Looker vs ThoughtSpot comparison

Google and ThoughtSpot are both solutions in the Embedded BI category. Google is ranked #9 with an average rating of 6.0, while ThoughtSpot is ranked #4 with an average rating of 8.5. Google holds a 6.4% mindshare in EBT, compared to ThoughtSpot’s 5.3% mindshare. Additionally, 80% of Google users are willing to recommend the solution, compared to 93% of ThoughtSpot users who would recommend it.

Looker

Read 19 Looker reviews

2,307 Views
807 Comparison Views

80% willing to recommend

ThoughtSpot

Read 17 ThoughtSpot reviews

2,624 Views
656 Comparison Views

93% willing to recommend

Looker

ThoughtSpot

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Executive SummaryUpdated on Jun 29, 2025

Looker and ThoughtSpot compete in the business intelligence and data analytics category. ThoughtSpot appears to have an advantage in user-friendliness with its intuitive search capabilities, while Looker stands out due to its integration with Google BigQuery.

Features: Looker emphasizes an advanced developer experience using LookML to allow business users to model data and create visualizations effortlessly. It supports SQL integration for flexible data exploration and connects seamlessly with Google BigQuery. ThoughtSpot focuses on ease of use for non-technical users with its intuitive search capabilities. The AI-driven engine enhances data exploration and integrates well with platforms like Slack and Jira.

Room for Improvement: Looker could improve in offering more customizable visualization capabilities similar to Tableau. It also lacks options for direct data integration with Excel or REST APIs, reducing flexibility. ThoughtSpot needs improvement in visualization customization and integration with various tools. Users report challenges in governance and complex dashboard organization, and there can be slow responses to new feature requests.

Ease of Deployment and Customer Service: Looker primarily operates on the public cloud but satisfies private cloud needs, backed by strong technical support known for quick responses. However, some users experience delays with complex issues. ThoughtSpot, available on public and on-premises clouds, is recognized for its proactive support team and integration across various platforms. Both services have commendable customer service, with Looker showing slightly higher user satisfaction.

Pricing and ROI: Looker may have prohibitive pricing for smaller businesses, offering value for larger enterprises with significant ROI potential in decision-making. ThoughtSpot offers competitive pricing compared to Tableau, yet is more expensive than Power BI. Its flexible pricing model supports cost control. Both platforms show ROI potential, but ThoughtSpot emphasizes reducing costs through efficient data management.

To learn more, read our detailed Looker vs. ThoughtSpot Report (Updated: December 2025).

Buyer's Guide

Looker vs. ThoughtSpot

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Looker

Ranking in Embedded BI

9th

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

No ranking in other categories

ThoughtSpot

Ranking in Embedded BI

4th

Average Rating

8.0

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (10th), Data Visualization (8th)

Mindshare comparison

As of January 2026, in the Embedded BI category, the mindshare of Looker is 6.4%, down from 9.0% compared to the previous year. The mindshare of ThoughtSpot is 5.3%, down from 6.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Embedded BI Market Share Distribution
Product	Market Share (%)
ThoughtSpot	5.3%
Looker	6.4%
Other	88.3%

Embedded BI

Featured Reviews

Kishore Jhunjhunwala

Sr Analytics Consultant at a outsourcing company with 1,001-5,000 employees

A cloud solution for operational reporting but is expensive

Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.

Read full review

Sushma Polavarapu

Sr Data Analytics Consultant at Capgemini

Creates user-friendly analysis environments for large datasets

The tool is user-friendly for the end users. It is primarily a search-based tool. Users do not need a technical background to work directly on the dataset. Its compatibility with most databases, including the latest from FlexMovely and Redshift, allows users to create joins and worksheets easily. ThoughtSpot is fast, even with one to ten terabytes of data.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The product is easy to use."

"With Looker, I have experienced benefits in terms of usability and shareability."

"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."

"It is a pretty stable solution because it is a cloud-based product."

"It's quite effortless to navigate through various applications and review their updated data in real-time."

"I would rate the stability a ten out of ten. I didn't face any issues with stability."

"From a developer's perspective, the way the functionality's being handled is great."

"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."

More Looker pros

"They have implemented something called Spotter, which provides the end user with a Google-style analytics solution to deliver quick insights without extensive training or requiring an analyst for reports."

"ThoughtSpot excels in being self-service oriented, allowing users who aren't developers to easily create their own reports and visualizations, making it very intuitive."

"The ability to do ad hoc explorations of data has been most valuable."

