IBM FlashSystem vs NetApp EF-Series All Flash Arrays comparison

IBM and NetApp are both solutions in the All-Flash Storage category. IBM is ranked #10 with an average rating of 8.0, while NetApp is ranked #24 with an average rating of 9.0. IBM holds a 5.6% mindshare in AFS, compared to NetApp’s 1.0% mindshare. Additionally, 91% of IBM users are willing to recommend the solution, compared to 97% of NetApp users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

IBM FlashSystem and NetApp EF-Series All Flash Arrays are leading contenders in the all-flash storage market. While NetApp EF-Series has a slight edge due to advanced features, IBM FlashSystem often satisfies users with pricing and support.

Features: IBM FlashSystem is praised for strong data reduction capabilities, efficient performance optimization, and cost-effectiveness. NetApp EF-Series is noted for high-performance levels, robust data protection features, and advanced integration functionalities.

Room for Improvement: IBM FlashSystem users suggest improvements in scalability options, firmware updates, and user interface. NetApp EF-Series reviewers recommend enhancing integration support, reducing management complexity, and streamlining the deployment process.

Ease of Deployment and Customer Service: IBM FlashSystem is viewed as easy to deploy with solid customer support. NetApp EF-Series users find the deployment process straightforward but express mixed feelings about customer service experiences.

Pricing and ROI: IBM FlashSystem users often mention cost-effectiveness and good return on investment. NetApp EF-Series users recognize a higher initial setup cost but accept it due to long-term benefits and ROI satisfaction.

To learn more, read our detailed IBM FlashSystem vs. NetApp EF-Series All Flash Arrays Report (Updated: February 2026).

Buyer's Guide

IBM FlashSystem vs. NetApp EF-Series All Flash Arrays

February 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of February 2026, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.5%, up from 0.7% compared to the previous year. The mindshare of IBM FlashSystem is 5.6%, down from 6.7% compared to the previous year. The mindshare of NetApp EF-Series All Flash Arrays is 1.0%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
IBM FlashSystem	5.6%
Pure FlashArray X NVMe	1.5%
NetApp EF-Series All Flash Arrays	1.0%
Other	91.9%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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OmarIsmail1

Infrastructure Technical Specialist II at Clicks Group

Offers high performance and dependable support for fast storage needs

The most valuable feature of IBM FlashSystem is its robust back code. When integrated properly into the environment and configured according to the guidelines, it provides a very solid infrastructure that does the job on demand. Additionally, IBM FlashSystem offers competitive pricing and reliable performance. The hardware is dependable, ensuring that it functions effectively when the setup is done correctly.

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Tayo Olubanke

Managing Director at GCET

Offers flexibility and top-notch technology

You can go to bed peacefully if you have a NetApp. If you have NetApp within your data center, you get to know about power failure if you are using it. Your NetApp will still come alive. Even if it does not come alive, I can say that it is not like other tools when it comes to dealing with power failure. The tool is affordable, and the technology is top-notch. It is the only technology that has software for what we call inline compression and deduplication. All the products under NetApp are aiming to use AI. I know that you can achieve whatever you want to do with NetApp EF-Series All Flash Arrays. I rate the tool a nine out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."

"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"The database workloads are pretty fast because I frequently move data from here to there."

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

"The solution is scalable."

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

More Pure FlashArray X NVMe pros

"I like most of the features. Its speed, performance, and availability are valuable. We are implementing the data reduction technology the most."

"FlashSystem offers proven technology in a compact package."

"IBM FlashSystem is a powerful effective storage solution. Additionally, it is user-friendly, anyone can use it."

"The storage system is one of the best in the world."

"We've found the solution to be very stable so far."

"The pricing is reasonable."

"It's very easy to manage."

"The most valuable feature of the solution is replication...Stability-wise, I rate the solution a nine out of ten."

More IBM FlashSystem pros

"The stability, speed, and reliability are the solution's best features. The information is also very secure."

"The replication and mirroring features are very good."

"The NetApp EF-Series gave our organization easy access to our data bases."

