HubSpot CRM vs Odoo comparison

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HubSpot CRM

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Executive SummaryUpdated on Dec 19, 2024

HubSpot CRM and Odoo both compete in the marketing automation and CRM space. HubSpot CRM appears to have an edge due to its ease of use and strong marketing features. Odoo's advantage lies in its comprehensive suite of integrated modules, making it a robust enterprise solution.

Features: HubSpot CRM excels in email integration, lead tracking, and its marketing suite supporting campaigns, email automation, and social media integration. Odoo provides a broad range of integrated modules, facilitating businesses with its customization options and enterprise-level coverage, including procurement, sales, and inventory management.

Room for Improvement: HubSpot CRM users seek enhancements in email capabilities, customization, and more competitive pricing. Additionally, there is a demand for improved integration flexibility. Odoo's users recommend better reporting and dashboard capabilities and highlight challenges relating to scaling without development. There's also a call for improved technical support and API customization.

Ease of Deployment and Customer Service: HubSpot CRM is predominantly cloud-based, offering easy deployment and solid technical support, although real-time assistance could be improved. Odoo allows flexibility with on-premises and cloud solutions but receives mixed feedback on customer support, needing enhancement in some areas.

Pricing and ROI: HubSpot CRM offers competitive pricing, including a free version appealing to small businesses, though some entry-level packages lack essential features. Odoo is seen as cost-effective for small and midsize companies, providing flexible licensing options. Users report good ROI with HubSpot from efficient time management and lead generation, whereas Odoo focuses on affordability and enterprise integration.

To learn more, read our detailed HubSpot CRM vs. Odoo Report (Updated: April 2026).

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HubSpot CRM vs. Odoo

April 2026

Helped 893,221 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

6.2

HubSpot CRM boosts ROI through improved lead generation, revenue enhancement, and process efficiency, making it valuable for many companies.

Sentiment score

8.1

Odoo offers high ROI with affordability, automation, efficiency, and noticeable cost savings despite a slight learning curve.

No quotes available

For more quotes and insights, download the HubSpot CRM report

Currently, I manage those tasks independently, which is a significant cost-saving measure for my small business.

For more quotes and insights, download the Odoo report

Consultant at Mazi4u

Customer Service

Sentiment score

7.1

HubSpot CRM's customer service is highly rated for responsiveness, but live agent availability and technical issues need improvement.

Sentiment score

6.2

Odoo's customer service is praised but needs faster, personalized support; ratings average six to seven out of ten.

There is always an account rep that's available, and there is a technical account rep that is available for every account.

Kartikeya Prahlad

Sr Director of Global Inside Sales at a consultancy with 11-50 employees

HubSpot's customer service is excellent and fast.

MarianaPiñeres

Customer Success Manager Latam at ElectroNeek

Part of it is different language use, and while that's okay, it wasn't immediately evident where to find help, verify, or submit a question and get responses.

Charles Dickens

President at iCIO, Inc

For more quotes and insights, download the HubSpot CRM report

Technical support from Odoo is available and eager to help.

For more quotes and insights, download the Odoo report

Consultant at Mazi4u

Scalability Issues

Sentiment score

7.4

HubSpot CRM is adaptable for different team sizes, integrates well, but some report scalability limitations in CRM features.

Sentiment score

7.6

Odoo is a scalable, cloud-based solution praised for flexibility, integration ease, and suitability for mid-to-large enterprises.

There are a lot of enterprises using it, however, even as a GTM for HubSpot, their target market is predominantly SMB.

Kartikeya Prahlad

Sr Director of Global Inside Sales at a consultancy with 11-50 employees

HubSpot CRM is a scalable solution.

reviewer2396643

Founder at a marketing services firm with 1-10 employees

Handling around 100 to 150 users is fine.

Kamal Ahmad

Director at Big Billion Ventures Pvt Ltd

For more quotes and insights, download the HubSpot CRM report

I rate the scalability of Odoo as eight to nine out of ten.

For more quotes and insights, download the Odoo report

Consultant at Mazi4u

Stability Issues

Sentiment score

8.5

HubSpot CRM is highly stable and reliable with minimal downtime and seamless integration, praised by users for performance.

Sentiment score

8.1

Odoo is highly stable, with minimal issues, reliable performance, and strong data integrity in diverse environments and industries.

Downtime is very rare.

