We pay for a yearly renewal. Its price is reasonable for the size of the organization we are. It is fairly competitive, and you get what you pay for. We have an E5 license, and a part of understanding the E5 license is to see what all you get with it. If you really look at it from that standpoint, you get a lot of value. You have Defender and all its security features in there as well. Their licensing is fairly flexible. They have different programs. We've seen ones where you could pay for up to three to five years in advance. There is also a monthly pay-as-you-go type of deal, but we're doing a yearly renewal and fixing the budget."

"The solution’s pricing is reasonable."

"Though I am not a specialist, the tool is quite expensive."

"The cost works out to about $15 per user per month."

"I am satisfied with the tool's pricing."

"We are using the E3 license for Microsoft 365 with the E5 compliance license add-on."

More Microsoft Purview Data Loss Prevention pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Data Loss Prevention (DLP) solutions are best for your needs.

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884,873 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Comms Service Provider

10%

Computer Software Company

Financial Services Firm

Manufacturing Company

Financial Services Firm

21%

Comms Service Provider

Computer Software Company

Manufacturing Company

Financial Services Firm

15%

Computer Software Company

Manufacturing Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	10
Midsize Enterprise	2
Large Enterprise	10

No data available

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	6
Large Enterprise	15

Questions from the Community

What needs improvement with Cloudflare Access?

Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, ...

What is your primary use case for Cloudflare Access?

Cloudflare Access provides secure access to internal applications for employees, external members of the organization...

What advice do you have for others considering Cloudflare Access?

Cloudflare Access is one of the best integrations available. While about two hundred vendors offer similar services, ...

What needs improvement with Amazon Macie?

From my perspective, Amazon Macie can be improved by extending PII to make it more collaborative between the customer...

What is your primary use case for Amazon Macie?

We are trying to use Amazon Macie for pattern matching, which is one of the things that we are doing, along with sens...

What advice do you have for others considering Amazon Macie?

I haven't used the automated data discovery feature of Amazon Macie. We wanted to assess the multi-account management...

What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?

The pricing of Microsoft Purview Data Loss Prevention is acceptable for us.

What needs improvement with Microsoft Purview Data Loss Prevention?

I think that a feature on the side where you could click on something with a question mark, and then if you click on ...

What is your primary use case for Microsoft Purview Data Loss Prevention?

My main use case is to upload mailboxes. We're using Microsoft Purview Data Loss Prevention to upload mailboxes. The ...

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Product Reports

Cloudflare One

Download Cloudflare One product report

Data Loss Prevention (DLP)

February 2026

Download Amazon Macie product report

Microsoft Purview Data Loss Prevention

Download Microsoft Purview Data Loss Prevention product report

Microsoft Purview Data Loss Prevention report

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform

No data available

Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP

Overview

Cloudflare One is a comprehensive platform for security, performance, and connectivity. It provides features like rate limiting, DDoS protection, and application access, tailored to enhance user experience while securing internet access and accelerating communications.

Designed to integrate security measures with ease of use and scalability, Cloudflare One offers a secure web gateway and zero trust network access. These features ensure seamless setup and operation, making connectivity reliable and protected. Users appreciate its integrated console, intuitive interface, and the ability to manage risk effectively. It offers straightforward deployment, improves latency, and boasts cost-effectiveness. While its onboarding process and documentation need enhancement, its value in content delivery and application shielding is notable. Despite challenges in integrating Cloudflare Access with existing VPNs and the need for better automation and support, it remains vital for DNS and infrastructure protection.

What features make Cloudflare One stand out?

Rate Limiting: Controls the traffic rate to prevent abuse.
DDoS Protection: Shields applications from distributed denial-of-service attacks.
Secure Web Gateway: Provides secure internet access with seamless operation.
Zero Trust Network Access: Ensures secure, application-based connectivity without relying on traditional VPNs.
Access for Connectivity: Facilitates access to internal applications securely.

What benefits should users look for in reviews?

Security: Robust measures for DNS and browsing protection.
Performance: Enhanced site accessibility and communication speed.
Cost-Effectiveness: Offers competitive pricing for its features.
Ease of Deployment: Straightforward and efficient setup process.

In industries like finance, retail, and technology, Cloudflare One is crucial for enabling secure remote access and protecting web applications against dynamic threats. It supports compliance access policies and enhances content delivery, playing a key role in safeguarding digital infrastructure.

Cloudflare

Amazon Macie is a security service that uses machine learning to automatically discover, classify, and protect sensitive data in AWS. Amazon Macie recognizes sensitive data such as personally identifiable information (PII) or intellectual property, and provides you with dashboards and alerts that give visibility into how this data is being accessed or moved. The fully managed service continuously monitors data access activity for anomalies, and generates detailed alerts when it detects risk of unauthorized access or inadvertent data leaks. Amazon Macie is available to protect data stored in Amazon S3.

Amazon Web Services (AWS)

At Microsoft, our mission is to empower every person and every organization on the planet to achieve more. Our mission is grounded in both the world in which we live and the future we strive to create. Today, we live in a mobile-first, cloud-first world, and the transformation we are driving across our businesses is designed to enable Microsoft and our customers to thrive in this world.

Microsoft

Sample Customers

23andMe

EDMUNDS, AUTODESK

Information Not Available

Amazon Macie vs. Microsoft Purview Data Loss Prevention