Amazon Macie vs Microsoft Purview Data Loss Prevention comparison

Amazon Web Services (AWS) and Microsoft are both solutions in the Data Loss Prevention (DLP) category. Amazon Web Services (AWS) is ranked #25 with an average rating of 6.5, while Microsoft is ranked #1 with an average rating of 7.7. Additionally, 66% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 92% of Microsoft users who would recommend it.

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Executive SummaryUpdated on Dec 3, 2024

Amazon Macie and Microsoft Purview Data Loss Prevention are competing in the cloud-based data security market. Microsoft Purview Data Loss Prevention seems to have the upper hand due to its comprehensive capabilities and extensive features, which may justify its higher price point.

Features: Amazon Macie focuses on automated data classification, threat detection, and providing quick insights into potential data breaches. Microsoft Purview Data Loss Prevention offers advanced data classification features, extensive policy controls, and a customizable security approach.

Ease of Deployment and Customer Service: Amazon Macie integrates seamlessly with AWS services, simplifying deployment for AWS users. Microsoft Purview Data Loss Prevention works well within Microsoft's ecosystem, enhancing the experience for enterprises using Microsoft products. Microsoft typically provides more detailed documentation and learning resources, beneficial for complex deployments.

Pricing and ROI: Amazon Macie is often seen as having lower initial setup costs, making it attractive to smaller organizations or those invested in AWS. Microsoft Purview Data Loss Prevention may have higher upfront costs but is perceived to offer better long-term ROI through its comprehensive data protection features, which may reduce future costs from data breaches or compliance issues.

To learn more, read our detailed Amazon Macie vs. Microsoft Purview Data Loss Prevention Report (Updated: April 2025).

Buyer's Guide

Amazon Macie vs. Microsoft Purview Data Loss Prevention

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Cloudflare

Featured Reviews

Spencer Malmad

Owner at Tech Exchange

It's easy to set up because you point the DNS to it, and it's working in under 15 minutes

Cloudflare is highly scalable. Cloudflare is a system with a web portal that the end users like me see. It's a console where we can adjust the DNS, caching, and security features all in that console. Cloudflare owns thousands of servers across the world that cache the data. It's a powerful solution. When clients sign up for Cloudflare, they're getting this monster content delivery network, security, and a web application firewall in one. It's all rolled into one, and it's massive. Unless you have your website hosted on a massive hosting provider, there's no way that you can deliver the amount of data that Cloudflare can provide to the end users. If you have static content, there's no way that you can ever match what Cloudflare can do. Obviously, there are competitors to Cloudflare that do the same, but I'm saying other types of solutions. Let's say you go with F5. Great, that's on-prem. That's in your colo. You can't deliver as much data to the internet as you can with a CDN. You don't have to spend $20,000 on a net scaler, F5, or whatever Cisco's selling now. You don't have to buy that. You pay them $50 a month or $150 a month. It's totally worth it because even in five years, you'll never get the performance value, not just the actual ROI. You have to consider how much throughput you can get with Cloudflare.

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Emmanuel Dibia

Cloud security engineer at Thecornelis

Helps to manage data and secures configuration

We use Amazon Macie to manage data. The tool gives confidence that our configuration is safe. I have been using the product for three years. The tool's deployment is easy. Amazon Macie is worth its money. I rate the tool an eight out of ten. Amazon Web Services (AWS)

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Roby Skariah

Solution Architect : Corporate wide systems at a healthcare company with 10,001+ employees

Automation has given us consistent analytics and improved quality of insights into user activity

