HPE 3PAR StoreServ vs Hitachi Virtual Storage Platform comparison

HPE 3PAR StoreServ vs. Hitachi Virtual Storage Platform

February 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of April 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.9% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.1%, up from 3.1% compared to the previous year. The mindshare of HPE 3PAR StoreServ is 2.9%, down from 3.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Q&A Highlights

reviewer1480734

Senior technical and storage expert at a tech services company with 51-200 employees

Aug 14, 2021

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?

Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Storage. It may be more expensive, but it should pay for itself for its functionalities.

Helps to save money and resources with the data compression feature

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

A robust and dependable product that ensures a 100 percent data availability guarantee

Ozair Amin

Sales Manager - Infrastructure at Synergy Computers

We don't encounter any challenges in selling these Hitachi VSPs to our customers. These products boast an exceptionally robust architecture, making them highly reliable. This reliability is the key reason behind our lack of challenges. However, when we delve into the realm of competition, particularly in the unified storage sector, we do face certain challenges. This is primarily due to the usage of gateways in their storage solutions by some competitors. Unlike other competitors such as NetApp and Huawei, who do not employ gateways, we contend with challenges related to these gateways within the context of unified products. Many customers have been utilizing Hitachi Vantara for several years, relying on its storage capabilities. They appreciate its reliable roadmaps, which facilitate long-term planning. This makes it an effortless choice for customers to opt for Hitachi Vantara, as the product seamlessly accommodates updates and future changes. The key focal point of the Hitachi Vantara roadmap for our clients is centered around future upgrades. Typically, customers undergo tech refresh cycles approximately every five years. Consequently, when they embark on a tech refresh initiative, they tend to prioritize options that facilitate a smooth transition of data to alternative storage solutions. In this context, Hitachi Vantara leverages its external storage virtualization platform to ensure a seamless data migration process. This approach proves to be highly advantageous for our customers, and it stands as a primary reason for their choice to engage with Hitachi Vantara's offerings. Our customers are highly satisfied with their choice to acquire Hitachi products and services. I have not observed any of our customers shifting away from the Hitachi brand. I would recommend Hitachi Vantara 100 percent of the time to others. There are tools that assist us in accessing the IOPS per second and latencies of Hitachi Vantara systems. One such tool is the CPK tool, accessible through the Hitachi Vantara portal. Whenever we configure a product and a customer requests information about the IOPS and latencies, we can provide them with a report from the portal. This report includes details about reads, writes, IOPS, and sequential operations, offering a comprehensive overview of the IOPS performance that Hitachi Vantara offers. The combination of low latency and high performance has consistently assisted customers in improving their production and enhancing their working experience. It also aids them in easily managing the product, giving them time to expand their knowledge and plan for the future, rather than dealing with storage-related issues. The cost comparison of IOPS between our solutions and those of competitors is favorable at present, but this wasn't always the case. In the Pakistani market, Huawei used to be highly competitive. However, our current partnership with Hitachi has allowed us to pose a strong challenge to Huawei. Additionally, when considering products from NetApp, EMC, and even IBM, Hitachi remains highly competitive. Hitachi offers flexible media options to support the consolidation of multiple uses within the same platform which is important to our customers. Most of our customers utilize Unified Storage, employing a two-tier storage approach that includes both NVMe and SSDs. However, current trends indicate a shift in customer preferences towards NVMe over SAAS or SSDs due to the heightened reliability and increased cost-effectiveness of NVMe technology. This transition is driving many customers to adopt a comprehensive NVMe solution. Nonetheless, a substantial number of large customers still adhere to the two-tier storage model. For their primary tier, they employ NVMe drives, while for the secondary tier, they opt for NFS drives or a SAAS-based large-scale service. The integration of various use cases into a unified platform to facilitate the transformation of data into business insights is highly valuable. We receive input from our customers regarding their workloads. Based on the nature of these workloads and their intended use for storage – whether for ERP solutions, archives, or backup purposes – we recommend the appropriate storage type. These steps outline our process for evaluating the intended storage workload. Following this workload assessment, we suggest either NAS Unified Storage or Document Storage solutions. In the portal, there is a tool that enables us to calculate Hitachi's guaranteed effective capacity. It is quite straightforward for customers to comprehend and identify the effective capacity ratio. This is because many customers in Pakistan are already familiar with and using effective capacity ratios. Explaining the concept of effective capacity to customers is not a challenging task. Customers typically appreciate the Hitachi Virtual Storage Platform due to its efficiency, easy product manageability, and product reliability, all of which offer significant benefits to the customers. This is crucial, especially in sectors like banking, where any breach or downtime could lead to substantial losses for customers. The uninterrupted operation of storage is paramount. This substantial benefit not only ensures customer satisfaction but also underscores the value derived from data utilization. Hitachi's adaptive data reduction technology assists in decreasing our client's storage footprint by around 50 percent. The majority of our customers were using storage from various vendors. We consolidated this storage into a single system using Hitachi Vantara.

