Hitachi Virtual Storage Platform vs IBM FlashSystem 9100 NVMe comparison

Hitachi Virtual Storage Platform vs. IBM FlashSystem 9100 NVMe

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of October 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 3.2%, up from 2.5% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 7.9%, up from 7.7% compared to the previous year. The mindshare of IBM FlashSystem 9100 NVMe is 1.4%, down from 2.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays Market Share Distribution
Product	Market Share (%)
Hitachi Virtual Storage Platform	7.9%
Pure FlashArray X NVMe	3.2%
IBM FlashSystem 9100 NVMe	1.4%
Other	87.5%

NVMe All-Flash Storage Arrays

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

Active data management enhances performance and simplifies operation

The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure. Previously, it was difficult to create and delete LUNs, which would take a long time, but now with HOPS Center, it is functioning correctly. It is now as easy as working with EMC or Dell storage, and the performance is better, especially with new features. The solution's performance, security, and cost are satisfactory. These factors influenced our decision to purchase Hitachi Virtual Storage Platform.

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MohammedIsmail

Datacenter Manager at Tracker Connect

Enhanced storage performance and an easy setup with compression challenges

We use IBM FlashSystem 9100 NVMe as a storage device in the IT industry The features I find most valuable include its use for storage and performance. The solution's compression needs to be improved, as it's not the best. Furthermore, support from the partner could also be improved as it's been…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"Technical support has been helpful and responsive."

"It has good, reliable, fast storage."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

"The solution is scalable."

"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

More Pure FlashArray X NVMe pros

"The most valuable features are external storage virtualization and the 100 percent data guaranteed availability."

"What I like best about Hitachi Virtual Storage Platform G Series is that it's a fast storage solution. It also has reliable models. The sales support is also good for this product. Even the pricing for it is good."

"The most valuable feature is that you can use it with all deployment models."

"It is robust. It doesn't need too much troubleshooting. It is a good device."

"This is one of the most reliable and dependable products on the market."

"The efficiency ratio is just as high as advertised. It's very high relative to other storage solutions as well. The compression and deduplication capabilities are also very high."

"Storage is the most valuable feature."

"The Hitachi VSP has significantly improved data storage scalability by addressing various issues. Through their research and development efforts, they've incorporated customer feedback regarding deployment speed and performance requirements."

More Hitachi Virtual Storage Platform pros

"A key feature is that compared to storage systems that we've been familiar with over decades, IBM simply does not fail. The reason is that IBM is the only manufacturer that engineers its own flash module, and there is a key architectural difference from everything else that we have seen in the market. The difference is that the flash module has the computational capability, which allows reliability and capacity enhancements to be uploaded from the main controllers and run in each module. So, each of the flash drives becomes its own little storage system, and that is extremely effective architecture. In this field, with this type of system, IBM has made a statement. They've never had one of these modules cause an outage. So, the failure rates on these things are just in a whole different universe from what we were accustomed to."

"The solution is more available for IOPS warehousing, resolving issues, and reporting than other products."

"Good performance with a user-friendly UI."

"The most valuable features of IBM FlashSystem 9100 NVMe are its steady performance and usefulness in high-traffic environments."

"IBM FlashSystem 9100 NVMe is easy to use and comes with good performance."

"The most valuable feature of IBM FlashSystem 9100 NVMe is the snapshot. We use it daily for all of the storage units."

"Its ease of use, performance, and hardware compression is very useful feature."

"What I like about the product are its high availability, maximum efficiency in performance, and its ability to handle a high level of I/O operations."

More IBM FlashSystem 9100 NVMe pros

Cons

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"Maybe the price can be reduced since the solution is very expensive."

"The tool's portfolio is minimal. It is expensive."

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

"I'd like to see the product implement active replication for vehicles such as VMware."

"The tool's pricing is higher than competitors."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."

More Pure FlashArray X NVMe cons

"The solution is stable. However, there have been some software crashes where we had to restart the system. They could improve the hardware to prevent this type of issue."

"The complex setup, ease of use, and snapshot operations of this product need to be improved."

"The Hitachi Virtual Storage Platform faces challenges when it comes to features like deduplication and compression. Enabling these features can lead to processor overload, resulting in performance degradation, especially under high loads."

"I would like the fan noise to be automatically adjusted based on the drive's current workload."

"In terms of what could be improved, it could use a better, faster web console and other consoles. It is so boring waiting, waiting and waiting for it to refresh."

"One improvement I am hoping for in the next release is unified storage."

"In the next version I would like to see more intelligence."

"At the moment, I don't see any room for improvement in Hitachi Virtual Storage Platform G Series because my experience with the product is very good. The software is okay and you can manage the storage well. What I'd like to see in the next release of Hitachi Virtual Storage Platform G Series is for it to be a real NAS solution because right now, you need to use a Hitachi converter called HNAS which makes the process a little bit more expensive. In my opinion, Hitachi should look into the possibility of unifying the HNAS into full storage, meaning that the HNAS should be integrated into the Hitachi Virtual Storage Platform G Series."

More Hitachi Virtual Storage Platform cons

"In the FlashSystem 5200, there were only four ports of 32 fiber channels for the architecture. This has been resolved in the new generation."