"Compared to Dell Unity XT, what I see as an advantage in NetApp EF-Series All Flash Arrays is the fact that it is more scalable...The performance of the product is good."

"The product's initial setup phase can be managed easily and completed in 20 to 30 minutes. It is one of the fastest storage tools that you can implement."

"Having the option of such high-speed storage in the data center is what makes it valuable."

"The speed is the most valuable feature."

"The most valuable feature of this solution is its speed."

More NetApp EF-Series All Flash Arrays pros

Cons

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."

"In the next release, I would like to see real-time analytics for further insight into consumption models."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"I would like to see replication and DR features in the next release of this solution."

"We would like to see more visibility into garbage collection and CPU performance in the GUI."

"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."

More Pure FlashArray X NVMe cons

"The ease of installation should be improved. We had issues with the configuration model."

"The solution should improve its pricing and the mechanism in the reduction pool."

"The solution has a low number of NVME host attachments at 16 per IO group over the fiber channel."

"I would like to see an improvement in the handling of large amounts of rights."

"The generic functionality of IBM FlashSystem, IBM always dismisses using file share or sharing protocols inside their storage hardware, and they only focus on the block-level storage."

"With regards to the IBM V7000 storage system, where we have multiple tiers of storage, a heat map would show I/O distribution across the tiers of storage."

"IBM FlashSystem 5300 needs improvement in its deduplication and compression features."

"It has room for improvement in the area of stability."

More IBM FlashSystem cons

"I would like to see higher-capacity drives, as they come out; I have heard that 15 TB are out on a different NetApp series. Getting those on the EFs would be nice."

"I would like to have the ability to replicate data between All Flash and other NetApp storage systems."

"Better integration with other brands is important so we would like to see it easier to integrate."

"The only major drawback is the replication between EF-Series units."

"The initial setup phase of NetApp EF-Series All Flash Arrays is not straightforward and needs improvement."

"As far as the manageability, being able to port between the two and have to do less training in-house from a customer point of view, that would be the part to improve."

"The pricing could be cheaper and it should have documentation in more languages, specifically, Russian."

"The support of the product is an area with certain shortcomings where improvements are required."

More NetApp EF-Series All Flash Arrays cons

Pricing and Cost Advice

"The support cost per array is about $20,000 a year for 24/7 support."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"The product is expensive."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"Our licensing fees are $500,000+ USD."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

More Pure FlashArray X NVMe pricing and cost advice

"The tool is cost-efficient."

"Overall the price of the solution is expensive and this includes the license."

"IBM V7000 has a new license and price structure which provides intuitive licensing based on the functions customers wish to enable and use the most."

"The pricing is competitive in our country."

"I find the pricing of the solution to be very reasonable."

"It pays to go back and get the best price you can from your supplier. The first offer is not always at the best discount."

"I'd rate the basic licensing and the Virtualize software a ten out of ten, and the extra Spectrum and other an eight out of ten."

"This is an expensive product and if the price were reduced it would be better."

More IBM FlashSystem pricing and cost advice

"This solution is not available to many users because the cost is very expensive."

"It's a way to get relatively low-cost, very high-performance, low-latency block storage as a point solution."

"Price-wise, NetApp EF-Series All Flash Arrays is costlier than Dell. You have to buy a lot of licenses separately."

"The pricing of the solution is expensive, considering the initial investment required...At the end of the product's life cycle, it could get cheaper, but the initial investment in NetApp makes it one of the most expensive solutions."

"Most of my customers pay for the license on a yearly basis. It can be expensive depending on the capacity number."

"NetApp EF-Series All Flash Arrays is an expensive product."

"The pricing is comparable with other competitors and similar in mid-range solutions, and for high range solutions, it would depend on our requirements or needs."

"he price point that we're getting is very competitive in the market. Since we are buying in such a large quantity, they gave us a huge discount."

