Looker vs ThoughtSpot comparison

Google and ThoughtSpot are both solutions in the Embedded BI category. Google is ranked #9, while ThoughtSpot is ranked #6 with an average rating of 8.5. Google holds a 6.4% mindshare in EBT, compared to ThoughtSpot’s 5.5% mindshare. Additionally, 80% of Google users are willing to recommend the solution, compared to 94% of ThoughtSpot users who would recommend it.

Looker

Read 19 Looker reviews

2,435 Views
901 Comparison Views

80% willing to recommend

ThoughtSpot

Read 18 ThoughtSpot reviews

2,869 Views
689 Comparison Views

94% willing to recommend

Looker

ThoughtSpot

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Executive SummaryUpdated on Jun 29, 2025

Looker and ThoughtSpot compete in the business intelligence and data analytics category. ThoughtSpot appears to have an advantage in user-friendliness with its intuitive search capabilities, while Looker stands out due to its integration with Google BigQuery.

Features: Looker emphasizes an advanced developer experience using LookML to allow business users to model data and create visualizations effortlessly. It supports SQL integration for flexible data exploration and connects seamlessly with Google BigQuery. ThoughtSpot focuses on ease of use for non-technical users with its intuitive search capabilities. The AI-driven engine enhances data exploration and integrates well with platforms like Slack and Jira.

Room for Improvement: Looker could improve in offering more customizable visualization capabilities similar to Tableau. It also lacks options for direct data integration with Excel or REST APIs, reducing flexibility. ThoughtSpot needs improvement in visualization customization and integration with various tools. Users report challenges in governance and complex dashboard organization, and there can be slow responses to new feature requests.

Ease of Deployment and Customer Service: Looker primarily operates on the public cloud but satisfies private cloud needs, backed by strong technical support known for quick responses. However, some users experience delays with complex issues. ThoughtSpot, available on public and on-premises clouds, is recognized for its proactive support team and integration across various platforms. Both services have commendable customer service, with Looker showing slightly higher user satisfaction.

Pricing and ROI: Looker may have prohibitive pricing for smaller businesses, offering value for larger enterprises with significant ROI potential in decision-making. ThoughtSpot offers competitive pricing compared to Tableau, yet is more expensive than Power BI. Its flexible pricing model supports cost control. Both platforms show ROI potential, but ThoughtSpot emphasizes reducing costs through efficient data management.

To learn more, read our detailed Looker vs. ThoughtSpot Report (Updated: December 2025).

Buyer's Guide

Looker vs. ThoughtSpot

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Looker

Ranking in Embedded BI

9th

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

No ranking in other categories

ThoughtSpot

Ranking in Embedded BI

6th

Average Rating

8.0

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (10th), Data Visualization (9th)

Mindshare comparison

As of February 2026, in the Embedded BI category, the mindshare of Looker is 6.4%, down from 9.1% compared to the previous year. The mindshare of ThoughtSpot is 5.5%, down from 5.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Embedded BI Market Share Distribution
Product	Market Share (%)
ThoughtSpot	5.5%
Looker	6.4%
Other	88.1%

Embedded BI

Featured Reviews

Kishore Jhunjhunwala

Sr Analytics Consultant at a outsourcing company with 1,001-5,000 employees

A cloud solution for operational reporting but is expensive

Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.

Read full review

Purity Wairimu

Financial Analyst at Nestlé

Self-service analytics has empowered teams and now drives faster data-driven decisions

I have an experience of four years using ThoughtSpot. ThoughtSpot is very easy to use. Even non-technical users find it very easy to use and user-friendly. Some of the best features ThoughtSpot offers are innovation, ease of use, and data analytics. Reporting development is also pretty easy, making complex formulas slightly easier. Additionally, dashboarding for non-technical people, easy search of data, ease of getting insights, AI-driven analytics, and the ability to easily build charts are highlights. ThoughtSpot also offers data connection with live data sources. ThoughtSpot's scalability is impressive; it can handle large data easily, and performance has been powerful and reliable. The AI-driven analytics capabilities in ThoughtSpot help to predict future outcomes and are very helpful in tracking data, and performance is great.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I would rate the stability a ten out of ten. I didn't face any issues with stability."

"It is a pretty stable solution because it is a cloud-based product."

"It's quite effortless to navigate through various applications and review their updated data in real-time."

"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."

"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."

"With Looker, I have experienced benefits in terms of usability and shareability."

"The product is easy to use."

"We can centralize all our data models."

More Looker pros

"The main core of ThoughtSpot is to create models, connect data pipelines, and create business models and dashboards on top of them."

"ThoughtSpot saves a significant amount of time compared to other tools and is very user-friendly."

