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IBM FlashSystem 9100 NVMe vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
17th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
IBM FlashSystem 9100 NVMe
Ranking in All-Flash Storage
27th
Average Rating
8.8
Reviews Sentiment
7.5
Number of Reviews
21
Ranking in other categories
NVMe All-Flash Storage Arrays (11th)
Pure Storage FlashArray
Ranking in All-Flash Storage
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
211
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of February 2026, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.5%, up from 0.7% compared to the previous year. The mindshare of IBM FlashSystem 9100 NVMe is 0.6%, up from 0.5% compared to the previous year. The mindshare of Pure Storage FlashArray is 7.2%, up from 6.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Market Share Distribution
ProductMarket Share (%)
Pure Storage FlashArray7.2%
Pure FlashArray X NVMe1.5%
IBM FlashSystem 9100 NVMe0.6%
Other90.7%
All-Flash Storage
 

Featured Reviews

Jaehoon Oh - PeerSpot reviewer
Chief Technology Officer at Lambda256
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
MohammedIsmail - PeerSpot reviewer
Datacenter Manager at Tracker Connect
Enhanced storage performance and an easy setup with compression challenges
We use IBM FlashSystem 9100 NVMe as a storage device in the IT industry The features I find most valuable include its use for storage and performance. The solution's compression needs to be improved, as it's not the best. Furthermore, support from the partner could also be improved as it's been…
Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"What I really like about this program, is that it is easy to use and easy to configurate."
"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."
"Overall stability is very good. It is a very stable solution."
"The most valuable feature of this solution is reliability."
"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."
"The most valuable features of this solution are its ease of use and performance."
"One of the best features is the support, which is excellent."
"I appreciate the performance."
"IBM FlashSystem 9100 NVMe is easy to use and comes with good performance."
"The solution is more available for IOPS warehousing, resolving issues, and reporting than other products."
"It is a very stable product. Stability-wise, I rate the solution a ten out of ten because we did not face any issues in the last three years."
"It's easy to use, has good stability, and many features."
"What I like about the product are its high availability, maximum efficiency in performance, and its ability to handle a high level of I/O operations."
"The most valuable feature is the speed."
"IBM FlashSystem 9100 NVMe is one of the leading storage systems in the world...I rate the solution's stability a ten out of ten."
"The storage serves the virtual environment. Most of our applications run in the virtual environment, and it serves nearly 30% of the bank's capacity."
"Their REST API is wonderful, well-documented, and easy to use."
"The most valuable features are the replication of data and the continuous snapshot that we can take from the disc."
"The ease of use. That's what our customers love. They say it's very easy, they don't need special training, they don't need to call us or any other company or integrator to help them do their job. That's the main reason they purchase Pure."
"They have a very good support system, and the GUI is also very intuitive."
"It helps us maintain uptime much better than other solutions we've used in the past, and the support is extremely quick and responsive."
"We've been using FlashArray's snapshot for backups. Their replication across sites and response time are also excellent."
"It has made working with storage as easy and simple as it should be."
"This solution is very scalable."
 

Cons

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."
"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."
"In the next release, I would like to see real-time analytics for further insight into consumption models."
"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."
"Adding some functions to the product would be beneficial."
"Maybe the price can be reduced since the solution is very expensive."
"I'd like to see the product implement active replication for vehicles such as VMware."
"I would like to see replication and DR features in the next release of this solution."
"In the FlashSystem 5200, there were only four ports of 32 fiber channels for the architecture. This has been resolved in the new generation."
"IBM FlashSystem 9100 NVMe is currently at the end of its lifespan and will soon become obsolete in the markets."
"The solution's compression needs to be improved, as it's not the best."
"Deduplication and compression should be improved."
"The storage system itself should have built-in capabilities for different ransomware attacks."
"The solution's compression feature could be better."
"I would like to have replication functionality built directly in the product, rather than having to use a separate device for this."
"IBM FlashSystem 9100 NVMe is an expensive solution, and its pricing could be improved."
"As long as they always improve on IOPS speed, that's all we're really looking for. The faster the storage can be the more we can do speed of application and speed of use."
"Having something native in the Pure Storage ecosystem would make it integrated and in one single company, and we wouldn't have to work with multiple organizations."
"FlashArray's capacity for forecasting should be improved because it needs to be a bit more current. I think it's bundled with the deduplication and other compression factors. We need more user interfaces for forecasting in this software and more interfaces need to be integrated with this array management tool."
"They can also include file services such as NAS shares and CIFS shares. There should be provisioning of the file shares from a unified array."
"In terms of the future, I have been excited by some of the copy data management stuff that they're talking about building into the environment. There are feature sets where I've done a lot of automation work. So, I am always looking forward to extensions of their API. They're also talking about a phone home centralized analytics database being used as a centralized management console with a list of new cloud features, but this doesn't seem finalized."
"Organizations with security concerns that prevent cloud utilization would benefit from a wider range of instruments available for offline operation."
"Data reduction is an area that needs improvement. There is a garbage collection service that runs but during that time, system utilization increases."
"Pure Storage's logs could provide more visibility to the end-user. The logging algorithms are different from those of other vendors. For example, Cisco's logs provide extensive troubleshooting data, whereas Pure Storage logs offer limited information. We have to contact support to get more information."
 

