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Hitachi Virtual Storage Platform vs NetApp EF-Series All Flash Arrays comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
No ranking in other categories
Hitachi Virtual Storage Pla...
Ranking in All-Flash Storage
9th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
55
Ranking in other categories
NAS (5th), Modular SAN (Storage Area Network) (5th), Frame-Based Disk Arrays (1st), NVMe All-Flash Storage Arrays (5th)
NetApp EF-Series All Flash ...
Ranking in All-Flash Storage
24th
Average Rating
8.6
Reviews Sentiment
7.5
Number of Reviews
39
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 7.4%, up from 6.4% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.6%, up from 3.3% compared to the previous year. The mindshare of NetApp EF-Series All Flash Arrays is 1.3%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray7.4%
Hitachi Virtual Storage Platform3.6%
NetApp EF-Series All Flash Arrays1.3%
Other87.7%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
DA
Associate Vice President at Federal Bank Ltd
Reliable and secure storage solution supports core banking operations effectively
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.
Tayo Olubanke - PeerSpot reviewer
Managing Director at GCET
Offers flexibility and top-notch technology
You can go to bed peacefully if you have a NetApp. If you have NetApp within your data center, you get to know about power failure if you are using it. Your NetApp will still come alive. Even if it does not come alive, I can say that it is not like other tools when it comes to dealing with power failure. The tool is affordable, and the technology is top-notch. It is the only technology that has software for what we call inline compression and deduplication. All the products under NetApp are aiming to use AI. I know that you can achieve whatever you want to do with NetApp EF-Series All Flash Arrays. I rate the tool a nine out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It helps to simplify storage because it has an easy front-end to access everything."
"The product has not gone down in a year, so I would say that it is stable, and we haven't seen any high spikes in read/write latency."
"This is a very good product at a very good price, with very good support."
"Technical support is excellent. I've had very good responses from technical support. We had a couple of cases where we needed support. Some of the communications were purely over email and some has been an actual call to the service desk."
"Their REST API is wonderful, well-documented, and easy to use."
"It helps us maintain uptime much better than other solutions we've used in the past, and the support is extremely quick and responsive."
"Pure Storage FlashArray offers numerous valuable features, such as low latency and high throughput."
"Our clients see a reduction in total cost of ownership by around 40%."
"The most valuable feature of Hitachi Virtual Storage Platform G Series is the platform and overall usage has been good, and we have not had very many issues."
"My advice to other people considering this solution is that it is a very good product, it has very good stability, it is easy to use, it has a 100% data security and availability guarantee, and it is a very, very good solution manufactured by a good company."
"The most useful features of Hitachi Virtual Storage Platform for our storage needs are the redundancy and the security."
"What I like best about Hitachi Virtual Storage Platform G Series is that it's a fast storage solution. It also has reliable models. The sales support is also good for this product. Even the pricing for it is good."
"The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure."
"It is a very reliable storage solution."
"The hybrid array provides scaleable, predictable, high performance with no capacity constraints."
"Hitachi Virtual Storage Platform is a great device that is very stable, very durable, and very simple."
"The management of it is very simple. that is the most valuable feature."
"We know this solution's software, hardware devices, and support are very good."
"The solution is very good; it offers very good performance and very good data services to customers."
"The end-user experience has improved the organization as a whole; the customers that the DBAs serve."
"You can't beat it for the price."
"Our use case is both corporate storage and for all of our datacenter and back-end enterprise applications."
"I would have to say performance at this point, because the application it is based on is so diverse."
"It is a very stable solution. Stability-wise, I rate the solution a ten out of ten."
 

Cons

"Just some nit picky stuff, like allowing servers and volumes to be grouped. Therefore, it would easier to work with them in the GUI."
"From a scalability perspective, it is a very small storage solution, so it's not very expandable."
"I recognize it's a difficult challenge, but I would like to see them make the pricing more reasonable."
"Reports of performance and LUN utilization could be improved."
"They could improve the price."
"The cost of the storage needs improvement."
"The scalability of the solution is extremely costly."
"For large storage needs, it is expensive."
"The distributor needs more knowledgeable resources for technical support. It would be better to connect directly to the vendor in case of queries."
"This product should be easier to install and set up."
"The pricing is high, but the product is good. Additional features like data duplication might make it even better."
"I think what needs to be improved is to simplify the complexities that are under storage so that it will be easier to work with Hitachi products. I would also like to see better pricing and more discounts."
"The complex setup phase is an area where improvements are needed."
"The user interface should be made simpler because it is difficult to manage."
"Hitachi Vantara has invested heavily in improving their management interface, however, they still have a way to go to catch up with many of their competitors."
"The controllers in the product do not provide options for scalability."
"We need a center related to NetApp in Egypt so that we can deal with them directly."
"Their problems are on the software and the controlling of the storage where they lack segmentation and federation."
"This solution is not available to many users because the cost is very expensive."
"As far as the manageability, being able to port between the two and have to do less training in-house from a customer point of view, that would be the part to improve."
"We have used IBM previously. We found that the storage from IBM was poor and we chose NetApp EF-Series All Flash Arrays because it can scale very easily."
"I’d like to see bigger, faster, better hardware, of course. I think that is the way the hardware is trending anyway; bigger, faster CPU, better software, fewer bugs, all that stuff. T"
"For us, in our country, the solution is a bit expensive."
"NetApp could improve the speed of the rebuilding rate."
 

