Hightouch vs SAP Business Data Cloud comparison

Why PeerSpot?

Hightouch and SAP are both solutions in the Data Integration category. Hightouch is ranked #52 with an average rating of 7.0, while SAP is ranked #11 with an average rating of 8.3. Hightouch holds a 0.4% mindshare in DI, compared to SAP’s 1.2% mindshare. Additionally, 100% of Hightouch users are willing to recommend the solution, compared to 92% of SAP users who would recommend it.

Hightouch

Read 5 Hightouch reviews

2,989 Views
1,076 Comparison Views

100% willing to recommend

SAP Business Data Cloud

Read 120 SAP Business Data Cloud reviews

23,143 Views
4,860 Comparison Views

92% willing to recommend

Hightouch

SAP Business Data Cloud

Comparison Buyer's Guide

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Executive SummaryUpdated on Apr 15, 2026

Hightouch and SAP Business Data Cloud compete in data integration and management. Hightouch takes the lead with pricing and customer service satisfaction, while SAP Business Data Cloud is favored for its comprehensive features that justify its premium cost.

Features: Hightouch offers efficient data synchronization, ease of integration with popular platforms, and targeted functionality for specific needs. SAP Business Data Cloud provides robust data management, advanced processing capabilities, and a feature-rich suite for large-scale enterprise operations.

Ease of Deployment and Customer Service: Hightouch provides a straightforward deployment process with responsive customer support, enhancing user experience. SAP Business Data Cloud requires a more intricate deployment suited for complex environments but offers comprehensive support, balancing depth and thoroughness.

Pricing and ROI: Hightouch is competitively priced with a quicker ROI due to lower setup costs and efficient support. SAP Business Data Cloud necessitates a higher initial investment with substantial value delivered through its extensive capabilities, highlighting Hightouch's affordability against SAP's sophisticated offerings.

To learn more, read our detailed Hightouch vs. SAP Business Data Cloud Report (Updated: November 2026).

Buyer's Guide

Hightouch vs. SAP Business Data Cloud

November 2026

Download the complete report

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Hightouch

Ranking in Data Integration

52nd

Average Rating

7.2

Reviews Sentiment

5.0

Number of Reviews

Ranking in other categories

Customer Data Platforms (CDP) (4th), AI Customer Experience Personalization (19th)

SAP Business Data Cloud

Ranking in Data Integration

11th

Average Rating

8.0

Reviews Sentiment

6.3

Number of Reviews

120

Ranking in other categories

BI (Business Intelligence) Tools (3rd), Business Performance Management (4th), Cloud Analytics (2nd), Predictive Analytics (2nd), Data Governance (10th), Cloud Data Warehouse (9th)

Mindshare comparison

As of November 2026, in the Data Integration category, the mindshare of Hightouch is 0.4%, up from 0.4% compared to the previous year. The mindshare of SAP Business Data Cloud is 1.2%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Integration Mindshare Distribution
Product	Mindshare (%)
SAP Business Data Cloud	1.2%
Hightouch	0.4%
Other	98.4%

Data Integration

Featured Reviews

reviewer2921991

Vp Of Data at a financial services firm with 201-500 employees

Centralized event tracking has improved product analytics and simplified data workflows

I think Hightouch as a platform has a lot to offer. It is primarily a CRM or reverse ETL type of offering with a lot of AI bells and whistles. However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer. I say this because a lot of the documentation is out of date, and we hit a few random edge cases when using the events platform, which felt a little raw compared to other, more mature event platforms. I would say the improvement here would be for them to spend a little more time and attention on the platform itself, or provide a little more TLC, especially from the events perspective.

Read full review

Pavlina Pankova

Competence Leader - BI at Sabris CZ s.r.o.

Brings reporting, planning, and prediction together in one seamless workflow

I think the areas of SAP Analytics Cloud that could be improved or enhanced are mentioned by users or companies, and they would definitely mention the price in terms of planning licensing. From a consulting point of view, I don't see any major weaknesses. It is reasonably well-developed, and the perfect strength is that innovations are coming on a quarterly basis. It is slightly behind other tools in terms of the number of graphical outputs. Some tools have it faster, but every increment of innovations contains new features. On the other hand, it is perfectly fitting to the SAP environment, with seamless integration to all SAP modules, not only ERP but also SuccessFactors and other tools from the SAP family, for example, integrated business planning for the production planning. This is really a highlight compared to other tools.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Hightouch's best features include a simple and easy-to-navigate user interface, which means there is not much of a learning curve involved, simplifying the process of setting it up and selecting desired fields along with using the query editor."

"The feature that made the biggest difference day-to-day is Hightouch's ability to create normalized, performant data models, which could truly aid enterprises dealing with a variety of data systems."

