IBM FlashSystem vs NetApp EF-Series All Flash Arrays comparison

IBM FlashSystem vs. NetApp EF-Series All Flash Arrays

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of April 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.9% compared to the previous year. The mindshare of IBM FlashSystem is 6.7%, down from 6.8% compared to the previous year. The mindshare of NetApp EF-Series All Flash Arrays is 0.6%, down from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Raanan Sitton

Vice President Sales at BELOCAL LTD

Offers cost-effective storage for small companies with budget constraints

IBM FlashSystem 5300 is offered at a very low cost in Israel, which is advantageous for small companies. However, other features like deduplication and compression do not perform effectively. The price sensitivity makes it a viable option for clients with budgetary constraints, as it allows us to secure deals based on the cost rather than advanced performance.

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Tayo Olubanke

Managing Director at GCET

Offers flexibility and top-notch technology

You can go to bed peacefully if you have a NetApp. If you have NetApp within your data center, you get to know about power failure if you are using it. Your NetApp will still come alive. Even if it does not come alive, I can say that it is not like other tools when it comes to dealing with power failure. The tool is affordable, and the technology is top-notch. It is the only technology that has software for what we call inline compression and deduplication. All the products under NetApp are aiming to use AI. I know that you can achieve whatever you want to do with NetApp EF-Series All Flash Arrays. I rate the tool a nine out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

"The solution is very straightforward to set up."

"The latency is good."

"We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion."

"The most valuable feature of this solution is its ease of use."

"It has good, reliable, fast storage."

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

More Pure FlashArray X NVMe pros

"IBM FlashSystem is a flexible solution with plenty of features."

"Stability-wise, this solution is fine."

"The most valuable features in IBM FlashSystem are IOPS, performance, duplication, and compression."

"This solution is really user friendly. It also offers good performance and is highly reliable."

"Ability to manage third-party arrays and virtualise them: One screen to control multiple arrays. Simplified administration."

"Virtualization of external storage, while adding cache and speed to the external storage."

"The most valuable feature is that is supports a high IOPS rate."

"The storage system is one of the best in the world."

More IBM FlashSystem pros

"Considering the cost, I find NetApp EF-Series All Flash Arrays to be the best storage available in the market."

"The product's initial setup phase can be managed easily and completed in 20 to 30 minutes. It is one of the fastest storage tools that you can implement."

"The management of it is very simple. that is the most valuable feature."

"It is a very stable solution. Stability-wise, I rate the solution a ten out of ten."

"The solution allows us to segregate one storage unit from another."

"I would have to say performance at this point, because the application it is based on is so diverse."

"The stability, speed, and reliability are the solution's best features. The information is also very secure."

"The initial setup is pretty straightforward."

More NetApp EF-Series All Flash Arrays pros

Cons

"Maybe the price can be reduced since the solution is very expensive."

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

"We would like to see more visibility into garbage collection and CPU performance in the GUI."

"There is room for improvement in the pricing of the product."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

More Pure FlashArray X NVMe cons

"The product could be cheaper."

"Our customers have raised concerns about the limitations of the FlashSystem 5200 and 7300, which only offer a 32-gigabyte connection."

"IBM could do more marketing and improve brand awareness. I had never heard of this product until a colleague told me about it. FlashSystem could add a few features, but it would probably increase the price. For example, Pure Storage offers instant snapshotting and partitioning. That would be nice to have, but I think the cost would go up."

"IBM should improve its data reduction development."

"The deduplication and compression ratio is not very good. It's not reaching a very high ratio."

"One area for improvement is in the GUI, where host clusters are not properly dealt with. With Hypervisor host clusters, all hosts must see the same volumes in the same order. Using the concept of a “host-group” has been around (even with IBM) for many years, so why not with the V7000?"

"In IBM FlashSystem, data reduction is an area with shortcomings where improvements can be made in the future."

"They can improve its initial configuration. The initial configuration is currently very difficult. There are multiple choices or alternative ways to configure based on the use case and what you are targeting out of the device, that is, more capacity or more performance. These multiple alternatives cause a lot of confusion. They should increase the processing part of the nodes. Currently, you can cluster up to eight nodes. From my experience and the workload that I am facing in my environment currently, I would like to see either a bigger or stronger node or a larger number of nodes that can be clustered together. We formally communicated to them that we need to see either this or that, and they are working on something."

More IBM FlashSystem cons

"The support of the product is an area with certain shortcomings where improvements are required."

"A little more manageability, a simpler management interface. It's not necessarily that it's way overly complex. It's just that it's not as easy as the FAS series."

"The solution's technical support is not as good as it is supposed to be since you have to push them to get support."

"Better integration with other brands is important so we would like to see it easier to integrate."

"The only major drawback is the replication between EF-Series units."

"This solution has limited storage."

"It needs a better management tool."

