Dell PowerStore vs NetApp EF-Series All Flash Arrays comparison

Dell PowerStore vs. NetApp EF-Series All Flash Arrays

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of October 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.0%, up from 0.7% compared to the previous year. The mindshare of Dell PowerStore is 15.8%, down from 17.2% compared to the previous year. The mindshare of NetApp EF-Series All Flash Arrays is 0.7%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
Dell PowerStore	15.8%
Pure FlashArray X NVMe	1.0%
NetApp EF-Series All Flash Arrays	0.7%
Other	82.5%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Eoin O’Brien

Director of Global Platform at a computer software company with 51-200 employees

Improves cost efficiency and significantly while boosting workload performance

We have realized several benefits from using Dell PowerStore; we migrated to the current Dell PowerStore models from tiered storage, and now we're using all flash. The dedupe and compression has been a big benefit for us versus the old storage that it was running, and we've seen the performance of all flash for our storage services. My company finds particular features within Dell PowerStore valuable, primarily the cost benefits for the performance that we get out of the platform. We've definitely seen the benefit on that side of it, including the cost per terabyte, and the support from Dell has been excellent as well. We haven't had any issues with it, so it's been very reliable as a platform for us. The performance metrics I use to measure success with Dell PowerStore are all IOPS and throughput. We are not using it with AI workloads on Dell PowerStore, so it's primarily just customers running IaaS, however, it is important that it's reliable and performs well, and we get that from Dell PowerStore. Dell PowerStore has supported growth and operational success for my business; a key driver at the moment is consolidation, and the dedupe and compression ratios allow us to standardize on a single platform. This has helped improve our operational metrics and overall operations, as we now have only one vendor to support and one set of storage arrays to manage. We have a very clear path into support and escalation if there is an issue, and we are not dealing with multiple vendors.

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Tayo Olubanke

Managing Director at GCET

Offers flexibility and top-notch technology

You can go to bed peacefully if you have a NetApp. If you have NetApp within your data center, you get to know about power failure if you are using it. Your NetApp will still come alive. Even if it does not come alive, I can say that it is not like other tools when it comes to dealing with power failure. The tool is affordable, and the technology is top-notch. It is the only technology that has software for what we call inline compression and deduplication. All the products under NetApp are aiming to use AI. I know that you can achieve whatever you want to do with NetApp EF-Series All Flash Arrays. I rate the tool a nine out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The initial setup was extremely simple and straightforward."

"One of the best features is the support, which is excellent."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

"The most valuable feature of this solution is reliability."

"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."

"The high availability of the product is the most valuable feature."

"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."

"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."

More Pure FlashArray X NVMe pros

"We have seen the benefits of consolidation, compression, and reduction in overall storage, and all of our performance is now improved, and all of our customers are happy; they're not complaining anymore about performance."

"The PowerStore's compression ratio is even higher than the Unity system."

"In the five months we've been running Dell PowerStore, it's been 100% uptime with no issues at all, so it's been excellent."

"The product's initial setup phase was very easy."

"The simplicity and ease of use have been very valuable features. I have a very small team, and only half of the team is well versed in the HP product. Whereas if I bring PowerStore in, everyone can learn it because it will be new on the floor."

"Moving and optimizing workloads within the cluster is quite easy based on my experience with Dell PowerStore."

"When comparing the stability and reliability of Dell PowerStore to the old storage, the old storage never worked properly. This solution is more stable from that standpoint."

"It's really good, price-wise. It's cost-effective."

More Dell PowerStore pros

"The NetApp EF-Series gave our organization easy access to our data bases."

"The most valuable feature of this solution is the performance of the database access."

"The speed is the most valuable feature."

"One of the most valuable features is the overall performance it provides. You're able to throw a pile of IOPS at it and it will handle that without much issue."

"The most valuable feature of this solution is its speed."

"Rapid deployment, easy integration management and cloning of areas."

"Its performance is most valuable. This solution is much faster than other as well as older storage solutions. The performance of the system is very good. We are getting 50 times better experience than the older storages. We are using AFF 300. It also has native cloud integration and most of the features."

"This storage solution is both stable and scalable, and it works for our needs."

More NetApp EF-Series All Flash Arrays pros

Cons

"There are some challenges with data encryption and reduction."

"In the next release, I would like to see real-time analytics for further insight into consumption models."

