Hitachi Content Platform vs NetApp StorageGRID comparison

Hitachi Vantara and NetApp are both solutions in the File and Object Storage category. Hitachi Vantara is ranked #16 with an average rating of 8.0, while NetApp is ranked #9 with an average rating of 8.0. Hitachi Vantara holds a 1.7% mindshare in FaOS, compared to NetApp’s 5.9% mindshare. Additionally, 88% of Hitachi Vantara users are willing to recommend the solution, compared to 88% of NetApp users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 4, 2024

Hitachi Content Platform and NetApp StorageGRID compete in the object storage solutions category. Hitachi Content Platform seems to have the upper hand when pricing and support are key, offering a more streamlined setup and strong customer service. However, NetApp StorageGRID may appeal to organizations requiring advanced storage features due to its expansive capabilities.

Features: Hitachi Content Platform emphasizes data management with integrated search, analytics, data protection, and tiering. NetApp StorageGRID offers high scalability, strong integration with cloud services, and dynamic content storage management suitable for diverse environments.

Room for Improvement: Hitachi Content Platform could improve its cloud integration features and expand its support for different workload types. It may also enhance its scalability options to match larger infrastructures. NetApp StorageGRID might work on simplifying its configuration processes, improving ease of use without relying heavily on documentation, and providing more intuitive user interfaces.

Ease of Deployment and Customer Service: NetApp StorageGRID provides flexible deployment through multiple models and robust documentation, which can benefit complex infrastructures. Hitachi Content Platform simplifies deployment with detailed guidance and intuitive configuration, supporting quick setups with efficient customer service.

Pricing and ROI: Hitachi Content Platform generally offers lower initial setup costs, presenting a cost-effective solution with a positive ROI due to efficient management features. In contrast, NetApp StorageGRID may require higher initial investments, but its advanced features and scalability can deliver significant long-term ROI for enterprises needing extensive data management capabilities.

To learn more, read our detailed Hitachi Content Platform vs. NetApp StorageGRID Report (Updated: July 2025).

Buyer's Guide

Hitachi Content Platform vs. NetApp StorageGRID

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure Storage FlashBlade

Mindshare comparison

As of August 2025, in the File and Object Storage category, the mindshare of Pure Storage FlashBlade is 5.8%, down from 6.3% compared to the previous year. The mindshare of Hitachi Content Platform is 1.7%, down from 1.7% compared to the previous year. The mindshare of NetApp StorageGRID is 5.9%, up from 4.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

File and Object Storage

Featured Reviews

Eric Black

Solutions Architect at Recovery Point Systems

The ability to leverage multi-tenancy along with immutability is a huge benefit for us

The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top. Veeam Backup specifically has started to streamline their API, and they are doing that with SOS API. They have optimized it. Any of the S3 devices out there that support this SOS API can have far more API calls at once. On our side, that translates to better restoration. With SOS API, it can leverage far more restorations at a single given time or read from the device in simple terms. That results in maximizing the output and throughput from the device itself.

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Mir Gulzar Ahmed

IT Manager at Synergy Computers

Integrates well with existing systems but technical support for the platform needs improvement

While deployment is simple, it's not as simple as StorageGRID. The architecture is entirely different, even though the end product uses the same protocols. The user interface isn't as user-friendly, and the management platform UI isn't as intuitive as others. Deployment isn't as centralized either. Although I've deployed Hitachi Content myself in our production head office for the VM team, even though it's simple, it wasn't completely straightforward. They still required my help with the initial configuration environment setup. So, it's not just simple; there are some tricky aspects. The environment is tricky, but if you understand it, configuration can be done quickly.

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Mir Gulzar Ahmed

IT Manager at Synergy Computers

Object-based storage and offers intuitive management tools, making it easy to configure and maintain

The only thing missing is flexibility in configuration to cater to specific customer requirements. Another area of improvement is marketing. NetApp's marketing of StorageGRID isn't optimal. They should present it more effectively, especially in regions like Pakistan. Here, I haven't seen any marketing campaigns from NetApp for StorageGRID or the Solid State Platform (SSP). While StorageGRID is a globally recognized product, I haven't seen any marketing efforts from NetApp in Pakistan. Even competitors are promoting object storage solutions here, but NetApp seems less efficient in selling StorageGRID. There might be one or two customers, but even as a NetApp partner, I'm not aware of any major sales. I've been trained on StorageGRID, and it is a good product. I'm unsure why it hasn't gained traction in Pakistan compared to other countries. So, I just recommend improving the marketing campaigns in Pakistan. I'm pretty confident that if we have one example of successful StorageGRID implementation in Pakistan, other customers will follow suit.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It helps simplify our storage, because the user interface is very simple and the installation is easy."

