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HubSpot Sales Hub vs Interactive Intelligence comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HubSpot Sales Hub
Ranking in CRM
16th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
23
Ranking in other categories
AI Sales & Marketing (9th)
Interactive Intelligence
Ranking in CRM
45th
Average Rating
9.0
Reviews Sentiment
6.3
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the CRM category, the mindshare of HubSpot Sales Hub is 1.0%, up from 0.9% compared to the previous year. The mindshare of Interactive Intelligence is 0.6%, down from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
HubSpot Sales Hub1.0%
Interactive Intelligence0.6%
Other98.4%
CRM
 

Featured Reviews

reviewer2783040 - PeerSpot reviewer
Process Improvement Consultant at a consultancy with 51-200 employees
Reliable contact and pipeline management has organized my sales work but email tracking and UI personalization still need improvement
I think the areas of HubSpot Sales Hub that could be improved or enhanced are probably templates that could be a bit smarter and the overall UI, which is not the best.What bothers me about the UI of HubSpot Sales Hub is that it's a bit flat, and it does not allow for the personalization to the point I would want, as I would prefer it to look more like ClickUp tools where I can change the way it looks for my preference. The email tracking feature of HubSpot Sales Hub helps me assess prospect engagement, but I don't think it works well and it needs to be improved; the problem with it is that it recognizes auto-screening in email tools, which means HubSpot Sales Hub thinks an email opened by an end-user is actually an email that is screened, giving me false expectations. The benefits I've seen from custom reporting are quite acceptable, but the only thing I would improve is the Sankey feature; this feature is amazing in theory but it's not working very well, and I don't really understand how it's working. Regarding integration capabilities, I integrate HubSpot Sales Hub with Apollo and Fireflies, and while the Outlook features are acceptable, Outlook should be improved since it's really problematic; the problem is that it's constantly disconnecting, and every time you go to Outlook you have to log in again, which nobody remembers.
MA
CX Team Lead
A customizable solution that can be integrated with almost anything
The best thing about this solution is the customizability because it can be integrated with pretty much anything. There are many solutions that are black boxes and we're unable to make any modifications to the call flows. With Interactive Intelligence, we can utilize APIs and variables. With the REST call, you can send a request and response. Elements can be incorporated into the workflow based on the response. This is the go-to thing with Interactive Intelligence. The Interactive Intelligence is quite user friendly. And Avaya, in that case, is not that great solution, on user friendliness. Basically, yeah, the same purpose I've used, but you need more expertise to manage the product. And Interactive Intelligence is one box. It contains a lot of features and we don't need to have much resources. But Avaya and others have many servers to be maintained with a single solution. It has a CN. You have to go for session manager and lots of other product servers. So, for a single solution, you need to maintain a lot of servers. This is more or less an easy environment to manage, but Avaya is very complex on the architectural level.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"What I like about HubSpot Sales Hub the most is that it's complex in a good way, it has everything I need, it's well-integrated with other tools, and it's easy to integrate with."
"The customer service and support are very good because every time I need something, they reply immediately even in the free version."
"I would say that there are two features that I found valuable. These two features are the solution's clean UI and ease of setup."
"The tool facilitates adding the relevant information to the records automatically, so you don't have to look things up, as there is an automated search engine and a complete field for you."
"I like the tool's flexibility. It allows us to customize our sales cycle approach. However, this flexibility can be challenging, as there are many options to consider."
"HubSpot Sales Hub provides its users with very user-friendly UX or customization controls."
"The solution makes it easy for you to log in and manage your pipeline. So pipeline management is very easy and simple."
"It provides efficient business forecasts."
"The social media integration is excellent."
"Being able to automate aspects such as outbound confirmation calls has saved us a lot of time and money."
"Interactive Intelligence is quite user friendly."
"The stability is really good and it's a really powerful platform that is more powerful than Avaya or other kinds of vendors for contact centers."
 

Cons

"There is a general challenge with CRMs, including HubSpot Sales Hub, where users may not fully understand the system's capabilities. I believe there is a need for better clarification and explanation of what CRMs entail."
"The email tracking feature of HubSpot Sales Hub helps me assess prospect engagement, but I don't think it works well and it needs to be improved; the problem with it is that it recognizes auto-screening in email tools, which means HubSpot Sales Hub thinks an email opened by an end-user is actually an email that is screened, giving me false expectations."
"There have been some challenges related to workflow customization and terminology."
"There are a lot of areas in HubSpot Sales Hub that can improve. It is lacking some direct automation. There are a lot of challenges that we have during the integration. To solve this problem, we are using other third-party tools. They could improve on direct automation."
"The solution should have more integration options."
"The tool should add a prospect success feature. Some intelligence should be drawn from our activities and the data we're feeding to recommend the next action. Some AI enablement will help us take the next step for a particular prospect or recommend solutions to help with prospect conversion from an out-of-the-box perspective."
"There is always room for improvement; I expect more integrations with different tools. I also appreciate the mobile app's user-friendliness. However, I think there could be improvements in database cleaning and customization options for information presentation on the screen. Overall, as a final user, I am very happy with HubSpot Sales Hub."
"HubSpot Sales Hub could be improved by being more affordable in other countries because it is a very potential software, but it is not much accessible for other players in the market."
"We are not happy with the technical support. They take too long to answer."
"The problem with this current system is that the support is not great."
"The initial setup can be a bit difficult."
 

Pricing and Cost Advice

"I rate the product's pricing a five out of ten. It becomes expensive when you add more features and users."
"The solution is very affordable from the perspective of the features."
"The tool's licensing depends on factors like the number of contacts, users, and additional modules. But generally, it's feasible and accessible. A free license is also available, although it comes with limited features. Even the free license is cool to use."
"HubSpot Sales Hub is priced reasonably. There are other solutions available that are affordable as compared to HubSpot Sales Hub. They are one of the market leaders, the price tag is good at this point."
"I rate the product price as seven on a scale of one to ten, where ten is the most expensive, and one is the least expensive."
"From a pricing point of view, it was 1,000 dollars per month. The solution was worth the money paid for it."
"We have to pay for licenses. They are not expensive."
"The tool's licensing offers value."
Information not available
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Top Industries

By visitors reading reviews
Comms Service Provider
20%
Construction Company
14%
Financial Services Firm
11%
University
9%
Financial Services Firm
18%
Comms Service Provider
16%
Construction Company
11%
Manufacturing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise4
Large Enterprise3
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for HubSpot Sales Hub?
My experience with pricing, setup cost, and licensing was a bit confusing, to be honest; I think HubSpot has gone through a lot of recent change around the packaging and the way that it is sold in ...
What needs improvement with HubSpot Sales Hub?
I look forward to seeing a lot of the innovation in the space regarding Agentic AI and the ability to have AI agents working on your behalf via HubSpot to do some prospecting for and to fill the to...
What is your primary use case for HubSpot Sales Hub?
My main use case for HubSpot Sales Hub is that it syncs very well with the way that we track our business via the HubSpot CRM, and it provides me workflows and solutions to manage my day-to-day act...
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Overview

 

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki, Huif
ABC Financial, AFAS Software, Quality Bicycle Products, CryptoLogic & WagerLogic, SERVOData, Shinsei Bank, TENAQUIP, MCAP, Visaya Knowledge Process Outsourcing Corporation, Allianz-Tiriac Asigurari, Memira
Find out what your peers are saying about HubSpot Sales Hub vs. Interactive Intelligence and other solutions. Updated: November 2026.
920,769 professionals have used our research since 2012.