For more quotes and insights, download the HubSpot CRM report

Campaign Specialist at a outsourcing company with 1,001-5,000 employees

Stability is very important because any software that supports your business must be available consistently.

For more quotes and insights, download the Odoo report

Consultant at Mazi4u

Room For Improvement

HubSpot CRM needs better integration, customization, pricing, interface scalability, support, and enhanced analytics, email, and mobile app features.

Odoo could improve customization, support, scalability, integrations, mobile apps, documentation, and expand modules and cost-effective solutions.

The response time is slow.

Parag Negi

Founder | Technology Head at janusmaad.com

HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality.

Charles Dickens

President at iCIO, Inc

There are limitations with user limitations. I would want a feature where certain users do not need to export data and I want to be notified if anyone is exporting.

For more quotes and insights, download the HubSpot CRM report

Campaign Specialist at a outsourcing company with 1,001-5,000 employees

Odoo's documentation needs improvement, as there are areas that are not well-documented.

For more quotes and insights, download the Odoo report

Consultant at Mazi4u

Setup Cost

HubSpot CRM offers free and enterprise options, but its pricing is higher than competitors despite customization benefits.

Odoo offers a cost-effective ERP solution for SMEs with flexible pricing, despite potential costs increasing with more users.

No quotes available

For more quotes and insights, download the HubSpot CRM report

The pricing for Odoo is affordable, with the solution being significantly cheaper than its competitors like SAP, Microsoft, and Oracle.

For more quotes and insights, download the Odoo report

Consultant at Mazi4u

Valuable Features

HubSpot CRM offers ease of use, lead tracking, marketing automation, and seamless integration, supporting businesses with customizable and user-friendly tools.

Odoo is a versatile, cost-effective open-source platform with customizable modules and user-friendly integration for comprehensive business management.

The main benefit that HubSpot CRM provides for me is that I can complete a campaign and rather than sending metrics to my sales team manually, I can customize them ad hoc based on the requirement.

For more quotes and insights, download the HubSpot CRM report

Campaign Specialist at a outsourcing company with 1,001-5,000 employees

HubSpot stands out for its ease of use, especially with sequence creation compared to other CRM solutions.

MarianaPiñeres

Customer Success Manager Latam at ElectroNeek

The integration is very good, especially with Adobe and Google.

Parag Negi

Founder | Technology Head at janusmaad.com

The CRM and sales tools are highly effective, with customizable proposal templates aiding client interactions.

For more quotes and insights, download the Odoo report

Consultant at Mazi4u

Categories and Ranking

HubSpot CRM

Ranking in CRM

5th

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Odoo

Ranking in CRM

11th

Average Rating

8.0

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

ERP (14th)

Mindshare comparison

As of May 2026, in the CRM category, the mindshare of HubSpot CRM is 1.2%, down from 2.3% compared to the previous year. The mindshare of Odoo is 1.4%, down from 4.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
HubSpot CRM	1.2%
Odoo	1.4%
Other	97.4%

CRM

Featured Reviews

Automation and integrated analytics have transformed how my team manages campaigns and deals

Campaign Specialist at a outsourcing company with 1,001-5,000 employees

There are a couple of things which I would improve in HubSpot CRM. There are limitations with user limitations. I would want a feature where certain users do not need to export data and I want to be notified if anyone is exporting. That feature exists for a certain number of users, but it should also apply to lower-level users who should be notified as well. Second, the analysis and insights need to be provided on a weekly basis. For example, I would want to see that in this week we sent an email to a certain number of prospects, information about which was my highest open rate email campaign and which was my lowest engagement campaign, and insights from HubSpot AI that can be utilized. I would want to know which subject lines we gathered that received more attention as a form of data analytics information. Additionally, if I have one hundred contacts today and a couple of them are not active, for example, if eighty contacts are active and twenty contacts have never opened my email, I would want to trash them because they are not engaging. That kind of information would be very useful.

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Integration across functionalities has streamlined business operations and improved cost efficiency

Consultant at Mazi4u

Odoo's documentation needs improvement, as there are areas that are not well-documented. Additionally, some underlying technologies need refactoring to more modern structures. Although it's not immediately necessary since the system works, changes to the architecture would be beneficial. From the transition from version 17 to 18, it appears they are aware and have begun addressing some of these concerns.

