IBM FlashSystem vs NetApp EF-Series All Flash Arrays comparison

IBM and NetApp are both solutions in the All-Flash Storage category. IBM is ranked #10 with an average rating of 8.2, while NetApp is ranked #24 with an average rating of 9.0. IBM holds a 5.8% mindshare in AFS, compared to NetApp’s 0.9% mindshare. Additionally, 91% of IBM users are willing to recommend the solution, compared to 97% of NetApp users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

IBM FlashSystem and NetApp EF-Series All Flash Arrays are leading contenders in the all-flash storage market. While NetApp EF-Series has a slight edge due to advanced features, IBM FlashSystem often satisfies users with pricing and support.

Features: IBM FlashSystem is praised for strong data reduction capabilities, efficient performance optimization, and cost-effectiveness. NetApp EF-Series is noted for high-performance levels, robust data protection features, and advanced integration functionalities.

Room for Improvement: IBM FlashSystem users suggest improvements in scalability options, firmware updates, and user interface. NetApp EF-Series reviewers recommend enhancing integration support, reducing management complexity, and streamlining the deployment process.

Ease of Deployment and Customer Service: IBM FlashSystem is viewed as easy to deploy with solid customer support. NetApp EF-Series users find the deployment process straightforward but express mixed feelings about customer service experiences.

Pricing and ROI: IBM FlashSystem users often mention cost-effectiveness and good return on investment. NetApp EF-Series users recognize a higher initial setup cost but accept it due to long-term benefits and ROI satisfaction.

To learn more, read our detailed IBM FlashSystem vs. NetApp EF-Series All Flash Arrays Report (Updated: December 2025).

Buyer's Guide

IBM FlashSystem vs. NetApp EF-Series All Flash Arrays

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of January 2026, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.4%, up from 0.7% compared to the previous year. The mindshare of IBM FlashSystem is 5.8%, down from 6.8% compared to the previous year. The mindshare of NetApp EF-Series All Flash Arrays is 0.9%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
IBM FlashSystem	5.8%
Pure FlashArray X NVMe	1.4%
NetApp EF-Series All Flash Arrays	0.9%
Other	91.9%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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OmarIsmail1

Infrastructure Technical Specialist II at Clicks Group

Offers high performance and dependable support for fast storage needs

The most valuable feature of IBM FlashSystem is its robust back code. When integrated properly into the environment and configured according to the guidelines, it provides a very solid infrastructure that does the job on demand. Additionally, IBM FlashSystem offers competitive pricing and reliable performance. The hardware is dependable, ensuring that it functions effectively when the setup is done correctly.

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Tayo Olubanke

Managing Director at GCET

Offers flexibility and top-notch technology

You can go to bed peacefully if you have a NetApp. If you have NetApp within your data center, you get to know about power failure if you are using it. Your NetApp will still come alive. Even if it does not come alive, I can say that it is not like other tools when it comes to dealing with power failure. The tool is affordable, and the technology is top-notch. It is the only technology that has software for what we call inline compression and deduplication. All the products under NetApp are aiming to use AI. I know that you can achieve whatever you want to do with NetApp EF-Series All Flash Arrays. I rate the tool a nine out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

"The best features of Pure FlashArray X NVMe include the volume snapshot capabilities, which allow us to save most of the storage space by volume snapshots periodically."

"On a scale of one to ten, I rate Pure FlashArray as ten."

"One of the best features is the support, which is excellent."

"I appreciate the performance."

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."

More Pure FlashArray X NVMe pros

"The valuable features for us are the extra add-ons, such as the FIM provisioning, the compression, the disaster recovery capabilities, and the storage pooling functions."

"The ability to create LUNs and modify them are the most valuable features of this solution."

"The speed, performance, and stability are the best features of IBM FlashSystem."

"The most valuable features are deduplication and compression, which together, enable you to have more space."

"Over the years, it has become increasingly user-friendly."

"One of the valuable features is the performance, it is one of the best in the market."

"IBM's technical support do excellent work."

"The most valuable features in IBM FlashSystem are IOPS, performance, duplication, and compression."

More IBM FlashSystem pros

"The management software is very good."

"The replication and mirroring features are very good."

"It provides multi-protocol, which is what gives the edge when it comes to big lineage PC workloads."

"The initial setup is pretty straightforward."

"This storage solution is both stable and scalable, and it works for our needs."

"The speed is the most valuable feature."

