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Hitachi Virtual Storage Platform vs NetApp EF-Series All Flash Arrays comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
No ranking in other categories
Hitachi Virtual Storage Pla...
Ranking in All-Flash Storage
9th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
55
Ranking in other categories
NAS (5th), Modular SAN (Storage Area Network) (5th), Frame-Based Disk Arrays (1st), NVMe All-Flash Storage Arrays (5th)
NetApp EF-Series All Flash ...
Ranking in All-Flash Storage
24th
Average Rating
8.6
Reviews Sentiment
7.5
Number of Reviews
39
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 7.4%, up from 6.4% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.6%, up from 3.3% compared to the previous year. The mindshare of NetApp EF-Series All Flash Arrays is 1.3%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray7.4%
Hitachi Virtual Storage Platform3.6%
NetApp EF-Series All Flash Arrays1.3%
Other87.7%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
DA
Associate Vice President at Federal Bank Ltd
Reliable and secure storage solution supports core banking operations effectively
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.
Tayo Olubanke - PeerSpot reviewer
Managing Director at GCET
Offers flexibility and top-notch technology
You can go to bed peacefully if you have a NetApp. If you have NetApp within your data center, you get to know about power failure if you are using it. Your NetApp will still come alive. Even if it does not come alive, I can say that it is not like other tools when it comes to dealing with power failure. The tool is affordable, and the technology is top-notch. It is the only technology that has software for what we call inline compression and deduplication. All the products under NetApp are aiming to use AI. I know that you can achieve whatever you want to do with NetApp EF-Series All Flash Arrays. I rate the tool a nine out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Do it. I have zero reservations about recommending Pure to anyone who is looking for some really good all-flash."
"The initial setup was really straight forward."
"There was a dramatic improvement in operating costs just as a result of the environmentals and space, let alone the cost of the unit itself."
"With Pure Storage, we don't see any latency or IOPS. It has been a very seamless integration."
"The stability is perfect, the reliability is 100%, and the latency is always lower than 1 millisecond."
"The performance and the ever-growing maintenance are the most valuable features of this solution."
"We were actually able to do multiple upgrades, including head upgrades and moving between the platforms, M20 and M50, over the years. We have never once lost a ping and have never had an outage due to an OS upgrade or a complete head upgrade."
"If it's financially viable for you and you can afford it, it's worth it."
"This is one of the most reliable and dependable products on the market."
"The product's reliability has been crucial for our company's operations."
"The most valuable feature is that it has 'eight nines' availability, 99.999999 percent of the time. That is the main selling point."
"One of the features, for us, that is important is the monitoring platform integrated into the solution. It has all the elements that we need to see, at all times, to be sure the platform is working right."
"Hitachi Virtual Storage Platform is a great device that is very stable, very durable, and very simple."
"Storage is the most valuable feature."
"The high performance of flash storage is especially valuable to us."
"It is expensive as compared to other vendors, but its price is good if you are looking for stability, reliability, performance, and security."
"The product's initial setup phase can be managed easily and completed in 20 to 30 minutes. It is one of the fastest storage tools that you can implement."
"Our batch processing time went down from 14 hours to seven hours with this solution."
"The main advantage of this solution is performance."
"We use it for our VDI environment, and have not had any complaints with it."
"This storage solution is both stable and scalable, and it works for our needs."
"We know this solution's software, hardware devices, and support are very good."
"The deployment is very quick and very simple to use."
"The NetApp EF-Series gave our organization easy access to our data bases."
 

Cons

"In some cases, we get into very in-depth conversations around the movement of specific data and, what's more, chunk sizes. The documentation lacked any description or information on that."
"I would like to see additional features like performance monitoring, configuring alerts, and the customization of alert thresholds."
"It would be nice if Pure had something in its portfolio that provided higher deduplication and compression for backups."
"The product should improve its response time. I have also encountered issues with its configuration."
"I would like to see them develop the ability to integrate with more AWS services. There are increasingly more and more services coming out from AWS but there are also certain constraints where we can't move everything over to a cloud as well. We would like for things that are on-premise to be easily integrated with AWS."
"Just some nit picky stuff, like allowing servers and volumes to be grouped. Therefore, it would easier to work with them in the GUI."
"The setup needs to be improved the most. They can do a little more with the user interface, but the setup is what I would like to see made a bit easier."
"The price of this solution is high and should be lowered."
"In terms of ransomware, Pure Storage is probably a couple of steps ahead of Hitachi, but Hitachi does not rush in terms of features."
"For the support windows to work, maybe they have to upgrade the firmware of the VSP."
"Its web design and console are very weak and do not have enough speed."
"There is a drawback related to Hitachi's configuration flexibility. The Hitachi storage platform solution is not flexible. That means that both the Hitachi and the partner presale guys have to do a lot of work to design a solution."
"The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field."
"The complex setup, ease of use, and snapshot operations of this product need to be improved."
"In terms of what could be improved, it could use a better, faster web console and other consoles. It is so boring waiting, waiting and waiting for it to refresh."
"In terms of ransomware, Pure Storage is probably a couple of steps ahead of Hitachi, but Hitachi does not rush in terms of features. They want to be really sure that the hardware works properly without any kind of problem in new environments, and the implementation or improvement does not affect the customer installation. They really want to make sure that customers are not affected in any way."
"This solution does not have any compression or deduplication."
"As far as the manageability, being able to port between the two and have to do less training in-house from a customer point of view, that would be the part to improve."
"From a manageability perspective, I like the look and the feel of the FAS series better than the EF. I think it's more straightforward and simplistic."
"I would like to shrink it more, if we can. The smaller, the better."
"Better integration with other brands is important so we would like to see it easier to integrate."
"The EF-Series is not the most scalable solution."
"The price of the All Flash solution is very high."
"This solution has limited storage."
 