"The point which I found to be a strength point for Domo was collaboration while building dashboards and pipelines, and the volume of data it used to handle."

"It's easy to drill down or expand data to get more details right out of the box."

"ThoughtSpot excels in being self-service oriented, allowing users who aren't developers to easily create their own reports and visualizations, making it very intuitive."

"It is easy to set up the solution."

"They have implemented something called Spotter, which provides the end user with a Google-style analytics solution to deliver quick insights without extensive training or requiring an analyst for reports."

"ThoughtSpot takes the modifying of existing reports out of our hands."

More ThoughtSpot pros

Cons

"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."

"The integration with different databases must be improved."

"It needs to be more user-friendly."

"The product does not have documented material."

"Integrations with other BI tools could be better."

"Stability needs improvement."

"The visualization capability of the product is limited."

"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."

"The most difficult thing I found is that it only deals with the files and does not have direct connectivity to databases."

"A crucial feature we needed is missing, which involves restricting views of certain KPIs when users select conflicting parameters. We had to create a workaround, which impacted performance by loading pinboards slowly."

"In terms of features, I'd like to be able to pivot data - for example, going from rows to columns. It's not easy to do."

"The visualization customization needs improvement."

"Some areas for improvement include the pixel-perfect dashboards, which are not as refined as those in Tableau."

"The support team gets a six out of ten. They are not as proactive."

"The one area of the solution that I do hear needs improvement is on the visualization front."

"The prediction model needs improvement. While NLQ is working perfectly fine and the data understanding capabilities of ThoughtSpot are good, there is room for improvement."

More ThoughtSpot cons

Pricing and Cost Advice

"I do not have to make any payments to use the solution."

"Looker is expensive and could be made better by reducing it."

"It is cheap."

"It's not cheap, but it's not expensive for big companies."

"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."

"I give the pricing a six out of ten."

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Top Industries

By visitors reading reviews

Financial Services Firm

14%

Computer Software Company

Retailer

Media Company

Financial Services Firm

18%

Manufacturing Company

10%

Computer Software Company

10%

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	8
Large Enterprise	6

By reviewers
Company Size	Count
Small Business	3
Midsize Enterprise	1
Large Enterprise	14

Questions from the Community

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What is your experience regarding pricing and costs for ThoughtSpot?

The pricing is on the higher end but reasonable for what ThoughtSpot offers.

See all answers

What needs improvement with ThoughtSpot?

There should be a free version of it for people to learn easily so that they get adapted easily and get used to supporting the Domo community, which is something very important. The certification c...

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What is your primary use case for ThoughtSpot?

I had some experience with ThoughtSpot. It was a very limited use case, as I was just a part of a POC, so I cannot really comment.

See all answers

Comparisons

Microsoft Power BI vs Looker

Compared 13% of the time

Tableau Enterprise vs Looker

Compared 12% of the time

Databricks vs Looker

Compared 11% of the time

MicroStrategy vs Looker

Compared 9% of the time

Qlik Sense vs Looker

Compared 7% of the time

More Looker Competitors

Omni vs ThoughtSpot

Compared 9% of the time

Microsoft Power BI vs ThoughtSpot

Compared 8% of the time

Tableau Enterprise vs ThoughtSpot

Compared 7% of the time

Databricks vs ThoughtSpot

Compared 7% of the time

Napkin AI vs ThoughtSpot

Compared 4% of the time

More ThoughtSpot Competitors

Product Reports

Buyer's Guide

Looker

January 2026

Download Looker product report

Buyer's Guide

ThoughtSpot

January 2026

Download ThoughtSpot product report

Overview

Looker is a powerful data analytics platform that empowers businesses to explore and analyze their data in real time.

With its intuitive interface and robust features, Looker enables users to easily create and share interactive dashboards, reports, and visualizations.

The product's advanced data modeling capabilities and seamless integration with popular data sources make it a top choice for organizations looking to gain valuable insights from their data.

Google

ThoughtSpot is a powerful business intelligence tool that allows easy searching and drilling into data. Its ad hoc exploration and query-based search features are highly valued, and it is easy to set up, stable, and scalable.

The solution is used for reporting purposes, self-service BI, and embedding into other applications for customers to do self-service analytics. It helps businesses with metrics, KPIs, and important insights by sourcing data from various sources into one golden source and visualizing it in an easy way for the business to consume. The pricing model is ideal, charging for data rather than the number of users.

ThoughtSpot

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer

Primary Capital Mortgage, Sterling Backcheck, RichRelevance, Rambus, Batteries Plus Bulbs

Buyer's Guide

Looker vs. ThoughtSpot

December 2025

Free Report: Looker vs. ThoughtSpot

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