Hitachi Virtual Storage Platform vs IBM XIV comparison

Hitachi Vantara and IBM are both solutions in the Modular SAN (Storage Area Network) category. Hitachi Vantara is ranked #2 with an average rating of 8.1, while IBM is ranked #10. Hitachi Vantara holds a 9.3% mindshare in MS, compared to IBM’s 3.1% mindshare. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 85% of IBM users who would recommend it.

Hitachi Virtual Storage Pla...

Read 55 Hitachi Virtual Storage Platform reviews

5,541 Views
1,053 Comparison Views

96% willing to recommend

IBM XIV

Read 6 IBM XIV reviews

338 Views
335 Comparison Views

85% willing to recommend

Hitachi Virtual Storage Pla...

IBM XIV

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Executive SummaryUpdated on Feb 2, 2025

Hitachi Virtual Storage Platform and IBM XIV compete in the data storage market. Hitachi is noted for being more affordable and easier to deploy, while IBM XIV is preferred for its advanced features and potential long-term value.

Features: Hitachi Virtual Storage Platform offers key features such as strong reliability, scalability, and an active data management system. IBM XIV is known for its sophisticated data management, dynamic tiering, and intuitive administration.

Room for Improvement: Hitachi could enhance certain aspects like more intuitive user interfaces and better integration capabilities. Improving documentation and offering more flexible scalability options could also be beneficial. IBM XIV, on the other hand, could benefit from streamlining the deployment process and offering more competitive pricing. Enhancements in user interface design and further simplification of management features are additional areas for growth.

Ease of Deployment and Customer Service: The deployment process for Hitachi is straightforward, with responsive customer service aiding integration. IBM XIV's setup is slightly more complex but is supported by comprehensive customer service and technical support.

Pricing and ROI: Hitachi offers a cost-effective setup with an attractive pricing structure that promises quick ROI, ideal for budget-conscious organizations. IBM XIV, though initially more costly, is aligned with long-term value due to its robust infrastructure and advanced features.

To learn more, read our detailed Hitachi Virtual Storage Platform vs. IBM XIV Report (Updated: February 2026).

Buyer's Guide

Hitachi Virtual Storage Platform vs. IBM XIV

February 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Hitachi Virtual Storage Pla...

Ranking in Modular SAN (Storage Area Network)

2nd

Average Rating

8.4

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

NAS (5th), Frame-Based Disk Arrays (1st), All-Flash Storage (8th), NVMe All-Flash Storage Arrays (5th)

IBM XIV

Ranking in Modular SAN (Storage Area Network)

10th

Average Rating

7.6

Reviews Sentiment

5.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of February 2026, in the Modular SAN (Storage Area Network) category, the mindshare of Hitachi Virtual Storage Platform is 9.3%, down from 12.8% compared to the previous year. The mindshare of IBM XIV is 3.1%, up from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Modular SAN (Storage Area Network) Market Share Distribution
Product	Market Share (%)
Hitachi Virtual Storage Platform	9.3%
IBM XIV	3.1%
Other	87.6%

Modular SAN (Storage Area Network)

Featured Reviews

ANAND V

Associate Vice President at Federal Bank Ltd

Reliable and secure storage solution supports core banking operations effectively

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.

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Ajith Kandaramage

IT Operation Engineer at HNB

Good value for money but issues with modular scaling

IBM XIV's most valuable features are NVME, especially when it comes to de-duplication, compression, and responsiveness I've been using IBM XIV for two and a half years. IBM XIV is stable. IBM XIV's scalability is adequate for our requirements, but because it's modular, you can't scale to larger…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The customer service and support are reasonably good. The environment I work in, there always remains an element of surprise, and there are restrictions. But Hitachi has good technical people."

"The deduplication is useful for us because we don't have that much money for our lab infrastructure. Deduplication means we have more storage available. And the IOPS are really fast."

"The product's performance is good."

"What I like best about Hitachi Virtual Storage Platform G Series is that it's a fast storage solution. It also has reliable models. The sales support is also good for this product. Even the pricing for it is good."

"Hitachi Virtual Storage Platform is scalable, reliable, and secure, impacting our infrastructure positively in terms of scalability."

"It's a state of the art solution in storage systems. High-availability and performance are the strongest aspects of these machines."

"The active-active option seemed to be working well and overall, it was a solid product."

"It is a very stable solution. Stability-wise, I rate the solution a ten out of ten."

More Hitachi Virtual Storage Platform pros

"IBM XIV's most valuable features are NVME, especially when it comes to de-duplication, compression, and responsiveness."

"Installation is amazingly easy."

"As it spreads, a chuck of 1MB across the board means using all available spindles on the backend."

