Looker vs Microsoft Power BI comparison

The compared Google and Microsoft solutions aren't in the same category. Google is ranked #6 in EBT , with an average rating of 8.0, and holds a 8.9% mindshare in the category. Microsoft is ranked #1 in BIT , with an average rating of 7.8, and holds a 20.7% mindshare. Additionally, 80% of Google users are willing to recommend the solution, compared to 93% of Microsoft users who would recommend it.

Looker

Read 19 Looker reviews

1,130 Views
8 Comparison Views

80% willing to recommend

Microsoft Power BI

Read 321 Microsoft Power BI reviews

16,352 Views
13,821 Comparison Views

93% willing to recommend

Looker

Microsoft Power BI

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Looker and Microsoft Power BI based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, MicroStrategy, Qlik and others in Embedded BI.

To learn more, read our detailed Embedded BI Report (Updated: June 2025).

Buyer's Guide

Embedded BI

June 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Looker

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Embedded BI (6th)

Microsoft Power BI

Average Rating

8.0

Reviews Sentiment

7.3

Number of Reviews

321

Ranking in other categories

BI (Business Intelligence) Tools (1st), Reporting (1st)

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Looker is designed for Embedded BI and holds a mindshare of 8.9%, down 12.2% compared to last year.
Microsoft Power BI, on the other hand, focuses on BI (Business Intelligence) Tools, holds 20.7% mindshare, down 21.9% since last year.

Embedded BI

BI (Business Intelligence) Tools

Featured Reviews

Kishore Jhunjhunwala

Sr Analytics Consultant at a tech vendor with 1,001-5,000 employees

A cloud solution for operational reporting but is expensive

Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.

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Shoury Priyanshu

Senior Manager, Strategy & Consulting at Viacom18 Media Pvt Ltd

Facilitates seamless data aggregation with some outdated visual elements hindering user appeal

Real-time data integration is an area for improvement. Although I've worked on several solutions involving real-time integration, it's not very user-friendly and often lags, especially with over a million data rows. This makes Power BI difficult to manage as loading times can reach one or two minutes, which is problematic today. There are challenges with scalability, requiring multiple pages in dashboards to manage these issues. Visualization could be improved as it appears outdated. Users, especially newcomers, find it unappealing and not user-friendly.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I would rate the stability a ten out of ten. I didn't face any issues with stability."

"The product is easy to use."

"From a developer's perspective, the way the functionality's being handled is great."

"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."

"It is a pretty stable solution because it is a cloud-based product."

"We can centralize all our data models."

"With Looker, I have experienced benefits in terms of usability and shareability."

"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."

More Looker pros

"Users already using Excel can generate new reports and dashboards within minutes."

"Management reporting solution that's very stable and scalable."

"The product can go easily go and extract data and it can put it into any format."

"It's a pretty scalable product."

"The solution is very intuitive, you do not need to have too much programming knowledge to use it. Advanced Excel users can use it very easily."

"The ROI is high for small teams or basic use cases with limited datasets."

"I like having the ability to connect Excel files as data inputs."

"The most interesting feature of Microsoft Power BI is that it's very user-friendly."

More Microsoft Power BI pros

Cons

"Stability needs improvement."

"The visualization capability of the product is limited."

"The product does not have documented material."

"It needs to be more user-friendly."

"The integration with different databases must be improved."

"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."

"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."

"Integrations with other BI tools could be better."

"Real-time updating needs improvement."

"Power BI could have better metadata management. It's easy to use for a single person. However, it lacks an enterprise-grade metadata management system, which can be a problem if you're doing an enterprise deployment with multiple users."

"This solution's performance when handling big data could be improved. Right now, if you're handling big data, the application becomes slow and the performance is very low."

"Things can slow down if you create too many pages."

"The interface could be improved."

"When you go to the cloud, its licensing is not intuitive. It is a little bit complex. When you have to purchase a new license, it is difficult to understand on their website what exactly you need to pay and how you can group. It is something that is applicable to all Microsoft products. They're not always so simple and clear when it comes to licensing. Their support can also be better in terms of explaining how they resolved an issue and what steps they took to resolve it. They are able to resolve the issue, but they can be better at explaining the approach they took to resolve the issue. It could have something in the direction of machine learning. It can have some kind of integration with machine learning where you can ask for some reports with natural language."

