Looker vs Microsoft Power BI comparison

The compared Google and Microsoft solutions aren't in the same category. Google is ranked #9 in EBT , and holds a 6.4% mindshare in the category. Microsoft is ranked #1 in BIT , with an average rating of 8.0, and holds a 8.9% mindshare. Additionally, 80% of Google users are willing to recommend the solution, compared to 93% of Microsoft users who would recommend it.

Looker

Read 19 Looker reviews

2,435 Views
901 Comparison Views

80% willing to recommend

Microsoft Power BI

Read 327 Microsoft Power BI reviews

23,151 Views
14,585 Comparison Views

93% willing to recommend

Looker

Microsoft Power BI

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Looker and Microsoft Power BI based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Qlik, MicroStrategy and others in Embedded BI.

To learn more, read our detailed Embedded BI Report (Updated: January 2026).

Buyer's Guide

Embedded BI

January 2026

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Helped 881,733 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Looker

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Embedded BI (9th)

Microsoft Power BI

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

327

Ranking in other categories

BI (Business Intelligence) Tools (1st), Reporting (1st)

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Looker is designed for Embedded BI and holds a mindshare of 6.4%, down 9.1% compared to last year.
Microsoft Power BI, on the other hand, focuses on BI (Business Intelligence) Tools, holds 8.9% mindshare, down 21.4% since last year.

Embedded BI Market Share Distribution
Product	Market Share (%)
Looker	6.4%
Tableau Enterprise	17.9%
Qlik Sense	9.2%
Other	66.5%

Embedded BI

BI (Business Intelligence) Tools Market Share Distribution
Product	Market Share (%)
Microsoft Power BI	8.9%
Tableau Enterprise	6.2%
Amazon QuickSight	3.7%
Other	81.2%

BI (Business Intelligence) Tools

Featured Reviews

Kishore Jhunjhunwala

Sr Analytics Consultant at a outsourcing company with 1,001-5,000 employees

A cloud solution for operational reporting but is expensive

Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.

Read full review

Livia Vasilescu

HR Manager at PPB

Use advanced data preparation features in analytics projects

Microsoft Power BI can be quite slow when working with data sources that aren't from a data warehouse or a more robust source or data artifact. When working with exports, which we do frequently, the load takes considerable time. This occurs with any BI tool, and it's related to our working methods due to limitations within the area. In HR, we typically use exports because we have numerous data sources. Ideally, Microsoft Power BI would have a no-code or low-code solution for the data sources to be built by the actual developers or development team. This would eliminate the need to work directly with exports. We would have a middle ground to create a warehouse without all the infrastructure, as building a warehouse within an organization can require substantial resources, both in time and personnel.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It's quite effortless to navigate through various applications and review their updated data in real-time."

"With Looker, I have experienced benefits in terms of usability and shareability."

"We can centralize all our data models."

"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."

"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."

"It is a pretty stable solution because it is a cloud-based product."

"From a developer's perspective, the way the functionality's being handled is great."

"I would rate the stability a ten out of ten. I didn't face any issues with stability."

More Looker pros

"Its data visualization provides the user the ability to quickly look at data and focus on relevant information, allowing them to make an immediate decision."

"It is a pretty straightforward and flexible solution for data integration and modeling. It is a low-code solution. When you are doing data integration, you can use the GUI, which is very simple and straightforward. You can also do very intricate custom queries and model it at different levels. It is very easy to use and scalable."

"We found the initial setup to be straightforward."

"The solution overall is very useful. The reports that are generated and the reporting functionality management are beneficial."

"Real-time refresh is quite interesting and user-friendly, provided you have access to a gateway. It works well."

"The user experience is easy. Users get familiar with it quickly."

"The most valuable feature is that it's easy to use. It's very useful for non-engineers and it is the ultimate solution for providing information and insights. Power BI is the best visualization tool I have ever worked with."

"What's most valuable in this tool is that it gives its users detailed error messages. It's a very stable data analytics tool, and it offers good scalability."

More Microsoft Power BI pros

Cons

"Integrations with other BI tools could be better."

"The product does not have documented material."

"Stability needs improvement."

"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."

"It needs to be more user-friendly."

"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."

"The visualization capability of the product is limited."

"The integration with different databases must be improved."

"Right now, their premium pricing is keeping us out of the premium market. The premium price per user just doesn't make sense for us, but we haven't reached the limit of 500 users to justify the premium."

