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Microsoft Purview Data Loss Prevention vs Virtru Data Protection Gateway comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Ranking in Data Loss Prevention (DLP)
22nd
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Email Security (20th), Secure Web Gateways (SWG) (12th), Cloud Access Security Brokers (CASB) (12th), Distributed Denial-of-Service (DDoS) Protection (8th), Software Defined WAN (SD-WAN) Solutions (13th), Access Management (12th), Bot Management (3rd), ZTNA as a Service (8th), ZTNA (4th), Secure Access Service Edge (SASE) (9th), Remote Browser Isolation (RBI) (2nd)
Microsoft Purview Data Loss...
Ranking in Data Loss Prevention (DLP)
1st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
36
Ranking in other categories
Microsoft Security Suite (13th)
Virtru Data Protection Gateway
Ranking in Data Loss Prevention (DLP)
28th
Average Rating
9.0
Reviews Sentiment
8.4
Number of Reviews
2
Ranking in other categories
Secure Web Gateways (SWG) (24th)
 

Mindshare comparison

As of August 2026, in the Data Loss Prevention (DLP) category, the mindshare of Cloudflare One is 2.0%, up from 1.6% compared to the previous year. The mindshare of Microsoft Purview Data Loss Prevention is 6.1%, down from 12.6% compared to the previous year. The mindshare of Virtru Data Protection Gateway is 0.9%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Loss Prevention (DLP) Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Data Loss Prevention6.1%
Cloudflare One2.0%
Virtru Data Protection Gateway0.9%
Other91.0%
Data Loss Prevention (DLP)
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Rohit Jaiswar - PeerSpot reviewer
Soc Anaylst at Softcell Technologies Limited
Integrated controls have reduced insider risk and now protect sensitive data across our workforce
One standout feature about Microsoft Purview Data Loss Prevention is the tight integration with Insider Risk Management and Defender XDR, as it gives much better context during investigations instead of treating DLP as an isolated alerting tool. We also use endpoint DLP heavily to control USB, copy, print, clipboard, and browser upload activity, which has been very effective for remote workforce security. The best features Microsoft Purview Data Loss Prevention offers include real-time policy enforcement, endpoint DLP, and deep integration with Microsoft 365 plus Defender XDR. We also heavily rely on sensitive information type detection, adaptive policy tips, and insider risk integration to investigate suspicious user behavior with proper context. Another standout feature is the ability to control USB copy, browser uploads, print clipboards, and cloud sharing actions directly from endpoint policies. The integration with Microsoft Defender 365 and Defender XDR helps our team in day-to-day operations because DLP alerts are automatically correlated with endpoint identity, email, and user activity telemetry, which helps the SOC investigate incidents much faster from a single workflow. The sensitive information type detection makes a difference compared to other tools we have used because it is more effective than many legacy DLP tools. It understands context, exact data patterns, document labeling, and Microsoft 365 native content, reducing false positives while improving detection accuracy. Another strong feature of Microsoft Purview Data Loss Prevention is auto-labeling and policy inheritance with Microsoft's Information Protection, which helps maintain protection even after files are shared or moved across workloads. We also value the user coaching or policy tip capability because it educates users in real time instead of only blocking actions, which reduces repeated DLP violations significantly.
TarunKumar7 - PeerSpot reviewer
Senior Data Engineer at LTI LATAM and Toubro Improtech
Effortless email encryption has protected sensitive communications and supports compliance
