NetApp EF-Series All Flash Arrays vs Pure Storage FlashBlade comparison

NetApp EF-Series All Flash Arrays vs. Pure Storage FlashBlade

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of October 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.0%, up from 0.7% compared to the previous year. The mindshare of NetApp EF-Series All Flash Arrays is 0.7%, up from 0.6% compared to the previous year. The mindshare of Pure Storage FlashBlade is 2.0%, down from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
Pure FlashArray X NVMe	1.0%
Pure Storage FlashBlade	2.0%
NetApp EF-Series All Flash Arrays	0.7%
Other	96.3%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Tayo Olubanke

Managing Director at GCET

Offers flexibility and top-notch technology

You can go to bed peacefully if you have a NetApp. If you have NetApp within your data center, you get to know about power failure if you are using it. Your NetApp will still come alive. Even if it does not come alive, I can say that it is not like other tools when it comes to dealing with power failure. The tool is affordable, and the technology is top-notch. It is the only technology that has software for what we call inline compression and deduplication. All the products under NetApp are aiming to use AI. I know that you can achieve whatever you want to do with NetApp EF-Series All Flash Arrays. I rate the tool a nine out of ten.

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Parul-Patel

Senior Network Engineer at Holy Redeemer Health System, Inc.

High performance and throughput enhance IT backup management

The multi-dimensional scale-out design feature of Pure Storage FlashBlade is not in use in our environment. Regarding data reduction technologies, we don't get much deduplication because the data is already deduplicated from our FlashArray before we get to backup, so there is no benefit of deduplication. Regarding the integration with cloud-native ecosystem tools, we are not on cloud; we are strictly an on-premises solution. Pure Storage FlashBlade is not used by any end-user; it's used only for IT backup, with only about four people in our group managing it. I cannot recommend Pure Storage FlashBlade to other users depending upon their financial situation because it's an expensive solution, and the cost is very high, including licensing and renewal every year. I rate Pure Storage FlashBlade an eight out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The initial setup was extremely simple and straightforward."

"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."

"We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

"What I really like about this program, is that it is easy to use and easy to configurate."

"Everything, especially the VMs inside, is pretty fast."

"It has benefited my organization because it has reduced time to insights."

More Pure FlashArray X NVMe pros

"The product's initial setup phase can be managed easily and completed in 20 to 30 minutes. It is one of the fastest storage tools that you can implement."

"The initial setup is pretty straightforward."

"I like the performance aspect of EF Series. It basically provides everything that we are looking for as a solution, very low latency and very high performance."

"This storage solution is both stable and scalable, and it works for our needs."

"We use it for our VDI environment, and have not had any complaints with it."

"Some of the valuable features include MetroCluster switchover, in terms of disaster recovery, it is easy to use, and flexible."

"The management software is very good."

"We do a lot of in-house, application-dependent type things, where we find the different niches to the different things. Certain things they do better. We've found that it actually does very well on some of our higher-end applications."

More NetApp EF-Series All Flash Arrays pros

"The solution is able to handle workloads and is easy to use. It allows us to actually manage the boxes in less time."

"It is very easy to use, and it is very fast."

"The most valuable features include the ease of implementation, ease of use and the speed that you can do backup and recovery on."

"FlashBlade offers low latency, high throughput, and seamless scalability."

"We have integrated it with VMware. The integration process is pretty good. Especially with VMware, it helps with the capacity of it."

"The onboarding and integrated monitoring tools are pretty good."

"The initial setup is pretty easy and simple."

"I would rate this solution an eight plus. It has has good flexibility and stability, it's easy to manage and the response time is good."

More Pure Storage FlashBlade pros

Cons

"The UI for this solution needs to be improved."

"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."

"In the next release, I would like to see real-time analytics for further insight into consumption models."

"Maybe the price can be reduced since the solution is very expensive."

"In terms of what needs improvement, the dashboard and management could be simplified."

"It feels more suitable for small and medium-sized businesses rather than enterprises."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

"In the future, I would like to see integration with enterprise backup systems."

More Pure FlashArray X NVMe cons

"Their problems are on the software and the controlling of the storage where they lack segmentation and federation."

"This solution has limited storage."

"It needs a better management tool."

"I’d like to see bigger, faster, better hardware, of course. I think that is the way the hardware is trending anyway; bigger, faster CPU, better software, fewer bugs, all that stuff. T"

"The solution's technical support is not as good as it is supposed to be since you have to push them to get support."

"It was difficult to implement and lacks some additional features that would be useful, but as a solution fits a particular need for our organization."

"The only major drawback is the replication between EF-Series units."

"They could improve overall scalability through performance. Denser capacity, which is doable, it is what the competition is doing."

More NetApp EF-Series All Flash Arrays cons

"They need better integration with public clouds along with a better hybrid solution."

"In the realm of micro-services, I think that Pure Storage can do well if they start getting in there and making their arrays more micro-services ready."

"There could be improvements in public cloud integration."

"We initially encountered challenges with the assembly process due to issues with the documentation required during setup, an area where Pure Storage needs improvement."

