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Hitachi Virtual Storage Platform vs NetApp EF-Series All Flash Arrays comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
No ranking in other categories
Hitachi Virtual Storage Pla...
Ranking in All-Flash Storage
14th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
55
Ranking in other categories
NAS (10th), Modular SAN (Storage Area Network) (5th), Frame-Based Disk Arrays (1st), NVMe All-Flash Storage Arrays (6th)
NetApp EF-Series All Flash ...
Ranking in All-Flash Storage
29th
Average Rating
8.6
Reviews Sentiment
7.5
Number of Reviews
39
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 6.7%, up from 6.5% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.4%, up from 3.4% compared to the previous year. The mindshare of NetApp EF-Series All Flash Arrays is 1.4%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray6.7%
Hitachi Virtual Storage Platform3.4%
NetApp EF-Series All Flash Arrays1.4%
Other88.5%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
DA
Associate Vice President at Federal Bank Ltd
Reliable and secure storage solution supports core banking operations effectively
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.
Tayo Olubanke - PeerSpot reviewer
Managing Director at GCET
Offers flexibility and top-notch technology
You can go to bed peacefully if you have a NetApp. If you have NetApp within your data center, you get to know about power failure if you are using it. Your NetApp will still come alive. Even if it does not come alive, I can say that it is not like other tools when it comes to dealing with power failure. The tool is affordable, and the technology is top-notch. It is the only technology that has software for what we call inline compression and deduplication. All the products under NetApp are aiming to use AI. I know that you can achieve whatever you want to do with NetApp EF-Series All Flash Arrays. I rate the tool a nine out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Has also helped simplify storage for us. The other person we put in there, took about a week to implement. And we had both arrays set up within around four hours with a thirty minute drive time between the two locations."
"Because we were able to afford to go all flash, we don't manage the tiers, we're not moving data up, and we're not waiting for overnight cycles."
"The most valuable features are the ease of use and support."
"We are finding the TCO of flash to be lower than SSD implementations."
"It reduces space and the polar consumption. It also accelerates the application."
"Pure Storage is an amazing solution."
"The performance levels and the storage have improved my organization because we're a 95% virtualized environment and we're able to allocate resources as needed and manage our whole infrastructure that way."
"It's very fast, easy to use, and the cloud-based management is good."
"The most valuable features in Hitachi Virtual Storage Platform F Series are Shadowimage, easy to manage equipment, and upgrading the firewire is very simple."
"In terms of performance and ability, the product can stand up against its competitors since the solution offers two controller systems to users."
"There are no significant challenges in terms of scalability, and it can accommodate larger storage capacities compared to other storage solutions."
"The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure."
"The feature I like best is the stability of the hardware."
"The active-active option seemed to be working well and overall, it was a solid product."
"The product's performance is good."
"For Hitachi Virtual Storage Platform, the most valuable features are its performance, reliability, scalability, data protection, and a hundred percent data availability guarantee. Additionally, it offers storage virtualization with both internal and external options."
"I like the performance aspect of EF Series. It basically provides everything that we are looking for as a solution, very low latency and very high performance."
"It provides multi-protocol, which is what gives the edge when it comes to big lineage PC workloads."
"The most valuable feature of this solution is its speed."
"Our batch processing time went down from 14 hours to seven hours with this solution."
"I would have to say performance at this point, because the application it is based on is so diverse."
"The NetApp EF-Series gave our organization easy access to our data bases."
"It's still worth purchasing as the support is good and also the performance is very good."
"You can't beat it for the price."
 

