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IBM Cognos vs Looker comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM Cognos
Average Rating
8.0
Reviews Sentiment
6.3
Number of Reviews
134
Ranking in other categories
BI (Business Intelligence) Tools (8th), Reporting (5th)
Looker
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
19
Ranking in other categories
Embedded BI (7th)
 

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. IBM Cognos is designed for BI (Business Intelligence) Tools and holds a mindshare of 2.2%, down 3.8% compared to last year.
Looker, on the other hand, focuses on Embedded BI, holds 8.0% mindshare, down 10.4% since last year.
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
IBM Cognos2.2%
Microsoft Power BI14.1%
Tableau Enterprise10.3%
Other73.4%
BI (Business Intelligence) Tools
Embedded BI Market Share Distribution
ProductMarket Share (%)
Looker8.0%
Tableau Enterprise26.6%
Qlik Sense12.2%
Other53.2%
Embedded BI
 

Featured Reviews

AMOL JAJU - PeerSpot reviewer
Offers ad hoc analysis reports and good for operational dashboarding
There used to be many valuable features, but in the last three or four years, whatever IBM is doing with enhancements, it has taken a lot of time to build and develop. But the best usage of Cognos is the ad hoc analysis reports. I really like that. Our customers also like that. But now the usage of Cognos and OBIE is reduced by various business users because people and business users are now more focused on analytics, slice and dice, and the dashboard, and the widgets.
Kishore Jhunjhunwala - PeerSpot reviewer
A cloud solution for operational reporting but is expensive
Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"IBM Cognos is a robust governed platform with significant security features and provides excellent graphics and reporting."
"Comparing IBM Cognos to other applications, once a person is trained on it or they have developed a skill set to operate the application, it is best in its category."
"One of the strong suits of Cognos is its robust corporate reporting capability."
"Self-service is possible through the use of dashboards, which are also very intuitive. Stories can be used to pin snapshots, tell the story for meetings, etc."
"When it comes to decision-making, the product is very useful and used in many departments since a lot of people prefer the reports to be generated by IBM Cognos."
"The Report Studio that is aimed at professional report writers."
"We are able to generate quality reports easily which allows us to decrease response time."
"Stability-wise, I rate the solution a ten out of ten."
"It's quite effortless to navigate through various applications and review their updated data in real-time."
"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."
"We can centralize all our data models."
"It is a pretty stable solution because it is a cloud-based product."
"With Looker, I have experienced benefits in terms of usability and shareability."
"From a developer's perspective, the way the functionality's being handled is great."
"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."
"I would rate the stability a ten out of ten. I didn't face any issues with stability."
 

Cons

"The tool needs to improve the connectivity since I see that, at times, there is a need to increase the memory in the database."
"They should provide improved visual reporting."
"This product could use improvement in terms of usability for those with less technical know how."
"Extending features on dashboards so it becomes a real dashboard building application, not only a data exploration tool."
"The technical support team’s response time is slow and needs to be improved."
"I would like to see is more easy building, movement in the reports, and dashboard functionality within reporting. Overall more simple elements within reports. If the elements are simple then you don't have to render a full page, but you can move separate parts in the page."
"It would be nice to offer free online training on the tool for end-users."
"We need more predictive analytical functions, not only diagnostic or decryptic analytics."
"The visualization capability of the product is limited."
"Integrations with other BI tools could be better."
"Stability needs improvement."
"The integration with different databases must be improved."
"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."
"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."
"The product does not have documented material."
"It needs to be more user-friendly."
 

Pricing and Cost Advice

"The licensing costs are a little bit higher for IBM Cognos. I don't think there is any additional cost apart from the licensing charges."
"My company uses IBM Cognos with another IBM product, so I think only one license is used."
"Cognos is super expensive compared to Tableau ($70/month) and Power BI ($20/month) — I think Cognos is roughly $200 a month."
"The cost of IBM Cognos it's more or less the same as most of the other solutions on the market. They're very competitive with the rest of the market and it is not the most expensive product."
"It is quite pricy. I think Microsoft BI is cheaper. Tableau might also be cheaper, but it also depends on the usage. If you have very many users, Cognos can be a problem. It could be cheaper than Tableau but not for so many users. If you have a few thousand users, Tableau, which is generally quite expensive, can be cheaper than Cognos."
"I don't know the exact cost, but I believe Cognos is quite expensive, especially when it comes to the support consultants and the procedures that need to be applied."
"IBM Cognos is priced reasonable. However, it is more expensive than Power BI and Tableau."
"Pricing should be improved."
"It's not cheap, but it's not expensive for big companies."
"Looker is expensive and could be made better by reducing it."
"It is cheap."
"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
"I do not have to make any payments to use the solution."
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Comparison Review

it_user79932 - PeerSpot reviewer
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
14%
Insurance Company
10%
Manufacturing Company
10%
Government
8%
Financial Services Firm
14%
Computer Software Company
11%
Retailer
7%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business33
Midsize Enterprise23
Large Enterprise83
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise6
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
What do you like most about IBM Cognos?
The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
What needs improvement with IBM Cognos?
There is room for improvement in self-service analytics and predictiveness.
What do you like most about Looker?
With Looker, I have experienced benefits in terms of usability and shareability.
What is your experience regarding pricing and costs for Looker?
I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If advanced users who have experience with BI tools use Looker, then they may find it t...
What needs improvement with Looker?
The visualization capability of the product is limited. From an improvement perspective, the product should have more visualization capability. I can't clean data in Looker, and if I try to do it, ...
 

Comparisons

 

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics
No data available
 

Overview

 

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Find out what your peers are saying about Microsoft, Salesforce, Amazon Web Services (AWS) and others in BI (Business Intelligence) Tools. Updated: September 2025.
868,759 professionals have used our research since 2012.