"In the future, I would like to see integration with enterprise backup systems."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

"The tool's portfolio is minimal. It is expensive."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"In terms of what needs improvement, the dashboard and management could be simplified."

"The UI for this solution needs to be improved."

More Pure FlashArray X NVMe cons

"I would say it needs easier or increased compatibility with other storage solutions for easier application, such as Dell's own PowerVault. They don't communicate or talk to each other, and they don't replicate to each other, which makes it harder to mix and match."

"The only thing is that with PowerStore, we don't have a solution for the file object."

"We have not seen an ROI and it would be good to have an ROI calculator made available by Dell."

"Dell PowerStore is a very expensive storage solution."

"The pricing point must have better positioning."

"Some of the data metrics we get out of Pure from a support perspective online are a little bit more robust than the Dell PowerStore metrics, but it's not a negative against Dell."

"Technical support rates at a seven out of ten, primarily due to response time rather than knowledge."

"There seems to be a lack of a price range in the small company, small medium company segment."

More Dell PowerStore cons

"There could be better integration with some of our Cisco products."

"This solution does not have any compression or deduplication."

"Their problems are on the software and the controlling of the storage where they lack segmentation and federation."

"The support of the product is an area with certain shortcomings where improvements are required."

"Better integration with other brands is important so we would like to see it easier to integrate."

"The initial setup phase of NetApp EF-Series All Flash Arrays is not straightforward and needs improvement."

"The pricing could be cheaper and it should have documentation in more languages, specifically, Russian."

"Its pricing should be better. Its price is competitive, but they need to improve the pricing. They have different licensing models, which they need to improve. My expectation was cloud integration, which they have, but it is a different license. Therefore, people cannot enjoy it. If I want to use it, I need to pay extra. There is a cost involved for everything, but it should reach everyone. It is similar to having a Rolls-Royce, but you need to pay extra for the key. If you want the key, you need to pay."

More NetApp EF-Series All Flash Arrays cons

Pricing and Cost Advice

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"Our licensing fees are $500,000+ USD."

"Given its price, Pure is not the first option."

"As far as the licensing costs, everything is included in the license."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"We pay approximately $50,000 USD per year in licensing fees."

"The support cost per array is about $20,000 a year for 24/7 support."

More Pure FlashArray X NVMe pricing and cost advice

"We are happy with the pricing that we get from Dell."

"The price is not cheap, but it's worth it for the features you get from the storage. If you can afford it, you are probably buying the best solution that you can have for this virtual environment."

"There are no separate licenses required as all the basic licenses are included in the bundle."

"When we compared it with the other solutions, the pricing of PowerStore was equal. The pricing is good."

"Dell PowerStore has been priced aggressively, especially when compared to other NVMe storage options. It is likely one of the most cost-effective options for organizations seeking a pure NVMe play in terms of pricing."

"In the pricing and licensing department, the product is always too expensive."

"The licensing for this solution is good and is in the mid-range tier."

"It is easy to work with Dell from the licensing perspective."

More Dell PowerStore pricing and cost advice

"The pricing is comparable with other competitors and similar in mid-range solutions, and for high range solutions, it would depend on our requirements or needs."

"The cost of our license is approximately $200,000 over three years for NetApp EF-Series All Flash Arrays. There can be additional costs for storage. For example, if you want to have eight terabytes."

"This solution is not available to many users because the cost is very expensive."

"Most of my customers pay for the license on a yearly basis. It can be expensive depending on the capacity number."

"They provide licenses upon purchase, so there's no need for additional licenses. Regarding additional expenses apart from the standard licensing fees, such as for support or maintenance, there aren't any. Updates take around twenty to thirty minutes, including rebooting the systems, and we haven't faced any problems with the NetApp EF-Series All Flash Arrays. We utilize various other storages like Fujitsu, IBM, and Dalian SIP, but the NetApp EF-Series stands out as we've had no issues throughout the entire year of usage."

"The pricing of this solution is competitive with other vendors here in Egypt."

"The price point for EF is considerably lower than the alternatives."

"Price-wise, NetApp EF-Series All Flash Arrays is costlier than Dell. You have to buy a lot of licenses separately."

