Hitachi Content Platform vs NetApp StorageGRID comparison

Hitachi Vantara and NetApp are both solutions in the File and Object Storage category. Hitachi Vantara is ranked #16 with an average rating of 8.0, while NetApp is ranked #9 with an average rating of 8.3. Hitachi Vantara holds a 1.6% mindshare in FaOS, compared to NetApp’s 5.8% mindshare. Additionally, 88% of Hitachi Vantara users are willing to recommend the solution, compared to 88% of NetApp users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 4, 2024

Hitachi Content Platform and NetApp StorageGRID compete in the object storage solutions category. Hitachi Content Platform seems to have the upper hand when pricing and support are key, offering a more streamlined setup and strong customer service. However, NetApp StorageGRID may appeal to organizations requiring advanced storage features due to its expansive capabilities.

Features: Hitachi Content Platform emphasizes data management with integrated search, analytics, data protection, and tiering. NetApp StorageGRID offers high scalability, strong integration with cloud services, and dynamic content storage management suitable for diverse environments.

Room for Improvement: Hitachi Content Platform could improve its cloud integration features and expand its support for different workload types. It may also enhance its scalability options to match larger infrastructures. NetApp StorageGRID might work on simplifying its configuration processes, improving ease of use without relying heavily on documentation, and providing more intuitive user interfaces.

Ease of Deployment and Customer Service: NetApp StorageGRID provides flexible deployment through multiple models and robust documentation, which can benefit complex infrastructures. Hitachi Content Platform simplifies deployment with detailed guidance and intuitive configuration, supporting quick setups with efficient customer service.

Pricing and ROI: Hitachi Content Platform generally offers lower initial setup costs, presenting a cost-effective solution with a positive ROI due to efficient management features. In contrast, NetApp StorageGRID may require higher initial investments, but its advanced features and scalability can deliver significant long-term ROI for enterprises needing extensive data management capabilities.

To learn more, read our detailed Hitachi Content Platform vs. NetApp StorageGRID Report (Updated: September 2025).

Buyer's Guide

Hitachi Content Platform vs. NetApp StorageGRID

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure Storage FlashBlade

Mindshare comparison

As of October 2025, in the File and Object Storage category, the mindshare of Pure Storage FlashBlade is 5.7%, down from 6.2% compared to the previous year. The mindshare of Hitachi Content Platform is 1.6%, down from 1.7% compared to the previous year. The mindshare of NetApp StorageGRID is 5.8%, up from 4.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

File and Object Storage Market Share Distribution
Product	Market Share (%)
Pure Storage FlashBlade	5.7%
NetApp StorageGRID	5.8%
Hitachi Content Platform	1.6%
Other	86.9%

File and Object Storage

Featured Reviews

Parul-Patel

Senior Network Engineer at Holy Redeemer Health System, Inc.

High performance and throughput enhance IT backup management

The multi-dimensional scale-out design feature of Pure Storage FlashBlade is not in use in our environment. Regarding data reduction technologies, we don't get much deduplication because the data is already deduplicated from our FlashArray before we get to backup, so there is no benefit of deduplication. Regarding the integration with cloud-native ecosystem tools, we are not on cloud; we are strictly an on-premises solution. Pure Storage FlashBlade is not used by any end-user; it's used only for IT backup, with only about four people in our group managing it. I cannot recommend Pure Storage FlashBlade to other users depending upon their financial situation because it's an expensive solution, and the cost is very high, including licensing and renewal every year. I rate Pure Storage FlashBlade an eight out of ten.

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Mir Gulzar Ahmed

IT Manager at Synergy Computers

Integrates well with existing systems but technical support for the platform needs improvement

While deployment is simple, it's not as simple as StorageGRID. The architecture is entirely different, even though the end product uses the same protocols. The user interface isn't as user-friendly, and the management platform UI isn't as intuitive as others. Deployment isn't as centralized either. Although I've deployed Hitachi Content myself in our production head office for the VM team, even though it's simple, it wasn't completely straightforward. They still required my help with the initial configuration environment setup. So, it's not just simple; there are some tricky aspects. The environment is tricky, but if you understand it, configuration can be done quickly.

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Michael Lopez

Sr Systems Engineer at a computer software company with 10,001+ employees

Has reduced storage costs and improved snapshot management for large data workloads

The advanced features of NetApp StorageGRID which our upper management wouldn't agree to use, include the S3 feature. We are heavy into AWS, and my thoughts were to develop a small dev environment or even a POC environment on-prem. That's still up in the air as we continue on. Currently, AI has taken over everything with a focus on AI. The upgrades of NetApp StorageGRID present a challenge. It's a rolling upgrade, node by node. At one point, one node would not upgrade. The positive aspect is that it didn't take down the entire environment. The environment remained functional on two different versions. The scalability of NetApp StorageGRID has been proven as we've expanded twice. We started with six or seven nodes and have grown to 15 nodes. It does take time for synchronization to complete. From what I've seen, it took a couple of months for it all to sync up once adding nodes. However, it was transparent. It captured the addition and performed effectively, all happening in the background, steadily and surely.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable features include the ease of implementation, ease of use and the speed that you can do backup and recovery on."

