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Amazon Macie vs Microsoft Purview Data Loss Prevention comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon Macie
Ranking in Data Loss Prevention (DLP)
16th
Average Rating
7.4
Reviews Sentiment
5.2
Number of Reviews
3
Ranking in other categories
No ranking in other categories
Microsoft Purview Data Loss...
Ranking in Data Loss Prevention (DLP)
1st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
31
Ranking in other categories
Microsoft Security Suite (13th)
 

Mindshare comparison

As of January 2026, in the Data Loss Prevention (DLP) category, the mindshare of Amazon Macie is 1.5%, down from 2.4% compared to the previous year. The mindshare of Microsoft Purview Data Loss Prevention is 8.9%, down from 15.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Loss Prevention (DLP) Market Share Distribution
ProductMarket Share (%)
Microsoft Purview Data Loss Prevention8.9%
Amazon Macie1.5%
Other89.6%
Data Loss Prevention (DLP)
 

Featured Reviews

reviewer2069877 - PeerSpot reviewer
Vice President at a tech services company with 51-200 employees
Provides real-time alerts and efficient data governance with easy integration
The best features of Amazon Macie include sensitive data identification, particularly for PII, which is pre-built and helpful because we don't have to define it ourselves. Those features are already embedded, which was beneficial. Additionally, some insights and alerts were coming up that were also pre-configured. It's not difficult to do that, but it's more of a build versus buy decision. These features were of great help to us. My experience with Amazon Macie's ability to provide alerts for suspicious activity in real-time has been good. We utilized the alerts for threat detection. Customizable features of Amazon Macie have helped significantly in maintaining fine-grained control over access and usage of sensitive information, offering a good combination of personalized options and out-of-the-box solutions.
ClayHampton - PeerSpot reviewer
Senior Infrastructure Engineer at a computer software company with 51-200 employees
Protects sensitive data across devices and helps address client compliance needs proactively
The reporting in Microsoft Purview Data Loss Prevention is a little easier than most Microsoft portals. I understand the licensing cost, especially if you're a Business Premium or in the SMB world, and a lot of clients run with a Business Premium. That comes with data loss prevention in a manual process, whereas E5 gives automation. Microsoft has said, 'Okay, here's your Microsoft 365 E5 compliance add-on that can go on the Business Premium.' So Business Premium users can get the data loss prevention features of E5, which is fantastic. That was the big point that they were missing, and I'm glad that they actually have an add-on now that makes it possible. So truly, I don't think there's a downside. Maybe more reporting, but that's it.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The detailed reports on data privacy risk provided by Amazon Macie are really good and have contributed positively to our data governance strategies."
"The tool's performance is good."
"The tool gives confidence that our configuration is safe."
"Microsoft Purview Data Loss Prevention's responses are faster. Its installation is also reliable. The security score helps with the security part."
"Microsoft Purview Data Loss Prevention protects the organization from user data getting out that should not be out and works very well when assessing the ability to prevent unauthorized sharing of sensitive information."
"Microsoft Purview has helped improve our organization's ability to discover sensitive data significantly as we use eDiscovery Purview, which is incredibly helpful."
"We can triage based on quick and sometimes constant alerts."
"Microsoft Purview Data Loss Prevention makes it way easier to prevent unauthorized sharing of sensitive information within the organization."
"Because everything is on Microsoft and we use Azure, integration with the product is easier. That's the most important thing when you use many Microsoft products. It's easier to integrate everything in one place."
"My favorite feature about Microsoft Purview Data Loss Prevention is actually quite simple: there's a handful of things that you do, you create a new batch, it'll give you a unique ID, you copy that unique ID, it's a URL, and then you can put that into a script that we wrote so we just paste that in our script and then it uses that URL to upload all of those mailboxes, and then we can use that to import."
"It has helped our clients to reduce the time to action on insider threats because it can be integrated."
 

Cons

"Amazon Macie is expensive."
"The tool's user interface and document fingerprinting have been very poor for my customers because uploading files manually can be problematic."
"The platform can be challenging to navigate and has the potential for improvement."
"Endpoint Data Loss Prevention needs to be improved as it is not up to expectations."
"At this time, I have not seen a return on investment with Microsoft Purview Data Loss Prevention."
"Because it's an academic institution, we got really excited about the level of granularity we could implement, but that granularity overwhelmed our users."
"I would say the improvement of Microsoft Purview Data Loss Prevention could be in the propagation of policies, as if you create a policy, it may take up to 48 hours to propagate to devices, and this might take a little bit longer than ideal."
"More training for end users on how it works would be beneficial."
"There is a need for improvements, particularly in ensuring that file-based recognition is more reliable and comprehensive."
 

Pricing and Cost Advice

"You need to pay per usage."
"If one is very cheap and ten is very expensive, I rate the price as one out of ten."
"We are using the E3 license for Microsoft 365 with the E5 compliance license add-on."
"I am satisfied with the tool's pricing."
"Microsoft Purview Data Loss Prevention is part of a bundle and is not sold as a standalone product."
"The product has the best price-to-performance ratio."
"The pricing is reasonable."
"It is a part of our Microsoft licensing. We pay for a yearly renewal. Its price is reasonable for the size of the organization we are. It is fairly competitive, and you get what you pay for. We have an E5 license, and a part of understanding the E5 license is to see what all you get with it. If you really look at it from that standpoint, you get a lot of value. You have Defender and all its security features in there as well. Their licensing is fairly flexible. They have different programs. We've seen ones where you could pay for up to three to five years in advance. There is also a monthly pay-as-you-go type of deal, but we're doing a yearly renewal and fixing the budget."
"The solution’s pricing is reasonable."
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Top Industries

By visitors reading reviews
Financial Services Firm
22%
Computer Software Company
8%
Manufacturing Company
8%
Comms Service Provider
7%
Financial Services Firm
15%
Computer Software Company
10%
Manufacturing Company
8%
Insurance Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise5
Large Enterprise15
 

Questions from the Community

What needs improvement with Amazon Macie?
From my perspective, Amazon Macie can be improved by extending PII to make it more collaborative between the customer and the out-of-box features. Not only should it focus on PII information, but d...
What is your primary use case for Amazon Macie?
We are trying to use Amazon Macie for pattern matching, which is one of the things that we are doing, along with sensitive data storage and protection of sensitive data. We use Amazon Macie in the ...
What advice do you have for others considering Amazon Macie?
I haven't used the automated data discovery feature of Amazon Macie. We wanted to assess the multi-account management feature through AWS Organizations, but unfortunately, we couldn't fully impleme...
What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?
The pricing of Microsoft Purview Data Loss Prevention is acceptable for us.
What needs improvement with Microsoft Purview Data Loss Prevention?
I think that a feature on the side where you could click on something with a question mark, and then if you click on it, it would open up a new window and give you more information on that, almost ...
What is your primary use case for Microsoft Purview Data Loss Prevention?
My main use case is to upload mailboxes. We're using Microsoft Purview Data Loss Prevention to upload mailboxes. The migration tool that's built into the Microsoft Hybrid isn't working on our domai...
 

Also Known As

No data available
Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP
 

Overview

 

Sample Customers

EDMUNDS, AUTODESK
Information Not Available
Find out what your peers are saying about Amazon Macie vs. Microsoft Purview Data Loss Prevention and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.