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Looker vs Qlik Sense comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jun 29, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker
Ranking in Embedded BI
10th
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
19
Ranking in other categories
No ranking in other categories
Qlik Sense
Ranking in Embedded BI
2nd
Average Rating
8.6
Reviews Sentiment
6.3
Number of Reviews
125
Ranking in other categories
Data Visualization (4th), AI Data Analysis (15th)
 

Mindshare comparison

As of March 2026, in the Embedded BI category, the mindshare of Looker is 6.4%, down from 9.0% compared to the previous year. The mindshare of Qlik Sense is 8.6%, down from 10.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Embedded BI Mindshare Distribution
ProductMindshare (%)
Qlik Sense8.6%
Looker6.4%
Other85.0%
Embedded BI
 

Featured Reviews

Kishore Jhunjhunwala - PeerSpot reviewer
Sr Analytics Consultant at a outsourcing company with 1,001-5,000 employees
A cloud solution for operational reporting but is expensive
Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.
SW
Solution Architect at Predoole Analytics
Unlocks actionable insights through user-friendly analysis features
The self-service capabilities that Qlik Sense offers are significant. They offer natural language processing, allowing users to ask questions in layman language, and Qlik Sense will create charts and narratives automatically. Users can access any dashboard developed in Qlik Sense from familiar portals such as Okta or other company portals through embedding features. The integration with chatbots, particularly Microsoft Teams, allows users to access dashboards and ask questions directly within Teams. The collaboration feature enables users to share analysis by taking snapshots and tagging team members within the Qlik Sense interface, eliminating the need for lengthy emails or screenshots. The storytelling feature allows users to create presentations directly in Qlik Sense using dashboard analysis, making it easier to answer questions during meetings. The subscription feature enables users to receive charts and sheets via email instead of navigating to the dashboard, facilitating monitoring purposes. Qlik Sense offers alerting capabilities where users can set thresholds for KPIs and receive notifications when these thresholds are reached. The platform also includes AI/ML features for predictive modeling through a no-code component, allowing business users to create and deploy AutoML models without depending on data scientists. The Qlik Answers component, featuring generative AI capability, enables users to get answers from unstructured data including Excel, HTML documents, or Microsoft Word documents by creating a knowledge base. The user-friendly interface operates on a drag-and-drop approach, with Qlik Sense suggesting appropriate charts based on selected dimensions and measures. The associative engine capabilities allow data association between tables, implementing selections across related tables. The platform uses a color-coding system (white, gray, and dark gray) to show related, excluded, and unrelated data selections, providing insights beyond traditional BI tools.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Empowering every employee to make smarter decisions in less time easily pushes us into the black on ROI."
"Looker is an extremely valuable product that can really transform your company's ability to use data to answer challenging questions."
"The product is easy to use."
"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."
"It is easier and quicker to find things in the database."
"From a developer's perspective, the way the functionality's being handled is great."
"With Looker, I have experienced benefits in terms of usability and shareability."
"We LOVE Looker here at Snagajob."
"Obviously and considering that Qlik Sense is a data visualization application, the most attractive feature is the fast handling of large amounts of data and the attractive visualization of the same."
"Qlik Sense has helped us in getting all inventory details in real-time ready for our sales reps to order and fulfill our inventory based on demand."
"The most valuable features of Qlik Sense are the integration and panel for reports. The integration is very fast even though we process a lot of information."
"The product has many great features like easy and fast implementation, flexible data loading, and in-memory processing, but the Set Analysis is what I think is the most valuable. It makes the product very powerful."
"Qlik Sense is much more user-friendly and easier to read then QlikView."
"The product responds fast for data analysis."
"Qlik Sense helps us increase our organization's customer relationships and brings in more projects."
"Qlik Sense has a modern look and feel and a very intuitive UI, so non-technical users find it very user friendly."
 

Cons

"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."
"Integrations with other BI tools could be better."
"Their needs to be much more control of visualizations to become more on par with Tableau."
"The product does not have documented material."
"There have a been a few minor bugs, including a security bug that did not affect us."
"Features related to visualization should continue to be improved."
"Some of the visualizations are a bit limited on how much you can customize them."
"This product is useful for non-technical users, who are able to use the interface to easily slice data. But for the admin users who are responsible for maintaining the schemas and files behind the scenes, it can easily become a chore, as there is a lot of manual work involved in defining the schemas of the connected database(s), as well as any refactored tables; the restrictive syntax also makes maintenance difficult."
"They need to keep it as simple as possible but include as much advanced functionality as possible by positioning all the objects on the page, changing colors for all the objects, improving sheets actions, etc."
"Qlik Sense has better performance, particularly in its archival system. However, Power BI has better visualizations and interactions with updates in 2023 that provide ease of use. Power BI is more user-friendly than Qlik Sense."
"Qlik Sense is working very well on going to low code and development. They are trying to make their environment more user-friendly. However, the training is not free. When you want to learn more about the tool, sometimes you need to pay for the training. This does not make sense to me because training should be free because the more you learn about the tool the more you use it and the more you are loyal to the company and want to continue usage."
"The use of APIs is not as friendly as it should be in the first place, especially when considering Python scripts and all other scripts, making it an area where improvements are required."
"It needs continued improvement on its visualizations and content customization."
"I would like to see Qlik add more DevOps functionality to their product. Currently, we have to turn to 3rd party products to handle things like Source Control, Code Deployment through environments, etc."
"Performing data transformations required a lot of programming, which is something that should be made easier."
"Power BI is more user-friendly than Qlik Sense."
 

Pricing and Cost Advice

"Looker is expensive and could be made better by reducing it."
"I do not have to make any payments to use the solution."
"It is cheap."
"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
"It's not cheap, but it's not expensive for big companies."
"Know your needs when going into the purchasing decision."
"The cost is not bad considering the flexibility and support you receive from Qlik. I believe it is worth the cost."
"Qlik Sense pricing and licensing is like that of QlikView. It's on the high side for a small company, but it’s competitive among its peers. Use of licenses (referred to as tokens) is a bit confusing. There is a login access pass for infrequent or anonymous access."
"We have 20 licenses for Qlik Sense, and it is a special license that allows people in the whole company to use it over time. You buy this license and there are some minutes that can be used. For example, for the users that used only a few minutes in a month, we use this license. All the people have the ability to work with Qlik Sense. However, the number of licenses is not the number of users. The number of users that uses Qlik Sense is approximately 35 people."
"I would rate Qlik's pricing four out of five."
"Start small with tokens. You can always buy more."
"You will spend more time on educating your staff than licensing the product."
"Ultimately, the cost is low, and it implements fast. The limiting factor is how quickly your staff can keep up."
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Retailer
9%
Computer Software Company
9%
Media Company
8%
Financial Services Firm
17%
Manufacturing Company
10%
Computer Software Company
8%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business34
Midsize Enterprise40
Large Enterprise88
 

Questions from the Community

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Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I would recommend as follows: 1) If you have legacies of SAP, Oracle - look for SAP...
What is your experience regarding pricing and costs for Qlik Sense?
It is not about performance. It is just about how expensive it is to implement.
 

Comparisons

 

Also Known As

No data available
QlikSense, Qlik Analytics Platform
 

Overview

 

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Abbvie, Airbus, Barclays, BT Openreach, BMW, Daimler AG, HSBC, IKEA, Nationwide Building Society, Royal Mail Group, Sanofi, Siemens, Wendy'', Vodafone, Volvo
Find out what your peers are saying about Looker vs. Qlik Sense and other solutions. Updated: March 2026.
884,873 professionals have used our research since 2012.