"It's very easy-to-use."

"We have seen a reduction in the total cost of ownership by around 20%."

"The performance of FlashBlade is excellent. It does not necessarily leverage the SOS API that some of the newer products leverage, but I found its speed pretty much on par and comparable. It is fast, and it does what it is supposed to do."

"It helps simplify our storage, because the user interface is very simple and the installation is easy."

"We have integrated it with VMware. The integration process is pretty good. Especially with VMware, it helps with the capacity of it."

"It uses the same platform for connectivity so integration is seamless."

"The main feature I have found to be product replication."

More Pure Storage FlashBlade pros

"The product provides the fastest technology."

"Companies can scale the solution."

"The main selling point is its compatibility with different environments. It functions like an on-prem Google Drive or Dropbox built on top of the object storage."

"The way that they handle the DR is very good because when there is a failover, it is seamless to the users."

"The Hitachi Content Platform is a stable and reliable solution."

"One of the most hidden valuable features is ensuring that you don't have bit rot, so it will go and check every single object that's stored on the system, then ensure that if there's a problem, it'll be repaired from either a local copy or remote copy, depending upon your configuration."

"As an architect, I like the management features that come with Hitachi Content Platform because it makes things easy."

"Integrating Hitachi Content Platform with existing systems is not challenging."

Cons

"Compared to, for example, Hitachi NAS, the solution is not mature at all. It's just in its infancy as far as technology goes."

"I would like to see more deduplication."

"I would like to have Snapshots and Snapmail in the next release. People who came from a NetApp background, especially expect these features."

"They need better integration with public clouds along with a better hybrid solution."

"An area for improvement in Pure Storage FlashBlade is its price. It could be reduced. The technical support for Pure Storage FlashBlade also needs improvement. It used to be good, with more experienced engineers. Nowadays, it isn't, and it takes longer for support to solve problems."

"I would like to see more monitoring capability included in the next release of this solution."

"I would also like to see better support for CIFS workloads."

"The documentational aspect of FlashBlade needs improvement."

More Pure Storage FlashBlade cons

"Although they claim to provide NFS, the actual implementation requires an additional gateway, which makes it a costly solution."

"The solution could use more integration with clouds."

"What is lacking in this solution is a simple process to migrate from existing systems."

"The only thing is that it should be more cost effective."

"In terms of the customer support, I can say it's a mixed reaction depending on the country."

"Two things that can be improved are pricing and configuration. Mostly the pricing is an issue. And if I were to add anything, I would say more integration with backup solutions such as Veeam Backup."

"At present, it is complicated to use the CLI command."

"Hitachi Content Platform is a complicated solution. You need to put several pieces of the hardware together in order to achieve the capacity or the performance needed."

Pricing and Cost Advice

"I understand that it is competitively priced compared to other brands."

"The pricing for FlashBlade is between cheap and moderate."

"The product is very expensive."

"I rate the tool's pricing a seven to eight out of ten."

"The price of this solution could be made more affordable."

"I feel that the price could always be lowered."

"It is within reason for what you get. From what we have found comparing it to other vendors, it is in the same range as others. Given the choice, we would definitely redeploy it based on the cost."

"Support is a separate line item. Support is a different cost, but whatever your support is now, that's what you're going to pay forever. If your support's $100 today, six years from now it's $100. It doesn't fluctuate unless you upgrade it, or change it, etc."

More Pure Storage FlashBlade pricing and cost advice

"Hitachi is more expensive than StorageGRID."

"Pricing is comparable to other solutions in the market."

"The pricing could be better."

"The product’s cost is average."

"The price of the Hitachi Content Platform is very high."

"I think the ROI for this solution is very good because the pricing for it is in between other solutions."

"Overall, it's costly."

"The pricing is quite flexible and depends on the specific customer requirements. The initial cost is primarily based on the desired capacity, so it's not a fixed price."

"It is very cost-effective."

"I rate the product pricing around five out of ten—it's negotiable, depending on the circumstances."

"The pricing of StorageGRID falls within the typical range for enterprise-grade solutions and is comparable to other vendors such as Dell, NetApp, and Pure Storage."

"We chose NetApp because of price and performance."

"The price is attractive."

"We save money on storage costs from this solution since it allows us to have a source of revenue from customers consuming the service."

"Creating your own data stores, backups, or storage grids, helps eliminate all these costs of downloading all the data back after you downloaded to the cloud."

