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Hitachi Virtual Storage Platform vs IBM FlashSystem 9100 NVMe comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
No ranking in other categories
Hitachi Virtual Storage Pla...
Ranking in All-Flash Storage
10th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
55
Ranking in other categories
NAS (6th), Modular SAN (Storage Area Network) (5th), Frame-Based Disk Arrays (1st), NVMe All-Flash Storage Arrays (5th)
IBM FlashSystem 9100 NVMe
Ranking in All-Flash Storage
26th
Average Rating
8.6
Reviews Sentiment
7.5
Number of Reviews
22
Ranking in other categories
NVMe All-Flash Storage Arrays (11th)
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
DA
Associate Vice President at Federal Bank Ltd
Reliable and secure storage solution supports core banking operations effectively
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.
Yacine Bouakttaya - PeerSpot reviewer
Chief Technology Officer North Africa at Huawei
High-speed data processing has improved billing cycles but performance headroom still needs growth
In terms of improvement regarding IBM FlashSystem 9100 NVMe, I can compare with other competitors, especially regarding solution architecture. Data resiliency can be a concern because IBM can reach up to only four controllers, while others like Dell EMC can support up to eight controllers with better resiliency without service staff. Additionally, the SBC one benchmark is a storage performance console that stresses different storage solutions like Dell EMC and NetApp. It generates metrics of IOPS and latency, showing that the competition can have two million IOPS, significantly outperforming IBM's capabilities. As for the capability of scaling, we can see the limitations in reaching such high-performance levels.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Whoever is using Pure Storage is happy with it, including the latency and everything, and we have not received any complaints related to Pure Storage throughout the four years I have worked here, which is really great."
"We've had different types of storage, and three things of this solution are valuable. The first one is its outstanding performance. The second one is its stability. In the about three years that we've had it, we've had component failures, but we never had a service interruption or any data loss. The third one, which is really critical, is that it is super easy to use in terms of provisioning, storage, and managing the arrays. I'm able to maintain a multi-site environment with a couple of dozen arrays with a single mid-level storage admin."
"This solution has helped my organization by cutting down on provisioning time. I used to have to provision a VM and it would take ten minutes. Now, it takes thirty seconds."
"Despite the overuse of buzzwords and re-classifications, the storage industry has actually seen dramatic improvements over the last 3-4 years."
"It releases those to new teams within minutes at a very small storage cost amount."
"Lone segmentation is simpler and more agile. It's improved the velocity in overall provisioning from project to operation."
"I appreciate the ease of provisioning storage on Pure Storage FlashArray."
"The compression and deduplication features help to make the best use of the capacity."
"It's best features are its reliability and stability."
"Hitachi Virtual Storage Platform is a great device that is very stable, very durable, and very simple."
"This is a product that I don't think needs any improvement because I don't see any challenges."
"The product's performance is good."
"For Hitachi Virtual Storage Platform, the most valuable features are its performance, reliability, scalability, data protection, and a hundred percent data availability guarantee. Additionally, it offers storage virtualization with both internal and external options."
"It is very flexible, and it is very useful when you want to virtualize different storage from different vendors."
"The active-active option seemed to be working well and overall, it was a solid product."
"The product offers high stability."
"IBM FlashSystem 9100 NVMe is a stable solution."
"It is a very stable product. Stability-wise, I rate the solution a ten out of ten because we did not face any issues in the last three years."
"IBM FlashSystem provides the same software on each box, including virtualized solutions."
"The product is a game-changer; IBM changed the game architecturally by moving computational resources into the flash media."
"IBM FlashSystem is an excellent product."
"IBM FlashSystem 9100 NVMe is one of the leading storage systems in the world...I rate the solution's stability a ten out of ten."
"The features I find most valuable include its use for storage and performance."
"Its ease of use, performance, and hardware compression is very useful feature."
 

Cons

"Had some issues with Purity not being entirely compatible with VMware ESXi."
"If I need to change or troubleshoot the dashboard, I cannot do it without calling support. If I want to move something critical, I cannot do it by myself. The dashboard blocks me from changing those critical things."
"It would be beneficial to have a separate pricing point for environments with lower performance requirements or less workload."
"I'd like to see a move towards individual VMs for what the performance of each VM is in a VD infrastructure. I can see the overall volume, but I would love to see things in a more granular level on the VM side."
"In the next release, I would like to see file-level encryption."
"Some services could be inserted directly into the SAN, so Pure Storage could complete with the HyperFlex."
"Beyond a certain amount of petabytes, you have to have a separate system. Basically, it's not infinitely scalable."
"From a scalability perspective, it is a very small storage solution, so it's not very expandable."
"The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Platform, I find the management aspect not as good as their hardware."
"In the next version, I would like to see more intelligence."
"With Hitachi, everything that regards the user experience has a big room for improvement. The user experience is pretty bad in Hitachi."
"The time taken to act upon issues is quite large, and issue identification takes a significant amount of time, especially when it comes to critical problems."
"The snapshot and clone operation functions can be made easier."
"Hitachi should offer a distinct overview of the various storage choices."
"This solution is equipped with virtualization technology inside the storage box. Other companies like TMS have virtual technology outside of their storage boxes."
"We moved away from this product because we were looking for an all-flash solution, and with our G1500 at the time, perhaps two years ago, they were just proposing more of the same technology."
"In the future, the limitation is upgrading the same storage by adding a shelf to the desk. There is a limitation in the backend connection between the storage and extended shelf."
"I would like to have replication functionality built directly in the product, rather than having to use a separate device for this."
"The ZIO interface could be improved."
"Other vendors have included a block and file system. IBM doesn't include a file system."
"The tool's architecture is complex. It also needs to add data utilization reports."
"There is a tool provided by IBM for repairing batteries which can only be utilized by those who have an IBM technical advisor under service contract. However, for individuals who do not have such a contract, the tool can be difficult to use and requires a zip file copy. I believe that it would be greatly beneficial if the tool were made more user-friendly and accessible for all individuals who need to repair batteries."
"IBM FlashSystem 9100 NVMe is an expensive solution, and its pricing could be improved."
"The solution's compression feature could be better."
 

