IBM Cognos vs Looker comparison

The compared IBM and Google solutions aren't in the same category. IBM is ranked #7 in BIT , with an average rating of 8.5, and holds a 1.3% mindshare in the category. Google is ranked #10 in EBT , and holds a 6.4% mindshare. Additionally, 92% of IBM users are willing to recommend the solution, compared to 80% of Google users who would recommend it.

IBM Cognos

Read 138 IBM Cognos reviews

6,332 Views
3,419 Comparison Views

92% willing to recommend

Looker

Read 19 Looker reviews

2,532 Views
1,013 Comparison Views

80% willing to recommend

IBM Cognos

Looker

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Executive Summary

We performed a comparison between IBM Cognos and Looker based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, Amazon Web Services (AWS) and others in BI (Business Intelligence) Tools.

To learn more, read our detailed BI (Business Intelligence) Tools Report (Updated: March 2026).

Buyer's Guide

BI (Business Intelligence) Tools

March 2026

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Helped 884,873 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

IBM Cognos

Average Rating

8.2

Reviews Sentiment

6.2

Number of Reviews

138

Ranking in other categories

BI (Business Intelligence) Tools (7th), Reporting (3rd)

Looker

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Embedded BI (10th)

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. IBM Cognos is designed for BI (Business Intelligence) Tools and holds a mindshare of 1.3%, down 3.6% compared to last year.
Looker, on the other hand, focuses on Embedded BI, holds 6.4% mindshare, down 9.0% since last year.

BI (Business Intelligence) Tools Mindshare Distribution
Product	Mindshare (%)
IBM Cognos	1.3%
Microsoft Power BI	9.3%
Tableau Enterprise	6.7%
Other	82.7%

BI (Business Intelligence) Tools

Embedded BI Mindshare Distribution
Product	Mindshare (%)
Looker	6.4%
Tableau Enterprise	17.6%
Qlik Sense	8.6%
Other	67.4%

Embedded BI

Featured Reviews

Rawen Lawrence

Senior Project Manager at BD

Data insights have transformed reporting speed and support faster, informed decisions

IBM Cognos makes it simple to create visually appealing products, and we are able to run about 1,000 reports on a daily basis while another 1,000 are run through the scheduler built into IBM Cognos Analytics. It offers triggering through the scheduler, which we use to confirm the completion of other processes needed to be available before the job is scheduled to run, allowing us to make data-driven decisions easily. Some of the best features that IBM Cognos offers are enterprise reporting, which enables us to create, customize, and run reports on sales trends, consumer sentiment, and many more; dashboard creation; and data exploration and analysis. We are able to use the drag and drop feature to create ad-hoc visualizations. Additionally, I find the AI-powered natural language query feature for data analysis and dashboard input to be very useful for a non-technical person to put queries around the spreadsheets data to get a quick answer. Building insights for accurate decision-making has been great. Moreover, we can package reports with data-backed insights for stakeholders in PDF and Excel format to support business ad-hoc cases, forecasting, and strategic recommendations on relevant tasks. Of all those features, the visual graphs, predictive analytics, and data cleansing feature makes the biggest difference for my team. IBM Cognos is deployed in my organization using a hybrid cloud setup with Amazon Web Services as our cloud provider.

Read full review

Kishore Jhunjhunwala

Sr Analytics Consultant at a outsourcing company with 1,001-5,000 employees

A cloud solution for operational reporting but is expensive

Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"In terms of stability, I think that Cognos is more stable than Tableau and Power Bi because of its framework manager concept that allows us to import metadata and store it in the framework manager."

"This is an all-in-one solution that provides reporting for a lot of different reports and visualizations."

"The product takes away the need for mundane reporting via Excel spreadsheets freeing up the business areas to concentrate on growing the business."

"We use IBM Cognos for enterprise analytics and reporting."

"The product has a wide range of data presentation options."

"The Report Studio that is aimed at professional report writers."

"I have not encountered any stability issues."

"It is a very complete solution: versatile, flexible, robust, and scalable."

More IBM Cognos pros

"We LOVE Looker here at Snagajob."

"I would rate the stability a ten out of ten. I didn't face any issues with stability."

"Empowering every employee to make smarter decisions in less time easily pushes us into the black on ROI."

"In the past, adding a new dashboard to our product was a multi-week development effort, now our nontechnical product management and client success teams can create, launch, and maintain high quality dashboards with no interruption to the development team."

"Technical support is the best ever."

"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."

"We can centralize all our data models."

"It is easier and quicker to find things in the database."

More Looker pros

Cons

"A lot of expertise is required to be able to navigate and perform simple tasks, as well as to create reports with Cognos TM1."

"This product could use improvement in terms of usability for those with less technical know how."

"I've encountered issues where calculation runs took upwards of six hours because of data storage and build issues."

"Self-service analysis features have improved a lot, even with new subversions of version 10, but I feel business users can't really utilize these features as they are not too intuitive and they easily find themselves lost among Cognos Studios."

"The key areas for improvement are the administrative capabilities that are largely the same from the series 8/10 versions and the ability to use Framework Manager packages and models on new dashboards, etc."

"There is need for a faster resolution and expected time frame to resolve production issues. Whilst working on site and when support is needed for emergency issues, a quicker response time is required."

"The Cognos Analysis Studio and Cognos Query Studio user interface has room for improvement in the area of user experience."

"It is struggling to compete with the front-end ease of use and visual appeal of QlikView and Tableau."

More IBM Cognos cons

"Integrations with other BI tools could be better."

"There is a lot of customization that we needed/need to build ourselves. Other BI tools have more out of the box."

"Features related to visualization should continue to be improved."

"Their needs to be much more control of visualizations to become more on par with Tableau."

"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."