Pricing and Cost Advice

"The Evergreen Storage subscription is a really cool concept. As long as we maintain our subscription, we will get new controllers every three years and really never have a forklift upgrade like we currently are doing. Just that future-proofing is an ease off of my mind to know that I won't have to do what I'm dong right now again."
"The price, in general, is around $100,000, however, I know it costs more."
"It could always be lower, but it's okay."
"We have an Evergreen Storage subscription, which I think is a great feature."
"We purchased a license to use this solution and we pay for the storage ourselves."
"Its price is almost double than any other flash storage solution."
"Pure Storage has not helped us to reduce our licensing costs."
"We lost a lot of customers because we couldn't compete on price with other vendors."
"A drawback of Hitachi storage systems is that they are expensive. The upfront cost is very high compared to others. But when you compare the IOPS at the same price, Hitachi gives you better business value..."
"The product is reasonably priced."
"In our company, we only pay towards the licensing charges associated with Forcepoint, as Hitachi is considered to be a third-party product for us."
"This solution is cheaper than Dell EMC VMAX. When you are looking for a high-end solution, price matters, but availability and stability are more important than the price."
"It is a little expensive."
"It is expensive. Everything is included in the license. There is no additional cost."
"It is expensive as compared to other vendors, but its price is good if you are looking for stability, reliability, performance, and security."
"I give the price of Hitachi Virtual Storage Platform a nine out of ten."
"NetApp EF-Series All Flash Arrays is an expensive product."
"It's a way to get relatively low-cost, very high-performance, low-latency block storage as a point solution."
"The price point for EF is considerably lower than the alternatives."
"Cheaper pricing is always good. NetApp has been doing everything the right way. They've been figuring out things really well, going in the right direction."
"One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to renew the license."
"The pricing is comparable with other competitors and similar in mid-range solutions, and for high range solutions, it would depend on our requirements or needs."
"They need to improve its pricing. The storage market is dying. So, they need to improve the price because it should reach all people. NetApp is one of the top ones, and they are charging a little bit of royalty as compared to other storage solutions."
"It's a lot cheaper than what the other vendors have for the same type of environment. It saves us money."
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Top Industries

By visitors reading reviews
Manufacturing Company
14%
Financial Services Firm
12%
Construction Company
10%
Computer Software Company
7%
Financial Services Firm
18%
Manufacturing Company
10%
Computer Software Company
8%
Government
7%
Construction Company
16%
Manufacturing Company
8%
Performing Arts
8%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise15
Large Enterprise30
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise10
Large Enterprise18
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I have knowledge about the licensing part, which we obtained for around 10 years from the time of deployment, but I d...
What needs improvement with Pure Storage FlashArray?
When it comes to Everpure FlashArray ports shown in the GUI, it would be better if, when one of the Pure array ports ...
What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...
What needs improvement with Hitachi Virtual Storage Platform E990?
The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...
What is your primary use case for Hitachi Virtual Storage Platform E990?
I work in the financial sector with Hitachi Virtual Storage Platform, specifically VSP. We did not need tiering in Hi...
What is your experience regarding pricing and costs for NetApp EF-Series All Flash Arrays?
One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to rene...
What needs improvement with NetApp EF-Series All Flash Arrays?
The support of the product is an area with certain shortcomings where improvements are required. I want NetApp's supp...
What is your primary use case for NetApp EF-Series All Flash Arrays?
There are so many things to talk about around the use cases associated with the tool. There are so many reasons why I...
 

Also Known As

Pure Storage FlashArray
Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
NetApp EF540, NetApp EF-Series
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
RP Data, Western Oregon University, Toei Animation
Find out what your peers are saying about Hitachi Virtual Storage Platform vs. NetApp EF-Series All Flash Arrays and other solutions. Updated: June 2026.
900,747 professionals have used our research since 2012.