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HubSpot Sales Hub vs Odoo comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
5.9
HubSpot Sales Hub boosts efficiency in lead tracking, communication, and sales management, significantly enhancing business value and strategy.
Sentiment score
8.1
Odoo offers high ROI with affordability, automation, efficiency, and noticeable cost savings despite a slight learning curve.
Without it, we wouldn't be able to manage everything properly or strategically plan our sales strategy.
Head of Digital Engineering, Management Consultant at Stax Inc.
Currently, I manage those tasks independently, which is a significant cost-saving measure for my small business.
Consultant at Mazi4u
 

Customer Service

Sentiment score
6.7
HubSpot Sales Hub provides prompt customer service, praised for responsiveness, but faces occasional language and time zone challenges.
Sentiment score
6.2
Odoo's customer service is praised but needs faster, personalized support; ratings average six to seven out of ten.
They consistently respond and provide solutions, though some limitations are inherent to the tool itself.
Head of Digital Engineering, Management Consultant at Stax Inc.
The community of HubSpot Sales Hub and information available in Google is sufficient enough to basically self-help myself.
Process Improvement Consultant at a consultancy with 51-200 employees
It is more difficult with the language in Portuguese, which complicates understanding other functions.
Account Executive at a tech services company with 51-200 employees
Technical support from Odoo is available and eager to help.
Consultant at Mazi4u
 

Scalability Issues

Sentiment score
7.2
HubSpot Sales Hub offers scalable usage for moderate-sized teams, though larger growth may require additional modules and costs.
Sentiment score
7.6
Odoo is a scalable, cloud-based solution praised for flexibility, integration ease, and suitability for mid-to-large enterprises.
Regarding scalability, I think it's really well-designed; not to some enormous size, but it allowed us to start easily and then expand really.
Process Improvement Consultant at a consultancy with 51-200 employees
I rate the scalability of Odoo as eight to nine out of ten.
Consultant at Mazi4u
 

Stability Issues

Sentiment score
8.3
HubSpot Sales Hub is highly rated for stability, consistently reliable with minimal issues and infrequent API glitches.
Sentiment score
8.1
Odoo is highly stable, with minimal issues, reliable performance, and strong data integrity in diverse environments and industries.
I don't recall experiencing any outages or downtime with HubSpot Sales Hub.
Process Improvement Consultant at a consultancy with 51-200 employees
For instance, out of 10,000 API requests, approximately 10 might get missed with absolutely no record of them.
Head of Digital Engineering, Management Consultant at Stax Inc.
Stability is very important because any software that supports your business must be available consistently.
Consultant at Mazi4u
 

Room For Improvement

HubSpot Sales Hub requires enhancements in lead capture, automation, pricing, UI modernization, and better training and documentation.
Odoo could improve customization, support, scalability, integrations, mobile apps, documentation, and expand modules and cost-effective solutions.
The problem with the email tracking feature is that it recognizes auto-screening in email tools, which means HubSpot Sales Hub thinks an email opened by an end-user is actually an email that is screened, giving me false expectations.
Process Improvement Consultant at a consultancy with 51-200 employees
HubSpot seems to be in the lead right now in terms of consolidating a lot of those point solutions into one core platform, which Sales Hub is a part of, and the CRM and marketing pro are also core to driving our business and go-to-market engine.
VP of sales at a tech vendor with 11-50 employees
The overall cost is relatively high compared to some alternatives available in the market.
Head of Digital Engineering, Management Consultant at Stax Inc.
Odoo's documentation needs improvement, as there are areas that are not well-documented.
Consultant at Mazi4u
 

Setup Cost

HubSpot Sales Hub offers competitive pricing with flexible options, appealing to enterprises, despite potential complexity and varying costs.
Odoo offers a cost-effective ERP solution for SMEs with flexible pricing, despite potential costs increasing with more users.
We managed to get a really great discount for the first year because we had recently raised a round of Series A funding, qualifying us as an early-stage startup that received a pretty significant discount in year one.
VP of sales at a tech vendor with 11-50 employees
The sales component is somewhat expensive, making the overall cost higher compared to some other available options.
Head of Digital Engineering, Management Consultant at Stax Inc.
The pricing for Odoo is affordable, with the solution being significantly cheaper than its competitors like SAP, Microsoft, and Oracle.
Consultant at Mazi4u
 