Uninterrupted upgrades accelerate performance with good support

Muhammad Saqib

System Engineer at Hybrid Tech

I would rate the solution eight out of ten. It should be noted that in Pakistan, some parts are not readily available, and we need to import them from Singapore or other countries. We encountered an issue with a customer where the midplane failed and was not available. We had to wait for several days for a replacement, even in a 24/7 support case. Additionally, we faced motherboard failures in the customer's environment, encountering two motherboard failures simultaneously. We obtained one motherboard immediately, yet had to wait ten days for another. These issues should have been resolved promptly given the 24/7 support level.

More Pure FlashArray X NVMe pros

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"One of the best features is the support, which is excellent."

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion."

"The solution uses newer technology for deduplication and compression."

"The database workloads are pretty fast because I frequently move data from here to there."

"The most valuable feature of this solution is reliability."

"It has good, reliable, fast storage."

"There are no significant challenges in terms of scalability, and it can accommodate larger storage capacities compared to other storage solutions."

"This is one of the most reliable and dependable products on the market."

"The performance is very good."

"The Hitachi VSP has significantly improved data storage scalability by addressing various issues. Through their research and development efforts, they've incorporated customer feedback regarding deployment speed and performance requirements."

"Overall, the solution is strong, easy and fast."

"Its scalability and performance are the most valuable. It is quite scalable and has a huge capacity."

"The most valuable feature is that it has 'eight nines' availability, 99.999999 percent of the time. That is the main selling point."

"The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure."

More Hitachi Virtual Storage Platform pros

"HPE 3PAR StoreServ is easy to use, fully featured and has a great graphical user interface."

"The reliability. We're able to replicate our array to our DR site with minimal work. It's just turn it on and we're ready to go. It reduces risk for the business."

"With our 3PARs, we have never lost data."

"Its snapshot capability is the most valuable feature, because replicate our databases from production to nonproduction for development. This allows us to do it very quickly."

"We choose 3PAR for its speed. It's so fast and reliable."

"The all-flash positions our organization for growth. If somebody comes to us who needs an application with performance, we have that already formulated."

"It runs. I don't have a problem with it. If it needs an update, I can do it in the middle of the day with nobody being the wiser. It is phenomenal in that respect. As a hospital, I get two hours every quarter to reboot things, so it is imperative that nothing goes down."

"I do not have to worry about cross systems talking to each other or multiple systems trying to interact with each other. Our entire vCenter infrastructure is one large stack, which is nice."

More HPE 3PAR StoreServ pros

Cons

"In the future, I would like to see integration with enterprise backup systems."

"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."

"There is room for improvement in the pricing of the product."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

"They could add more support for file storage and different types of storage."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

More Pure FlashArray X NVMe cons

"The controllers in the product do not provide options for scalability."

"We've only faced some minor issues. For example, the documentation of some features isn't as detailed as we would like."

"The pricing is high, but the product is good. Additional features like data duplication might make it even better."

"The embedded management for installation feature has neither simplified nor complicated the management process, therefore, there is room for improvement."

"In terms of ransomware, Pure Storage is probably a couple of steps ahead of Hitachi, but Hitachi does not rush in terms of features. They want to be really sure that the hardware works properly without any kind of problem in new environments, and the implementation or improvement does not affect the customer installation. They really want to make sure that customers are not affected in any way."

"The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Platform, I find the management aspect not as good as their hardware."

"The software has always been lagging a bit compared to the newer features. It usually takes a cycle for it to catch up."

"One problem is that there are too many management tools for the F Series and for all the other Hitachi storage systems. There are four or five such solutions. Maybe these could be combined in the future."

More Hitachi Virtual Storage Platform cons

"We have had some bad issues on stability."

"I would like the documentation easy to find. There is a lot of documentation, but sometimes it is hard to find. You have to do a lot of searching to find it."

"We would like to see better support for iSCSI."

"The hard part with the initial setup was that we were on EMC VNX and trying to get those converted over into the HPE 3PAR, that process took awhile, along with scheduling downtime to get some of the physical stuff migrated over to the new device."

