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Hitachi Virtual Storage Platform vs VMAX [EOL] comparison

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Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Hitachi Virtual Storage Pla...
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
55
Ranking in other categories
NAS (10th), Modular SAN (Storage Area Network) (6th), Frame-Based Disk Arrays (1st), All-Flash Storage (13th), NVMe All-Flash Storage Arrays (5th)
VMAX [EOL]
Average Rating
9.0
Number of Reviews
16
Ranking in other categories
No ranking in other categories
 

Featured Reviews

DA
Associate Vice President at Federal Bank Ltd
Reliable and secure storage solution supports core banking operations effectively
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.
Ali Yazıcı - PeerSpot reviewer
IT Service Manager at Kuveyt Turk Participation Bank
Good interface that is customizable, and the technical support is good
Our primary use of this product is for our core banking servers over FC It is a high end storage, minimal downtime, reliable, good performance, get speedy support when we need. The user interface is good, and it is also customizable. snap and clone operations easy.  Stability and availability…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Storage is the most valuable feature."
"The high performance of flash storage is especially valuable to us."
"The performance was decent."
"We use this product for everything; it's a maximum workload, handling virtual workloads, databases, applications, centralized workflows, Hadoop, and Big Data."
"The product has great data storage performance with a 100% data security and availability guarantee."
"This is one of the most reliable and dependable products on the market."
"It's best features are its reliability and stability."
"This solution is stable; it is the most stable high-end solution in this area."
"VMAX is a rock solid foundation to deploy applications which cannot incur a disruption of service."
"The interface is good, and it is also customizable."
"The most valuable features are the interface and performance."
"I like the many new features, especially the all-flash solution."
"This product has enabled dynamic allocation of disk resources, and at the same time, improved the data access speed and application performance by a large extent."
"Furthermore, EMC support is second to none, EMC engineers will visit your site to replace a disk or component before you are even aware that there is a problem (via ESRS – see below)."
"Customer Service: Excellent. Technical Support: Excellent."
"We have never had a bad experience with it because we never had failures. It has good data availability and the performance is also okay."
 

Cons

"The controllers in the product do not provide options for scalability."
"The solution is stable. However, there have been some software crashes where we had to restart the system. They could improve the hardware to prevent this type of issue."
"At the moment, I don't see any room for improvement in Hitachi Virtual Storage Platform G Series because my experience with the product is very good. The software is okay and you can manage the storage well. What I'd like to see in the next release of Hitachi Virtual Storage Platform G Series is for it to be a real NAS solution because right now, you need to use a Hitachi converter called HNAS which makes the process a little bit more expensive. In my opinion, Hitachi should look into the possibility of unifying the HNAS into full storage, meaning that the HNAS should be integrated into the Hitachi Virtual Storage Platform G Series."
"Once the platform is up and running, it's very fast. But for integration, it's not the best option."
"We moved away from this product because we were looking for an all-flash solution, and with our G1500 at the time, perhaps two years ago, they were just proposing more of the same technology."
"The Hitachi Virtual Storage Platform faces challenges when it comes to features like deduplication and compression. Enabling these features can lead to processor overload, resulting in performance degradation, especially under high loads."
"With Hitachi, everything that regards the user experience has a big room for improvement. The user experience is pretty bad in Hitachi."
"For mission critical issues the performance is low."
"I would like to see support for high-availability."
"The only draw back is you don’t get multiple point in time copies."
"It is still expensive."
"Resilience replication, reporting, and performance need to be improved."
"The cluster support should be improved."
"Manageability is a bit of a challenge, as the user interface to access the array is not very user-friendly."
"I'd like to see improvements where we can scale out an existing array and remove older controllers\drives\etc., within the same subsystem."
"Better speed to release new features that have become industry standards. EMC created so many standards in the past. Now, it seems they are playing a me-too game and lagging behind in some areas, specifically data reduction."
 

Pricing and Cost Advice

"The licensing cost of Hitachi Virtual Storage Platform G Series, whether it would be high or more affordable, would depend on location. For example, here in Brazil, Hitachi charges in dollars and this means my company still needs to convert that into local currency. Sometimes, my company also needs to discuss the pricing with the Hitachi sales team and request for a discount. At the moment, pricing for Hitachi is high, but my team can have some global funding or global accounts that would help reach the price my company is aiming for."
"I would like to see better pricing and more discounts."
"The main difference between Hitachi and other vendors is the cost. At the time that we bought the solution, it was the best option but the price, compared to other vendors, is a little high."
"The product is reasonably priced."
"The cost price of this product is better than its competitors."
"A drawback of Hitachi storage systems is that they are expensive. The upfront cost is very high compared to others. But when you compare the IOPS at the same price, Hitachi gives you better business value..."
"It is a little expensive."
"When you are looking for high-end solutions such as this, price is less important than stability and availability."
"There are additional costs to the standard licensing fee, and it just depends on the package."
"Our licensing fees are billed on a yearly basis."
"Our licensing fees are paid on a yearly basis."
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Top Industries

By visitors reading reviews
Financial Services Firm
16%
Manufacturing Company
10%
Outsourcing Company
10%
Government
6%
Financial Services Firm
15%
Manufacturing Company
13%
Performing Arts
13%
Construction Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise15
Large Enterprise30
By reviewers
Company SizeCount
Small Business2
Midsize Enterprise6
Large Enterprise17
 

Questions from the Community

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the customer; I cannot say for the entire industry, but for us, it's comparable.
What needs improvement with Hitachi Virtual Storage Platform E990?
The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. However, it works fine. Additional functionality related to data encryption and aut...
What is your primary use case for Hitachi Virtual Storage Platform E990?
I work in the financial sector with Hitachi Virtual Storage Platform, specifically VSP. We did not need tiering in Hitachi Virtual Storage Platform since we are using all-flash storage. Regarding H...
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Also Known As

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
Symmetrix VMAX
 

Overview

 

Sample Customers

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
Wentworth-Douglas Hospital, Kindred Healthcare, Cosentry, Sumitomo Life Insurance Company, Shriners, BZWBK
Find out what your peers are saying about Hitachi Vantara, Dell Technologies, IBM and others in Frame-Based Disk Arrays. Updated: October 2026.
920,769 professionals have used our research since 2012.