HPE 3PAR StoreServ vs Hitachi Universal Storage VM [EOL] comparison

Hitachi Vantara and Hewlett Packard Enterprise are both solutions in the All-Flash Storage category. Additionally, 100% of Hitachi Vantara users are willing to recommend the solution, compared to 94% of Hewlett Packard Enterprise users who would recommend it.

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Executive Summary

We performed a comparison between HPE 3PAR StoreServ and Hitachi Universal Storage VM [EOL] based on real PeerSpot user reviews.

Find out what your peers are saying about Dell Technologies, NetApp, Everpure (formerly Pure Storage) and others in All-Flash Storage.

To learn more, read our detailed All-Flash Storage Report (Updated: July 2026).

Buyer's Guide

All-Flash Storage

July 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Everpure FlashArray

Featured Reviews

Sowjanya MV

Technical Lead at Wipro Limited

Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades

The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.

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it_user1205586

Chief Solutions Architect at Science Applications International Corporation

Good price-performance ratio, provides simplified provisioning and management

We use this solution for provisioning and management The most valuable features are simplified provisioning and management, de-duplication, and built-in encryption. The exterior display needs to be improved. Sorry, I like the blue lights the competition has, but maybe we can see green led lights…

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Muhammad Saqib

System Engineer at Hybrid Tech

Uninterrupted upgrades accelerate performance with good support

I would rate the solution eight out of ten. It should be noted that in Pakistan, some parts are not readily available, and we need to import them from Singapore or other countries. We encountered an issue with a customer where the midplane failed and was not available. We had to wait for several days for a replacement, even in a 24/7 support case. Additionally, we faced motherboard failures in the customer's environment, encountering two motherboard failures simultaneously. We obtained one motherboard immediately, yet had to wait ten days for another. These issues should have been resolved promptly given the 24/7 support level.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I would recommend Pure Storage FlashArray to other users because, first, the speed that I get with Pure Storage FlashArray is not remotely possible with any other product at this price range, and second, the support is absolutely fantastic."

"The cost of Pure FlashArray is a bit high compared to peers, but its sustainability and features justify the price."

"The initial setup was really straight forward."

"Once we solved the data reduction and what Pure does we were hooked."

"It is all-flash. This makes it a lot faster than the rest of what we have, as it is able to drive high I/O loads, which is big for us."

"The most important feature of any storage array is its reliability, measured by its uptime."

"It worked flawlessly."

"The most valuable feature is its speed."

More Everpure FlashArray pros

"This solution had the best cost and it was easy to work with the Vendor."

"The most valuable features are simplified provisioning and management, de-duplication, and built-in encryption."

"The support is really fast. There is very good support for 3PAR storage."

"I found it easy to deploy and simple to configure the storage."

"Flexibility, in regards to the different disk tiers in the 3PAR, is the most valuable feature."

"It's robust and offers very good performance."

"The stability of 3PAR is unquestionable."

"All-flash has been the most innovative way of using storage based on the 3PAR platform."

"When compared with the 3PAR, there has been huge cost savings which resulted in the ROI being achieved."

"The deduplication functionality is great. We have seen a lot of benefits in the deduplication ratio. So, it has proven that it is a good cost savings."

More HPE 3PAR StoreServ pros

Cons

"Pure Storage FlashArray has not helped decrease the total cost of ownership."

"I can't see where they can make anything better, unless, of course, they lower their prices even more."

"Going forward, don't complicate things for the customers."

"We would like more extended historical data to help with some of the capacity planning. This is something that we are asking for all the time. E.g., what was the historical performance of this particular volume? So, we would like more historicals."

"FlashArray's capacity for forecasting should be improved because it needs to be a bit more current. I think it's bundled with the deduplication and other compression factors. We need more user interfaces for forecasting in this software and more interfaces need to be integrated with this array management tool."

"Pure Storage FlashArray has not helped to decrease the total cost of ownership, and I believe our total cost has probably gone up, but that's balanced by our increased amount of data and number of use cases."

"In some cases, we get into very in-depth conversations around the movement of specific data and, what's more, chunk sizes. The documentation lacked any description or information on that."

"The price of this solution is high and should be lowered."

More Everpure FlashArray cons

"The exterior display needs to be improved."

"We need additional enhancements to InfoSight, especially from a VM standpoint. Today, we can see in the Azure VM performance stats in 3PAR, but it is so huge, we can't just drill down on each and every VM and look at its performance."

"We need additional enhancements to InfoSight, especially from a VM standpoint."