More NetApp EF-Series All Flash Arrays pricing and cost advice

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868,787 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Computer Software Company

17%

Manufacturing Company

10%

Financial Services Firm

Government

Performing Arts

12%

Comms Service Provider

11%

Computer Software Company

10%

Manufacturing Company

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	41
Midsize Enterprise	27
Large Enterprise	61

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	10
Large Enterprise	18

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

What do you think about Dell EMC PowerStore? Is it actually a new product?

PowerStore is flexible, scalable, simple, and performant with market-leading economics for a wide range of legacy and...

How does Dell's EMC PowerStore compare with its EMC Unity XT?

Dell EMC PowerStore is a unified storage platform that has the added benefit of being scalable. The automated managem...

What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

What do you like most about NetApp EF-Series All Flash Arrays?

Considering the cost, I find NetApp EF-Series All Flash Arrays to be the best storage available in the market.

What is your experience regarding pricing and costs for NetApp EF-Series All Flash Arrays?

One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to rene...

What needs improvement with NetApp EF-Series All Flash Arrays?

The support of the product is an area with certain shortcomings where improvements are required. I want NetApp's supp...

TrueNAS R-Series vs Pure FlashArray X NVMe

Comparisons

Compared 16% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 14% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 11% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 10% of the time

More Pure FlashArray X NVMe Competitors

HPE Alletra Storage vs Dell PowerStore

Compared 14% of the time

Dell Unity XT vs Dell PowerStore

Compared 12% of the time

Dell PowerVault vs Dell PowerStore

Compared 11% of the time

NetApp AFF vs Dell PowerStore

Compared 8% of the time

IBM FlashSystem vs Dell PowerStore

Compared 8% of the time

More Dell PowerStore Competitors

Dell Unity XT vs NetApp EF-Series All Flash Arrays

Compared 22% of the time

NetApp AFF vs NetApp EF-Series All Flash Arrays

Compared 19% of the time

Pure Storage FlashBlade vs NetApp EF-Series All Flash Arrays

Compared 12% of the time

NetApp ASA vs NetApp EF-Series All Flash Arrays

Compared 12% of the time

More NetApp EF-Series All Flash Arrays Competitors

Product Reports

Pure FlashArray X NVMe

Download Pure FlashArray X NVMe product report

Dell PowerStore

Download Dell PowerStore product report

NetApp EF-Series All Flash Arrays

Download NetApp EF-Series All Flash Arrays product report

NetApp EF-Series All Flash Arrays report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

PowerStore

NetApp EF540, NetApp EF-Series

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell PowerStore is a scalable, high-performance platform supporting both modern and traditional workloads, enhancing IT operations with AI-driven automation and advanced data reduction features.

Designed for flexibility, Dell PowerStore integrates seamlessly with VMware, providing robust security and high IOPS. Users benefit from fast NVMe storage, intelligent data management, and scalable performance to handle diverse workload demands. However, improvements are needed in replication, enterprise functionalities, and UI complexity. Stability and support issues highlight the need for enhanced monitoring and pricing strategies.

What are the key features of Dell PowerStore?

Advanced Compression: Optimizes storage capacity effectively.
Data Deduplication: Reduces redundant data, improving efficiency.
Scalability: Easily adjusts to growing business needs.
VMware Integration: Enhances virtualization performance.
AI-Driven Management: Simplifies IT operations.
NVMe Storage: Provides fast, reliable access to data.
Robust Security: Ensures data protection.

What benefits does Dell PowerStore offer?

High Performance: Supports demanding applications with high IOPS.
Flexible Design: Adapts to changing workload requirements.
Cost Efficiency: Promotes ROI through data reduction and scaling.
Enhanced Management: Streamlines operations with AI and integrations.
Improved Data Handling: Efficiently manages databases and storage.

In industries like finance, healthcare, and IT, Dell PowerStore is critical for VMware virtualization, high-performance databases, and backup storage. It supports hosting virtual machines, mirroring storage, and handling SAP and Oracle databases effectively. Its role in hybrid and on-premises setups showcases its adaptability and integration capabilities for mission-critical tasks.

Dell Technologies

The NetApp EF560 all-flash array is an all-SSD storage system for applications that demand extremely high levels of performance and reliability. Requiring just 2U of rack space, the EF560 all-flash array combines extreme IOPS, microsecond response times, and up to 12GBps of bandwidth with leading, enterprise-proven availability features.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

RP Data, Western Oregon University, Toei Animation

Dell PowerStore vs. NetApp EF-Series All Flash Arrays