Hitachi Virtual Storage Platform vs NetApp EF-Series All Flash Arrays comparison

Hitachi Virtual Storage Platform vs. NetApp EF-Series All Flash Arrays

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Everpure FlashArray X NVMe

Mindshare comparison

As of March 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray X NVMe is 1.6%, up from 0.8% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 4.0%, up from 3.1% compared to the previous year. The mindshare of NetApp EF-Series All Flash Arrays is 1.0%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Mindshare Distribution
Product	Mindshare (%)
Hitachi Virtual Storage Platform	4.0%
Pure FlashArray X NVMe	1.6%
NetApp EF-Series All Flash Arrays	1.0%
Other	93.4%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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ANAND V

Associate Vice President at Federal Bank Ltd

Reliable and secure storage solution supports core banking operations effectively

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.

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Tayo Olubanke

Managing Director at GCET

Offers flexibility and top-notch technology

You can go to bed peacefully if you have a NetApp. If you have NetApp within your data center, you get to know about power failure if you are using it. Your NetApp will still come alive. Even if it does not come alive, I can say that it is not like other tools when it comes to dealing with power failure. The tool is affordable, and the technology is top-notch. It is the only technology that has software for what we call inline compression and deduplication. All the products under NetApp are aiming to use AI. I know that you can achieve whatever you want to do with NetApp EF-Series All Flash Arrays. I rate the tool a nine out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The high availability of the product is the most valuable feature."

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

"Everything, especially the VMs inside, is pretty fast."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"The solution is very straightforward to set up."

"What I really like about this program, is that it is easy to use and easy to configurate."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

"The latency is good."

More Everpure FlashArray X NVMe pros

"In terms of performance and ability, the product can stand up against its competitors since the solution offers two controller systems to users."

"The hybrid array provides scaleable, predictable, high performance with no capacity constraints."

"It is a very stable solution. Stability-wise, I rate the solution a ten out of ten."

"Storage is the most valuable feature."

"It's a state of the art solution in storage systems. High-availability and performance are the strongest aspects of these machines."

"This is a good product with high capabilities and high reliability."

"The customer service and support are reasonably good. The environment I work in, there always remains an element of surprise, and there are restrictions. But Hitachi has good technical people."

"The high performance of flash storage is especially valuable to us."

More Hitachi Virtual Storage Platform pros

"The management of it is very simple. that is the most valuable feature."

"It is a very stable solution. Stability-wise, I rate the solution a ten out of ten."

"One of the most valuable features is the overall performance it provides."

"If I were advising a colleague at another company who is researching this kind of solution, I would say take a good look at it because we haven't had any issues."

"The solution allows us to segregate one storage unit from another."

"Go with the NetApp EF-series All Flash Arrays, if you want good quality, reliability, speed and size."

"We do a lot of in-house, application-dependent type things, where we find the different niches to the different things. Certain things they do better. We've found that it actually does very well on some of our higher-end applications."

"I like the performance aspect of EF Series. It basically provides everything that we are looking for as a solution, very low latency and very high performance."

More NetApp EF-Series All Flash Arrays pros

Cons

"It feels more suitable for small and medium-sized businesses rather than enterprises."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

"In the next release, I would like to see real-time analytics for further insight into consumption models."

"In terms of what needs improvement, the dashboard and management could be simplified."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"Maybe the price can be reduced since the solution is very expensive."

"I'd like to see the product implement active replication for vehicles such as VMware."

More Everpure FlashArray X NVMe cons

"Hitachi should offer a distinct overview of the various storage choices."

"It seemed like every time we turned around it was a statement of work and we'd have to pay for something that our previous vendors would not have billed us for."

"For the support windows to work, maybe they have to upgrade the firmware of the VSP. They changed the hardware or the disk. I don't know if it was the port blade they changed or a VM for a memory cache. Also, replacing the old target with the processor target would be fine. The old equipment is very easy to manage, and I don't have any bad commentary."

"The controllers in the product do not provide options for scalability."

"The software has always been lagging a bit compared to the newer features."

"The installation procedure it a bit difficult, because it is a high-end solution. With this type of product, the original company is interested in doing the setup for customers in the area, but because of sanctions we were not able to get support in our area. We faced many issued trying to learn to run this product."

"Hitachi Vantara has invested heavily in improving their management interface, however, they still have a way to go to catch up with many of their competitors."

"For mission critical issues the performance is low."

More Hitachi Virtual Storage Platform cons

"From a manageability perspective, I like the look and the feel of the FAS series better than the EF. I think it's more straightforward and simplistic."

"As far as the manageability, being able to port between the two and have to do less training in-house from a customer point of view, that would be the part to improve."

"There could be better integration with some of our Cisco products."

"The initial setup phase of NetApp EF-Series All Flash Arrays is not straightforward and needs improvement."

"The only major drawback is the replication between EF-Series units."

"Better integration with other brands is important so we would like to see it easier to integrate."

"The support of the product is an area with certain shortcomings where improvements are required."

"The pricing could be cheaper and it should have documentation in more languages, specifically, Russian."

More NetApp EF-Series All Flash Arrays cons

Pricing and Cost Advice

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"With VMware, we pay $300,000 annually."

"The support cost per array is about $20,000 a year for 24/7 support."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"We pay approximately $50,000 USD per year in licensing fees."

"As far as the licensing costs, everything is included in the license."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

More Everpure FlashArray X NVMe pricing and cost advice

"This solution is cheaper than Dell EMC VMAX. When you are looking for a high-end solution, price matters, but availability and stability are more important than the price."