"The solution could improve by being more secure."

"It is expensive. It is an older system, and since then, many new technologies have emerged."

"I would rate the solution eight out of ten. It should be noted that in Pakistan, some parts are not readily available, and we need to import them from Singapore or other countries."

"I want an easier solution for provisioning new servers."

"We activated a new disk but it failed, it's hard to manipulate and format it."

"In the next release, I would like to see faster upgrades, where it's really transparent to our host and our end-users."

More HPE 3PAR StoreServ cons

Pricing and Cost Advice

"Pure Storage has not helped to reduce our HANA licensing costs."

"The price of the Pure Storage Flash Array is too high and there needs to be more contact clarity. We went with the Evergreen plan and I don't have clarity on what am I supposed to pay each year or every three years. There was not much contract clarity."

"Pure Storage is all-flash, so this sometimes tends to make it a bit more expensive in the beginning."

"In comparison to the competitors, Pure is very price-competitive for the future functionality that it provides."

"Pure is not a cheap product. It is not something that is inexpensive. But, the total cost of ownership tends to be lower than with other solutions, because you don't need a lot of expertise, you don't need a lot of training or very expensive engineers or very expensive consultants."

"Pure is typically more expensive than everyone else. You get what you pay for, but I have lost deals to similar solutions because of pricing. They include everything, and that's another positive about Pure Storage. They aren't trying to nickel and dime their customers for different features. It is all included in one price. The license is by capacity, and the price depends on the capacity and the discount we're getting from the vendor. You get the SKU of the physical appliance, support, and maintenance, and that's it. You're licensed for whatever feature they offer. It is all rolled up into the price of the appliance."

"Our Evergreen Storage subscription is supposed to be good when we go to upgrade."

"The price is too high."

More Everpure FlashArray pricing and cost advice

"This solution has a good price-performance ratio."

"For the entire six node cluster and the two 7200 units plus the Brocade Fibre switches, we financed it through HPE Financial. It was $850,000. We leased that and paid it off in October of 2018."

"We purchased the solution as CapEx and we only pay support now. I find the pricing fantastic."

"It's very reliable and it was cost competitive with other arrays at the time that we purchased it."

"As a school, we always have low budgets. We are a nonprofit organization. We do not have too much budget, so we care about prices, discounts, and especially about the product quality. The last 16 years, we have been an HPE customer. We are very much happy with HPE products."

"We have seen ROI. We are able to see more patients now, bringing more money into the practice."

"3PAR was quite a bit less money than EMC, and that was one of the deciding factors."

"Since the prices of the flash storage has gone down tremendously, I would definitely recommend going for the all-flash storage array or 3PAR. It is a big expensive even now, but it will be the future of all industries."

"The solution has two parts: software and hardware, and you need to buy licenses for some features."

More HPE 3PAR StoreServ pricing and cost advice

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Comparison Review

it_user182013

Federal Civ/Intel Engineering Lead at a tech vendor with 1,001-5,000 employees

May 1, 2015

Measuring Up: EMC XtremIO and HP 3PAR

Leading up to EMC World 2015, IT Central Station asked how I would compare EMC XtremIO and HP 3PAR. Until recently, the flash storage conversation in my organization and many others has centered on XtremIO and Pure Storage, the leaders of the all-flash array (AFA) space. To that end, I've written a…

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Top Industries

By visitors reading reviews

Manufacturing Company

13%

Financial Services Firm

11%

Construction Company

10%

Comms Service Provider

No data available

Construction Company

13%

Financial Services Firm

12%

Outsourcing Company

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	71
Midsize Enterprise	38
Large Enterprise	159

No data available

By reviewers
Company Size	Count
Small Business	73
Midsize Enterprise	74
Large Enterprise	170

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?

Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...

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What is your experience regarding pricing and costs for Pure Storage FlashArray?

I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...

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What needs improvement with Pure Storage FlashArray?

I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...

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What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

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What is your experience regarding pricing and costs for HPE 3PAR StoreServ?

As a customer, I always prefer to have a lower price. Any customer will always ask for the cheaper price.

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What needs improvement with HPE 3PAR StoreServ?

I have no specific ideas for improvement at present. We just need to verify whether our current virtual server setup ...