More NetApp EF-Series All Flash Arrays pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Computer Software Company

10%

Financial Services Firm

10%

Manufacturing Company

Comms Service Provider

Computer Software Company

12%

Performing Arts

10%

Marketing Services Firm

10%

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	47
Midsize Enterprise	21
Large Enterprise	59

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	10
Large Enterprise	18

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

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What do you like most about IBM FlashSystem?

It is simple to make an update.

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What is your experience regarding pricing and costs for IBM FlashSystem?

The pricing is high; storage solutions are always expensive. I do not know if the price needs to be reviewed, but it ...

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What needs improvement with IBM FlashSystem?

As far as I know, IBM FlashSystem has already improved, but I do not see room for improvement. It is simple to use an...

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What is your experience regarding pricing and costs for NetApp EF-Series All Flash Arrays?

One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to rene...

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What needs improvement with NetApp EF-Series All Flash Arrays?

The support of the product is an area with certain shortcomings where improvements are required. I want NetApp's supp...

See all answers

What is your primary use case for NetApp EF-Series All Flash Arrays?

There are so many things to talk about around the use cases associated with the tool. There are so many reasons why I...

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Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 16% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 12% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 9% of the time

Pavilion HyperParallel Flash Array vs Pure FlashArray X NVMe

Compared 4% of the time

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Dell PowerStore vs IBM FlashSystem

Compared 18% of the time

NetApp AFF vs IBM FlashSystem

Compared 9% of the time

Pure Storage FlashArray vs IBM FlashSystem

Compared 8% of the time

HPE Alletra Storage vs IBM FlashSystem

Compared 7% of the time

Huawei OceanStor Dorado vs IBM FlashSystem

Compared 6% of the time

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NetApp AFF vs NetApp EF-Series All Flash Arrays

Compared 14% of the time

Dell XtremIO vs NetApp EF-Series All Flash Arrays

Compared 10% of the time

Lenovo ThinkSystem DM Series vs NetApp EF-Series All Flash Arrays

Compared 9% of the time

Dell PowerStore vs NetApp EF-Series All Flash Arrays

Compared 9% of the time

HPE Alletra Storage vs NetApp EF-Series All Flash Arrays

Compared 5% of the time

More NetApp EF-Series All Flash Arrays Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

January 2026

Download Pure FlashArray X NVMe product report

Buyer's Guide

IBM FlashSystem

January 2026

Download IBM FlashSystem product report

Buyer's Guide

NetApp EF-Series All Flash Arrays

January 2026

NetApp EF-Series All Flash Arrays report

Download NetApp EF-Series All Flash Arrays product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

IBM Storwize

NetApp EF540, NetApp EF-Series

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

IBM FlashSystem products are enterprise computer data storage systems that store data on flash memory chips. Unlike storage systems that use standard solid-state drives, IBM FlashSystem products incorporate custom hardware based on technology from the 2012 acquisition of Texas Memory Systems. This hardware provides performance, reliability, and efficiency benefits versus competitive offerings.

IBM

The NetApp EF560 all-flash array is an all-SSD storage system for applications that demand extremely high levels of performance and reliability. Requiring just 2U of rack space, the EF560 all-flash array combines extreme IOPS, microsecond response times, and up to 12GBps of bandwidth with leading, enterprise-proven availability features.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Celero, Friedhelm Loh Group, Clarks, Mingkang Natregro Health Food Group, Sofia, Etisalat Fights Fraud, UF Health Shands Hospital, Generali, Elecon Engineering Company Limited, Ventiv , Technology, CPFL Energia, Royal Caribbean Cruises Ltd., SciQuest, Coca-Cola Bottling Co. Consolidated, Paddy Power, Kelsey-Seybold Clinic, Interconnect Services, Severstal IP-Only AB, PVU Group GmbH

RP Data, Western Oregon University, Toei Animation

Buyer's Guide

IBM FlashSystem vs. NetApp EF-Series All Flash Arrays

February 2026

Free Report: IBM FlashSystem vs. NetApp EF-Series All Flash Arrays

Find out what your peers are saying about IBM FlashSystem vs. NetApp EF-Series All Flash Arrays and other solutions. Updated: February 2026.

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