Pricing and Cost Advice

"There are no fees for licensing. The hardware is paid for only once."
"The price is very reasonable when compared to other solutions."
"Its price is almost double than any other flash storage solution."
"Once you purchase Pure Storage FlashArray it is all-inclusive, you receive all the licenses needed."
"The Evergreen Storage subscription is great, because then I get new controllers every three years."
"Pure has been flexible with us on the pricing models."
"Price per terabyte is substantially higher than their competition. We would like to see it drop."
"There is an annual or perpetual license required for this solution."
"I would rate the solution's pricing at around eight or nine on a scale of one to ten. While the solution may be priced higher than some competitors, we prioritize the quality and durability of the storage."
"It is expensive as compared to other vendors, but its price is good if you are looking for stability, reliability, performance, and security."
"The licensing cost of Hitachi Virtual Storage Platform G Series, whether it would be high or more affordable, would depend on location. For example, here in Brazil, Hitachi charges in dollars and this means my company still needs to convert that into local currency. Sometimes, my company also needs to discuss the pricing with the Hitachi sales team and request for a discount. At the moment, pricing for Hitachi is high, but my team can have some global funding or global accounts that would help reach the price my company is aiming for."
"In our company, we only pay towards the licensing charges associated with Forcepoint, as Hitachi is considered to be a third-party product for us."
"Hitachi Virtual Storage Platform is a very expensive product."
"Our main issue with the Hitachi G-Series is what we consider to be an archaic software licensing scheme and high maintenance costs."
"Considering the solution's price, it is very competitive compared to the other competitors in the market. I rate the product price a nine out of ten."
"Hitachi VSP's pricing is good compared to other brands."
"There are pricing options from the mid-rand to the high-range, of which the suitability depends upon the requirements."
"The price of the FlashSystem 9100 NVMe is reasonable."
"The price of IBM FlashSystem 9100 NVMele can be considered affordable when taking into account the operating system that is required for it to function properly. This operating system, which is licensed by IBM, may carry a higher cost, but it is worth the investment for larger corporate entities, such as insurance companies, Fortune Five companies, and banks, who make up a significant portion of their target market. The FlashSystems are designed for larger corporations and multinational enterprises, and may not be the most cost-effective solution for smaller businesses."
"The tool's pricing is competitive."
"The product has an average cost."
"The solution's price is competitive."
"The solution is priced well."
"The price of IBM FlashSystem 9100 NVMe is less than Dell. For upgrades, the Dell solutions are more expensive."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
11%
Construction Company
10%
Comms Service Provider
7%
Financial Services Firm
17%
Manufacturing Company
10%
Outsourcing Company
7%
Computer Software Company
7%
Financial Services Firm
13%
Computer Software Company
9%
Manufacturing Company
9%
Construction Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise15
Large Enterprise30
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise8
Large Enterprise6
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...
What needs improvement with Hitachi Virtual Storage Platform E990?
The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...
What is your primary use case for Hitachi Virtual Storage Platform E990?
I work in the financial sector with Hitachi Virtual Storage Platform, specifically VSP. We did not need tiering in Hi...
What is your experience regarding pricing and costs for IBM FlashSystem 9100 NVMe?
The licensing cost for IBM FlashSystem 9100 NVMe can be seen as a bit expensive compared to competitors. You can eith...
What needs improvement with IBM FlashSystem 9100 NVMe?
In terms of improvement regarding IBM FlashSystem 9100 NVMe, I can compare with other competitors, especially regardi...
What is your primary use case for IBM FlashSystem 9100 NVMe?
There are many advantages that we have with IBM FlashSystem 9100 NVMe against, for example, IBM full flash systems an...
 

Also Known As

Pure Storage FlashArray
Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
IBM FlashSystem 9100, FlashSystem 9100
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
Information Not Available
Find out what your peers are saying about Hitachi Virtual Storage Platform vs. IBM FlashSystem 9100 NVMe and other solutions. Updated: June 2026.
908,834 professionals have used our research since 2012.