"The most valuable features are the Metro clustering, and disaster recovery."

"The tool's most valuable features are data warehousing, speedy recovery, and analytics. Its latest release is cost-effective."

"The most valuable feature is Safe Mode."

"It's very easy-to-use."

"The main feature I have found to be product replication."

"The onboarding and integrated monitoring tools are pretty good."

"We have integrated it with VMware. The integration process is pretty good. Especially with VMware, it helps with the capacity of it."

More Pure Storage FlashBlade pros

"One of the most hidden valuable features is ensuring that you don't have bit rot, so it will go and check every single object that's stored on the system, then ensure that if there's a problem, it'll be repaired from either a local copy or remote copy, depending upon your configuration."

"Hitachi is a big company, so it's a very strong product."

"The features that I have found most valuable are their retention logs. The other thing I have found most valuable is the way they handle the BHEA. Basically the DNS and everything is managed by itself. It is seamless to the users."

"Feature-wise, it has a lot of features. The most valuable features include de-duplication, encryption, version controlling, support, and tamper-proof data."

"The main selling point is its compatibility with different environments. It functions like an on-prem Google Drive or Dropbox built on top of the object storage."

"The Hitachi Content Platform is a stable and reliable solution."

"The product provides the fastest technology."

"Integrating Hitachi Content Platform with existing systems is not challenging."

Cons

"Its configuration should be easier."

"I want efficiency. FlashBlade doesn't have efficiency now."

"It usually comes down to just what you hit and the value you're getting when you spend the money and license the products. I would always go, "If you want to make things better, lower your price and make your licensing simpler." There's always an opportunity around that."

"It would be beneficial if the layer could support the S3 protocol and be container ready in the next release."

"File storage needs a lot of improvement. Mainframe connectivity also needs improvement because it requires additional components to be integrated with Pure Storage FlashBlade. If you want to keep your backup data, then this becomes an even more expensive solution because Pure Storage FlashBlade will not be able to meet your backup needs."

"The solution is expensive."

"I would like to see more deduplication."

"Recently, while upgrading the version code, one of the controllers failed. Replacing the controller took between 14 to 20 days."

More Pure Storage FlashBlade cons

"The user interface isn't as user-friendly, and the management platform UI isn't as intuitive as others. So it can be more user-friendly."

"The only thing is that it should be more cost effective."

"This product's ability to track logs for access still needs to be improved."

"Although they claim to provide NFS, the actual implementation requires an additional gateway, which makes it a costly solution."

"They could improve compatibility and offer a more user-friendly GUI."

"Hitachi Content Platform is a complicated solution. You need to put several pieces of the hardware together in order to achieve the capacity or the performance needed."

"There is room for improvement in the capacity for integration with other platforms."

"At present, it is complicated to use the CLI command."

Pricing and Cost Advice

"It's a costly solution, but Pure Storage FlashBlade doesn't require additional licenses. All of the software is combined into one bundle."

"Our licensing is renewed annually."

"The price could be cheaper."

"Support is a separate line item. Support is a different cost, but whatever your support is now, that's what you're going to pay forever. If your support's $100 today, six years from now it's $100. It doesn't fluctuate unless you upgrade it, or change it, etc."

"I feel that the price could always be lowered."

"In my opinion, we have paid the right price for the product. I don't think that it is too much or too little."

"I rate the tool's pricing a seven to eight out of ten."

"It is within reason for what you get. From what we have found comparing it to other vendors, it is in the same range as others. Given the choice, we would definitely redeploy it based on the cost."

More Pure Storage FlashBlade pricing and cost advice

"Pricing is comparable to other solutions in the market."

"Overall, it's costly."

"The pricing could be better."

"Hitachi is more expensive than StorageGRID."

"The product’s cost is average."

"The price of the Hitachi Content Platform is very high."

"I think the ROI for this solution is very good because the pricing for it is in between other solutions."

"The pricing of StorageGRID falls within the typical range for enterprise-grade solutions and is comparable to other vendors such as Dell, NetApp, and Pure Storage."

"It is very cost-effective."

"I rate the product pricing around five out of ten—it's negotiable, depending on the circumstances."

"Buying the solution is expensive, but it saves you money down the line when you factor in the logistics of not having to buy tapes."

"NetApp is not known for being the cheapest storage option on the market. Almost all of the other storage options we looked at were less expensive than StorageGRID. The price is one thing to criticize, which is what we hear internally and from customers as well. They find the cost of the terabytes in this class of storage a little bit higher than expected."

"We save money on storage costs from this solution since it allows us to have a source of revenue from customers consuming the service."

"The pricing is quite flexible and depends on the specific customer requirements. The initial cost is primarily based on the desired capacity, so it's not a fixed price."