"The dashboards lack a user-friendly appearance."

"Microsoft BI has its own challenges in terms of user interface and how quickly somebody can learn how to use it."

"The integration in Microsoft BI could improve for other solutions, such as Oracle DB and PostgresSQL. Additionally, the reporting from the databases to Microsoft BI should be in real-time and the overall performance could be better."

"It's not user-friendly; more tutorials, training, and better documentation would be helpful."

"I would like to be able to use SQL properly within the reports and allow multiple people to work on the same report at the same time. If one person is working on it, then it causes issues for anyone else wanting to make reports."

"These licenses are in US dollars. With a long-term license, the client is unaffected when the exchange rate goes up. However, if the exchange rate goes down, you don't get refunded from the excess money you've paid. I guess that is a risk you take in business."

"We did have some issues building the Microsoft blog."

More Microsoft Power BI cons

Pricing and Cost Advice

"Looker is expensive and could be made better by reducing it."

"It is cheap."

"I do not have to make any payments to use the solution."

"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."

"It's not cheap, but it's not expensive for big companies."

"The solution's pricing is medium."

"Licensing fees are paid on a yearly basis."

"The solution's costs are quite reasonable given the range of features provided."

"I very much recommend the free trial mode."

"It would be better if the price was cheaper."

"It is a cheap solution for our needs."

"Power BI comes with enterprise Microsoft licensing. So for the user, you don't have to pay, but you do have to pay a one-time cost."

"I would rate them 4 out of 5 for their current pricing. There are no additional costs to the standard licensing fees."

More Microsoft Power BI pricing and cost advice

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Comparison Review

it_user79932

Senior Manager - BI Head with 5,001-10,000 employees

Feb 4, 2015

Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho

1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…

Read full review

Top Industries

By visitors reading reviews

Financial Services Firm

14%

Computer Software Company

Retailer

Media Company

Financial Services Firm

12%

Government

Manufacturing Company

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	8
Large Enterprise	6

By reviewers
Company Size	Count
Small Business	135
Midsize Enterprise	57
Large Enterprise	165

Questions from the Community

Ask a question

Earn 20 points

Seeking lightweight open source BI software

There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I would recommend as follows: 1) If you have legacies of SAP, Oracle - look for SAP...

See all answers

Is Power BI a complete platform or only a visualization tool?

Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize information, control users accessing information, the configuration of governance po...

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How does Oracle OBIEE compare with Microsoft BI?

Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are fully customizable and very user-friendly. This solution is very stable. Oracle ...

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Comparisons

Tableau Enterprise vs Looker

Compared 12% of the time

Databricks vs Looker

Compared 11% of the time

MicroStrategy vs Looker

Compared 9% of the time

ThoughtSpot vs Looker

Compared 7% of the time

Qlik Sense vs Looker

Compared 7% of the time

More Looker Competitors

Amazon QuickSight vs Microsoft Power BI

Compared 16% of the time

Tableau Enterprise vs Microsoft Power BI

Compared 13% of the time

Domo vs Microsoft Power BI

Compared 6% of the time

Databricks vs Microsoft Power BI

Compared 3% of the time

KNIME Business Hub vs Microsoft Power BI

Compared 2% of the time

More Microsoft Power BI Competitors

Product Reports

Buyer's Guide

Looker

January 2026

Download Looker product report

Buyer's Guide

Microsoft Power BI

January 2026

Download Microsoft Power BI product report

Also Known As

No data available

SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI

Overview

Looker is a powerful data analytics platform that empowers businesses to explore and analyze their data in real time.

With its intuitive interface and robust features, Looker enables users to easily create and share interactive dashboards, reports, and visualizations.

The product's advanced data modeling capabilities and seamless integration with popular data sources make it a top choice for organizations looking to gain valuable insights from their data.

Google

Microsoft Power BI is a powerful tool for data analysis and visualization. This tool stands out for its ability to merge and analyze data from various sources. Widely adopted across different industries and departments, Power BI is instrumental in creating visually appealing dashboards and generating insightful business intelligence reports. Its intuitive interface, robust visualization capabilities, and seamless integration with other Microsoft applications empower users to easily create interactive reports and gain valuable insights.

Microsoft

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer

Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox

Find out what your peers are saying about Salesforce, Qlik, MicroStrategy and others in Embedded BI. Updated: January 2026.

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