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Top Industries

By visitors reading reviews

Financial Services Firm

12%

Construction Company

11%

Comms Service Provider

Performing Arts

Manufacturing Company

11%

Computer Software Company

10%

Comms Service Provider

Construction Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	39
Midsize Enterprise	5
Large Enterprise	9

By reviewers
Company Size	Count
Small Business	28
Midsize Enterprise	6

Questions from the Community

What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

What is your primary use case for HubSpot CRM?

We are a user of HubSpot CRM. We are not a customer because we use all the free modules of HubSpot CRM over the last years that we have used it. Because the CRM is free, we use the CRM. HubSpot CRM...

What do you like most about Odoo?

The versatility of Odoo is one of its most valuable features for business productivity. It offers modules for purchase, inventory, manufacturing, sales, help desk, timesheets, point of sale, email ...

What is your experience regarding pricing and costs for Odoo?

The pricing for Odoo is affordable, with the solution being significantly cheaper than its competitors like SAP, Microsoft, and Oracle, while offering a comparable range of services. Thus, in terms...

What needs improvement with Odoo?

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Product Reports

Download HubSpot CRM product report

HubSpot CRM

May 2026

Download Odoo product report

April 2026

Overview

HubSpot CRM offers lead tracking, marketing automation, and robust integrations with a user-friendly platform and intuitive workflows, also available in a free version. Its real-time updates and seamless integration with tools like Salesforce, Outlook, and LinkedIn are highly appreciated.

HubSpot CRM provides flexibility in client data centralization, customizable reporting, and advanced sales automation. Its easy onboarding, pre-population of details from URLs, and efficient sequence management enhance user experience. However, improvement in integration capabilities, pricing structure, interface complexity, and technical support are recommended. Users also experience challenges with email automation, data organization, and mobile app functionality. More pre-packaged features could improve efficiency and user-friendly deployment.

What are the key features of HubSpot CRM?

Lead Tracking: Efficiently monitor and nurture potential customers.
Marketing Automation: Automate campaigns and workflows to save time.
Seamless Integrations: Integrate effortlessly with tools like Salesforce, Outlook, and LinkedIn.
Customizable Reporting: Tailor reports to meet specific needs.
Advanced Sales Automation: Streamline the sales process with automation.
Free Version: Access essential CRM features at no cost.

What benefits should you consider in reviews?

Real-Time Updates: Immediate access to the latest customer information.
User-Friendly Interface: An intuitive design for easy navigation.
Centralized Customer Data: Unified platform for all client information.
Scalability: Adaptable to growing business needs.

In industries like marketing, sales, and client management, organizations rely on HubSpot CRM to track opportunities, manage communication, and automate campaigns. They integrate with other tools for smooth operations and analyze customer data to enhance marketing content, monitor website traffic, and track engagement.

HubSpot

Odoo, recognized for its adaptability and open-source design, is a comprehensive choice for businesses seeking ERP solutions. Combining modular functionality, extensive community support, and cost-effectiveness, it caters to industries from finance to logistics with CRM, inventory, and payroll features.

Odoo offers a range of features crucial for business management, providing tailored solutions to industry-specific needs. Its open-source framework, supported by a vast community, encourages customization and continual updates. With over 400,000 apps available, Odoo addresses business requirements efficiently. Its web-based nature reduces hardware demands, enabling seamless integration and communication within an organization. However, users have raised concerns about its technical support, scalability, and reporting capabilities. There is room for enhancement in industry-specific features, third-party integration, and mobile applications.

What are the key features of Odoo?

Flexibility: Adapts to many business requirements with modular design.
Cost-Effective: Offers affordable ERP solutions compared to competitors.
CRM: Manages customer relationships and interactions efficiently.
Inventory Management: Provides robust tools for tracking and managing inventories.
Payroll: Simplifies payroll processing across organizations.
Community Support: Extensive community provides resources and support for customization.

What benefits should users look for when evaluating Odoo?

User-Friendly Interface: Simplifies navigation and task management for users.
Continuous Updates: Regular updates keep the system current and efficient.
Integration Capabilities: Smooth integration with existing systems enhances operational efficiency.
Adaptability: Modular nature allows for customization and flexibility in application.

Odoo is widely implemented within industries such as finance, logistics, manufacturing, and services. Business management functions like accounting, CRM, sales, and HR benefit from its capabilities, facilitating streamlined operations and workflow automation. Its adaptability and affordability allow businesses to leverage technology without the need for extensive hardware investments, providing insights and management tools essential for modern organizational operations.

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

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