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Dell Unity XT vs Hitachi Virtual Storage Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
1.0
Organizations reduced costs and improved performance with Pure FlashArray X NVMe, achieving quick ROI and efficient resource management.
Sentiment score
4.2
Dell Unity XT enhances performance, saves costs, and boosts efficiency with scalable, robust features yielding strong ROI for organizations.
Sentiment score
6.7
Users find Hitachi Virtual Storage Platform valuable, citing long-term benefits, competitive costs, financial gains, and improved performance.
By opting for the gold subscription every three years, you get a free upgrade to the latest controller release.
If you wait more than seven years to buy another one, you get a return on your investment.
While performance, security, and financial aspects of Hitachi Virtual Storage Platform are satisfactory, I am unsure about the exact return on investment.
 

Customer Service

Sentiment score
7.1
Pure FlashArray X NVMe's technical support is praised for responsiveness, despite occasional follow-up issues, earning high customer satisfaction.
Sentiment score
6.0
Dell Unity XT support is generally good, though some users face delays and difficulties with higher-level support access.
Sentiment score
6.4
Users have mixed feedback on Hitachi's support: praised for expertise but criticized for delays and inconsistent global assistance.
We also had one outage where a controller of one of the products had failed and had to be replaced on-site.
Customers always have their issues resolved promptly.
Pure has good storage.
The support team is familiar with the product and is available on-site during support times, which improves our experience.
Dell solutions are backed by excellent service and support.
The technical support sometimes takes three to four days to get hardware to facilities.
The time taken to act upon issues is quite large, and issue identification takes a significant amount of time, especially when it comes to critical problems.
 

Scalability Issues

Sentiment score
7.1
Pure FlashArray X NVMe offers scalable storage with low latency, easy upgrades, though capacity customization and high costs are noted.
Sentiment score
7.8
Dell Unity XT is favored for its scalability and ease of upgrades, despite lacking high-end performance for some users.
Sentiment score
7.4
Hitachi Virtual Storage Platform provides scalable options, adaptability, and reliability, supporting diverse enterprise expansion needs effectively despite some limitations.
It is highly scalable.
It is suitable for both medium-sized and enterprise businesses.
It hasn't broken down anytime in the last six to seven years, despite hurricanes, earthquakes, and power outages.
Dell Unity XT is quite scalable and can be scaled up to the petabyte level.
For NetApp, we can recommend the FAS 8000 series.
 

Stability Issues

Sentiment score
8.1
Pure Storage offers exceptional stability and reliability with outstanding support, consistently achieving high user ratings for performance and service.
Sentiment score
8.5
Dell Unity XT is praised for stability, offering reliable performance and easy maintenance, with improvements post-initial bugs.
Sentiment score
8.2
Hitachi Virtual Storage Platform is highly reliable and stable, ideal for critical 24/7 operations with minimal downtime issues.
During the eight years, there have been no problems such as hardware failure or stopping.
I would rate the stability of the solution as a ten out of ten.
I would rate the stability of the product at seven out of ten.
I would rate the overall stability of Dell Unity XT an eight out of ten.
If we are running on a standalone infrastructure, I would rate Hitachi Virtual Storage Platform a 10 for stability.
 

Room For Improvement

Pure FlashArray X requires cost-effective improvements in UI, integration, cloud features, multitenancy, analytics, backup, AI, and scalability.
Dell Unity XT needs improved deduplication, compression, integration features, support, affordability, and simplified management for enhanced user satisfaction.
Hitachi Virtual Storage Platform needs improved UX, automation, scalability, support, reasonable pricing, deduplication, and better management tools.
We would appreciate a built-in transparent failover in the next release to eliminate the need for a separate metro cluster.
I'm eagerly anticipating the roadmap's promise of introducing multiple controllers, which could significantly boost scalability and resilience.
We mostly rely on long-term releases. We don't need the most up-to-date features, but we need a reliable environment.
In the future, if Dell storages include this option, especially for Unity, it would help us target SME or medium enterprises for quicker closures and support the sales team.
I believe if Dell can integrate AI to predict potential failures, especially in hardware like hard disks, that would be very useful for proper maintenance.
The pricing is a bit higher than expected.
The interface management and monitoring need improvement.
 