"The licensing cost of Hitachi Virtual Storage Platform G Series, whether it would be high or more affordable, would depend on location. For example, here in Brazil, Hitachi charges in dollars and this means my company still needs to convert that into local currency. Sometimes, my company also needs to discuss the pricing with the Hitachi sales team and request for a discount. At the moment, pricing for Hitachi is high, but my team can have some global funding or global accounts that would help reach the price my company is aiming for."

"I would like to see better pricing and more discounts."

"The price is good enough considering the performance, and we are satisfied."

"It is cheap. It is not very expensive. If you decide to expand the system, the cost is pretty low as compared to other vendors, such as Dell."

"It is a little expensive."

"Pricing could be better, because the cost is very high."

"I find Hitachi to be cheaper by five to ten percent when compared to Dell and HP's costs, but the features in Dell are better than Hitachi Virtual Storage Platform."

More Hitachi Virtual Storage Platform pricing and cost advice

"It's a way to get relatively low-cost, very high-performance, low-latency block storage as a point solution."

"It's a lot cheaper than what the other vendors have for the same type of environment. It saves us money."

"Its cost-effectiveness is a major selling point. Compared to other storage vendors, the EF-Series offers excellent value for its price. It's truly a leading product in the industry."

"The cost of our license is approximately $200,000 over three years for NetApp EF-Series All Flash Arrays. There can be additional costs for storage. For example, if you want to have eight terabytes."

"The pricing of the solution is expensive, considering the initial investment required...At the end of the product's life cycle, it could get cheaper, but the initial investment in NetApp makes it one of the most expensive solutions."

"They need to improve its pricing. The storage market is dying. So, they need to improve the price because it should reach all people. NetApp is one of the top ones, and they are charging a little bit of royalty as compared to other storage solutions."

"NetApp EF-Series All Flash Arrays is an expensive product."

"Adding more capacity will increase the cost."

More NetApp EF-Series All Flash Arrays pricing and cost advice

See which vendors are best for you

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884,873 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Financial Services Firm

17%

Computer Software Company

Manufacturing Company

Government

Computer Software Company

10%

Performing Arts

10%

Marketing Services Firm

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	15
Large Enterprise	28

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	10
Large Enterprise	18

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

What needs improvement with Hitachi Virtual Storage Platform E990?

The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...

What is your experience regarding pricing and costs for NetApp EF-Series All Flash Arrays?

One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to rene...

What needs improvement with NetApp EF-Series All Flash Arrays?

The support of the product is an area with certain shortcomings where improvements are required. I want NetApp's supp...

What is your primary use case for NetApp EF-Series All Flash Arrays?

There are so many things to talk about around the use cases associated with the tool. There are so many reasons why I...

Dell PowerStore vs Everpure FlashArray X NVMe

Comparisons

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Compared 10% of the time

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Compared 9% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 7% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 6% of the time

IBM System Storage DS8000 Series vs Hitachi Virtual Storage Platform

Compared 2% of the time

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Compared 12% of the time

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HPE Alletra Storage vs NetApp EF-Series All Flash Arrays

Compared 8% of the time

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Compared 3% of the time

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Product Reports

Everpure FlashArray X NVMe

Download Everpure FlashArray X NVMe product report

Hitachi Virtual Storage Platform

Download Hitachi Virtual Storage Platform product report

NetApp EF-Series All Flash Arrays

Download NetApp EF-Series All Flash Arrays product report

NetApp EF-Series All Flash Arrays report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X, Pure FlashArray X NVMe

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

NetApp EF540, NetApp EF-Series

Overview

Everpure FlashArray X NVMe delivers high performance, reliability, and low latency, making it ideal for block storage in private cloud infrastructures and mission-critical applications.

Boasting robust data reduction, high availability, and seamless scalability, Everpure FlashArray X NVMe supports databases, VMware environments, and machine learning analytics. Known for its intuitive interface, superior support, volume snapshots, and AI-powered analytics, it efficiently manages storage needs, often deployed to replace outdated systems. Users highlight its simplistic management and easy configuration, although opportunities exist to enhance pricing, replication features, VNC integration, and storage capabilities.

What are the key features?

Data Reduction: Effective compression and deduplication improve storage efficiency.
Seamless Scalability: Easily scales to meet growing demands without downtime.
Volume Snapshots: Quickly create snapshots for data protection and recovery.
VMware Compatibility: Integrates smoothly with VMware environments for optimal performance.
AI-Powered Analytics: Provides insights for enhanced storage management and efficiency.

What benefits and ROI should be considered?

Low Latency and High Availability: Ensures rapid data access and uninterrupted service.
Easy Management: Intuitive interface simplifies configuration and monitoring.
Evergreen Model: Continuous upgrades without disruptive migrations.
Enhanced Support: Reliable service and support for critical applications.

Organizations in industries such as finance and healthcare implement Everpure FlashArray X NVMe to bolster data performance and reliability. They leverage its integration capabilities with Oracle databases and SQL workloads, supporting machine learning and virtualization. It's often chosen to upgrade legacy storage systems, ensuring high availability and speed for demanding environments.

Everpure (formerly Pure Storage)

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

The NetApp EF560 all-flash array is an all-SSD storage system for applications that demand extremely high levels of performance and reliability. Requiring just 2U of rack space, the EF560 all-flash array combines extreme IOPS, microsecond response times, and up to 12GBps of bandwidth with leading, enterprise-proven availability features.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

RP Data, Western Oregon University, Toei Animation

Hitachi Virtual Storage Platform vs. NetApp EF-Series All Flash Arrays