"The integration with different databases must be improved."

"It needs to be more user-friendly."

"This product is useful for non-technical users, who are able to use the interface to easily slice data. But for the admin users who are responsible for maintaining the schemas and files behind the scenes, it can easily become a chore, as there is a lot of manual work involved in defining the schemas of the connected database(s), as well as any refactored tables; the restrictive syntax also makes maintenance difficult."

More Looker cons

Pricing and Cost Advice

"It is my understanding that the cost is very low. It's not very expensive."

"Pricing should be improved."

"There is need to assess the purchase license accordingly so as to avoid audit penalties."

"Cognos is super expensive compared to Tableau ($70/month) and Power BI ($20/month) — I think Cognos is roughly $200 a month."

"It's more expensive than similar solutions like Tableau and Power BI."

"The pricing and licensing policies are comparatively cheaper than other products in the market ."

"There is a standard license required to use this solution. There are some additional tools but I am not sure if they are an extra cost."

"On a scale from one to ten where one is low pricing and ten is high pricing, I would rate this solution at eight."

More IBM Cognos pricing and cost advice

"I do not have to make any payments to use the solution."

"It is cheap."

"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."

"Looker is expensive and could be made better by reducing it."

"It's not cheap, but it's not expensive for big companies."

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Comparison Review

it_user79932

Senior Manager - BI Head with 5,001-10,000 employees

Feb 4, 2015

Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho

1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…

Read full review

Top Industries

By visitors reading reviews

Financial Services Firm

14%

Insurance Company

11%

Manufacturing Company

Computer Software Company

Financial Services Firm

13%

Retailer

Computer Software Company

Media Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	34
Midsize Enterprise	23
Large Enterprise	90

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	8
Large Enterprise	6

Questions from the Community

Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...

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What do you like most about IBM Cognos?

The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.

See all answers

What needs improvement with IBM Cognos?

One area where IBM Cognos can be improved is that customer service sometimes is not very responsive, and I would love to see the user interface improved, especially to look somehow updated. In addi...

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Comparisons

Microsoft Power BI vs IBM Cognos

Compared 11% of the time

Tableau Enterprise vs IBM Cognos

Compared 8% of the time

SAP BusinessObjects Business Intelligence Platform vs IBM Cognos

Compared 6% of the time

Oracle Hyperion vs IBM Cognos

Compared 6% of the time

SQL Server vs IBM Cognos

Compared 4% of the time

More IBM Cognos Competitors

Tableau Enterprise vs Looker

Compared 13% of the time

Microsoft Power BI vs Looker

Compared 12% of the time

Databricks vs Looker

Compared 8% of the time

MicroStrategy vs Looker

Compared 8% of the time

Looker Studio vs Looker

Compared 3% of the time

More Looker Competitors

Product Reports

Buyer's Guide

IBM Cognos

March 2026

Download IBM Cognos product report

Buyer's Guide

Looker

March 2026

Download Looker product report

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics

No data available

Overview

IBM Cognos Business Intelligence provides a wide range of tools to help you analyze your organization's data. IBM Cognos BI allows businesses to monitor events and metrics, create and view business reports, and analyze data to help them make effective business decisions.

IBM Cognos applies techniques to describe, summarize, and compare data, and draw conclusions. This allows users to see trends and discover anomalies or variances that may not be evident by simply reading data. Data sources that contain information from different areas of a business can be stored in separate packages. Users can see only information that they have been granted access to, based on their group or role.

IBM Cognos BI consolidates the following business intelligence functions into a single web-based solution:

IBM Cognos Insight: Create personal and managed workspaces for data analysis. Using these interactive workspaces, you can share insight results with managers. Cognos Insight supports write-back, and you can also use these workspaces to capture and integrate management goals, commitments, and forecasts.
IBM Cognos Workspace: With IBM Cognos Workspace, you can create rich, interactive workspaces using IBM Cognos content as well as data from external sources. You can view and open your favorite workspaces and reports, edit content in your workspaces, and share your workspaces via email.
IBM Cognos Analytics: IBM Cognos Analytics utilizes built-in AI and intuitive searches which helps users to quickly create the visualizations and a wide range of reports. Cognos Analytics provides cognitive and managed self-service, enabling you to gain insights from controlled and trusted data.
IBM Cognos Report Studio and IBM Cognos Query Studio: Easily create structured and query reports. IBM Cognos allows users to create application and report templates. In addition, report authors can reuse report objects to apply filters, fields, and styles to reports. Users can set the language of the user interface and report content according to the user's native language.
IBM Cognos Event Studio: Receive notifications of events that occur within your organization in real time. Event Studio enables the creation of agents that detect the occurrence of business events, failures, or anomalies, based on the change of specific events or data conditions. Notification can be sent via email, publication in the portal, or by triggering reports.
IBM Cognos Connection: This is the Web portal for IBM Cognos BI and is the central area for accessing all the IBM Cognos functions. In the web portal, users can schedule and distribute reports, create tasks, administer the server and the access permissions, and more.

Reviews from Real Users

IBM Cognos stands out among its competitors for a number of reasons. Two major ones are its powerful analysis tool and its reporting capabilities.

Prasad B., a senior software engineer at a financial services firm, notes, “The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report. We can receive automated reports as well. They are easy to schedule on a weekly or monthly basis. It is very fast. I mean in means of report output, it's very fast compared to the actual clients involved.”

IBM

Looker is a powerful data analytics platform that empowers businesses to explore and analyze their data in real time.

With its intuitive interface and robust features, Looker enables users to easily create and share interactive dashboards, reports, and visualizations.

The product's advanced data modeling capabilities and seamless integration with popular data sources make it a top choice for organizations looking to gain valuable insights from their data.

Google

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer

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March 2026

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