One of the valuable features of Purview is the ability to create a legal hold on a user's account within the compliance portal. That's pretty useful when it comes to any litigation or if you want to redeem the content within a mailbox, OneDrive, or a generic public SharePoint site. If you want to retain the user's data until the case is resolved, you can use the legal hold feature. Also, it's important that Purview can connect to iOS, Mac, and Android devices. With smartphone involvement, so many applications can now be accessed through them and it is important to apply Purview across operating systems and platforms. Purview's natively integrated compliance across Azure Dynamics and Office 365 is also significant because within Microsoft 365 there are multiple applications. Irrespective of whether it's Dynamics or Azure, it's very important that it has native support. The data connectivity should be efficient enough to support and secure their own platform's data. In addition, with varying regulations in different industries and matters, Purview lets you create rules and conditions based on industry standards around the world. That is important. Our company is in pharmaceuticals and the rules and conditions are different from other industries. It is important to be able to keep track of all these regulations and have a tool that is flexible enough to create the regulatory rules and conditions we need. And when it comes to data loss protection, Purview has features that can recognize patterns and detect any sort of data loss, where the data is being transferred from its platform to a different one. The default settings that come with it are pretty nice for identifying data transfer or data loss across the platform. It also comes with a lot of training materials, with use cases and examples, to help educate users and make them familiar with the tool.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The tool is user-friendly."

"Many websites require an SSL certificate because they sell stuff and want SSL. Cloudflare comes with an SSL certificate built in. It's automatic. You sign yourself up for Cloudflare, and an SSL certificate automatically protects your website. You don't necessarily need a certificate if you have a connection between your website and your host, the server, Cloudflare, and the host."

"The solution automatically detects and responds to certain types of traffic based on geolocation."

"Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications."

"Easier http to https redirect using page rules"

"When using services like Heroku, Cloudflare is very useful for CNAME flattening. I also use it for their end-to-end SSL with TLS authentication on nginx for securing servers."

"We're using dynamic components to build flexible pages to create and manage Git merge requests for code and reviews."

"DDoS attacks target unprotected machines. Cloudflare detects and stops these attacks using internal systems. It identifies incoming DDoS attacks, issuing challenges or blocking them immediately."

More Cloudflare pros

"The tool gives confidence that our configuration is safe."

"The tool's performance is good."

"When you are going to use Microsoft Purview Data Loss Prevention, most of the setup is already done by default as per your needs."

"The solution's most valuable feature is the mature O365 DLP, which works with SharePoint and Teams."

"It has helped our clients to reduce the time to action on insider threats because it can be integrated."

"The most valuable features are identifying sensitive data and issuing alerts."

"If we can prevent information from going out, eventually, when a regulator is asking about our security measures, we can show what we've been doing."

"We can use Microsoft Purview Data Loss Prevention to manage devices and site policies."

"The solution's IDM (Indexed Document Matching), EDM (Exact Data Matching), and DCM (Described Content Matching) features have been most effective in identifying and mitigating potential data leaks."

"The tool's most valuable feature is in the area of OCR."

More Microsoft Purview Data Loss Prevention pros

Cons

"The product support needs to be accessible from more places, a wider area of coverage."

"It should have easier documentation for the configuration. It's very technical and people who aren't technical should also be able to do the configuration."

"Support response time could be improved."

"Technical support is not well developed. While there are good engineers, Cloudflare does not offer hands-on technical support to fix customer problems but rather a self-service model."

"One area of improvement is in the Access Rules. Hypothetically, if we wanted to block or challenge traffic outside of the United States, the only way to currently do that (as far as I know) is to enter every single country outside of the United States. That could be a labor intensive job. A solution could be to enable users to create a rule where traffic is only allowed within a certain country."

"The reporting can definitely be improved to offer a lot more explanation on something that may have happened or has actually happened."

"Even if I wanted to, I wouldn't be able to buy Cloudflare in my country."

"There could be more courses with engineers. I like e-learning, however, having a specialist in a classroom is more comfortable for me."

More Cloudflare cons

"Amazon Macie is expensive."

"The scalability, in terms of the portal, could be more user-friendly. Sometimes I have faced difficulties in identifying the options."

"A major improvement is required in the solution's incident handling and alerting."

"Endpoint Data Loss Prevention needs to be improved as it is not up to expectations."

"I would like Microsoft Purview Data Loss Prevention to be on the source code or SQL databases. It is difficult to do classification and labeling when you have a third-party source code or a third-party Oracle database. It is seamless when it comes to Microsoft documents but is not so with third-party source codes. Microsoft needs to work on it a little bit more."

"There is no AIP for Linux systems. That's a setback. Another thing it's lacking is libraries to work with Python. It has libraries for C# and C++, for example, but not for Python and, these days, Python is very useful."

"The solution should provide better integration with other systems."

"More training for end users on how it works would be beneficial."