"It needs better dedupe. It is hard for all the older generation arrays to put up dedupe because they tend to do the other stuff so much better. They have to keep the stability before any other new feature."

"HPE 3PAR StoreServ has limited flexibility in building replication solutions. There are limitations to the number of IOPS the system can do. It's not bad as it is doing its job. However, for the application, if you need a toolbox, you can build everything concerning periodic replication modes of synchronous or asynchronous three-site, four-site, with supported cascading which requires you to buy an IBM product. It also takes a few hours to one day to upgrade the system and sometimes; it takes more time because, in some HPE 3PAR StoreServ 20000 Storage, you have an eight-node system. If you do an upgrade, you do it node by node and every node might take more than an hour."

"The solution could be improved in regard to space reclamation by adding automation."

"With 3PAR, there is remote copy software which isn't very good."

More HPE 3PAR StoreServ cons

Pricing and Cost Advice

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"The licensing is on a yearly basis."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"The support cost per array is about $20,000 a year for 24/7 support."

"The product is expensive."

"As far as the licensing costs, everything is included in the license."

More Pure FlashArray X NVMe pricing and cost advice

"Architecture-wise, it's actually at a competitive price point. It is not cheap."

"It is a little expensive."

"We pay for a support contract agreement."

"The product is reasonably priced."

"Hitachi VSP's pricing is good compared to other brands."

"Considering the solution's price, it is very competitive compared to the other competitors in the market. I rate the product price a nine out of ten."

"It is expensive. Everything is included in the license. There is no additional cost."

"I give the price of Hitachi Virtual Storage Platform a nine out of ten."

More Hitachi Virtual Storage Platform pricing and cost advice

"We have seen ROI. While the costs were quite high at the time of purchase for our environment, the ease of use and the fact that it hasn't failed all the time, working fine, that makes it worth buying."

"From a comparison of bang-for-the-buck, what you get for the money, I'd have to say they are one of the market leaders. Are there solutions that do it faster? Sure, but you're going to pay for it. 3PAR isn't the cheapest, it isn't the most expensive, but in my opinion, it's the best."

"I have to renew support in October for the existing solution. That will cost me roughly $50,000 this year, which in the grand scheme of things, $50,000 is not that much compared to paying $850,000. However, it will be the last year that I'll be able to get direct support from HPE. Therefore, product has to be replaced in 2020."

"The price of the solution could be reduced for the license and for support."

"You need to properly assess your needs before buying the solution since there are chances of overpaying. The type of configuration that you choose can make the price go higher or lower."

"3PAR was quite a bit less money than EMC, and that was one of the deciding factors."

"The total cost of ownership really is worth every penny."

"Making the decisions to buy it can be complex."

More HPE 3PAR StoreServ pricing and cost advice

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Comparison Review

it_user182013

Federal Civ/Intel Engineering Lead at Rubrik

May 1, 2015

Measuring Up: EMC XtremIO and HP 3PAR

Leading up to EMC World 2015, IT Central Station asked how I would compare EMC XtremIO and HP 3PAR. Until recently, the flash storage conversation in my organization and many others has centered on XtremIO and Pure Storage, the leaders of the all-flash array (AFA) space. To that end, I've written a…

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?

Answers from the Community

reviewer1480734

Senior technical and storage expert at a tech services company with 51-200 employees

Aug 14, 2021

3PAR is SAS-based storage. The industry is already moving away from the 35-year-old SCSI-way, so it's not a good idea to buy any product with it. I'm not sure about Hitachi, but as far as I know, they also have SAS backend, so, the obvious answer to the question "Which should I choose?" is "none of them". My recommendation is - choose other vendors (or models) which provide end-to-end NVMe su...

2 out of 14 answers

Virgilio Albert

Owner at a tech services company with 51-200 employees

Jan 5, 2021

Read full answer

PhPr

Solution Architect at a tech services company with 51-200 employees

Jan 5, 2021

Read full answer

See all 14 answers

Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Computer Software Company

20%

Financial Services Firm

18%

Government

Manufacturing Company

Educational Organization

87%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

For NVMe storage, the pricing is reasonable compared to competitors in India. However, for entry-level SAN storage or...

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

What needs improvement with Hitachi Virtual Storage Platform E990?

The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Plat...

What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

What do you like most about HPE 3PAR StoreServ?

The compression features are good.

What is your experience regarding pricing and costs for HPE 3PAR StoreServ?