"The NetApp EF-Series gave our organization easy access to our data bases."

"The main advantage of this solution is performance."

More NetApp EF-Series All Flash Arrays pros

Cons

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

"We would like to see more visibility into garbage collection and CPU performance in the GUI."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"I'd like to see the product implement active replication for vehicles such as VMware."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

"In the next release, I would like to see real-time analytics for further insight into consumption models."

More Pure FlashArray X NVMe cons

"IBM FlashSystems is lagging in optimizing storage technologies."

"Their technical support needs improvement in terms of reachability for the clients and response times. They should be more responsive and have more online platforms for support. They should make more technical information available online. There could be some kind of documentation community."

"The price is very costly."

"Customization features must be improved."

"The generic functionality of IBM FlashSystem, IBM always dismisses using file share or sharing protocols inside their storage hardware, and they only focus on the block-level storage."

"The solution's infrastructure technology level could be PCI Express 5 instead of PCI Express 4 for the next version."

"The GUI needs some improvement."

"The support could improve by allowing you to speak to someone when you call rather than them calling you back. However, once we do have contact with one of their technicians they are excellent."

More IBM FlashSystem cons

"It was difficult to implement and lacks some additional features that would be useful, but as a solution fits a particular need for our organization."

"The support of the product is an area with certain shortcomings where improvements are required."

"We have used IBM previously. We found that the storage from IBM was poor and we chose NetApp EF-Series All Flash Arrays because it can scale very easily."

"Things like the FlexClones, SnapVault, SnapMirror, all of that. Some of it's available on the EF series, but we like what we have in the FAS system."

"Their problems are on the software and the controlling of the storage where they lack segmentation and federation."

"Better support technicians for CAPP."

"The initial setup phase of NetApp EF-Series All Flash Arrays is not straightforward and needs improvement."

"It needs a better management tool."

More NetApp EF-Series All Flash Arrays cons

Pricing and Cost Advice

"The licensing is on a yearly basis."

"The product is expensive."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"We pay approximately $50,000 USD per year in licensing fees."

"Given its price, Pure is not the first option."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"The support cost per array is about $20,000 a year for 24/7 support."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

More Pure FlashArray X NVMe pricing and cost advice

"The pricing has been very competitive for the last few years. IBM got to the point where they changed the pricing model and we feel very comfortable with the pricing. It's very competitive. Over the last two years, IBM has been coming up with all kinds of interesting promos, especially for the SMB systems. That makes it very competitive price-wise and in terms of performance..."

"The price of IBM FlashSystem is reasonable."

"The integration is already included in the license cost of IBM FlashSystem. The integration is very easy. You get the IBM storage core with all software, firmware, and upgrades. EMC provides the features in the box, but they are not free for customers. There is a licensing cost for features. We have yearly licensing, but IBM has also provided a new option where you pay as you go. They provide a big box, and I pay, for example, for 10 terabytes. If I exceed 10 terabytes, IBM will charge for the new storage after 10 terabytes. It is a good opportunity in the market for using the storage as a cloud and paying as you go."

"I would rate the pricing of this solution a four out of five."

"This is an expensive product and if the price were reduced it would be better."

"The tool is cost-efficient."

"If five is a good price and one is a high price, I would rate the price a two or three out of five."

"The cost is pretty high in terms of licensing. We pay at least $100,000 USD in licensing fees for the storage."

More IBM FlashSystem pricing and cost advice

"Most of my customers pay for the license on a yearly basis. It can be expensive depending on the capacity number."

"One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to renew the license."

"he price point that we're getting is very competitive in the market. Since we are buying in such a large quantity, they gave us a huge discount."

"They provide licenses upon purchase, so there's no need for additional licenses. Regarding additional expenses apart from the standard licensing fees, such as for support or maintenance, there aren't any. Updates take around twenty to thirty minutes, including rebooting the systems, and we haven't faced any problems with the NetApp EF-Series All Flash Arrays. We utilize various other storages like Fujitsu, IBM, and Dalian SIP, but the NetApp EF-Series stands out as we've had no issues throughout the entire year of usage."

"The pricing of the solution is expensive, considering the initial investment required...At the end of the product's life cycle, it could get cheaper, but the initial investment in NetApp makes it one of the most expensive solutions."

"Cheaper pricing is always good. NetApp has been doing everything the right way. They've been figuring out things really well, going in the right direction."

