Microsoft Purview Data Loss Prevention vs Virtru Data Protection Gateway comparison

Microsoft Purview Data Loss Prevention vs. Virtru Data Protection Gateway

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Cloudflare One

Mindshare comparison

As of March 2026, in the Data Loss Prevention (DLP) category, the mindshare of Cloudflare One is 1.7%, up from 1.3% compared to the previous year. The mindshare of Microsoft Purview Data Loss Prevention is 8.0%, down from 14.9% compared to the previous year. The mindshare of Virtru Data Protection Gateway is 0.8%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Loss Prevention (DLP) Mindshare Distribution
Product	Mindshare (%)
Microsoft Purview Data Loss Prevention	8.0%
Cloudflare One	1.7%
Virtru Data Protection Gateway	0.8%
Other	89.5%

Data Loss Prevention (DLP)

Featured Reviews

Cobe Van Coller

Network Architect at IP Dimension

Cloud security has improved remote access and has reduced costs for smaller client sites

I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.

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ClayHampton

Senior Infrastructure Engineer at a computer software company with 51-200 employees

Protects sensitive data across devices and helps address client compliance needs proactively

The reporting in Microsoft Purview Data Loss Prevention is a little easier than most Microsoft portals. I understand the licensing cost, especially if you're a Business Premium or in the SMB world, and a lot of clients run with a Business Premium. That comes with data loss prevention in a manual process, whereas E5 gives automation. Microsoft has said, 'Okay, here's your Microsoft 365 E5 compliance add-on that can go on the Business Premium.' So Business Premium users can get the data loss prevention features of E5, which is fantastic. That was the big point that they were missing, and I'm glad that they actually have an add-on now that makes it possible. So truly, I don't think there's a downside. Maybe more reporting, but that's it.

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Mike Perry

Software Developer at Minisoft

Secure email workflows have reduced manual steps and now protect sensitive data effortlessly

The best features Virtru Data Protection Gateway offers are email encryption, application email encryption, email DLP, and email gateway. Email encryption has made the biggest impact for my team because it adds an extra layer of security. Email encryption allows us to encrypt emails without installing or exchanging keys with the recipient; we can have the sender manually encrypt the email, or based on keywords in the email, we suggest the user encrypt the email, or we auto-encrypt the email with ease. I also appreciate the DLP feature because it helps us gain DLP capabilities in a simple and straightforward way. Virtru Data Protection Gateway has positively impacted my organization by providing better security. Better security has meant ensuring customer sensitive information is well protected and secured for my organization; we have noticed fewer incidents, improved compliance, and it saves approximately 50 hours a month by enabling us to eliminate manual work and reduce several daily workflow steps for our representatives.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Cloudflare is simple to use."

"This solution is easy to understand and easy to configure."

"Enables me to work from two locations."

"Cloudflare, in my opinion, was easy to implement."

"It will take the blow rather than our applications should an attack occur."

"I'm very satisfied with the environment and the dashboard."

"Cloudflare is by far the most effective solution that I have come across."

"Cloudflare DDoS is better than its competitors for its security, deployment, and scalability."

More Cloudflare One pros

"I like the sensitivity labels and data security posture management for AI."

"Microsoft Purview Data Loss Prevention has absolutely helped improve my organization's ability to manage data because we use M365 for the majority of our knowledge worker storage, and that's where people's data lives."

"It's secure and can be integrated with an existing Forcepoint DLP setup."

"The tool's most valuable feature is in the area of OCR."

"We can use Microsoft Purview Data Loss Prevention to manage devices and site policies."

"The product is easy to configure."

"The impact of Microsoft Purview Data Loss Prevention's classification and policy controls on our productivity within our organization is significant, as it's helped our security team."

"Microsoft Purview has helped improve our organization's ability to discover sensitive data significantly as we use eDiscovery Purview, which is incredibly helpful."