"The performance and robustness of the systems are very good."

"Hands down, this is the easiest storage platform on the market to manage."

"Very easy to produce reporting data (Snaps). Very easy and fast for provisioning devices and Remote mirroring."

Cons

"The life-cycle of the Hitachi Virtual Storage Platform G Series is too short. We only had approximately four or five years out of the solution before it was rendered its end of life."

"They should look at the cost because there are other vendors who offer the same cost with more features."

"I would like to see an audit account set up such that the user can log in, see the configuration, and see the logs, but they cannot make any changes."

"Hitachi Virtual Storage Platform needs to improve its scalability options where there are a few shortcomings."

"The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field."

"Hitachi should launch some small machines in Brazil. The smallest machine here in Brazil is VSP 350, which can be quite big for some of the customers. In China, Hitachi has small models of this equipment, but those models are not available in our region. Its pricing is a big issue for us. We are resellers, and we face some competition from other vendors. Hitachi doesn't always have a good position in terms of the price. Its user interface is also not as good as some of the other competitors, and it can be improved."

"It seemed like every time we turned around it was a statement of work and we'd have to pay for something that our previous vendors would not have billed us for."

"Hitachi Virtual Storage Platform's GUI or interface for storage and management is a little bit difficult compared to Primera and HPE storage products."

More Hitachi Virtual Storage Platform cons

"IBM XIV's scalability is adequate for our requirements, but because it's modular, you can't scale to larger requirements."

"This product was not a good fit for our organization as we have a ton of latency sensitive applications and XIV was not able to keep up with IO + latency demand."

"The change form synchronous mirroring to asynchronous (and vice versa) without reconfiguration from scratch would be helpful."

"I would rather have a web GUI served directly from the unit, and a CLI accessible directly through SSH."

"Until the drive is replaced, the pool_resizing is locked."

"I encountered stability (performance) issues during enclosure or disk rebuild. Also some power supply issues due to malfunctions of circuits. Sometimes "internal" Snap sessions hang and consume pool capacity."

Pricing and Cost Advice

"The pricing is very competitive compared to other vendors. It really depends on the type of media we're using, like SaaS, SSP, or NVMe."

"It is expensive. Everything is included in the license. There is no additional cost."

"In our company, we only pay towards the licensing charges associated with Forcepoint, as Hitachi is considered to be a third-party product for us."

"It is an expensive product. I rate its pricing a three out of ten."

"The price of the solution is reasonable. However, I have not done extensive comparative research on the price. If you want to upgrade the size of the disc you will need to purchase a license that accounts for the size."

"The solution is expensive."

"We pay for a support contract agreement."

"Hitachi Virtual Storage Platform G Series tools are highly specialized, such as management and performance tools and the overall solution is expensive. If customers want to have a lot of data in their hands, they need to purchase several solutions."

More Hitachi Virtual Storage Platform pricing and cost advice

"We have a five-year total cost of ownership where we pay an initial amount and then annually for maintenance."

"Licensing is straightforward."

"No-license-required policy, unlike others where you need a license for everything. Just pay once and forget about licenses."

"If you are going to use the product behind an SVC, IBM will price the units lower, since you are likely not to use any of the advanced copy services."

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Top Industries

By visitors reading reviews

Financial Services Firm

18%

Computer Software Company

10%

Manufacturing Company

Government

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	15
Large Enterprise	28

No data available

Questions from the Community

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the customer; I cannot say for the entire industry, but for us, it's comparable.

See all answers

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

See all answers

What needs improvement with Hitachi Virtual Storage Platform E990?

The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. However, it works fine. Additional functionality related to data encryption and aut...

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Product Reports

Buyer's Guide

Hitachi Virtual Storage Platform

January 2026

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Buyer's Guide

Modular SAN (Storage Area Network)

January 2026

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Also Known As

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

XIV

Overview

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

IBM XIV is a high-end, grid-scale storage system that excels in tuning-free consistent performance, ease of use and exceptional data economics, including inline, and IBM Real-time Compression. IBM XIV is ideal for hybrid cloud, offering predictable service levels for dynamic workloads, simplified scale management, including in multi-tenant environments, flexible consumption models — and robust cloud automation and orchestration through OpenStack, RESTful API and VMware. It offers security and data protection through hot encryption, advanced mirroring and self-healing and investment protection with perpetual licensing.

IBM

Sample Customers

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Celero, NaviSite, Technische Universit_t Mªnchen, Netflix Inc., Muhr und Bender KG, Pelephone Communications

Buyer's Guide

Hitachi Virtual Storage Platform vs. IBM XIV

February 2026

Free Report: Hitachi Virtual Storage Platform vs. IBM XIV

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