"Price-wise, NetApp EF-Series All Flash Arrays is costlier than Dell. You have to buy a lot of licenses separately."

"They need to improve its pricing. The storage market is dying. So, they need to improve the price because it should reach all people. NetApp is one of the top ones, and they are charging a little bit of royalty as compared to other storage solutions."

More NetApp EF-Series All Flash Arrays pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Computer Software Company

11%

Financial Services Firm

11%

Manufacturing Company

Comms Service Provider

Computer Software Company

14%

Performing Arts

11%

Manufacturing Company

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	47
Midsize Enterprise	21
Large Enterprise	59

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	10
Large Enterprise	18

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

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What do you like most about IBM FlashSystem?

It is simple to make an update.

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What is your experience regarding pricing and costs for IBM FlashSystem?

The pricing is high; storage solutions are always expensive. I do not know if the price needs to be reviewed, but it ...

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What needs improvement with IBM FlashSystem?

As far as I know, IBM FlashSystem has already improved, but I do not see room for improvement. It is simple to use an...

See all answers

What is your experience regarding pricing and costs for NetApp EF-Series All Flash Arrays?

One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to rene...

See all answers

What needs improvement with NetApp EF-Series All Flash Arrays?

The support of the product is an area with certain shortcomings where improvements are required. I want NetApp's supp...

See all answers

What is your primary use case for NetApp EF-Series All Flash Arrays?

There are so many things to talk about around the use cases associated with the tool. There are so many reasons why I...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 18% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 12% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 10% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 5% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs IBM FlashSystem

Compared 19% of the time

NetApp AFF vs IBM FlashSystem

Compared 9% of the time

Pure Storage FlashArray vs IBM FlashSystem

Compared 8% of the time

HPE Alletra Storage vs IBM FlashSystem

Compared 8% of the time

Huawei OceanStor Dorado vs IBM FlashSystem

Compared 7% of the time

More IBM FlashSystem Competitors

NetApp AFF vs NetApp EF-Series All Flash Arrays

Compared 16% of the time

Dell PowerStore vs NetApp EF-Series All Flash Arrays

Compared 13% of the time

Lenovo ThinkSystem DM Series vs NetApp EF-Series All Flash Arrays

Compared 10% of the time

NetApp ASA vs NetApp EF-Series All Flash Arrays

Compared 10% of the time

Huawei OceanStor Dorado vs NetApp EF-Series All Flash Arrays

Compared 5% of the time

More NetApp EF-Series All Flash Arrays Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

January 2026

Download Pure FlashArray X NVMe product report

Buyer's Guide

IBM FlashSystem

January 2026

Download IBM FlashSystem product report

Buyer's Guide

NetApp EF-Series All Flash Arrays

January 2026

NetApp EF-Series All Flash Arrays report

Download NetApp EF-Series All Flash Arrays product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

IBM Storwize

NetApp EF540, NetApp EF-Series

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

IBM FlashSystem products are enterprise computer data storage systems that store data on flash memory chips. Unlike storage systems that use standard solid-state drives, IBM FlashSystem products incorporate custom hardware based on technology from the 2012 acquisition of Texas Memory Systems. This hardware provides performance, reliability, and efficiency benefits versus competitive offerings.

IBM

The NetApp EF560 all-flash array is an all-SSD storage system for applications that demand extremely high levels of performance and reliability. Requiring just 2U of rack space, the EF560 all-flash array combines extreme IOPS, microsecond response times, and up to 12GBps of bandwidth with leading, enterprise-proven availability features.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Celero, Friedhelm Loh Group, Clarks, Mingkang Natregro Health Food Group, Sofia, Etisalat Fights Fraud, UF Health Shands Hospital, Generali, Elecon Engineering Company Limited, Ventiv , Technology, CPFL Energia, Royal Caribbean Cruises Ltd., SciQuest, Coca-Cola Bottling Co. Consolidated, Paddy Power, Kelsey-Seybold Clinic, Interconnect Services, Severstal IP-Only AB, PVU Group GmbH

RP Data, Western Oregon University, Toei Animation

Buyer's Guide

IBM FlashSystem vs. NetApp EF-Series All Flash Arrays

December 2025

Free Report: IBM FlashSystem vs. NetApp EF-Series All Flash Arrays

Find out what your peers are saying about IBM FlashSystem vs. NetApp EF-Series All Flash Arrays and other solutions. Updated: December 2025.

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