"I rate the overall solution 3 out of 10."

More Microsoft Purview Data Loss Prevention cons

Pricing and Cost Advice

"The tool is a premium product, so it is very expensive."

"So far I use free tier and happy with it. You can subscribe to business package if needed."

"The product's pricing is cheap."

"The pricing for the service is reasonable, neither excessively cheap nor prohibitively expensive. It aligns well with the value of their solution."

"The product's pricing is minimal compared to other products."

"The cost primarily depends on the size of the organization."

"The solution has many features but there are ones that you need to pay for. Sometimes you have to find out which is available for free and which you have to pay for."

"That is one of the great features. I was able to access the majority of the features and services for free."

More Cloudflare pricing and cost advice

"You need to pay per usage."

"The product has the best price-to-performance ratio."

"You get the solution in a bundle if you get the E5 suite."

"If one is very cheap and ten is very expensive, I rate the price as one out of ten."

"Microsoft Purview Data Loss Prevention is part of a bundle and is not sold as a standalone product."

"The cost works out to about $15 per user per month."

"Though I am not a specialist, the tool is quite expensive."

"It is a part of our Microsoft licensing. We pay for a yearly renewal. Its price is reasonable for the size of the organization we are. It is fairly competitive, and you get what you pay for. We have an E5 license, and a part of understanding the E5 license is to see what all you get with it. If you really look at it from that standpoint, you get a lot of value. You have Defender and all its security features in there as well. Their licensing is fairly flexible. They have different programs. We've seen ones where you could pay for up to three to five years in advance. There is also a monthly pay-as-you-go type of deal, but we're doing a yearly renewal and fixing the budget."

"The solution’s pricing is reasonable."

More Microsoft Purview Data Loss Prevention pricing and cost advice

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Top Industries

By visitors reading reviews

Educational Organization

16%

Computer Software Company

14%

Comms Service Provider

Financial Services Firm

18%

Computer Software Company

10%

Insurance Company

Comms Service Provider

Financial Services Firm

15%

Computer Software Company

12%

Manufacturing Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?

Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...

See all answers

Which would you choose - Cloudflare DNS or Quad9?

Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...

See all answers

What do you like most about Cloudflare?

Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.

See all answers

What do you like most about Amazon Macie?

The tool gives confidence that our configuration is safe.

See all answers

What is your experience regarding pricing and costs for Amazon Macie?

You need to pay per usage.

See all answers

What needs improvement with Amazon Macie?

Amazon Macie is expensive.

See all answers

What do you like most about Microsoft Purview Data Loss Prevention?

The most valuable features are identifying sensitive data and issuing alerts.

See all answers

What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?

It is quite expensive for us as the shift to E5 licenses represents a significant increase in cost. The cost works ou...

See all answers

What needs improvement with Microsoft Purview Data Loss Prevention?

Endpoint Data Loss Prevention needs to be improved as it is not up to expectations. Auto labeling and Data Loss Preve...

See all answers

Comparisons

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Compared 50% of the time

Akamai vs Cloudflare

Compared 4% of the time

Azure Front Door vs Cloudflare

Compared 3% of the time

Azure DNS vs Cloudflare

Compared 3% of the time

Imperva DDoS vs Cloudflare

Compared 2% of the time

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Symantec Data Loss Prevention vs Amazon Macie

Compared 5% of the time

Varonis Platform vs Amazon Macie

Compared 4% of the time

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Symantec Data Loss Prevention vs Microsoft Purview Data Loss Prevention

Compared 13% of the time

Zscaler Zero Trust Exchange Platform vs Microsoft Purview Data Loss Prevention

Compared 13% of the time

Forcepoint Data Loss Prevention vs Microsoft Purview Data Loss Prevention

Compared 12% of the time

Trellix DLP vs Microsoft Purview Data Loss Prevention

Compared 7% of the time

Microsoft Intune vs Microsoft Purview Data Loss Prevention

Compared 5% of the time

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Product Reports

Buyer's Guide

Cloudflare

May 2025

Download Cloudflare product report

Buyer's Guide

Data Loss Prevention (DLP)