Valuable Features

HubSpot Sales Hub streamlines sales with features like pipeline management, CRM integration, and marketing automation for efficient, strategic planning.
Odoo is a versatile, cost-effective open-source platform with customizable modules and user-friendly integration for comprehensive business management.
The ability to see and track who is engaging with your content, your emails, prioritizing who to follow up with based on a lot of data that is ingested via intent signals and automation is significant.
VP of sales at a tech vendor with 11-50 employees
The most important feature for us is the ability to plan workflows and integrate other systems manually, even without native connectivity.
Head of Digital Engineering, Management Consultant at Stax Inc.
What I like about HubSpot Sales Hub the most is that it's complex in a good way, it has everything I need, it's well-integrated with other tools, and it's easy to integrate with.
Process Improvement Consultant at a consultancy with 51-200 employees
The CRM and sales tools are highly effective, with customizable proposal templates aiding client interactions.
Consultant at Mazi4u
 

Categories and Ranking

HubSpot Sales Hub
Ranking in CRM
7th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
23
Ranking in other categories
AI Sales & Marketing (3rd)
Odoo
Ranking in CRM
11th
Average Rating
8.0
Reviews Sentiment
7.2
Number of Reviews
34
Ranking in other categories
ERP (14th)
 

Mindshare comparison

As of May 2026, in the CRM category, the mindshare of HubSpot Sales Hub is 1.0%, down from 1.0% compared to the previous year. The mindshare of Odoo is 1.4%, down from 4.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
HubSpot Sales Hub1.0%
Odoo1.4%
Other97.6%
CRM
 

Featured Reviews

Mano Senaratne - PeerSpot reviewer
Head of Digital Engineering, Management Consultant at Stax Inc.
Seamless integration boosts workflow through custom connectivity
The main advantage is its ease of use, and it comes with multiple connectors that can be used to integrate several other systems. The most important feature for us is the ability to plan workflows and integrate other systems manually, even without native connectivity. This is significant because we have connected our internal systems to HubSpot Sales Hub using the API. Another valuable feature is the email tracking module. Once a person is tracked, it adds all the metadata into the platform for later audit or progress tracing of the email. The custom reporting functionality is very helpful. We have been using custom reporting with HubSpot Sales Hub to get periodic reports and see the progress of certain projects. It helps us plan our sales strategy by tracking variables based on project size or site projects. We can link these projects to data and components, which helps us strategically plan based on the reports. The associated lists feature is new, though it has certain limitations when exporting data. HubSpot Sales Hub provides 95% flexibility in terms of allowing us to export, transform data, and bring it back. However, there are some limitations with the associated list feature and the API in terms of flexibility.
ThomasPetrou - PeerSpot reviewer
Consultant at Mazi4u
Integration across functionalities has streamlined business operations and improved cost efficiency
Odoo's documentation needs improvement, as there are areas that are not well-documented. Additionally, some underlying technologies need refactoring to more modern structures. Although it's not immediately necessary since the system works, changes to the architecture would be beneficial. From the transition from version 17 to 18, it appears they are aware and have begun addressing some of these concerns.
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Top Industries

By visitors reading reviews
Construction Company
12%
University
12%
Financial Services Firm
12%
Comms Service Provider
10%
Manufacturing Company
11%
Computer Software Company
10%
Comms Service Provider
8%
Construction Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise4
Large Enterprise3
By reviewers
Company SizeCount
Small Business28
Midsize Enterprise6
 

Questions from the Community

What is your experience regarding pricing and costs for HubSpot Sales Hub?
The solution is affordable, though the pricing structure includes a base payment for the sales part. The sales component is somewhat expensive, making the overall cost higher compared to some other...
What needs improvement with HubSpot Sales Hub?
I think the areas of HubSpot Sales Hub that could be improved or enhanced are probably templates that could be a bit smarter and the overall UI, which is not the best.What bothers me about the UI o...
What is your primary use case for HubSpot Sales Hub?
My usual use cases for HubSpot Sales Hub are the sales process and email automation.
What do you like most about Odoo?
The versatility of Odoo is one of its most valuable features for business productivity. It offers modules for purchase, inventory, manufacturing, sales, help desk, timesheets, point of sale, email ...
What is your experience regarding pricing and costs for Odoo?
The pricing for Odoo is affordable, with the solution being significantly cheaper than its competitors like SAP, Microsoft, and Oracle, while offering a comparable range of services. Thus, in terms...
What needs improvement with Odoo?
Odoo's documentation needs improvement, as there are areas that are not well-documented. Additionally, some underlying technologies need refactoring to more modern structures. Although it's not imm...
 

Comparisons

 

Overview

 

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki, Huif
Information Not Available
Find out what your peers are saying about HubSpot Sales Hub vs. Odoo and other solutions. Updated: April 2026.
893,244 professionals have used our research since 2012.