It is expensive, however, when we compare it to the features provided by HPE, the price-to-performance ratio is very ...

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Compared 14% of the time

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Compared 12% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 12% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 7% of the time

Hitachi NAS Platform vs Hitachi Virtual Storage Platform

Compared 3% of the time

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HPE Alletra Storage vs HPE 3PAR StoreServ

Compared 22% of the time

HPE Primera vs HPE 3PAR StoreServ

Compared 21% of the time

Dell PowerStore vs HPE 3PAR StoreServ

Compared 7% of the time

HPE MSA vs HPE 3PAR StoreServ

Compared 5% of the time

NetApp FAS Series vs HPE 3PAR StoreServ

Compared 3% of the time

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Product Reports

Download Pure FlashArray X NVMe product report

Pure FlashArray X NVMe

March 2025

Hitachi Virtual Storage Platform

March 2025

Download Hitachi Virtual Storage Platform product report

Download HPE 3PAR StoreServ product report

HPE 3PAR StoreServ

March 2025

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

HPE 3PAR Flash Storage, InServ, Storeserv, 3PAR Flash Storage, HP Enterprise Storage, 3PAR Flash Array, HP 3PAR Flash Storage

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

HPE 3PAR StoreServ is an AI-driven storage solution that prevents issues before they occur by learning and adjusting in real time. The solution offers a tier-1 all-flash foundation for mission-critical workloads. HPE 3PAR StoreServ was designed with more than 3M IOPS and consistent sub-ms latency. It aims to transform midrange and enterprise deployments with solutions that scale from a few TBs to more than 20PBs. In addition, the solution is built to modernize data centers and is made to handle unpredictable workloads effortlessly. By implementing HPE 3PAR StoreServ, you gain automated and rapid provisioning, hardware-accelerated deduplication and compression, and a multi-tenant design.

HPE 3PAR StoreServ Features

HPE 3PAR StoreServ has many valuable key features. Some of the most useful ones include:

Flexibility: With HPE 3PAR StoreServ, you can easily deploy highly configurable, scale-out storage for multi-tenant workloads.

Always-on availability for your data: HPE 3PAR StoreServ includes an always-on resilient storage infrastructure for your hypervisors and applications. In addition, with Peer Persistence, your virtual machines (VMs), hosts, and data can move freely across data centers rather than being constrained by their physical boundaries.

Fast, scalable performance: HPE 3PAR StoreServ enables you to accelerate consistent mixed-workload performance and also provides necessary QoS levels that are optimized for your highest priority applications.

Performance insights: HPE 3PAR StoreServ helps you gain performance insights in real time, and anticipate as well as prevent issues across the infrastructure stack by utilizing cross-stack analytics.

Flash optimized data protection: With tier-1 data services, multi-tenant security, and copy data management, you can avoid downtime.

Seamless data mobility: HPE 3PAR StoreServ makes it possible for you to not only experience converged data protection, but also experience seamless data mobility services, at flash speed, from the edge to the cloud.

HPE 3PAR StoreServ Benefits

There are many benefits to implementing HPE 3PAR StoreServ. Some of the biggest advantages the solution offers include:

Easy to manage. The web interface to manage the units is a great asset and one that makes managing storage easy.

User-friendly GUI

Exceptionally fast and well-managed replication
Low latency

Hybrid storage gives you the ability to assign different roles to different types of storage arrays inside one enclosure

Both file-level and block-level replication

Reviews from Real Users

Below are some reviews and helpful feedback written by PeerSpot users currently using the HPE 3PAR StoreServ solution.

A SAN Consultant at a tech services company says, “One of the features that I like the most is the data replication element. The reason I like it is due to the fact that it's pretty clean on replicating data over to a second site. The product stands on its own in heavy enterprise environments. It's easy to make changes without affecting the environment. The solution is very easy to use. The product is very robust and offers very good performance.”

A Storage Manager at a financial services firm mentions, "There are a lot of screens for easy management where you can change some settings. But after a few years, the important settings were better after an upgrade, and all the vendors have other ways to upgrade their systems."

A Senior IT Infrastructure & Data Center Operation Engineer at Ministry of Communications and Information Technology (MCIT) comments, “The adaptive optimization is the biggest feature in 3PAR. 3PAR is very usable with thin volume because it detects zeros while writing. Every time I tell the hypervisor to make the full provisioning, it makes the volume as simple provisioning in 3PAR, not full provisioning.”

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Just Energy, Latisys, team AG, DreamWorks, BlueShore Financial, Erasmus MC