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Hitachi Virtual Storage Platform vs Rubrik NAS Cloud Direct comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 18, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Hitachi Virtual Storage Pla...
Ranking in NAS
10th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
55
Ranking in other categories
Modular SAN (Storage Area Network) (6th), Frame-Based Disk Arrays (1st), All-Flash Storage (13th), NVMe All-Flash Storage Arrays (5th)
Rubrik NAS Cloud Direct
Ranking in NAS
16th
Average Rating
8.0
Reviews Sentiment
5.6
Number of Reviews
3
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the NAS category, the mindshare of Hitachi Virtual Storage Platform is 3.2%, down from 5.8% compared to the previous year. The mindshare of Rubrik NAS Cloud Direct is 0.7%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
NAS Mindshare Distribution
ProductMindshare (%)
Hitachi Virtual Storage Platform3.2%
Rubrik NAS Cloud Direct0.7%
Other96.1%
NAS
 

Featured Reviews

DA
Associate Vice President at Federal Bank Ltd
Reliable and secure storage solution supports core banking operations effectively
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.
SM
Backup and DR Engineer (Data Protection) at a insurance company with 10,001+ employees
Backup operations have become faster and secure data protection supports diverse workloads
Rubrik is one of the leading technologies in the market, but we still have legacy technologies such as NetBackup, IBM Tivoli Storage Manager, and Dell Avamar. Rubrik probably needs to overtake all of these tools so that it can do well in the market. For example, one roadblock is that sometimes the page hangs. The Rubrik UI, and specifically RSC, gets hung. RSC, which stands for Rubrik Security Cloud, is a centralized tool where we manage all of our backups. Sometimes the user interface hangs, or we have a hard time interacting between the user interfaces within RSC. When this happens, we need to reach out to customer service. That is one of the areas where I ask the Rubrik vendor to improve. Rubrik also needs to ingest more workloads down the line. For example, NetBackup can back up around 120 workloads, and I do not think Rubrik can do that. Rubrik needs to ingest more workloads so that we can back up most of what we need. Customers might come up with something new day to day, and we have many thousands of tools and applications right now that need to be backed up. That is how we can declare any tool an enterprise technology. I do not think Rubrik has fully matured yet. It is only seven, eight, or maybe 10 years old, not 20 or 30 years old. For example, Cohesity did something smart. They recently bought NetBackup, and Cohesity is the biggest competitor of Rubrik. Cohesity bought NetBackup so that it could ingest all of its features and improve its market position. I do not think Rubrik has bought anyone recently, and that is something they need to try in a smart way so that they can have more features.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"What I like best about Hitachi Virtual Storage Platform G Series is that it's a fast storage solution. It also has reliable models. The sales support is also good for this product. Even the pricing for it is good."
"Its resilience is the most valuable."
"The feature I like best is the stability of the hardware."
"This is one of the most reliable and dependable products on the market."
"We have many different types of replication, such as remote and drop local replication. All these features and licenses are already available. These are basic features available in the current model. Additionally, the performance has been good in our experience."
"The product's performance is good."
"The most valuable features in Hitachi Virtual Storage Platform F Series are Shadowimage, easy to manage equipment, and upgrading the firewire is very simple."
"One of the features, for us, that is important is the monitoring platform integrated into the solution. It has all the elements that we need to see, at all times, to be sure the platform is working right."
"Restores are also pretty fast compared to other tools, and they are very simple, requiring just one or two clicks."
"Rubrik NAS Cloud Direct has positively impacted my organization as the holy grail for our county because we basically rely on it every day for off-boarding, on-boarding, accounts being purged, and we are able to bring them back to life, attach old mailboxes to users, detach mailboxes, OneDrive, SharePoint, and basically everything, making it such a winning member of the team."
"Rubrik NAS Cloud Direct has improved my organization with secured backups, and even in case of attacks, we are safe with respect to the backup data we have."
 