Cons

"I would like to have support available in Spanish."
"I would like to see data tiering to AWS."
"I think replication is one area that still needs improvement."
"The one major gripe I have is that there is no snapshotting enabled by default on the SAN."
"I would like FlashArray to add reports that help us forecast our predicted resource needs based on current usage."
"I would like a feature to integrate with external or cloud solutions."
"They could improve the price."
"When it comes to Everpure FlashArray ports shown in the GUI, it would be better if, when one of the Pure array ports went down, there was a possibility to highlight that particular port which has gone down."
"Not just anyone can do the deployment. So, the person needs a basic understanding and work experience."
"For the support windows to work, maybe they have to upgrade the firmware of the VSP. They changed the hardware or the disk. I don't know if it was the port blade they changed or a VM for a memory cache. Also, replacing the old target with the processor target would be fine. The old equipment is very easy to manage, and I don't have any bad commentary."
"Its usability can be improved. It can have more management features. Its management tools lack features."
"Hitachi Vantara has invested heavily in improving their management interface, however, they still have a way to go to catch up with many of their competitors."
"We've only faced some minor issues. For example, the documentation of some features isn't as detailed as we would like."
"In terms of what could be improved, it could use a better, faster web console and other consoles. It is so boring waiting, waiting and waiting for it to refresh."
"It seemed like every time we turned around it was a statement of work and we'd have to pay for something that our previous vendors would not have billed us for."
"Once the platform is up and running, it's very fast. But for integration, it's not the best option."
"I would like to shrink it more, if we can. The smaller, the better."
"I would like to have the ability to replicate data between All Flash and other NetApp storage systems."
"This solution does not have any compression or deduplication."
"I’d like to see bigger, faster, better hardware, of course. I think that is the way the hardware is trending anyway; bigger, faster CPU, better software, fewer bugs, all that stuff. T"
"As far as the manageability, being able to port between the two and have to do less training in-house from a customer point of view, that would be the part to improve."
"We have used IBM previously. We found that the storage from IBM was poor and we chose NetApp EF-Series All Flash Arrays because it can scale very easily."
"From a manageability perspective, I like the look and the feel of the FAS series better than the EF. I think it's more straightforward and simplistic."
"This solution is not available to many users because the cost is very expensive."
 

Pricing and Cost Advice

"The Evergreen Storage subscription is a really cool concept. As long as we maintain our subscription, we will get new controllers every three years and really never have a forklift upgrade like we currently are doing. Just that future-proofing is an ease off of my mind to know that I won't have to do what I'm dong right now again."
"The guaranty that Pure Storage provides when you purchase it doesn't meet the overall capacity needs to provide extra storage, if needed. Thus, it is not meeting our expectations."
"While it comes with a higher price tag, this investment often translates to significant improvements in performance."
"The licensing is $100,000."
"The pricing is very attractive and it delivers performance for the money."
"I would rate the pricing of Pure Storage FlashArray a five out of ten. It is expensive but not too much."
"There are no fees for licensing. The hardware is paid for only once."
"Pure Storage has not helped to reduce our HANA licensing costs."
"A drawback of Hitachi storage systems is that they are expensive. The upfront cost is very high compared to others. But when you compare the IOPS at the same price, Hitachi gives you better business value..."
"The pricing is very competitive compared to other vendors. It really depends on the type of media we're using, like SaaS, SSP, or NVMe."
"It is an expensive product. I rate its pricing a three out of ten."
"The pricing we get is very competitive when compared to other vendors. Hitachi is working on their licensing model and it is improving but can be irksome when many different items are not bundled or enterprise size."
"Our main issue with the Hitachi G-Series is what we consider to be an archaic software licensing scheme and high maintenance costs."
"The product is reasonably priced."
"Pricing could be better, because the cost is very high."
"I would like to see better pricing and more discounts."
"It's a way to get relatively low-cost, very high-performance, low-latency block storage as a point solution."
"The pricing of the solution is expensive, considering the initial investment required...At the end of the product's life cycle, it could get cheaper, but the initial investment in NetApp makes it one of the most expensive solutions."
"Adding more capacity will increase the cost."
"NetApp EF-Series All Flash Arrays is an expensive product."
"Price-wise, NetApp EF-Series All Flash Arrays is costlier than Dell. You have to buy a lot of licenses separately."
"Cheaper pricing is always good. NetApp has been doing everything the right way. They've been figuring out things really well, going in the right direction."
"The price point for EF is considerably lower than the alternatives."
"One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to renew the license."
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Top Industries

By visitors reading reviews
Manufacturing Company
12%
Financial Services Firm
10%
Comms Service Provider
9%
Construction Company
9%
Financial Services Firm
17%
Outsourcing Company
10%
Manufacturing Company
9%
Computer Software Company
6%
Construction Company
16%
Comms Service Provider
9%
Manufacturing Company
8%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise15
Large Enterprise30
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise10
Large Enterprise18
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...
What needs improvement with Hitachi Virtual Storage Platform E990?
The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...
What is your primary use case for Hitachi Virtual Storage Platform E990?
I work in the financial sector with Hitachi Virtual Storage Platform, specifically VSP. We did not need tiering in Hi...
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Also Known As

Pure Storage FlashArray
Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
NetApp EF540, NetApp EF-Series
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
RP Data, Western Oregon University, Toei Animation
Find out what your peers are saying about Hitachi Virtual Storage Platform vs. NetApp EF-Series All Flash Arrays and other solutions. Updated: September 2026.
913,806 professionals have used our research since 2012.