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Hitachi Universal Storage VM [EOL] vs IBM FlashSystem comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
All-Flash Storage (3rd)
Hitachi Universal Storage V...
Average Rating
10.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
IBM FlashSystem
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
113
Ranking in other categories
NAS (7th), Modular SAN (Storage Area Network) (3rd), All-Flash Storage (11th)
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
it_user1205586 - PeerSpot reviewer
Chief Solutions Architect at Science Applications International Corporation
Good price-performance ratio, provides simplified provisioning and management
We use this solution for provisioning and management The most valuable features are simplified provisioning and management, de-duplication, and built-in encryption. The exterior display needs to be improved. Sorry, I like the blue lights the competition has, but maybe we can see green led lights…
OmarIsmail1 - PeerSpot reviewer
Infrastructure Technical Specialist II at Clicks Group
Offers high performance and dependable support for fast storage needs
The most valuable feature of IBM FlashSystem is its robust back code. When integrated properly into the environment and configured according to the guidelines, it provides a very solid infrastructure that does the job on demand. Additionally, IBM FlashSystem offers competitive pricing and reliable performance. The hardware is dependable, ensuring that it functions effectively when the setup is done correctly.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Pure gives us better compression, it's easier to manage, a lot less hands-on."
"The solution helps to simplify storage."
"One feature that's particularly valuable for our finance customers is Pure Storage's safe mode. It protects against ransomware attacks by taking snapshots. Our customers were very impressed with this capability. The data reduction is also impressive compared to other providers."
"It’s easy to set up and support is excellent."
"The administration is very easy and quite minimal, the performance is very good, the installation is pretty straightforward, and technical support is good."
"If you're interested in using this solution, I recommend that you do the same — see if you like it."
"We like the data reduction rates. That has been really helpful. You get 4U of Pure storage replacing something like two racks of spinning disks. One of the things that has contributed to that are the data reduction rates."
"The white glove customer service that I get is their greatest value."
"This solution had the best cost and it was easy to work with the Vendor."
"The most valuable features are simplified provisioning and management, de-duplication, and built-in encryption."
"If you are targeting functionality, we get the most functionality from IBM FlashSystem, and then from Pure Storage, and then from Dell EMC boxes."
"If you are looking for a great flash solution that can be virtualized or utilized as a building block for a scalable flash solution, or if you're looking for flash for a very specific workload, then you may want to consider a FlashSystem 900."
"I like most of the features; its speed, performance, and availability are valuable, and we are implementing the data reduction technology the most."
"Something that historically had been hard and difficult became a background task, once the old array was managed by the V7000."
"Ability to manage third-party arrays and virtualise them: One screen to control multiple arrays. Simplified administration."
"User friendly interface Robust hardware Good support"
"Technical support is very proactive and we receive alerts when they are visiting the data center or asking for permission to change a part."
"The initial setup is very easy and can be done by one person."
 

Cons

"The solution is not cheap. It's much more expensive than DataCore."
"They can also include file services such as NAS shares and CIFS shares. There should be provisioning of the file shares from a unified array."
"There are many features which need to be added, particularly on the replication side."
"I would like the ability to swap out the network adapters into it. So, without taking out the whole controller, I would like to be able to swap adapters. This would make things easier."
"FlashArray's capacity for forecasting should be improved because it needs to be a bit more current. I think it's bundled with the deduplication and other compression factors. We need more user interfaces for forecasting in this software and more interfaces need to be integrated with this array management tool."
"I would like to get a weekly report of how our storage has been used, and if there is any storage sitting there not being used."
"I would like to have an easy way to determine the cost per VM so that I can present a solution to our customers."
"There's always an opportunity for new feature functionality."
"The exterior display needs to be improved."
"AHV is Acropolis Hypervisor – A relatively new Hypervisor, robust and stable as VMware vSphere, has built-in advanced analytics and powerful operations, Self Service Portal and components for DevOps included, managed by a single pane of glass (Prism) via HTML5 and it is free of charge – That is why Nutanix is so advanced and revolutionary."
"This solution needs a management console where we are alerted to issues and can report them, or escalate them through email or another method."
"The interface of this solution could be improved."
"The solution is not easy to use and could improve."
"We have not had a good experience with this platform."
"The local support for IBM FlashSystem is very weak. Most of the customers are suffering from the IBM support here inside Egypt."
"This product lacks some of the options we wanted. For example, expansion was difficult and it required a lot of patching to be done."
"The solution's infrastructure technology level could be PCI Express 5 instead of PCI Express 4 for the next version."
 