"In terms of scalability, it doesn't expand out quite as robustly as some of the others, but it covers 90% of the market in what it does."

"I would like to see more deduplication."

"The features provided for SMB customers are limited."

"I have not seen ROI."

More Pure Storage FlashBlade cons

Pricing and Cost Advice

"The licensing is on a yearly basis."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"Our licensing fees are $500,000+ USD."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"The support cost per array is about $20,000 a year for 24/7 support."

"We pay approximately $50,000 USD per year in licensing fees."

"Given its price, Pure is not the first option."

More Pure FlashArray X NVMe pricing and cost advice

"The pricing of the solution is expensive, considering the initial investment required...At the end of the product's life cycle, it could get cheaper, but the initial investment in NetApp makes it one of the most expensive solutions."

"NetApp EF-Series All Flash Arrays is an expensive product."

"Cheaper pricing is always good. NetApp has been doing everything the right way. They've been figuring out things really well, going in the right direction."

"Adding more capacity will increase the cost."

"It's a way to get relatively low-cost, very high-performance, low-latency block storage as a point solution."

"Most of my customers pay for the license on a yearly basis. It can be expensive depending on the capacity number."

"It's a lot cheaper than what the other vendors have for the same type of environment. It saves us money."

"The pricing is comparable with other competitors and similar in mid-range solutions, and for high range solutions, it would depend on our requirements or needs."

More NetApp EF-Series All Flash Arrays pricing and cost advice

"Licensing fees are paid yearly."

"I rate the tool's pricing a seven to eight out of ten."

"Support is a separate line item. Support is a different cost, but whatever your support is now, that's what you're going to pay forever. If your support's $100 today, six years from now it's $100. It doesn't fluctuate unless you upgrade it, or change it, etc."

"I feel that the price could always be lowered."

"The product is very expensive."

"In my opinion, we have paid the right price for the product. I don't think that it is too much or too little."

"Pure Storage FlashBlade is a hardware appliance, and it's very expensive if you compare its price with other solutions. You can get the same features and benefits from its competitor, VAST Data, but for half the price of Pure Storage FlashBlade."

"The price is a little high."

More Pure Storage FlashBlade pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Performing Arts

12%

Comms Service Provider

11%

Computer Software Company

10%

Manufacturing Company

10%

Computer Software Company

12%

Financial Services Firm

11%

Manufacturing Company

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	10
Large Enterprise	18

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	11
Large Enterprise	20

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

What do you like most about NetApp EF-Series All Flash Arrays?

Considering the cost, I find NetApp EF-Series All Flash Arrays to be the best storage available in the market.

What is your experience regarding pricing and costs for NetApp EF-Series All Flash Arrays?

One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to rene...

What needs improvement with NetApp EF-Series All Flash Arrays?

The support of the product is an area with certain shortcomings where improvements are required. I want NetApp's supp...

What do you like most about Pure Storage FlashBlade?

The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...

What is your experience regarding pricing and costs for Pure Storage FlashBlade?

The pricing of Pure Storage FlashBlade is expensive compared to other products I used from other companies in the pas...

What needs improvement with Pure Storage FlashBlade?

I believe there is not much improvement needed because they have everything we need, but the interface is a little bi...

Dell PowerStore vs Pure FlashArray X NVMe

Comparisons

Compared 23% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 16% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 14% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 11% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 10% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs NetApp EF-Series All Flash Arrays

Compared 35% of the time

Dell Unity XT vs NetApp EF-Series All Flash Arrays

Compared 22% of the time

NetApp AFF vs NetApp EF-Series All Flash Arrays

Compared 19% of the time

NetApp ASA vs NetApp EF-Series All Flash Arrays

Compared 12% of the time

More NetApp EF-Series All Flash Arrays Competitors

Dell PowerScale (Isilon) vs Pure Storage FlashBlade

Compared 20% of the time

Pure Storage FlashArray vs Pure Storage FlashBlade

Compared 11% of the time

MinIO vs Pure Storage FlashBlade

Compared 10% of the time

Red Hat Ceph Storage vs Pure Storage FlashBlade

Compared 9% of the time

Nutanix Unified Storage (NUS) vs Pure Storage FlashBlade

Compared 3% of the time

More Pure Storage FlashBlade Competitors

Product Reports

Pure FlashArray X NVMe

Download Pure FlashArray X NVMe product report

NetApp EF-Series All Flash Arrays

Download NetApp EF-Series All Flash Arrays product report

NetApp EF-Series All Flash Arrays report

Pure Storage FlashBlade

Download Pure Storage FlashBlade product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

NetApp EF540, NetApp EF-Series

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

The NetApp EF560 all-flash array is an all-SSD storage system for applications that demand extremely high levels of performance and reliability. Requiring just 2U of rack space, the EF560 all-flash array combines extreme IOPS, microsecond response times, and up to 12GBps of bandwidth with leading, enterprise-proven availability features.

NetApp

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

RP Data, Western Oregon University, Toei Animation

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL

NetApp EF-Series All Flash Arrays vs. Pure Storage FlashBlade