I find the initial setup very easy because of the intuitive and straightforward interface. The system is clear to understand and quick to process. I appreciate that it ensures our private information remains secure and confidential, which supports the company in staying compliant. Virtru Data Protection Gateway protects our sensitive communications and reduces data exposure risk. It provides strong access controls and helps us maintain information security in my organization. Some of the best features that Virtru Data Protection Gateway offers are the intuitive and straightforward interface, security, encryption, and secure sharing. I rely on its easy-to-use features the most in my daily work. I find it simple to implement and navigate. The security ensures protection for sensitive information. I value the secure communication feature, which ensures our client's information is safely shared via email, and the secure sharing capability, which supports our compliance and privacy efforts. Data security provided by Virtru email encryption ensures safe communication and protection against unauthorized access. Virtru Data Protection Gateway has positively impacted my organization as we have seen an increase in our security.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The capabilities of the software are strong enough for me to do what it's supposed to do. For me, we don't need to do a lot of configuration on our site. We just enable it and monitor it."
"Using Cloudflare One makes my work quite easy because for DDoS protection, all I need to do is understand the OSI model and click; it makes it easier than trying to write a command line or use a Linux command."
"Cloudflare One has assisted in securing my remote workforce through a SASE solution with Cloudflare One and the Workers part, although I am not currently using the Workers component."
"The solution has different options that can be used to differentiate DDoS attacks."
"It is a stable solution."
"The simplicity of the solution is its valuable features as almost no effort was needed to learn the configurations. It is also one of the cheapest firewalls available in this category."
"Cloudflare is simple to use."
"It's the endpoint exposition. We don't need to expose our VPN server to the internet and need a zero-test solution. I can apply some conditional access to the endpoint that's connecting to our network to check their security policies or the security condition of their workstation. Once the workstation is trying to connect to my internal network, then I would like to check the discrete condition of these endpoints that are trying to access my internal network. We created some conditional access. We have CrowdStrike, to check if the CrowdStrike is installed, to check if it's updated, and to check for Windows updates. We created some conditional policies to check it."
"The feature I appreciate most about Microsoft Purview Data Loss Prevention is the native synchronization between the tool and all the Office applications that the customer already has."
"Microsoft Purview Data Loss Prevention has absolutely helped improve my organization's ability to manage data because we use M365 for the majority of our knowledge worker storage, and that's where people's data lives."
"Microsoft Purview has helped improve my company's ability to discover sensitive data, as most companies would say that they improved in the whole posture on this field."
"The impact of Microsoft Purview Data Loss Prevention's classification and policy controls on our productivity within our organization is significant, as it's helped our security team."
"The product has improved compliance and confidence. We are aware of the data that is leaving our organization. It provides confidence in data management and information storage."
"Earlier, our customers had no control at all over compliance, and confidential documents that were going out were not at all looked into, and Microsoft Purview Data Loss Prevention has been a huge benefit to our clients in this regard."
"The solution's IDM (Indexed Document Matching), EDM (Exact Data Matching), and DCM (Described Content Matching) features have been most effective in identifying and mitigating potential data leaks."
"One of the valuable features of Purview is the ability to create a legal hold on a user's account within the compliance portal. That's pretty useful when it comes to any litigation or if you want to redeem the content within a mailbox, OneDrive, or a generic public SharePoint site."
"I truly value this platform because it provides and safeguards my data, our data, and our client's data, making it an effortless email encryption solution with a seamless Gmail integration tool."
"Since we started using Virtru Data Protection Gateway, we have been able to save manual work and a few steps of daily work of our representatives, save 50 to 60 hours a month, and ensure customer sensitivity information is well encrypted and protected, preventing data breaches and ensuring regulation compliance, which allows us to continue doing business."
 