"Its pricing should be better. Its price is competitive, but they need to improve the pricing. They have different licensing models, which they need to improve. My expectation was cloud integration, which they have, but it is a different license. Therefore, people cannot enjoy it. If I want to use it, I need to pay extra. There is a cost involved for everything, but it should reach everyone. It is similar to having a Rolls-Royce, but you need to pay extra for the key. If you want the key, you need to pay."

More NetApp EF-Series All Flash Arrays cons

Pricing and Cost Advice

"The support cost per array is about $20,000 a year for 24/7 support."

"We pay approximately $50,000 USD per year in licensing fees."

"Given its price, Pure is not the first option."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"Our licensing fees are $500,000+ USD."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

More Pure FlashArray X NVMe pricing and cost advice

"The cost is pretty high in terms of licensing. We pay at least $100,000 USD in licensing fees for the storage."

"The price is a little bit high so is rated a six out of ten."

"The pricing is reasonable."

"The solution has good pricing, but it is not cheaper."

"Overall the price of the solution is expensive and this includes the license."

"We have no issues with the price as it is very competitive."

"IBM V7000 has a new license and price structure which provides intuitive licensing based on the functions customers wish to enable and use the most."

"I find the pricing of the solution to be very reasonable."

More IBM FlashSystem pricing and cost advice

"The pricing is comparable with other competitors and similar in mid-range solutions, and for high range solutions, it would depend on our requirements or needs."

"NetApp EF-Series All Flash Arrays is an expensive product."

"Adding more capacity will increase the cost."

"The pricing of the solution is expensive, considering the initial investment required...At the end of the product's life cycle, it could get cheaper, but the initial investment in NetApp makes it one of the most expensive solutions."

"They need to improve its pricing. The storage market is dying. So, they need to improve the price because it should reach all people. NetApp is one of the top ones, and they are charging a little bit of royalty as compared to other storage solutions."

"The cost of our license is approximately $200,000 over three years for NetApp EF-Series All Flash Arrays. There can be additional costs for storage. For example, if you want to have eight terabytes."

"he price point that we're getting is very competitive in the market. Since we are buying in such a large quantity, they gave us a huge discount."

"Cheaper pricing is always good. NetApp has been doing everything the right way. They've been figuring out things really well, going in the right direction."

More NetApp EF-Series All Flash Arrays pricing and cost advice

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845,406 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Computer Software Company

14%

Financial Services Firm

11%

Manufacturing Company

10%

Government

Computer Software Company

19%

Comms Service Provider

12%

Manufacturing Company

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

What do you like most about IBM FlashSystem?

It is simple to make an update.

What is your experience regarding pricing and costs for IBM FlashSystem?

Many factors affect purchasing directly from IBM, often involving a multi-step process. Customers, especially in bank...

What needs improvement with IBM FlashSystem?

The GUI needs some improvement. An additional function that could be helpful is reducing the time it takes to delete ...

What do you like most about NetApp EF-Series All Flash Arrays?

Considering the cost, I find NetApp EF-Series All Flash Arrays to be the best storage available in the market.

What is your experience regarding pricing and costs for NetApp EF-Series All Flash Arrays?

One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to rene...

What needs improvement with NetApp EF-Series All Flash Arrays?

The support of the product is an area with certain shortcomings where improvements are required. I want NetApp's supp...

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Product Reports

Pure FlashArray X NVMe

Download Pure FlashArray X NVMe product report

IBM FlashSystem

Download IBM FlashSystem product report

NetApp EF-Series All Flash Arrays

Download NetApp EF-Series All Flash Arrays product report

NetApp EF-Series All Flash Arrays report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

IBM Storwize

NetApp EF540, NetApp EF-Series

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

IBM FlashSystem products are enterprise computer data storage systems that store data on flash memory chips. Unlike storage systems that use standard solid-state drives, IBM FlashSystem products incorporate custom hardware based on technology from the 2012 acquisition of Texas Memory Systems. This hardware provides performance, reliability, and efficiency benefits versus competitive offerings.

IBM

The NetApp EF560 all-flash array is an all-SSD storage system for applications that demand extremely high levels of performance and reliability. Requiring just 2U of rack space, the EF560 all-flash array combines extreme IOPS, microsecond response times, and up to 12GBps of bandwidth with leading, enterprise-proven availability features.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Celero, Friedhelm Loh Group, Clarks, Mingkang Natregro Health Food Group, Sofia, Etisalat Fights Fraud, UF Health Shands Hospital, Generali, Elecon Engineering Company Limited, Ventiv , Technology, CPFL Energia, Royal Caribbean Cruises Ltd., SciQuest, Coca-Cola Bottling Co. Consolidated, Paddy Power, Kelsey-Seybold Clinic, Interconnect Services, Severstal IP-Only AB, PVU Group GmbH

RP Data, Western Oregon University, Toei Animation

IBM FlashSystem vs. NetApp EF-Series All Flash Arrays