Pricing and Cost Advice

"You can pay extra for Evergreen support, which gives you free upgrades when new features are introduced."
"We have seen a reduction in total cost of ownership."
"We have seen a reduction in TCO."
"Pure Storage is all-flash, so this sometimes tends to make it a bit more expensive in the beginning."
"We lost a lot of customers because we couldn't compete on price with other vendors."
"The cost of Pure Storage is subjective and determined by your environment. Pure Storage tends to be more expensive than NetApp, but it is cheaper than EMC. Performance varies with data workload, making cost considerations complex."
"In comparison to the competitors, Pure is very price-competitive for the future functionality that it provides."
"Pure Storage has not helped to reduce our HANA licensing costs."
"Hitachi VSP's pricing is good compared to other brands."
"I would like to see better pricing and more discounts."
"It is expensive. Everything is included in the license. There is no additional cost."
"The costs were primarily in line with every other vendor at the time."
"It is cheap. It is not very expensive. If you decide to expand the system, the cost is pretty low as compared to other vendors, such as Dell."
"The pricing is very competitive compared to other vendors. It really depends on the type of media we're using, like SaaS, SSP, or NVMe."
"The price of the solution is reasonable compared to others, such as Dell EMC."
"It is a little expensive."
"he price point that we're getting is very competitive in the market. Since we are buying in such a large quantity, they gave us a huge discount."
"Adding more capacity will increase the cost."
"NetApp EF-Series All Flash Arrays is an expensive product."
"Cheaper pricing is always good. NetApp has been doing everything the right way. They've been figuring out things really well, going in the right direction."
"The pricing of the solution is expensive, considering the initial investment required...At the end of the product's life cycle, it could get cheaper, but the initial investment in NetApp makes it one of the most expensive solutions."
"The cost of our license is approximately $200,000 over three years for NetApp EF-Series All Flash Arrays. There can be additional costs for storage. For example, if you want to have eight terabytes."
"They provide licenses upon purchase, so there's no need for additional licenses. Regarding additional expenses apart from the standard licensing fees, such as for support or maintenance, there aren't any. Updates take around twenty to thirty minutes, including rebooting the systems, and we haven't faced any problems with the NetApp EF-Series All Flash Arrays. We utilize various other storages like Fujitsu, IBM, and Dalian SIP, but the NetApp EF-Series stands out as we've had no issues throughout the entire year of usage."
"The price point for EF is considerably lower than the alternatives."
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Top Industries

By visitors reading reviews
Manufacturing Company
14%
Financial Services Firm
12%
Construction Company
10%
Computer Software Company
7%
Financial Services Firm
18%
Manufacturing Company
10%
Computer Software Company
8%
Government
7%
Construction Company
16%
Manufacturing Company
8%
Performing Arts
8%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise15
Large Enterprise30
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise10
Large Enterprise18
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I have knowledge about the licensing part, which we obtained for around 10 years from the time of deployment, but I d...
What needs improvement with Pure Storage FlashArray?
When it comes to Everpure FlashArray ports shown in the GUI, it would be better if, when one of the Pure array ports ...
What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...
What needs improvement with Hitachi Virtual Storage Platform E990?
The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...
What is your primary use case for Hitachi Virtual Storage Platform E990?
I work in the financial sector with Hitachi Virtual Storage Platform, specifically VSP. We did not need tiering in Hi...
What is your experience regarding pricing and costs for NetApp EF-Series All Flash Arrays?
One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to rene...
What needs improvement with NetApp EF-Series All Flash Arrays?
The support of the product is an area with certain shortcomings where improvements are required. I want NetApp's supp...
What is your primary use case for NetApp EF-Series All Flash Arrays?
There are so many things to talk about around the use cases associated with the tool. There are so many reasons why I...
 

Also Known As

Pure Storage FlashArray
Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
NetApp EF540, NetApp EF-Series
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
RP Data, Western Oregon University, Toei Animation
Find out what your peers are saying about Hitachi Virtual Storage Platform vs. NetApp EF-Series All Flash Arrays and other solutions. Updated: June 2026.
900,747 professionals have used our research since 2012.