"With campaigns like flat battery, for example, we have managed to save over six figures a year."

"We have had a positive impact from Hightouch, and one area where we had that impact is on the handling of customer data."

"There are definitely improvements in analytics quality because of the contracts they provide on the control plane, and there were also definite time savings."

"SAP Analytics Hub offers a user-friendly interface with effortless configuration, seamless updates, and real-time availability of information. It avoids the complexities associated with batch processing, providing a smooth and efficient experience."

"All of the modules that we used to have separately in our on-premises solution are now integrated into one platform."

"For persons who are planning to shift to SAP Business Data Cloud, I have spoken to some customers and clients, and they are happy with SAP Business Data Cloud."

"The stories have really been helpful in looking at specific scenarios and analyzing trends over periods of time."

"The features that I have found most valuable with SAP ERP products are their good user interface, stability, functionality, and good interface options."

"In the most recent release, the schedule publication was officially updated and it's been added on MS Office 365. I like how we had an EPM for B to C perspective; it's a great enhancement. Also, I believe the B to B connectivity has been improved. Android support for mobile is really good also. Power BI has always had android support in place, so manual support for SAP Analytics Cloud is also a very good feature."

"A robust solution."

"The ease of use of the solution is its most valuable feature. We haven't tried all of the features yet. The graphing and the ease of using the analytics tools have been great. It's all drag and drop; you don't need to code anything."

More SAP Business Data Cloud pros

Cons

"Hightouch can be improved in a number of areas, but one of them is being on the applicability in small users and organizations."

"Hightouch is a mature product, although it still needs to catch up with leading CDPs."

"I still think it is a bit clunky in some areas and it can be improved further; it is not a perfect tool yet, but it definitely does as advertised."

"However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer."

"The predictive analytics functions, although promising, are currently only suitable for Proof of Concepts (POCs) and not for industrial-scale use."

"I have not yet seen a return on investment with SAP Business Data Cloud."

"I dislike when they do a lot of verification before I begin. I need to follow various steps to get into the system, and I hate this one."

"SAP could add more templates to the platform."

"In terms of what could be improved, I would say their positioning. Effectively there are too many parts from SAP in the planning and consolidation space."

"Sometimes there are speed issues with big deletion data."

"The technical support for Analytics Hub is limited and could be improved."

"Learning the platform can be challenging for teams new to SAP modern data ecosystem."

More SAP Business Data Cloud cons

Pricing and Cost Advice

Information not available

"Its pricing is okay as compared to its competitors."

"Its licensing is on a monthly basis."

"It is a bit expensive, but really worth it, especially if you are already using other SAP tools."

"Compute and storage features should be sold separately."

"The pricing is based on an annual license and is rated a four out of ten."

"SAP Analytics Cloud is a bit higher [in price]. Because, if Microsoft can afford a better product and lower cost, SAP can afford at least the same, or even lower."

"They are pursuing a highly assertive approach to target businesses of all sizes within the industry."

"SAP Analytics Cloud can be quite expensive."

More SAP Business Data Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

Manufacturing Company

13%

Outsourcing Company

11%

Construction Company

University

Media Company

13%

Outsourcing Company

13%

Manufacturing Company

12%

Construction Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	1
Midsize Enterprise	2
Large Enterprise	4

By reviewers
Company Size	Count
Small Business	47
Midsize Enterprise	22
Large Enterprise	79

Questions from the Community

What needs improvement with Hightouch?

One way Hightouch can be improved is that you should be allowed to easily export data that goes through journeys. At the moment, there is no simple way to do that, so this is definitely a feature t...

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What is your primary use case for Hightouch?

My main use case for Hightouch is to facilitate our marketing campaigns, particularly our email campaigns.A specific example of how I use Hightouch for my marketing and email campaigns is that if w...

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What advice do you have for others considering Hightouch?

I rate Hightouch a 7 out of 10 because I think it has improved a lot in the past 18 months. They are always willing to add more features. I still think it is a bit clunky in some areas and it can b...

See all answers

Which would you choose - Tableau or SAP Analytics Cloud?

Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...

See all answers

What is your experience regarding pricing and costs for SAP Analytics Cloud?

I normally do not deal with the commercials, so I am not aware of the pricing part of it.

See all answers

What needs improvement with SAP Analytics Cloud?