May 2025

Download Amazon Macie product report

Buyer's Guide

Microsoft Purview Data Loss Prevention

May 2025

Microsoft Purview Data Loss Prevention report

Download Microsoft Purview Data Loss Prevention product report

Also Known As

Cloudflare DNS

No data available

Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP

Overview

Cloudflare is a highly-regarded Content Delivery Network (CDN) and a Distributed Denial-of-Service (DDoS) protection solution. The robust global connectivity cloud platform that is Cloudflare ensures users are able to connect to the Internet quickly, securely, and reliably. Cloudflare is one of the world's largest networks in the marketplace today. Using Cloudflare, businesses, educational entities, NGOs, vloggers, bloggers, and anyone else with an internet presence can experience more secure, faster websites and applications.

Currently, there are millions of Internet locations on Cloudflare, and the Cloudflare network
continues to grow every day by the thousands. The solution is able to fulfill the requests for
millions of websites seamlessly and serves on average 45 million HTTP requests per second.

Cloudflare has safe, secure data centers in close to 300 cities worldwide to ensure every
client request is filled as quickly as possible. It is Cloudflare’s edge network that makes this
possible by keeping content and other services as close to each client as possible, so the
information requests are always only seconds away.

Many organizations that work in democracy, civil society, human rights, or the arts are able to
access Cloudflare's highest levels of protection for free via Project Galileo. Additionally, official
election websites can be secured from hacking and fraud through Cloudflare’s Project
Athenian, also at no additional cost.

Cloudflare can also help organizations of all sizes develop a robust zero-trust strategy to
ensure the highest levels of productivity and profitability. Employees, stakeholders, and end users have a greater level of satisfaction and overall improved user experience, which can, in
turn, result in higher revenues and overall ROI. Zero-trust and BYOD (bring your own device)
access ensure end users and employees always have the best resources and technology
available to them at all times.

Cloudflare benefits

Cloudflare has many benefits. Some of its most valuable benefits include:

- Faster load times

- Robust DNS security

- Intuitive cloud Web Application Firewall (WAF)

- Free universal SSL

- Image enhancement

- Automatic browser caching

- Next-generation cloud load balancer

- Accelerated Mobile Pages (AMP)

- Rate limiting

- Minification

- Zero-trust capabilities

- Cost-effective

- Reduced carbon footprint

Reviews from real users

“Many websites require an SSL certificate because they sell stuff and want SSL. Cloudflare
comes with an SSL certificate built in. It's automatic. You sign yourself up for Cloudflare, and
an SSL certificate automatically protects your website. If you have a connection between your
website and your host, the server, Cloudflare, and the host, you don't necessarily need a
certificate.” Spencer M., Owner at Tech Exchange

“What I like best about Cloudflare is that my company can use it to trace and manage
applications and monitor traffic. The solution tells you if there's a spike in traffic. Cloudflare
also sends you a link to check your equipment and deployment and track it through peering,
so it's a valuable tool.” Daniel P., Network Engineer at Ufinet

“The most valuable feature of Cloudflare is the GUI. You are able to control the solution very
well through the interface. There is a lot of functionality that is embedded in the service.” PeerSpot user, Competence Center Manager at a tech services company

Cloudflare

Amazon Macie is a security service that uses machine learning to automatically discover, classify, and protect sensitive data in AWS. Amazon Macie recognizes sensitive data such as personally identifiable information (PII) or intellectual property, and provides you with dashboards and alerts that give visibility into how this data is being accessed or moved. The fully managed service continuously monitors data access activity for anomalies, and generates detailed alerts when it detects risk of unauthorized access or inadvertent data leaks. Amazon Macie is available to protect data stored in Amazon S3.

Amazon Web Services (AWS)

At Microsoft, our mission is to empower every person and every organization on the planet to achieve more. Our mission is grounded in both the world in which we live and the future we strive to create. Today, we live in a mobile-first, cloud-first world, and the transformation we are driving across our businesses is designed to enable Microsoft and our customers to thrive in this world.

Microsoft

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.

EDMUNDS, AUTODESK

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Buyer's Guide

Amazon Macie vs. Microsoft Purview Data Loss Prevention

April 2025

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Find out what your peers are saying about Amazon Macie vs. Microsoft Purview Data Loss Prevention and other solutions. Updated: April 2025.

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