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Hightouch vs Precisely Connect comparison

Why PeerSpot?
 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Hightouch
Ranking in Data Integration
52nd
Average Rating
7.2
Reviews Sentiment
5.0
Number of Reviews
5
Ranking in other categories
Customer Data Platforms (CDP) (4th), AI Customer Experience Personalization (19th)
Precisely Connect
Ranking in Data Integration
48th
Average Rating
8.0
Reviews Sentiment
6.3
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the Data Integration category, the mindshare of Hightouch is 0.4%, up from 0.4% compared to the previous year. The mindshare of Precisely Connect is 0.7%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Mindshare Distribution
ProductMindshare (%)
Precisely Connect0.7%
Hightouch0.4%
Other98.9%
Data Integration
 

Featured Reviews

reviewer2921991 - PeerSpot reviewer
Vp Of Data at a financial services firm with 201-500 employees
Centralized event tracking has improved product analytics and simplified data workflows
I think Hightouch as a platform has a lot to offer. It is primarily a CRM or reverse ETL type of offering with a lot of AI bells and whistles. However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer. I say this because a lot of the documentation is out of date, and we hit a few random edge cases when using the events platform, which felt a little raw compared to other, more mature event platforms. I would say the improvement here would be for them to spend a little more time and attention on the platform itself, or provide a little more TLC, especially from the events perspective.
reviewer2667306 - PeerSpot reviewer
Data Engineer at a consultancy with 1-10 employees
AI compliance integration elevates data quality and decision-making
I usually implement Precisely and Collibra tools for clients to enhance data quality. My main use case involves working with the data catalog of Precisely to integrate data management processes and ensure data governance Precisely has the AI Act already implemented into the data catalog, which…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"There are definitely improvements in analytics quality because of the contracts they provide on the control plane, and there were also definite time savings."
"Hightouch's best features include a simple and easy-to-navigate user interface, which means there is not much of a learning curve involved, simplifying the process of setting it up and selecting desired fields along with using the query editor."
"With campaigns like flat battery, for example, we have managed to save over six figures a year."
"We have had a positive impact from Hightouch, and one area where we had that impact is on the handling of customer data."
"The feature that made the biggest difference day-to-day is Hightouch's ability to create normalized, performant data models, which could truly aid enterprises dealing with a variety of data systems."
"Precisely has the AI Act already implemented into the data catalog, which allows the integration of the European Artificial Intelligence Act into our processes."
"Using Precisely improves data quality, which can lead to a 30% increase in revenue and boost net income by 20% to 25% if implemented correctly."
 

Cons

"Hightouch is a mature product, although it still needs to catch up with leading CDPs."
"I still think it is a bit clunky in some areas and it can be improved further; it is not a perfect tool yet, but it definitely does as advertised."
"Hightouch can be improved in a number of areas, but one of them is being on the applicability in small users and organizations."
"However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer."
"Precisely works with a tool called Analyze, which has a steep learning curve due to its use of Jython, a combination of Java and Python. This could be improved to make the tool more user-friendly."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Outsourcing Company
11%
Construction Company
7%
University
7%
Financial Services Firm
11%
Construction Company
11%
Outsourcing Company
9%
Comms Service Provider
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise2
Large Enterprise4
No data available
 

Questions from the Community

What needs improvement with Hightouch?
One way Hightouch can be improved is that you should be allowed to easily export data that goes through journeys. At the moment, there is no simple way to do that, so this is definitely a feature t...
What is your primary use case for Hightouch?
My main use case for Hightouch is to facilitate our marketing campaigns, particularly our email campaigns.A specific example of how I use Hightouch for my marketing and email campaigns is that if w...
What advice do you have for others considering Hightouch?
I rate Hightouch a 7 out of 10 because I think it has improved a lot in the past 18 months. They are always willing to add more features. I still think it is a bit clunky in some areas and it can b...
What is your experience regarding pricing and costs for Precisely Connect?
Precisely has a high entry price, which is why it is not suitable for small to mid-sized organizations.
What needs improvement with Precisely Connect?
Precisely works with a tool called Analyze, which has a steep learning curve due to its use of Jython, a combination of Java and Python. This could be improved to make the tool more user-friendly.
What is your primary use case for Precisely Connect?
I usually implement Precisely and Collibra tools for clients to enhance data quality. My main use case involves working with the data catalog of Precisely to integrate data management processes and...
 

Also Known As

No data available
DMExpress, Syncsort DMX, Syncsort Connect ETL
 

Overview

 

Sample Customers

Information Not Available
Hermes, Kantar Worldpanel, Kojima Press Industry Co. Ltd., OTC Markets Group, Experian, Co-operative Group, State of Tennessee Department of Human Services, Centers for Medicare & Medicaid Services, Silverton, comScore
Find out what your peers are saying about Informatica, Microsoft, Palantir and others in Data Integration. Updated: October 2026.
920,769 professionals have used our research since 2012.