Cons

"Our subscription plan for the solution has a limitation of bot signatures."
"They don't have a person to provide support for customers using the solution under their free plan."
"The software has automated alerts, but the automated alerts are not available in the mobile app."
"From a logging perspective, it is still a bit difficult to see exactly what users are being blocked with the current views."
"The tool should provide on-premise versions. Currently, all versions are cloud-based."
"Cloudflare DDoS has poor technical support."
"The initial onboarding was causing us some confusion."
"Automation could be improved where you can easily add a TLS and SSL certificate to an application or web app if the developer did not include it."
"At this time, I have not seen a return on investment with Microsoft Purview Data Loss Prevention."
"A site can have different containers where you store data. We have always wanted to apply compliance, labels, and policies at the container level, rather than to an outer shell or at the site level. That is something we have been looking forward to and I believe Microsoft is already planning something like that."
"There is a lot of ambiguity when you are setting up labels, such as sensitive information labels."
"I rate the overall solution 3 out of 10."
"I would assess the stability and reliability of Microsoft Purview Data Loss Prevention as being flaky at times, where eDiscovery sometimes takes forever or doesn't bring the results we expect."
"There is a need for improvements, particularly in ensuring that file-based recognition is more reliable and comprehensive."
"I would like Microsoft Purview Data Loss Prevention to be on the source code or SQL databases. It is difficult to do classification and labeling when you have a third-party source code or a third-party Oracle database. It is seamless when it comes to Microsoft documents but is not so with third-party source codes. Microsoft needs to work on it a little bit more."
"Technical support is awful."
"Virtru Data Protection Gateway could be improved by introducing support for all AWS, and an easy one-click integration with CRM tools would be highly appreciated."
"One area that Virtru Data Protection Gateway should improve is that I sometimes experience problems when using a different browser or when I have to switch computers."
 

Pricing and Cost Advice

"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The prices are slightly expensive."
"The solution's pricing lacks transparency."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"Cloudflare Zero Trust Platform's pricing is good."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"The solution is not that expensive."
"It's a little bit pricey compared to competitors, but it's not too high."
"If one is very cheap and ten is very expensive, I rate the price as one out of ten."
"We are using the E3 license for Microsoft 365 with the E5 compliance license add-on."
"Though I am not a specialist, the tool is quite expensive."
"The product has the best price-to-performance ratio."
"I am satisfied with the tool's pricing."
"It is a part of our Microsoft licensing. We pay for a yearly renewal. Its price is reasonable for the size of the organization we are. It is fairly competitive, and you get what you pay for. We have an E5 license, and a part of understanding the E5 license is to see what all you get with it. If you really look at it from that standpoint, you get a lot of value. You have Defender and all its security features in there as well. Their licensing is fairly flexible. They have different programs. We've seen ones where you could pay for up to three to five years in advance. There is also a monthly pay-as-you-go type of deal, but we're doing a yearly renewal and fixing the budget."
"The cost works out to about $15 per user per month."
Information not available
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Top Industries

By visitors reading reviews
Construction Company
19%
Comms Service Provider
11%
Outsourcing Company
9%
Financial Services Firm
8%
Financial Services Firm
15%
Manufacturing Company
7%
Computer Software Company
7%
Outsourcing Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
Large Enterprise12
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise7
Large Enterprise15
No data available
 

Questions from the Community

What needs improvement with Cloudflare Zero Trust Platform?
In my opinion, Cloudflare One can be improved mainly through compatibility, as the integration should be much simpler...
What is your primary use case for Cloudflare Zero Trust Platform?
Cloudflare One's primary use case for my organization is to protect servers and to provide remote access with the VPN...
What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?
The pricing for Microsoft Purview Data Loss Prevention was manageable for us because we already had Microsoft 365 and...
What needs improvement with Microsoft Purview Data Loss Prevention?
Microsoft Purview Data Loss Prevention can be improved as the endpoint DLP policy tuning can be complex in large envi...
What is your primary use case for Microsoft Purview Data Loss Prevention?
Microsoft Purview Data Loss Prevention is used for monitoring and preventing sensitive data exfiltration across Excha...
What is your experience regarding pricing and costs for Virtru Data Protection Gateway?
My experience with pricing, setup cost, and licensing was that the cost is very cost-effective compared to my previou...
What needs improvement with Virtru Data Protection Gateway?
Virtru Data Protection Gateway could be improved by introducing support for all AWS, and an easy one-click integratio...
What is your primary use case for Virtru Data Protection Gateway?
My main use case for Virtru Data Protection Gateway is that my entire team uses it to securely encrypt our email and ...
 

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP
No data available
 

Overview

 

Sample Customers

23andMe
Information Not Available
Verizon, Maryland, we work, Brown
Find out what your peers are saying about Microsoft Purview Data Loss Prevention vs. Virtru Data Protection Gateway and other solutions. Updated: August 2026.
908,858 professionals have used our research since 2012.