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Heap vs Snowflake Analytics comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Heap
Ranking in Web Analytics
5th
Average Rating
8.0
Number of Reviews
11
Ranking in other categories
No ranking in other categories
Snowflake Analytics
Ranking in Web Analytics
6th
Average Rating
8.4
Reviews Sentiment
7.1
Number of Reviews
44
Ranking in other categories
Cloud Data Warehouse (12th)
 

Mindshare comparison

As of October 2026, in the Web Analytics category, the mindshare of Heap is 5.5%, up from 4.9% compared to the previous year. The mindshare of Snowflake Analytics is 3.5%, down from 4.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Analytics Mindshare Distribution
ProductMindshare (%)
Heap5.5%
Snowflake Analytics3.5%
Other91.0%
Web Analytics
 

Featured Reviews

JF
Engagement Manager at TheMathCompany
Provides actionable user behavior insights and improves feature prioritization decisions
I didn't encounter many components that were annoying. One main area of frustration was finding data. When wanting to find data about clicks on a specific UI feature, element, or button, sometimes the objects were not named in a descriptive way. That was our problem on the implementation side, not Heap's. I also found that the analytics dashboards in Heap couldn't be customized as much as desired. I couldn't adjust the charts in the widgets or the settings on each widget to the level wanted in either data granularity or physical size of the widget on the dashboard page. Additional flexibility in dashboard building and widget building would be beneficial.
Hemanthreddy Vakiti - PeerSpot reviewer
Data Engineer at a tech vendor with 10,001+ employees
Daily restaurant dashboards have become faster and now support simultaneous team analytics
Some of the best features of Snowflake Analytics is how it is separated for compute and storage, which allows multiple teams to run queries without performance impact. Our project has more than nine or ten teams, so if a team is working on a particular dashboard and another team wants to work on Snowflake Analytics, they can easily work on it without disturbing the work of one team, ensuring that the work can be consistent and multiple users can use the tool simultaneously. This is one of the main features I appreciate about Snowflake Analytics.The other aspect is how the query performance is high due to its columnar storage and also automatic optimization, allowing for scaling down during weekdays when there is less data and scaling up during weekends or festivals when the data can be huge. Because of this automatic scaling, if there is less data, we are using only 5 GB instead of 10 GB, which reduces the storage level, and consequently, the cost can be reduced. This automatic scaling and optimization saves us a huge amount of money for our project. Snowflake Analytics has impacted our organization positively by providing faster query performance and better scalability. Previously, we faced issues with slow queries due to traditional systems, but within Snowflake, we can assign separate virtual warehouses for reporting as well as data processing, ensuring that it does not impact tool performance and does not delay reporting to business users. Analysts can run complex queries without affecting ETL workloads due to this separation, which has improved our speed of reporting, and our business users have expressed happiness due to how fast we are generating reports during peak hours.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Heap enables one to easily track how customers use one's applications on both the web and mobile."
"Heap has positively impacted my organization because we no longer need to do it manually; it is fully done automatically."
"Heap eliminates the guesswork of funnels, directly resulting in higher conversion rates and revenue."
"The initial setup process was straightforward."
"After using Heap, I started understanding the complete user journey because of its great feature, the auto-capture, which captures everything from seeing the ad to closing the deal."
"Heap has positively impacted my organization by improving patient experiences through different portals and applications, enabling patients to understand their surgeries and doctor prescriptions better."
"What I like best about it is the session replay feature. It saves a lot of time. I don't need to go and debug or replicate issues multiple times. We can go to the session replay for a few minutes. We can ask when the issue occurred, go to that time in the replay, and see whether the user made a mistake or if there's an app caching issue. That has been very helpful."
"The reporting has helped improve investor relations and let us quantify our growth and progress with ease."
"Time Travel and Snowpipe are good features."
"Snowflake Analytics has a bright future and is capturing the market across various domains such as life sciences, BFSI, and supply chain."
"Scaling is very high – there's no problem for scaling purposes. The learning curve is very small. And there are a lot of advanced features like handling duplicates, security, data governance, data sharing, and data cloning."
"It is an all-in-one platform that provides the capabilities needed for various analytics tasks, including data warehousing for machine learning."
"Features like the fact that the solution is very fast and available on the cloud are some of the valuable attributes of the solution."
"Deployment is straightforward as it's a SaaS product. No maintenance required."
"Its structure aids in storing, managing, and analyzing large datasets in the cloud, using various relationships like one-to-one and many-to-one, ensuring consistency in the data structure."
"Snowflake Analytics has positively impacted our organization by saving about eight to ten hours per week, which we can use for advanced analytics and automation tasks."
 