Pricing and Cost Advice

"The pricing of Pure Storage FlashArray is reasonable."
"Pure Storage has not helped us to reduce our licensing costs."
"The solution could be cheaper."
"It is cheaper than NetApp."
"The cost has room for improvement."
"We evaluated Oracle and Hitachi, but Pure Storage had the better pricing."
"I'm good with the licensing. Of course, pricing can always be less... It's actually not a bad pricing model, considering I don't have to rip-and-replace."
"It's priced higher than the market."
"This solution has a good price-performance ratio."
"I price of IBM FlashSystem is reasonable and competitive."
"The price depends of the technology that our customers need. The price can come at a lower cost but this may increase as storage is added."
"If five is a good price and one is a high price, I would rate the price a two or three out of five."
"The pricing has been very competitive for the last few years. IBM got to the point where they changed the pricing model and we feel very comfortable with the pricing. It's very competitive. Over the last two years, IBM has been coming up with all kinds of interesting promos, especially for the SMB systems. That makes it very competitive price-wise and in terms of performance..."
"Our customers would like IMB FlashSystem to be less expensive."
"They've been much more aggressive in the last five, six years than they were before that."
"IBM V7000 has a new license and price structure which provides intuitive licensing based on the functions customers wish to enable and use the most."
"Its price is very good."
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Comparison Review

it_user277539 - PeerSpot reviewer
Vice President, Products and Services with 51-200 employees
Jul 30, 2015
Hybrid storage, all-flash storage, and hyper-converged products offer software capable of running on commodity hardware, providing a better end-user experience at a reduced price.
Originally posted at https://www.freeitdata.com/ Over the last 15 years, the storage industry has primarily been dominated (market share) by six companies, EMC, NetApp, IBM, Hitachi Data Systems (HDS), HP and Dell. In 2013, these six companies made up approximately 85% of all storage sold in the…
 

Top Industries

By visitors reading reviews
Manufacturing Company
12%
Financial Services Firm
10%
Comms Service Provider
9%
Construction Company
9%
No data available
Financial Services Firm
12%
Outsourcing Company
10%
Comms Service Provider
8%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
No data available
By reviewers
Company SizeCount
Small Business47
Midsize Enterprise21
Large Enterprise60
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
Ask a question
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What is your experience regarding pricing and costs for IBM FlashSystem?
The pricing is high; storage solutions are always expensive. I do not know if the price needs to be reviewed, but it ...
What needs improvement with IBM FlashSystem?
As far as I know, IBM FlashSystem has already improved, but I do not see room for improvement. It is simple to use an...
What is your primary use case for IBM FlashSystem?
We are not working with Object Storage or Storage Protect; we are working with SAN storage and LUN storage. I am a co...
 

Also Known As

Pure Storage FlashArray
HUS VM
IBM Storwize
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Hanergy Global Solar PV Application Pte Ltd
Celero, Friedhelm Loh Group, Clarks, Mingkang Natregro Health Food Group, Sofia, Etisalat Fights Fraud, UF Health Shands Hospital, Generali, Elecon Engineering Company Limited, Ventiv , Technology, CPFL Energia, Royal Caribbean Cruises Ltd., SciQuest, Coca-Cola Bottling Co. Consolidated, Paddy Power, Kelsey-Seybold Clinic, Interconnect Services, Severstal IP-Only AB, PVU Group GmbH
Find out what your peers are saying about Dell Technologies, NetApp, Everpure (formerly Pure Storage) and others in All-Flash Storage. Updated: September 2026.
913,806 professionals have used our research since 2012.