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IBM Cognos vs Looker comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM Cognos
Average Rating
8.2
Reviews Sentiment
6.0
Number of Reviews
136
Ranking in other categories
BI (Business Intelligence) Tools (9th), Reporting (5th)
Looker
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
19
Ranking in other categories
Embedded BI (9th)
 

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. IBM Cognos is designed for BI (Business Intelligence) Tools and holds a mindshare of 1.3%, down 3.6% compared to last year.
Looker, on the other hand, focuses on Embedded BI, holds 6.4% mindshare, down 9.0% since last year.
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
IBM Cognos1.3%
Microsoft Power BI9.4%
Tableau Enterprise6.7%
Other82.6%
BI (Business Intelligence) Tools
Embedded BI Market Share Distribution
ProductMarket Share (%)
Looker6.4%
Tableau Enterprise19.1%
Qlik Sense10.4%
Other64.1%
Embedded BI
 

Featured Reviews

reviewer2648136 - PeerSpot reviewer
EDW Manager at a university with 1,001-5,000 employees
Centralized reporting has supported university-wide regulatory dashboards and secure data access
From my experience, we use regular dashboarding with IBM Cognos for producing scheduled reports and for mandatory regulatory reporting. All our departments use IBM Cognos, with each department developing their own reports while our corporate IT team provides the data. Some people use the interactive dashboards feature of IBM Cognos, and there are also other tools in use. I think some users utilize Power BI and Tableau, but our IT organization only provides IBM Cognos as an enterprise business intelligence and reporting tool. IBM Cognos is evaluated and complies fully with all our security standards. In my opinion, IBM Cognos is very stable. It has been around for many years and many users are familiar with it, ensuring it performs well in its intended capacity. The benefits of choosing IBM Cognos, aside from cost savings, include having institutional knowledge for maintaining this infrastructure and a reliable solution that enhances developer productivity, given our team's extensive experience with IBM Cognos.
Kishore Jhunjhunwala - PeerSpot reviewer
Sr Analytics Consultant at a outsourcing company with 1,001-5,000 employees
A cloud solution for operational reporting but is expensive
Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The tool can join data from different sources, write back to databases, generate alerts, and be customized to our preferences. It's an enterprise BI tool that's more powerful than just visualization tools like Power BI or Tableau."
"Cognos is the best application with dashboards,batch reporting, jobs, events and ad-hoc reporting for business users."
"Mapbox integration for geospatial analytics down to longitude/latitude layers."
"The solution's initial setup process is easy."
"For planning, forecasting, in-boxing, modeling in general and for predicting numbers and doing work analysis, they are excellent."
"IBM Cognos is a robust governed platform with significant security features and provides excellent graphics and reporting."
"In terms of stability, I think that Cognos is more stable than Tableau and Power Bi because of its framework manager concept that allows us to import metadata and store it in the framework manager."
"Even while a user is using a cube for reporting, there will not be a situation as ' Cube file locked; unable to build or deploy'."
"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."
"It's quite effortless to navigate through various applications and review their updated data in real-time."
"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."
"With Looker, I have experienced benefits in terms of usability and shareability."
"We can centralize all our data models."
"From a developer's perspective, the way the functionality's being handled is great."
"It is a pretty stable solution because it is a cloud-based product."
"I would rate the stability a ten out of ten. I didn't face any issues with stability."
 

Cons

"It could have more options for themes."
"We would like to see development of the product's UI function, to make it more of a UI tool that can be configured as required."
"I would like them to reinclude PowerPlay. One thing that I am missing in the current Cognos is what was formally named PowerPlay. They have basically removed PowerPlay from it, which is something that I fail to understand because it was the most wonderful tool for business intelligence that I've ever used. As far as I know, they don't provide this functionality anymore, so this is one thing that I dislike about Cognos."
"IBM Cognos's error messages seem to be a bit ambiguous. An error will be encountered and a message will be sent out very ambiguous and after investigating the error message it could be any number of issues. There was never a direct answer to the question or a direct answer to the error messages. Sometimes it would be a generic error message for 21 different solutions. It wasn't very specific, which required a lot of digging around and trial and error trying to fix the problem. The messaging in their error messaging is something needing improvement."
"The AI-based features could be further enhanced by the solution."
"Most of our company's customers want to be able to deploy IBM Cognos on a web application and use it as a desktop application, which is not possible currently."
"The charts and graphics are weak."
"I need improvements, particularly with the Framework Manager, which has an outdated user interface from older versions like IBM Cognos 10 or 8. Additionally, the Event Studio, which offered great flexibility in previous versions, is no longer available in IBM Cognos Analytics 12. These are areas that could be improved to enhance the product."
"Integrations with other BI tools could be better."
"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."
"The integration with different databases must be improved."
"The visualization capability of the product is limited."
"It needs to be more user-friendly."
"The product does not have documented material."
"Stability needs improvement."
"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."
 

Pricing and Cost Advice

"Cognos is super expensive compared to Tableau ($70/month) and Power BI ($20/month) — I think Cognos is roughly $200 a month."
"My company uses IBM Cognos with another IBM product, so I think only one license is used."
"The pricing of this product is meant for medium to large-scale enterprises."
"It is pretty expensive."
"There is need to assess the purchase license accordingly so as to avoid audit penalties."
"It is quite pricy. I think Microsoft BI is cheaper. Tableau might also be cheaper, but it also depends on the usage. If you have very many users, Cognos can be a problem. It could be cheaper than Tableau but not for so many users. If you have a few thousand users, Tableau, which is generally quite expensive, can be cheaper than Cognos."
"The cost of IBM Cognos it's more or less the same as most of the other solutions on the market. They're very competitive with the rest of the market and it is not the most expensive product."
"I don't know the exact cost, but I believe Cognos is quite expensive, especially when it comes to the support consultants and the procedures that need to be applied."
"Looker is expensive and could be made better by reducing it."
"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
"I do not have to make any payments to use the solution."
"It is cheap."
"It's not cheap, but it's not expensive for big companies."
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Comparison Review

it_user79932 - PeerSpot reviewer
Senior Manager - BI Head with 5,001-10,000 employees
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
14%
Insurance Company
10%
Manufacturing Company
9%
Computer Software Company
7%
Financial Services Firm
14%
Computer Software Company
8%
Retailer
8%
Media Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business34
Midsize Enterprise23
Large Enterprise87
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise6
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
What do you like most about IBM Cognos?
The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
What needs improvement with IBM Cognos?
Since IBM Cognos is a futuristic platform with many robust features, it takes time to grasp all the features and how they work, so there is a learning curve. The more I use this platform, the more ...
Ask a question
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Comparisons

 

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics
No data available
 

Overview

 

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Find out what your peers are saying about Microsoft, Salesforce, Domo and others in BI (Business Intelligence) Tools. Updated: January 2026.
881,082 professionals have used our research since 2012.