Setup Cost

Enterprise buyers see Pure FlashArray X NVMe as a justified premium investment due to performance and comprehensive licensing.
Dell Unity XT is competitively priced, offering robust features and support, suitable for mid-range budgets despite transparency concerns.
Hitachi Virtual Storage Platform is initially costly but offers justified performance and potential discounts, with complex licensing options.
While the prices may be higher than those of other vendors, we see it as a market leader with benefits.
The support can be a bit pricey, but the solution is more cost-effective than anything else out there.
I would give it a nine out of ten in terms of costliness.
It is priced at around or under $50,000.
The cost is not cheap nor expensive.
Commercially, Dell Unity XT is viable and competitively priced.
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors.
 

Valuable Features

Pure FlashArray X NVMe offers exceptional performance, reliability, scalability, and seamless VMware integration, enhancing workload efficiency and user experience.
Dell Unity XT is praised for its simplicity, performance, reliability, scalability, and cost-effectiveness, ideal for mid-range companies.
Hitachi Virtual Storage Platform offers seamless data mobility, reliability, scalability, and efficient storage management with user-friendly features across industries.
Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator.
The platform's robust features include excellent sustainability tracking, and a comprehensive dashboard offering insights into IOPS, bandwidth, performance, and virtual activities.
Its data compression feature is the best that we have ever seen.
It helps with data cost management and is seen as a mid-range product with good performance.
We installed the Flash, which makes our IO operations fast and efficient.
If their growth is not significant, we might suggest mid-level Unity storage like Unity 300.
The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure.
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
14th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
Dell Unity XT
Ranking in All-Flash Storage
6th
Average Rating
8.4
Reviews Sentiment
6.6
Number of Reviews
197
Ranking in other categories
No ranking in other categories
Hitachi Virtual Storage Pla...
Ranking in All-Flash Storage
9th
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
54
Ranking in other categories
NAS (4th), Modular SAN (Storage Area Network) (3rd), Frame-Based Disk Arrays (1st), NVMe All-Flash Storage Arrays (5th)
 

Mindshare comparison

As of August 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.9%, up from 0.8% compared to the previous year. The mindshare of Dell Unity XT is 6.5%, down from 10.1% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.3%, up from 3.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Jaehoon Oh - PeerSpot reviewer
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
Syed Habib - PeerSpot reviewer
Efficient data replication and fast IOPS have improved operational performance
Dell and a partner jointly implemented this solution in Auvink. We installed the Flash, which makes our IO operations fast and efficient. Replication is available, allowing us to replicate data simultaneously from one site to another. All-flash technology and vTXT enhance speed, and the IOPS are faster. The cache's IOPS are much better. Snapshots provide a unique feature for testing and make management more comfortable and easy. The platform is multi-supported and certification is more convenient and easy to manage.
Bratislav Petkovic - PeerSpot reviewer
Active data management enhances performance and simplifies operation
The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure. Previously, it was difficult to create and delete LUNs, which would take a long time, but now with HOPS Center, it is functioning correctly. It is now as easy as working with EMC or Dell storage, and the performance is better, especially with new features. The solution's performance, security, and cost are satisfactory. These factors influenced our decision to purchase Hitachi Virtual Storage Platform.
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Manufacturing Company
10%
Financial Services Firm
10%
Government
6%
Computer Software Company
17%
Manufacturing Company
11%
Government
7%
Financial Services Firm
6%
Computer Software Company
17%
Financial Services Firm
16%
Manufacturing Company
9%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What is your experience regarding pricing and costs for Pure FlashArray X NVMe?
The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...
What needs improvement with Pure FlashArray X NVMe?
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
I saw that you have doubts about what you chose. I have a lot of experience with the constructor, honestly I can reco...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
They’re both great solutions and I’ve used both. EMC is being VERY aggressive on pricing which may be the undoing of...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
First of all the decision should be taken looking at similar products in terms of capacity and performance. I will sh...
What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...
What do you like most about Hitachi Virtual Storage Platform E990?
The product's reliability has been crucial for our company's operations.
What needs improvement with Hitachi Virtual Storage Platform E990?
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
EMC Unity, Dell EMC Unity
Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Draper, Rio Grande Pacific, Royal Victoria Regional Health Centre
Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
Find out what your peers are saying about Dell Unity XT vs. Hitachi Virtual Storage Platform and other solutions. Updated: July 2025.
865,295 professionals have used our research since 2012.