"Deduplication and compression should be improved."

"The support could be better."

"I would like to see IBM products become more affordable because they can be quite expensive, which limits their accessibility to a broader customer base."

"There is a tool provided by IBM for repairing batteries which can only be utilized by those who have an IBM technical advisor under service contract. However, for individuals who do not have such a contract, the tool can be difficult to use and requires a zip file copy. I believe that it would be greatly beneficial if the tool were made more user-friendly and accessible for all individuals who need to repair batteries."

"The pricing should be more competitive."

"In the future, the limitation is upgrading the same storage by adding a shelf to the desk. There is a limitation in the backend connection between the storage and extended shelf."

"IBM FlashSystem 9100 NVMe is currently at the end of its lifespan and will soon become obsolete in the markets."

More IBM FlashSystem 9100 NVMe cons

Pricing and Cost Advice

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"With VMware, we pay $300,000 annually."

"The product is expensive."

"We pay approximately $50,000 USD per year in licensing fees."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"As far as the licensing costs, everything is included in the license."

"The licensing is on a yearly basis."

More Pure FlashArray X NVMe pricing and cost advice

"It is a little expensive."

"In our company, we only pay towards the licensing charges associated with Forcepoint, as Hitachi is considered to be a third-party product for us."

"The price per gigabyte is good and it is low when it comes to terabytes."

"I would like to see better pricing and more discounts."

"I would rate the solution's pricing at around eight or nine on a scale of one to ten. While the solution may be priced higher than some competitors, we prioritize the quality and durability of the storage."

"When you are looking for high-end solutions such as this, price is less important than stability and availability."

"This solution is cheaper than Dell EMC VMAX. When you are looking for a high-end solution, price matters, but availability and stability are more important than the price."

"The price of the solution is reasonable compared to others, such as Dell EMC."

More Hitachi Virtual Storage Platform pricing and cost advice

"It's a lot less costly than cloud storage. People get surprised by the cost of cloud storage, which is extremely expensive and four or five times the cost of storage on-premises. People don't realize what they're spending on storage until they start getting bills from Amazon, Microsoft, and others. This is a good way to reduce your cloud storage expenses."

"The solution's price is competitive."

"The price of IBM FlashSystem 9100 NVMele can be considered affordable when taking into account the operating system that is required for it to function properly. This operating system, which is licensed by IBM, may carry a higher cost, but it is worth the investment for larger corporate entities, such as insurance companies, Fortune Five companies, and banks, who make up a significant portion of their target market. The FlashSystems are designed for larger corporations and multinational enterprises, and may not be the most cost-effective solution for smaller businesses."

"The tool's pricing is competitive."

"The price of IBM FlashSystem 9100 NVMe is less than Dell. For upgrades, the Dell solutions are more expensive."

"Compared to its competitors, IBM's offering is the most cost-effective."

"Price-wise, the solution offers excellent pricing to its users. In short, the prices offered by the solution are competitive compared to similar solutions."

"There are pricing options from the mid-rand to the high-range, of which the suitability depends upon the requirements."

More IBM FlashSystem 9100 NVMe pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Financial Services Firm

17%

Computer Software Company

16%

Manufacturing Company

Government

Computer Software Company

11%

Government

10%

Manufacturing Company

10%

Financial Services Firm

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	28

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	8
Large Enterprise	5

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

What needs improvement with Hitachi Virtual Storage Platform E990?

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology...

What do you like most about IBM FlashSystem 9100 NVMe?

The storage serves the virtual environment. Most of our applications run in the virtual environment, and it serves ne...

What is your experience regarding pricing and costs for IBM FlashSystem 9100 NVMe?

The tool is expensive, though I do not know the specific licensing costs.

What needs improvement with IBM FlashSystem 9100 NVMe?

The solution's compression needs to be improved, as it's not the best. Furthermore, support from the partner could al...

Dell PowerStore vs Pure FlashArray X NVMe

Comparisons

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TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 16% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 14% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 11% of the time

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Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 13% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 10% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 8% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 5% of the time

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Dell PowerMax vs IBM FlashSystem 9100 NVMe

Compared 29% of the time

Dell PowerStore vs IBM FlashSystem 9100 NVMe

Compared 29% of the time

HPE Alletra Storage vs IBM FlashSystem 9100 NVMe

Compared 15% of the time

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Product Reports

Pure FlashArray X NVMe

Download Pure FlashArray X NVMe product report

Hitachi Virtual Storage Platform

Download Hitachi Virtual Storage Platform product report

IBM FlashSystem 9100 NVMe

Download IBM FlashSystem 9100 NVMe product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

IBM FlashSystem 9100, FlashSystem 9100

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

IBM FlashSystem 9100 combines the performance of flash and Non-Volatile Memory Express (NVMe) end-to-end with the reliability and innovation of IBM FlashCore technology and the rich features of IBM Spectrum Virtualize - all in a powerful 2U enterprise-class storage system. Providing intensive data driven multicloud storage capacity, FlashSystem 9100 is deeply integrated with the software defined capabilities of IBM Spectrum Storage allowing you to easily add in the multicloud solutions that best support your business.

IBM

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Information Not Available

Hitachi Virtual Storage Platform vs. IBM FlashSystem 9100 NVMe