More NetApp StorageGRID pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Financial Services Firm

11%

Manufacturing Company

10%

Government

Computer Software Company

24%

Financial Services Firm

20%

Government

13%

Educational Organization

Financial Services Firm

20%

Manufacturing Company

18%

Computer Software Company

15%

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	11
Large Enterprise	20

By reviewers
Company Size	Count
Small Business	4
Midsize Enterprise	6
Large Enterprise	4

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	4
Large Enterprise	11

Questions from the Community

What do you like most about Pure Storage FlashBlade?

The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...

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What is your experience regarding pricing and costs for Pure Storage FlashBlade?

The pricing of Pure Storage FlashBlade is expensive compared to other products I used from other companies in the pas...

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What needs improvement with Pure Storage FlashBlade?

I believe there is not much improvement needed because they have everything we need, but the interface is a little bi...

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What do you like most about Hitachi Content Platform?

Integrating Hitachi Content Platform with existing systems is not challenging.

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What needs improvement with Hitachi Content Platform?

In comparison to competitors like Huawei, which can use all storage protocols in the same platform, Hitachi Content P...

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What is your primary use case for Hitachi Content Platform?

Mainly, from my project, Hitachi Content Platform is used for archiving. The customer is in banking, so they need to ...

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What do you like most about NetApp StorageGRID?

The management portals have most significantly improved our data retrieval times. They've made it much easier to rest...

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What is your experience regarding pricing and costs for NetApp StorageGRID?

It would definitely be more on the expensive side, especially if you compare it with open source solutions like Ceph.

See all answers

What needs improvement with NetApp StorageGRID?

If I could change anything in NetApp StorageGRID, that would be pricing. In terms of functionality, reliability, and ...

See all answers

Comparisons

Dell PowerScale (Isilon) vs Pure Storage FlashBlade

Compared 20% of the time

Pure Storage FlashArray vs Pure Storage FlashBlade

Compared 11% of the time

MinIO vs Pure Storage FlashBlade

Compared 10% of the time

Red Hat Ceph Storage vs Pure Storage FlashBlade

Compared 9% of the time

Qumulo vs Pure Storage FlashBlade

Compared 3% of the time

More Pure Storage FlashBlade Competitors

MinIO vs Hitachi Content Platform

Compared 24% of the time

Dell ObjectScale vs Hitachi Content Platform

Compared 17% of the time

Red Hat Ceph Storage vs Hitachi Content Platform

Compared 15% of the time

Dell PowerScale (Isilon) vs Hitachi Content Platform

Compared 10% of the time

More Hitachi Content Platform Competitors

MinIO vs NetApp StorageGRID

Compared 29% of the time

Dell ObjectScale vs NetApp StorageGRID

Compared 23% of the time

Red Hat Ceph Storage vs NetApp StorageGRID

Compared 22% of the time

Scality RING vs NetApp StorageGRID

Compared 6% of the time

Dell PowerScale (Isilon) vs NetApp StorageGRID

Compared 3% of the time

More NetApp StorageGRID Competitors

Product Reports

Buyer's Guide

Pure Storage FlashBlade

September 2025

Download Pure Storage FlashBlade product report

Buyer's Guide

Hitachi Content Platform

September 2025

Download Hitachi Content Platform product report

Buyer's Guide

NetApp StorageGRID

September 2025

Download NetApp StorageGRID product report

Also Known As

No data available

HCP, Hitachi Vantara Content Platform, Hitachi Vantara HCP

Storage GRID

Overview

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage

Hitachi Content Platform is an object storage solution that enables IT organizations and cloud service providers to store, share, sync, protect, preserve, analyze and retrieve file data from a single system. It is more efficient, easier to use, and capable of handling much more data than traditional file storage solutions. HCP automates day-to-day IT operations like data protection and readily evolves to changes in scale, scope, applications, storage, server and cloud technologies over the life of data. In IT environements where data grows quickly or must live for years, decades or even indefinitely, these capabilities are invaluable.

Hitachi Vantara

Store and manage unstructured data at scale using NetApp StorageGRID for secure, durable object storage. Place content in the right location, at the right time, and on the right storage tier, optimizing workflows and reducing overall costs for globally distributed rich media.

NetApp

Sample Customers

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL

Rabobank, Xinhua News Agency, Kremsm'ller Industrieanlagenbau KG, KSC Commercial Internet, AIS Group, Shanghai Interactive Television Co. Ltd (SiTV), China Telecom, Spin Master

ASE, DARZ GmbH

Buyer's Guide

Hitachi Content Platform vs. NetApp StorageGRID

September 2025

Free Report: Hitachi Content Platform vs. NetApp StorageGRID

Find out what your peers are saying about Hitachi Content Platform vs. NetApp StorageGRID and other solutions. Updated: September 2025.

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