See all answers

Comparisons

Treasure Data vs Hightouch

Compared 15% of the time

Segment vs Hightouch

Compared 11% of the time

Census vs Hightouch

Compared 9% of the time

GrowthLoop vs Hightouch

Compared 8% of the time

RudderStack vs Hightouch

Compared 5% of the time

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SAP BusinessObjects Business Intelligence vs SAP Business Data Cloud

Compared 15% of the time

Tableau Enterprise vs SAP Business Data Cloud

Compared 3% of the time

Microsoft Power BI vs SAP Business Data Cloud

Compared 3% of the time

Databricks vs SAP Business Data Cloud

Compared 3% of the time

Oracle Analytics Cloud vs SAP Business Data Cloud

Compared 2% of the time

More SAP Business Data Cloud Competitors

Product Reports

Buyer's Guide

Customer Data Platforms (CDP)

October 2026

Download Hightouch product report

Buyer's Guide

SAP Business Data Cloud

September 2026

Download SAP Business Data Cloud product report

Also Known As

No data available

SAP Analytics Cloud, SAP Digital Boardroom, SAP Analytics Hub

Overview

Hightouch is a data activation platform that streamlines the process of operationalizing your data. It bridges the gap between data warehouses and business tools, making data synchronization seamless and efficient.

Hightouch enables organizations to unlock maximum value from their data, ensuring seamless data integration across various platforms. By leveraging existing data warehouses, Hightouch allows users to easily sync data to tools they already use. This minimizes data silos and maximizes efficiency. It offers robust support for business teams, allowing data activation without the need for engineering resources. With an intuitive interface and scalable architecture, it empowers users to automate workflows and ensure data integrity consistently.

What are the key features of Hightouch?

Data Sync: Transfers data seamlessly between data warehouses and SaaS tools.
No-Code Platform: Empowers non-technical users with a user-friendly interface.
SQL Editor: Offers advanced users the freedom to create custom queries.
Real-Time Updates: Provides continuous data flow for up-to-date insights.
Security: Ensures data compliance with strong security frameworks.

What benefits should users consider in reviews?

Improved Efficiency: Reduces time spent on manual data entry with automation.
Scalability: Adapts to growing datasets, supporting business expansion.
Data Consistency: Maintains uniformity across platforms, reducing errors.
Return on Investment: Increases value by reducing the need for redundant systems.

Hightouch finds applications across diverse industries, enhancing marketing, sales, and customer support functions. By integrating with CRM tools, it allows sales teams to target more accurately, while marketing teams benefit from real-time customer insights. Customer support benefits from enriched data for better service delivery.

Hightouch

SAP Business Data Cloud (SAP BDC) is a unified, intelligent data platform — part of the SAP Business AI Platform — that governs SAP and third-party data through a business data fabric. As an evolution of our industry-leading data, analytics and planning solutions, Business Data Cloud brings together Datasphere, Analytics Cloud, and Business Warehouse with a unified experience that delivers transformational insights across all lines of business. By harmonizing mission-critical data with the business processes and logic that give it meaning, SAP BDC delivers a trusted foundation for analytics and AI, empowering data teams and business leaders to make faster, more confident decisions.

What are the most important features of SAP Business Data Cloud?

Unified Data Connectivity: Native integration with SAP applications and third-party sources, eliminating data silos
Business-ready data products: Fully managed SAP data products across all business processes, providing immediate access to high-quality, trusted data
Semantic Data Modeling: A business semantic layer ensures data is translated into consistent, business context across the enterprise
End-to-End Data Governance: Built-in lineage tracking, data quality management, access controls, and compliance support
AI-Assisted Analytics and Planning: Go from insights to action instantly with planning and analytics together in one solution
Open Data Architecture: Enable secure and seamless, zero-copy sharing of semantically rich SAP data into existing data platform environments

What benefits or ROI should users look for in SAP Business Data Cloud?

Accelerated Time to Insight: Less time cleaning and validating data means more time analyzing and acting
Reduced Data Management Costs: One platform replaces multiple point solutions, lowering licensing and IT overhead
Improved Data Trust and Quality: Embedded governance reduces the risk of decisions made on inaccurate or inconsistent data
Faster Compliance and Auditability: Built-in lineage and access controls streamline regulatory reporting and audit preparation
Enhanced Business Agility: Real-time data and self-service analytics help teams respond quickly without relying on IT
Maximized SAP Investment Value: Makes existing SAP transactional data fully accessible and analytics-ready
AI Readiness: A clean, governed data foundation accelerates confident AI and ML adoption across the business

SAP Business Data Cloud is a key component of SAP's vision for the autonomous enterprise. By unifying data connectivity, governance, semantic modeling, and analytics in a single cloud-native platform, SAP BDC eliminates fragmentation and complexity — serving as the connective tissue that ties your entire enterprise together and positioning organizations for long-term success in an AI-driven world.

SAP

Sample Customers

Information Not Available

Ericsson, Vodafone, Google, Team Liquid, Ryder Cup, Accenture

Buyer's Guide

Hightouch vs. SAP Business Data Cloud

November 2026

Free Report: Hightouch vs. SAP Business Data Cloud

Find out what your peers are saying about Hightouch vs. SAP Business Data Cloud and other solutions. Updated: November 2026.

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