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Looker vs Microsoft Power BI comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
19
Ranking in other categories
Embedded BI (9th)
Microsoft Power BI
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
327
Ranking in other categories
BI (Business Intelligence) Tools (1st), Reporting (1st)
 

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Looker is designed for Embedded BI and holds a mindshare of 6.4%, down 9.0% compared to last year.
Microsoft Power BI, on the other hand, focuses on BI (Business Intelligence) Tools, holds 9.4% mindshare, down 21.5% since last year.
Embedded BI Market Share Distribution
ProductMarket Share (%)
Looker6.4%
Tableau Enterprise19.1%
Qlik Sense10.4%
Other64.1%
Embedded BI
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
Microsoft Power BI9.4%
Tableau Enterprise6.7%
Amazon QuickSight3.7%
Other80.2%
BI (Business Intelligence) Tools
 

Featured Reviews

Kishore Jhunjhunwala - PeerSpot reviewer
Sr Analytics Consultant at a outsourcing company with 1,001-5,000 employees
A cloud solution for operational reporting but is expensive
Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.
James Balbach - PeerSpot reviewer
Executive Director, Decision Support at Community Health Network
Robust system consistently elevates data visualization and seamlessly updates with user-driven advancements
Power BI is a general-use visualization system. I can express the performance of our network through high-level key performance indicators. It allows me to show detailed improvements in quality and safety and patient experience. I create improvement dashboards for task forces and work teams. I have built analytic dashboards that guide analytics, enabling research and dataset manipulation.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We can centralize all our data models."
"I would rate the stability a ten out of ten. I didn't face any issues with stability."
"It's quite effortless to navigate through various applications and review their updated data in real-time."
"It is a pretty stable solution because it is a cloud-based product."
"From a developer's perspective, the way the functionality's being handled is great."
"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."
"The product is easy to use."
"With Looker, I have experienced benefits in terms of usability and shareability."
"The fact that you can visualize items is great."
"The feature I find most valuable is the ability to publish Power Bi reports, using an embedded link, directly onto a website."
"Our setup is very straight forward and can be done in a matter of hours."
"My primary use is for view of the dashboard."
"Two valuable most features are the ability to create columns and create measures."
"Microsoft Power BI is a powerful tool with many capabilities, but my favorite feature is its data modeling, which links tables together and allows teams to gain insights for KPIs by modeling data differently to meet various requirements."
"You can integrate Microsoft Power BI with various other solutions like Intune."
"The solution is very easy to use."
 

Cons

"Integrations with other BI tools could be better."
"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."
"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."
"Stability needs improvement."
"It needs to be more user-friendly."
"The integration with different databases must be improved."
"The visualization capability of the product is limited."
"The product does not have documented material."
"I would like them to provide a license that just allows us to see dashboards. What I don't like about this solution is that in order to just watch a dashboard, you need a license. Currently, you need to purchase a full license of Power BI Pro just to see something, which is not attractive. If you have a license, you can see a shared dashboard, but you can also build a dashboard or you can collaborate with other people. However, if you only want to see a dashboard, there is no license for that. I only want to see the dashboard, and I don't want to do anything more than watching the information on the dashboard. There is no license that allows you to see a shared dashboard. This is one of the areas of opportunity because I would like a lot of people to be able to see a shared dashboard, not to interact with it or to collaborate online with it. I would like to see more compatibility with non-Microsoft data sources. Given the fact that everything is related to Microsoft Azure and all services available on Microsoft Azure, I see that they're building more connections to Microsoft Azure services instead of other non-Microsoft services. I understand the strategy, but it would be good to have more compatibility with non-Microsoft data sources."
"It would be nice to use other connectors to link with the data."
"Not having to login again after a mobile app upgrade. A simple login on mobile would be great."
"I would like to see a change in the premium capacity."
"Whenever you work on the same dashboard or on the same code, Microsoft Power BI doesn't have a good architecture that allows multiple people to work on the same project."
"I would like Microsoft to include some inbuilt machine learning so that it becomes point-and-click, rather than us developing models out of API and BI connecting to that and getting the results. That process gets in the way of continuity."
"It seems that the solution could use more analytics to help users draw more contextual business insights. Right now, you need other solutions for that."
"The solution could be more customizable and you do not have too much freedom on the code."
 

Pricing and Cost Advice

"I do not have to make any payments to use the solution."
"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
"Looker is expensive and could be made better by reducing it."
"It's not cheap, but it's not expensive for big companies."
"It is cheap."
"I used the tool's free version."
"The cost of licensing depends on the number of people that are going to be using the reports, and we are satisfied with it at $10 per user."
"Power BI comes with enterprise Microsoft licensing. So for the user, you don't have to pay, but you do have to pay a one-time cost."
"Microsoft BI is considered to be competitively priced when compared to other similar solutions in the market."
"Microsoft BI is not expensive."
"While Power BI is generally a paid product, particularly for enterprise features and scalability, you can start with the free version and still achieve significant functionality."
"Make it low in cost. It is a no-brainer!"
"Both cost-wise and implementation-wise, this product is a good choice."
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Comparison Review

it_user79932 - PeerSpot reviewer
Senior Manager - BI Head with 5,001-10,000 employees
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
14%
Computer Software Company
8%
Retailer
8%
Media Company
7%
Financial Services Firm
12%
Government
9%
Manufacturing Company
9%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business135
Midsize Enterprise57
Large Enterprise165
 

Questions from the Community

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Earn 20 points
Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I would recommend as follows: 1) If you have legacies of SAP, Oracle - look for SAP...
Is Power BI a complete platform or only a visualization tool?
Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize information, control users accessing information, the configuration of governance po...
How does Oracle OBIEE compare with Microsoft BI?
Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are fully customizable and very user-friendly. This solution is very stable. Oracle ...
 

Also Known As

No data available
SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI
 

Overview

 

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox
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