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Hightouch vs SAS Data Integration Server comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Hightouch
Ranking in Data Integration
52nd
Average Rating
7.2
Reviews Sentiment
5.0
Number of Reviews
5
Ranking in other categories
Customer Data Platforms (CDP) (4th), AI Customer Experience Personalization (19th)
SAS Data Integration Server
Ranking in Data Integration
43rd
Average Rating
7.2
Reviews Sentiment
6.5
Number of Reviews
4
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the Data Integration category, the mindshare of Hightouch is 0.4%, up from 0.4% compared to the previous year. The mindshare of SAS Data Integration Server is 0.9%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Mindshare Distribution
ProductMindshare (%)
SAS Data Integration Server0.9%
Hightouch0.4%
Other98.7%
Data Integration
 

Featured Reviews

reviewer2921991 - PeerSpot reviewer
Vp Of Data at a financial services firm with 201-500 employees
Centralized event tracking has improved product analytics and simplified data workflows
I think Hightouch as a platform has a lot to offer. It is primarily a CRM or reverse ETL type of offering with a lot of AI bells and whistles. However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer. I say this because a lot of the documentation is out of date, and we hit a few random edge cases when using the events platform, which felt a little raw compared to other, more mature event platforms. I would say the improvement here would be for them to spend a little more time and attention on the platform itself, or provide a little more TLC, especially from the events perspective.
NN
Works at a financial services firm with 5,001-10,000 employees
Offloads processes on the server side but needs better installation syntax
One area for improvement is the installation process. Another point could be the syntax, as it sometimes involves using syntax names that are not intuitive. For example, to calculate the difference between two dates, the general syntax in SAS is called the data difference or data net function. However, another name is used, such as NF and INK. Without knowledge of SAS programming, it becomes unclear what these functions mean. It is not good to define function names this way.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We have had a positive impact from Hightouch, and one area where we had that impact is on the handling of customer data."
"Hightouch's best features include a simple and easy-to-navigate user interface, which means there is not much of a learning curve involved, simplifying the process of setting it up and selecting desired fields along with using the query editor."
"The feature that made the biggest difference day-to-day is Hightouch's ability to create normalized, performant data models, which could truly aid enterprises dealing with a variety of data systems."
"With campaigns like flat battery, for example, we have managed to save over six figures a year."
"There are definitely improvements in analytics quality because of the contracts they provide on the control plane, and there were also definite time savings."
"The solution is very stable."
"A key feature allows us to enhance job performance by offloading processing to the server side, rather than processing on the server itself."
"The most valuable feature of the solution is its amazing capabilities in regard to data handling."
"The solution offers very good data manipulation and loading."
 

Cons

"Hightouch can be improved in a number of areas, but one of them is being on the applicability in small users and organizations."
"I still think it is a bit clunky in some areas and it can be improved further; it is not a perfect tool yet, but it definitely does as advertised."
"However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer."
"Hightouch is a mature product, although it still needs to catch up with leading CDPs."
"The initial setup had issues, and even after using it for about one year, it was still not fixed."
"One area for improvement is the installation process."
"The transform tool has limited access. They should make it more flexible."
"Something that could improve is writing SQL to integration studio because it is not that straightforward. There should be better integration with other software."
"So I would like to see improved integration with other software."
"The initial setup of SAS Data Integration Server was complex."
 

Pricing and Cost Advice

Information not available
"It is an expensive program."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Outsourcing Company
11%
Construction Company
7%
University
7%
Financial Services Firm
23%
Comms Service Provider
17%
Construction Company
13%
Computer Software Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise2
Large Enterprise4
No data available
 

Questions from the Community

What needs improvement with Hightouch?
One way Hightouch can be improved is that you should be allowed to easily export data that goes through journeys. At the moment, there is no simple way to do that, so this is definitely a feature t...
What is your primary use case for Hightouch?
My main use case for Hightouch is to facilitate our marketing campaigns, particularly our email campaigns.A specific example of how I use Hightouch for my marketing and email campaigns is that if w...
What advice do you have for others considering Hightouch?
I rate Hightouch a 7 out of 10 because I think it has improved a lot in the past 18 months. They are always willing to add more features. I still think it is a bit clunky in some areas and it can b...
What needs improvement with SAS Data Integration Server?
One area for improvement is the installation process. Another point could be the syntax, as it sometimes involves using syntax names that are not intuitive. For example, to calculate the difference...
What is your primary use case for SAS Data Integration Server?
I am involved in the ETR job. My role is focused on executing the ETR job.
What advice do you have for others considering SAS Data Integration Server?
I use it without further details. For example, if I use SAS to connect to a NetEazt database or purchase a shared asset to ODBC, I can connect to any database with ODBC connection support. The over...
 

Also Known As

No data available
SAS Enterprise Data Integration Server, Enterprise Data Integration Server
 

Overview

 

Sample Customers

Information Not Available
Credit Guarantee Corporation, Cr_dito y Cauci‹n, Delaware State Police, Deutsche Lufthansa, Directorate of Economics and Statistics, DSM, Livzon Pharmaceutical Group, Los Angeles County, Miami Herald Media Company, Netherlands Enterprise Agency, New Zealand Ministry of Health, Nippon Paper, West Midlands Police, XS Inc., Zenith Insurance
Find out what your peers are saying about Hightouch vs. SAS Data Integration Server and other solutions. Updated: November 2026.
920,769 professionals have used our research since 2012.