More Microsoft Purview Data Loss Prevention pros

"I truly value this platform because it provides and safeguards my data, our data, and our client's data, making it an effortless email encryption solution with a seamless Gmail integration tool."

"Virtru Data Protection Gateway has positively impacted my organization by providing better security; better security has meant ensuring customer sensitive information is well protected and secured for my organization, we have noticed fewer incidents, improved compliance, and it saves approximately 50 hours a month by enabling us to eliminate manual work and reduce several daily workflow steps for our representatives."

Cons

"Our subscription plan for the solution has a limitation of bot signatures."

"The free plan has limitations. For example, I can only set up three rules, and the application firewall is unavailable."

"They don't have a person to provide support for customers using the solution under their free plan."

"Cloudflare DDoS has poor technical support."

"Cloudflare Zero Trust Platform needs to improve its documentation. It took time to do the implementation."

"When there are any dynamic changes in complex applications, the tool takes a lot of time, making its analytics-related area a major matter of concern where improvements are needed."

"The initial onboarding was causing us some confusion."

"The tool should provide on-premise versions. Currently, all versions are cloud-based."

More Cloudflare One cons

"There is no AIP for Linux systems. That's a setback. Another thing it's lacking is libraries to work with Python. It has libraries for C# and C++, for example, but not for Python and, these days, Python is very useful."

"The main disadvantages of Microsoft Purview Data Loss Prevention in comparison to the Netscope product are notable considerations."

"Because it's an academic institution, we got really excited about the level of granularity we could implement, but that granularity overwhelmed our users."

"I rate the overall solution 3 out of 10."

"The amount of false positives and the hash issue we had have brought down the score for me."

"To improve Microsoft Purview Data Loss Prevention, I think it would be helpful if we could make bulk labeling easier, as it is a little cumbersome at the moment."

"I would like Microsoft Purview Data Loss Prevention to be on the source code or SQL databases. It is difficult to do classification and labeling when you have a third-party source code or a third-party Oracle database. It is seamless when it comes to Microsoft documents but is not so with third-party source codes. Microsoft needs to work on it a little bit more."

"The support is poor."

More Microsoft Purview Data Loss Prevention cons

"One area in which I believe Virtru Data Protection Gateway should improve is the native Google Docs file encryption."

"One area that Virtru Data Protection Gateway should improve is that I sometimes experience problems when using a different browser or when I have to switch computers."

Pricing and Cost Advice

"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."

"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."

"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."

"The solution is not that expensive."

"The prices are slightly expensive."

"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."

"Cloudflare Zero Trust Platform's pricing is good."

"The solution's pricing lacks transparency."

"You get the solution in a bundle if you get the E5 suite."

"Microsoft Purview Data Loss Prevention is part of a bundle and is not sold as a standalone product."

"We are using the E3 license for Microsoft 365 with the E5 compliance license add-on."

"The solution’s pricing is reasonable."

"If one is very cheap and ten is very expensive, I rate the price as one out of ten."

"It is a part of our Microsoft licensing. We pay for a yearly renewal. Its price is reasonable for the size of the organization we are. It is fairly competitive, and you get what you pay for. We have an E5 license, and a part of understanding the E5 license is to see what all you get with it. If you really look at it from that standpoint, you get a lot of value. You have Defender and all its security features in there as well. Their licensing is fairly flexible. They have different programs. We've seen ones where you could pay for up to three to five years in advance. There is also a monthly pay-as-you-go type of deal, but we're doing a yearly renewal and fixing the budget."

"The pricing is reasonable."

"I am satisfied with the tool's pricing."

More Microsoft Purview Data Loss Prevention pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Comms Service Provider

10%

Computer Software Company

Financial Services Firm

Manufacturing Company

Financial Services Firm

15%

Computer Software Company

Manufacturing Company

Insurance Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	10
Midsize Enterprise	2
Large Enterprise	10

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	6
Large Enterprise	15

No data available

Questions from the Community

What needs improvement with Cloudflare Access?

Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, ...

What is your primary use case for Cloudflare Access?

Cloudflare Access provides secure access to internal applications for employees, external members of the organization...

What advice do you have for others considering Cloudflare Access?

Cloudflare Access is one of the best integrations available. While about two hundred vendors offer similar services, ...

What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?

The pricing of Microsoft Purview Data Loss Prevention is acceptable for us.

What needs improvement with Microsoft Purview Data Loss Prevention?

I think that a feature on the side where you could click on something with a question mark, and then if you click on ...

What is your primary use case for Microsoft Purview Data Loss Prevention?

My main use case is to upload mailboxes. We're using Microsoft Purview Data Loss Prevention to upload mailboxes. The ...

What is your experience regarding pricing and costs for Virtru Data Protection Gateway?

My experience with pricing, setup cost, and licensing was that the cost is very cost-effective compared to my previou...

What needs improvement with Virtru Data Protection Gateway?

One area in which I believe Virtru Data Protection Gateway should improve is the native Google Docs file encryption. ...

What is your primary use case for Virtru Data Protection Gateway?

My main use case for Virtru Data Protection Gateway is that my organization's entire team uses it to secure and encry...

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Product Reports

Cloudflare One

Download Cloudflare One product report

Microsoft Purview Data Loss Prevention

Download Microsoft Purview Data Loss Prevention product report

Microsoft Purview Data Loss Prevention report

Secure Web Gateways (SWG)

February 2026

Download Virtru Data Protection Gateway product report

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform

Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP

No data available

Overview

Cloudflare One is a comprehensive platform for security, performance, and connectivity. It provides features like rate limiting, DDoS protection, and application access, tailored to enhance user experience while securing internet access and accelerating communications.

Designed to integrate security measures with ease of use and scalability, Cloudflare One offers a secure web gateway and zero trust network access. These features ensure seamless setup and operation, making connectivity reliable and protected. Users appreciate its integrated console, intuitive interface, and the ability to manage risk effectively. It offers straightforward deployment, improves latency, and boasts cost-effectiveness. While its onboarding process and documentation need enhancement, its value in content delivery and application shielding is notable. Despite challenges in integrating Cloudflare Access with existing VPNs and the need for better automation and support, it remains vital for DNS and infrastructure protection.

What features make Cloudflare One stand out?

Rate Limiting: Controls the traffic rate to prevent abuse.
DDoS Protection: Shields applications from distributed denial-of-service attacks.
Secure Web Gateway: Provides secure internet access with seamless operation.
Zero Trust Network Access: Ensures secure, application-based connectivity without relying on traditional VPNs.
Access for Connectivity: Facilitates access to internal applications securely.

What benefits should users look for in reviews?

Security: Robust measures for DNS and browsing protection.
Performance: Enhanced site accessibility and communication speed.
Cost-Effectiveness: Offers competitive pricing for its features.
Ease of Deployment: Straightforward and efficient setup process.

In industries like finance, retail, and technology, Cloudflare One is crucial for enabling secure remote access and protecting web applications against dynamic threats. It supports compliance access policies and enhances content delivery, playing a key role in safeguarding digital infrastructure.

Cloudflare

At Microsoft, our mission is to empower every person and every organization on the planet to achieve more. Our mission is grounded in both the world in which we live and the future we strive to create. Today, we live in a mobile-first, cloud-first world, and the transformation we are driving across our businesses is designed to enable Microsoft and our customers to thrive in this world.

Microsoft

Protect data before it leaves or enters your network while maintaining complete control and visibility. Virtru's server-side encryption automatically secures sensitive data shared via email, unprotected endpoints, and SaaS apps like Salesforce and Zendesk so you can protect data without disrupting workflows.

Virtru

Sample Customers

23andMe

Information Not Available

Verizon, Maryland, we work, Brown

Microsoft Purview Data Loss Prevention vs. Virtru Data Protection Gateway