"We pay for a license annually."

More NetApp StorageGRID pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Financial Services Firm

12%

Manufacturing Company

10%

Government

Computer Software Company

23%

Financial Services Firm

21%

Government

13%

Educational Organization

Financial Services Firm

20%

Manufacturing Company

19%

Computer Software Company

14%

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure Storage FlashBlade?

The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...

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What is your experience regarding pricing and costs for Pure Storage FlashBlade?

The pricing of Pure Storage FlashBlade is expensive compared to other products I used from other companies in the pas...

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What needs improvement with Pure Storage FlashBlade?

I believe there is not much improvement needed because they have everything we need, but the interface is a little bi...

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What do you like most about Hitachi Content Platform?

Integrating Hitachi Content Platform with existing systems is not challenging.

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What needs improvement with Hitachi Content Platform?

In comparison to competitors like Huawei, which can use all storage protocols in the same platform, Hitachi Content P...

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What is your primary use case for Hitachi Content Platform?

Mainly, from my project, Hitachi Content Platform is used for archiving. The customer is in banking, so they need to ...

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What do you like most about NetApp StorageGRID?

The management portals have most significantly improved our data retrieval times. They've made it much easier to rest...

See all answers

What is your experience regarding pricing and costs for NetApp StorageGRID?

It would definitely be more on the expensive side, especially if you compare it with open source solutions like Ceph.

See all answers

What needs improvement with NetApp StorageGRID?

If I could change anything in NetApp StorageGRID, that would be pricing. In terms of functionality, reliability, and ...

See all answers

Comparisons

Dell PowerScale (Isilon) vs Pure Storage FlashBlade

Compared 19% of the time

MinIO vs Pure Storage FlashBlade

Compared 10% of the time

Red Hat Ceph Storage vs Pure Storage FlashBlade

Compared 10% of the time

Pure Storage FlashArray vs Pure Storage FlashBlade

Compared 10% of the time

Scality RING vs Pure Storage FlashBlade

Compared 2% of the time

More Pure Storage FlashBlade Competitors

MinIO vs Hitachi Content Platform

Compared 25% of the time

Dell ECS vs Hitachi Content Platform

Compared 19% of the time

Red Hat Ceph Storage vs Hitachi Content Platform

Compared 14% of the time

Dell PowerScale (Isilon) vs Hitachi Content Platform

Compared 9% of the time

Nutanix Unified Storage (NUS) vs Hitachi Content Platform

Compared 5% of the time

More Hitachi Content Platform Competitors

MinIO vs NetApp StorageGRID

Compared 25% of the time

Red Hat Ceph Storage vs NetApp StorageGRID

Compared 24% of the time

Dell ECS vs NetApp StorageGRID

Compared 22% of the time

Scality RING vs NetApp StorageGRID

Compared 6% of the time

Cloudian HyperStore vs NetApp StorageGRID

Compared 3% of the time

More NetApp StorageGRID Competitors

Product Reports

Buyer's Guide

Pure Storage FlashBlade

August 2025

Download Pure Storage FlashBlade product report

Buyer's Guide

Hitachi Content Platform

August 2025

Download Hitachi Content Platform product report

Buyer's Guide

NetApp StorageGRID

August 2025

Download NetApp StorageGRID product report

Also Known As

No data available

HCP, Hitachi Vantara Content Platform, Hitachi Vantara HCP

Storage GRID

Overview

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage

Hitachi Content Platform is an object storage solution that enables IT organizations and cloud service providers to store, share, sync, protect, preserve, analyze and retrieve file data from a single system. It is more efficient, easier to use, and capable of handling much more data than traditional file storage solutions. HCP automates day-to-day IT operations like data protection and readily evolves to changes in scale, scope, applications, storage, server and cloud technologies over the life of data. In IT environements where data grows quickly or must live for years, decades or even indefinitely, these capabilities are invaluable.

Hitachi Vantara

Store and manage unstructured data at scale using NetApp StorageGRID for secure, durable object storage. Place content in the right location, at the right time, and on the right storage tier, optimizing workflows and reducing overall costs for globally distributed rich media.

NetApp

Sample Customers

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL

Rabobank, Xinhua News Agency, Kremsm'ller Industrieanlagenbau KG, KSC Commercial Internet, AIS Group, Shanghai Interactive Television Co. Ltd (SiTV), China Telecom, Spin Master

ASE, DARZ GmbH

Buyer's Guide

Hitachi Content Platform vs. NetApp StorageGRID

July 2025

Free Report: Hitachi Content Platform vs. NetApp StorageGRID

Find out what your peers are saying about Hitachi Content Platform vs. NetApp StorageGRID and other solutions. Updated: July 2025.

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