Cons

"This product should be easier to install and set up."
"The life-cycle of the Hitachi Virtual Storage Platform G Series is too short. We only had approximately four or five years out of the solution before it was rendered its end of life."
"I think the management should be improved, because it is not very user-friendly at all."
"For the support windows to work, maybe they have to upgrade the firmware of the VSP."
"The embedded management for installation feature has neither simplified nor complicated the management process, therefore, there is room for improvement."
"Hitachi Virtual Storage Platform 5000 Series is not easy to use and this needs improvement. This product also has a complex setup and is not easy to implement."
"Hitachi Virtual Storage Platform needs to improve its scalability options where there are a few shortcomings."
"At the moment, I don't see any room for improvement in Hitachi Virtual Storage Platform G Series because my experience with the product is very good. The software is okay and you can manage the storage well. What I'd like to see in the next release of Hitachi Virtual Storage Platform G Series is for it to be a real NAS solution because right now, you need to use a Hitachi converter called HNAS which makes the process a little bit more expensive. In my opinion, Hitachi should look into the possibility of unifying the HNAS into full storage, meaning that the HNAS should be integrated into the Hitachi Virtual Storage Platform G Series."
"In terms of stability, Rubrik NAS Cloud Direct is still not stable as it is evolving, so I would give it a seven or eight."
"The other thing I want to add is that the documentation is kind of vague sometimes."
"Sometimes the user interface hangs, or we have a hard time interacting between the user interfaces within RSC, and sometimes all the workloads disappear from the RSC UI until support brings everything back."
 

Pricing and Cost Advice

"The main difference between Hitachi and other vendors is the cost. At the time that we bought the solution, it was the best option but the price, compared to other vendors, is a little high."
"A drawback of Hitachi storage systems is that they are expensive. The upfront cost is very high compared to others. But when you compare the IOPS at the same price, Hitachi gives you better business value..."
"This is an expensive solution."
"The price of the solution is reasonable. However, I have not done extensive comparative research on the price. If you want to upgrade the size of the disc you will need to purchase a license that accounts for the size."
"Considering the solution's price, it is very competitive compared to the other competitors in the market. I rate the product price a nine out of ten."
"I find Hitachi to be cheaper by five to ten percent when compared to Dell and HP's costs, but the features in Dell are better than Hitachi Virtual Storage Platform."
"The price is good enough considering the performance, and we are satisfied."
"It is cheap. It is not very expensive. If you decide to expand the system, the cost is pretty low as compared to other vendors, such as Dell."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
16%
Manufacturing Company
10%
Outsourcing Company
10%
Government
6%
Computer Software Company
14%
Government
12%
Mining And Metals Company
11%
Wholesaler/Distributor
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise15
Large Enterprise30
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise2
Large Enterprise3
 

Questions from the Community

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the customer; I cannot say for the entire industry, but for us, it's comparable.
What needs improvement with Hitachi Virtual Storage Platform E990?
The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. However, it works fine. Additional functionality related to data encryption and aut...
What is your primary use case for Hitachi Virtual Storage Platform E990?
I work in the financial sector with Hitachi Virtual Storage Platform, specifically VSP. We did not need tiering in Hitachi Virtual Storage Platform since we are using all-flash storage. Regarding H...
What is your experience regarding pricing and costs for Rubrik NAS Cloud Direct?
My experience with pricing, setup cost, and licensing is that I do not make a lot of those decisions, but I think setup cost is a bit on the high side. Regarding licensing, I do not have specific i...
What needs improvement with Rubrik NAS Cloud Direct?
One way Rubrik NAS Cloud Direct can be improved is the interface is fine and everything looks good. However, I think we should be able to do more at the kernel level, I mean the CDM level, the CLI ...
What is your primary use case for Rubrik NAS Cloud Direct?
My main use case for Rubrik NAS Cloud Direct is that we have a different set of workloads. Our entire M365 is backed up using Rubrik. All our servers go to Rubrik NAS Cloud Direct. A couple of Wind...
 

Also Known As

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
No data available
 

Overview

 

Sample Customers

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
Information Not Available
Find out what your peers are saying about Hitachi Virtual Storage Platform vs. Rubrik NAS Cloud Direct and other solutions. Updated: November 2026.
920,769 professionals have used our research since 2012.