Cons

"I also found that the analytics dashboards in Heap couldn't be customized as much as desired."
"Data privacy is crucial, as my organization has experienced real-time examples where thousands of patients' sensitive data have been compromised."
"It's pretty costly, and they use the common model of impressions."
"The product could benefit from more advanced UI features."
"Based on my experience, there's some room for improvement. The application is a bit slow. Also, I must read through old documentation when I need to check for new features. It's not very user-friendly. Once you're in the application, it's easy because it has many features. But for first-time users, you have to go through all the documents, which can be challenging."
"Their analytics could be more user-friendly."
"I would rate Heap's scalability around 6 out of 10 because we are still not completely familiar with it."
"I would like to see improvements in Heap including more dashboard customization, better predictive analysis, mobile support, more AI insights, and greater reporting flexibility."
"The UI could be more user-friendly."
"One area that could benefit from enhancement is the user interface for more visual ESM features."
"The pricing visibility is complex. If you understand pricing, you can estimate costs, but if not, it can be challenging."
"I don't see many drawbacks with Snowflake Analytics, but it's not as mature as other tools. It is evolving and needs to integrate various features, like data loading and analytics, better. These components are not fully connected, so the tool should become a more integrated application."
"A room for improvement in Snowflake Analytics is Spark, particularly its connector for Spark. An additional feature I'd like to see in the next release of the solution is built-in analytics."
"Navigating the user console can be challenging, particularly when looking for details like the account ID."
"Many customers face issues with the expenses on Snowflake. The pricing visibility is complex."
"End-to-end execution of jobs isn't possible with Snowflake, which means we have to do some customization."
 

Pricing and Cost Advice

"Heap's pricing can be heavy according to the usage and requirements for control billing."
"The solution is expensive."
"The solution's price is high and I would rate it an eight out of ten."
"The product's pricing is subjective."
"Snowflake charges per query, which amounts to a very minor cost, such as $0.015 per query."
"I rate the product's licensing cost a five or six on a scale of one to ten, where one is low price, and ten is high price."
"The pricing is on the higher side."
"I have been using free trial version."
"It is not overly expensive. I would rate the pricing a six out of ten, with ten being expensive."
"The solution's pricing is affordable."
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Top Industries

By visitors reading reviews
Insurance Company
12%
Financial Services Firm
10%
Outsourcing Company
10%
Real Estate/Law Firm
9%
Construction Company
16%
Outsourcing Company
14%
Financial Services Firm
11%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise2
Large Enterprise6
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise13
Large Enterprise23
 

Questions from the Community

What is your experience regarding pricing and costs for Heap?
Regarding my experience with pricing, I am not entirely certain as another team manages that aspect, but I believe Heap provides a good licensing model. It has valid licensing for users across orga...
What needs improvement with Heap?
Heap can be improved, especially considering data privacy concerns, as patient data is sometimes shared with different staff members, and sensitive information should be protected. There must be an...
What advice do you have for others considering Heap?
I would rate Heap eight out of ten. I chose eight out of ten for Heap because, while it offers a different way of handling data, I compared it to one of the tools I used earlier called Amplitude, w...
What is your experience regarding pricing and costs for Snowflake Analytics?
The pricing for Snowflake Analytics is reasonable, but as I am not part of the management team, I am not certain about our organization's exact costs. Overall, the return on investment for this too...
What needs improvement with Snowflake Analytics?
One improvement Snowflake Analytics could benefit from is in cost, particularly during peak hours. Sometimes, due to its automatic scalability, we think it has scaled up, but it does not always hap...
What is your primary use case for Snowflake Analytics?
I am using Snowflake Analytics because we are already using Snowflake for data engineering and data warehousing tasks, and we are using it for analytics as well as business intelligence reporting. ...
 

Comparisons

 

Overview

 

Sample Customers

Zendesk, Marketo, Ernst & Young, Salesforce
Lionsgate, Adobe, Sony, Capital One, Akamai, Deliveroo, Snagajob, Logitech, University of Notre Dame, Runkeeper
Find out what your peers are saying about Heap vs. Snowflake Analytics and other solutions. Updated: September 2026.
919,894 professionals have used our research since 2012.