"Capacity could be improved."

"I find the solution to be 70 percent stable."

More Microsoft Power BI cons

Pricing and Cost Advice

"Looker is expensive and could be made better by reducing it."

"It's not cheap, but it's not expensive for big companies."

"It is cheap."

"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."

"I do not have to make any payments to use the solution."

"The costs are small and the benefits are high."

"I would advise that Microsoft BI products are rightly priced and the licensing is easy to follow and to fulfill."

"Power BI is cheaper for smaller groups when comparing to competitors. It requires a monthly per-user subscription."

"We're charged a monthly subscription fee of 500 rupees per person."

"This product offers good value for the money."

"I'm not very familiar with the licensing aspect, as it operates in the cloud as a SaaS (Software as a Service) model. Essentially, you pay based on cloud cost models, which might include hourly rates or similar billing structures introduced by Microsoft. Many organizations utilize it and pay for its services, somewhat like Office 365. It's a cloud-based platform that provides the necessary services, including support, for development, and you pay accordingly for the usage."

"I have not had a customer suggest the solution is too expensive. There are licenses to use the solution."

"Microsoft BI is not very cheap. A premium license costs roughly 5,000 euros a month."

More Microsoft Power BI pricing and cost advice

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Comparison Review

it_user79932

Senior Manager - BI Head at NVidia

Feb 4, 2015

Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho

1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…

Read full review

Top Industries

By visitors reading reviews

Financial Services Firm

14%

Computer Software Company

13%

Educational Organization

10%

Manufacturing Company

Educational Organization

22%

Financial Services Firm

10%

Computer Software Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Looker?

With Looker, I have experienced benefits in terms of usability and shareability.

See all answers

What is your experience regarding pricing and costs for Looker?

I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If advanced users who have experience with BI tools use Looker, then they may find it t...

See all answers

What needs improvement with Looker?

The visualization capability of the product is limited. From an improvement perspective, the product should have more visualization capability. I can't clean data in Looker, and if I try to do it, ...

See all answers

Seeking lightweight open source BI software

There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I would recommend as follows: 1) If you have legacies of SAP, Oracle - look for SAP...

See all answers

Is Power BI a complete platform or only a visualization tool?

Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize information, control users accessing information, the configuration of governance po...

See all answers

How does Oracle OBIEE compare with Microsoft BI?

Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are fully customizable and very user-friendly. This solution is very stable. Oracle ...

See all answers

Comparisons

Databricks vs Looker

Compared 18% of the time

Tableau vs Looker

Compared 13% of the time

IBM Cognos vs Looker

Compared 8% of the time

SAP BusinessObjects Business Intelligence Platform vs Looker

Compared 8% of the time

Qlik Sense vs Looker

Compared 7% of the time

More Looker Competitors

Tableau vs Microsoft Power BI

Compared 14% of the time

Domo vs Microsoft Power BI

Compared 8% of the time

Databricks vs Microsoft Power BI

Compared 8% of the time

Amazon QuickSight vs Microsoft Power BI

Compared 7% of the time

KNIME vs Microsoft Power BI

Compared 5% of the time

More Microsoft Power BI Competitors

Product Reports

Buyer's Guide

Looker

June 2025

Download Looker product report

Buyer's Guide

Microsoft Power BI

June 2025

Download Microsoft Power BI product report

Also Known As

No data available

SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI

Overview

Looker is a powerful data analytics platform that empowers businesses to explore and analyze their data in real time.

With its intuitive interface and robust features, Looker enables users to easily create and share interactive dashboards, reports, and visualizations.

The product's advanced data modeling capabilities and seamless integration with popular data sources make it a top choice for organizations looking to gain valuable insights from their data.

Google

Microsoft Power BI is a powerful tool for data analysis and visualization. This tool stands out for its ability to merge and analyze data from various sources. Widely adopted across different industries and departments, Power BI is instrumental in creating visually appealing dashboards and generating insightful business intelligence reports. Its intuitive interface, robust visualization capabilities, and seamless integration with other Microsoft applications empower users to easily create interactive reports and gain valuable insights.

Microsoft

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer

Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox

Find out what your peers are saying about Salesforce, MicroStrategy, Qlik and others in Embedded BI. Updated: June 2025.

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We monitor all Embedded BI reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.