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NEC iStorage S4900 vs Hitachi Universal Storage VM [EOL]

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IBM FlashSystem vs HPE 3PAR StoreServ

Compared 6% of the time

Dell Unity XT vs HPE 3PAR StoreServ

Compared 6% of the time

NetApp AFF vs HPE 3PAR StoreServ

Compared 5% of the time

Dell PowerScale vs HPE 3PAR StoreServ

Compared 4% of the time

HPE Primera vs HPE 3PAR StoreServ

Compared 4% of the time

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Product Reports

Buyer's Guide

Everpure FlashArray

August 2026

Download Everpure FlashArray product report

Buyer's Guide

Frame-Based Disk Arrays

August 2026

Hitachi Universal Storage VM [EOL] report

Download Hitachi Universal Storage VM [EOL] product report

Buyer's Guide

HPE 3PAR StoreServ

July 2026

Download HPE 3PAR StoreServ product report

Also Known As

Pure Storage FlashArray

HUS VM

HPE 3PAR Flash Storage, InServ, Storeserv, 3PAR Flash Storage, HP Enterprise Storage, 3PAR Flash Array, HP 3PAR Flash Storage

Overview

The FlashArray family delivers consistent, high-performance data services across block, file, and object workloads. As part of the Everpure Platform, it provides the foundation for a unified data plane, enabling applications to reliably access, protect, and manage data across environments with simplicity and predictability. With built-in capabilities such as inline data reduction, snapshots, replication, and ransomware resilience, FlashArray ensures efficient operations, protected data, and consistent application uptime.

As the foundation of the (unified) data plane, FlashArray enables policy-driven automation, monitoring, and centralized management while integrating across cloud and on-premises environments. Built on an Evergreen architecture, it supports non-disruptive upgrades and continuous performance improvements over time while simplifying operations at scale.

What Key Features Does FlashArray Offer?

Simplicity and Speed: Easy management and rapid performance enhancements.
Data Reduction: Effective deduplication and compression.
Flash Architecture: Seamless upgrades and outstanding resilience.
VMware Integration: Excellent compatibility with virtualization platforms.
Predictive Analytics: Strong insights for proactive management.

What Benefits Should Users Consider?

Reliability: Proactive support with minimal downtime.
Efficiency: Reduced storage footprint and enhanced data management.
Performance: Faster processing speeds and low latency.
User Experience: Simplified management with Evergreen model.

In industries like finance, banking, and healthcare, FlashArray supports high-performance storage needs focusing on virtualization and database environments. Employed for VMware workloads, disaster recovery, and storage provisioning, it ensures application performance in private or hybrid cloud setups while enhancing management of virtualized environments.

Everpure (formerly Pure Storage)

The Hitachi Universal Storage Platform VM delivers proven enterprise-class functionality — advanced virtualization of externally attached storage, logical partitioning, thin provisioning and universal replication — in flexible, cost effective service oriented configurations.

Hitachi Vantara

HPE 3PAR StoreServ offers unparalleled performance and flexibility for enterprise storage needs. It is highly valued for its manageability and advanced capabilities, making it ideal for mission-critical workloads.

HPE 3PAR StoreServ is a high-performance storage system known for its ease of use and robust architecture. It supports seamless upgrades and is adaptable to evolving technology, making it an excellent choice for electronic medical records, virtualization, and centralized data management. With integration capabilities supporting applications like SQL Server, VMware, and SAP, it effectively meets diverse business needs.

What are the key features of HPE 3PAR StoreServ?

Ease of Use: Simplifies management tasks with an intuitive interface.
Reliability: Offers high availability and robust architecture for mission-critical workloads.
Flash Storage: Provides fast data access and improved performance.
Dynamic Provisioning: Enhances scalability and resource allocation.
Data Deduplication: Reduces storage costs by eliminating duplicate data.
Tiered Storage: Optimizes data storage with automated tiering.

What benefits should users consider when evaluating HPE 3PAR StoreServ?

Performance: Handles demanding workloads with efficiency.
Scalability: Grows with enterprise needs without compromising performance.
Integration: Seamlessly integrates with existing systems and applications.
Proactive Support: Ensures smooth operation with timely updates and support.

HPE 3PAR StoreServ is employed in industries like healthcare and finance, supporting applications such as Oracle databases and SAP. It enhances data processing and provides essential storage for virtual and real-time applications, meeting the rigorous demands of sectors requiring reliable and high-performance storage solutions.

Hewlett Packard Enterprise

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas

Hanergy Global Solar PV Application Pte Ltd

Just Energy, Latisys, team AG, DreamWorks, BlueShore Financial, Erasmus MC

Find out what your peers are saying about Dell Technologies, NetApp, Everpure (formerly Pure Storage) and others in All-Flash Storage. Updated: July 2026.

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