"ThoughtSpot takes the modifying of existing reports out of our hands."

"ThoughtSpot saves a significant amount of time compared to other tools and is very user-friendly."

"I would say the return on investment is good. Whatever we invested, we got results. We have been finding it easy to use and onboard new use cases."

"It's easy to drill down or expand data to get more details right out of the box."

"I like ThoughtSpot's search capabilities. You can also create custom analytics even if you aren't an experienced data analyst. We have users with no data analytics experience making some of the dashboards we've created, copying components, and customizing them to their specific use cases."

More ThoughtSpot pros

Cons

"It needs to be more user-friendly."

"Integrations with other BI tools could be better."

"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."

"The product does not have documented material."

"Stability needs improvement."

"The visualization capability of the product is limited."

"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."

"The integration with different databases must be improved."

"Some areas for improvement include the pixel-perfect dashboards, which are not as refined as those in Tableau."

"I encountered limitations mainly around UI and dashboard configuration."

"The customer service and support are not good. I stopped opening tickets due to insufficient and untimely responses."

"The dashboards could give you more ability to fine tune the appearance. You get a great deal more control over how something looks in Power BI than you do in ThoughtSpot."

"The support team gets a six out of ten. They are not as proactive."

"A customized visualization is lacking in this product."

"The most difficult thing I found is that it only deals with the files and does not have direct connectivity to databases."

"The visualization customization needs improvement."

More ThoughtSpot cons

Pricing and Cost Advice

"Looker is expensive and could be made better by reducing it."

"It is cheap."

"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."

"I do not have to make any payments to use the solution."

"It's not cheap, but it's not expensive for big companies."

"I give the pricing a six out of ten."

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Top Industries

By visitors reading reviews

Financial Services Firm

14%

Computer Software Company

Retailer

Media Company

Financial Services Firm

18%

Computer Software Company

10%

Manufacturing Company

10%

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	8
Large Enterprise	6

By reviewers
Company Size	Count
Small Business	3
Midsize Enterprise	1
Large Enterprise	13

Questions from the Community

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What is your experience regarding pricing and costs for ThoughtSpot?

The pricing is on the higher end but reasonable for what ThoughtSpot offers.

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What needs improvement with ThoughtSpot?

There should be a free version of it for people to learn easily so that they get adapted easily and get used to supporting the Domo community, which is something very important. The certification c...

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What is your primary use case for ThoughtSpot?

I had some experience with ThoughtSpot. It was a very limited use case, as I was just a part of a POC, so I cannot really comment.

See all answers

Comparisons

Microsoft Power BI vs Looker

Compared 14% of the time

Tableau Enterprise vs Looker

Compared 13% of the time

Databricks vs Looker

Compared 12% of the time

MicroStrategy vs Looker

Compared 9% of the time

Domo vs Looker

Compared 4% of the time

More Looker Competitors

Omni vs ThoughtSpot

Compared 9% of the time

Microsoft Power BI vs ThoughtSpot

Compared 9% of the time

Databricks vs ThoughtSpot

Compared 9% of the time

Tableau Enterprise vs ThoughtSpot

Compared 8% of the time

Qrvey vs ThoughtSpot

Compared 3% of the time

More ThoughtSpot Competitors

Product Reports

Buyer's Guide

Looker

January 2026

Download Looker product report

Buyer's Guide

ThoughtSpot

January 2026

Download ThoughtSpot product report

Overview

Looker is a powerful data analytics platform that empowers businesses to explore and analyze their data in real time.

With its intuitive interface and robust features, Looker enables users to easily create and share interactive dashboards, reports, and visualizations.

The product's advanced data modeling capabilities and seamless integration with popular data sources make it a top choice for organizations looking to gain valuable insights from their data.

Google

ThoughtSpot is a powerful business intelligence tool that allows easy searching and drilling into data. Its ad hoc exploration and query-based search features are highly valued, and it is easy to set up, stable, and scalable.

The solution is used for reporting purposes, self-service BI, and embedding into other applications for customers to do self-service analytics. It helps businesses with metrics, KPIs, and important insights by sourcing data from various sources into one golden source and visualizing it in an easy way for the business to consume. The pricing model is ideal, charging for data rather than the number of users.

ThoughtSpot

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer

Primary Capital Mortgage, Sterling Backcheck, RichRelevance, Rambus, Batteries Plus Bulbs

Buyer's Guide

Looker vs. ThoughtSpot

December 2025

Free Report: Looker vs. ThoughtSpot

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