Pricing and Cost Advice

"The licensing is on a yearly basis."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"The support cost per array is about $20,000 a year for 24/7 support."
"With VMware, we pay $300,000 annually."
"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"We pay approximately $50,000 USD per year in licensing fees."
"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."
"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"Price-wise, the solution offers excellent pricing to its users. In short, the prices offered by the solution are competitive compared to similar solutions."
"The solution is priced well."
"Compared to its competitors, IBM's offering is the most cost-effective."
"On a scale of one to ten, where one is a low price and ten is a high price, I rate the pricing an eight."
"The price of IBM FlashSystem 9100 NVMe is less than Dell. For upgrades, the Dell solutions are more expensive."
"The price of IBM FlashSystem 9100 NVMele can be considered affordable when taking into account the operating system that is required for it to function properly. This operating system, which is licensed by IBM, may carry a higher cost, but it is worth the investment for larger corporate entities, such as insurance companies, Fortune Five companies, and banks, who make up a significant portion of their target market. The FlashSystems are designed for larger corporations and multinational enterprises, and may not be the most cost-effective solution for smaller businesses."
"The product has an average cost."
"The solution's price is competitive."
"They have a standardized fee; it's been the same price for 10 years straight. I am happy with the price — I think it's good."
"Its price is almost double than any other flash storage solution."
"I would prefer that they lower their pricing."
"Because the price is a bit higher than other products, the data reduction equalizes the price with amount of the data reduction."
"Pure Storage has not helped us to reduce our licensing costs."
"It's priced higher than the market."
"My organization has a yearly license, but I believe that Pure Storage FlashArray has capacity-based licenses as well. I'm definitely happy with the pricing."
"There is always room for negotiation."
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Manufacturing Company
11%
Financial Services Firm
11%
Government
6%
Marketing Services Firm
11%
Government
8%
Computer Software Company
7%
Recreational Facilities/Services Company
7%
Computer Software Company
14%
Manufacturing Company
11%
Financial Services Firm
10%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise11
Large Enterprise12
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise8
Large Enterprise5
By reviewers
Company SizeCount
Small Business63
Midsize Enterprise36
Large Enterprise143
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What is your experience regarding pricing and costs for Pure FlashArray X NVMe?
The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...
What needs improvement with Pure FlashArray X NVMe?
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...
What do you like most about IBM FlashSystem 9100 NVMe?
The storage serves the virtual environment. Most of our applications run in the virtual environment, and it serves ne...
What is your experience regarding pricing and costs for IBM FlashSystem 9100 NVMe?
The tool is expensive, though I do not know the specific licensing costs.
What needs improvement with IBM FlashSystem 9100 NVMe?
The solution's compression needs to be improved, as it's not the best. Furthermore, support from the partner could al...
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I don't really know much about the pricing for Pure Storage FlashArray in terms of the absolute cost. Regarding Everg...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
IBM FlashSystem 9100, FlashSystem 9100
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Information Not Available
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Find out what your peers are saying about IBM FlashSystem 9100 NVMe vs. Pure Storage FlashArray and other solutions. Updated: February 2026.
881,733 professionals have used our research since 2012.