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Hitachi Virtual Storage Platform vs IBM FlashSystem 9100 NVMe comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
4th
Average Rating
9.0
Reviews Sentiment
7.3
Number of Reviews
217
Ranking in other categories
No ranking in other categories
Hitachi Virtual Storage Pla...
Ranking in All-Flash Storage
8th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
55
Ranking in other categories
NAS (5th), Modular SAN (Storage Area Network) (5th), Frame-Based Disk Arrays (1st), NVMe All-Flash Storage Arrays (5th)
IBM FlashSystem 9100 NVMe
Ranking in All-Flash Storage
28th
Average Rating
8.8
Reviews Sentiment
7.5
Number of Reviews
21
Ranking in other categories
NVMe All-Flash Storage Arrays (13th)
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
DA
Associate Vice President at Federal Bank Ltd
Reliable and secure storage solution supports core banking operations effectively
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.
MohammedIsmail - PeerSpot reviewer
Datacenter Manager at Tracker Connect
Enhanced storage performance and an easy setup with compression challenges
We use IBM FlashSystem 9100 NVMe as a storage device in the IT industry The features I find most valuable include its use for storage and performance. The solution's compression needs to be improved, as it's not the best. Furthermore, support from the partner could also be improved as it's been…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I am satisfied with this solution, and we plan to keep using this solution."
"Pure Storage FlashArray offers numerous valuable features, such as low latency and high throughput."
"Pure Storage is extremely reliable — it's never failed."
"The GUI is very easy to use and intuitive."
"The mobile app is very helpful."
"This was our first all-flash storage enclosure, so we saw huge boost in performance for all of our servers."
"They can provide a lot of performance, so there is not a lot of difference, but efficiency is something customers value because the compression can be up to twice of the second competitor."
"Pure Storage FlashArray has helped us decrease the storage footprint in a significant way; the dedupe and compression that they have is really good, and we're getting about four to ten in the deduplication and compression."
"Overall, the solution is strong, easy and fast."
"We use Hitachi Virtual Storage Platform G Series for core products and it helps us increase performance and ensure business continuity for over 5,000 users in our organization."
"The most valuable features in Hitachi Virtual Storage Platform F Series are Shadowimage, easy to manage equipment, and upgrading the firewire is very simple."
"The most valuable feature of Hitachi Virtual Storage Platform G Series is the platform and overall usage has been good, and we have not had very many issues."
"Hitachi's adaptive data reduction technology has helped reduce our storage footprint."
"The Hitachi Virtual Storage Platform F Series is a very steady solution; it's a state of the art solution in storage systems, and high-availability and performance are the strongest aspects of these machines."
"The efficiency ratio is just as high as advertised; it's very high relative to other storage solutions as well, and the compression and deduplication capabilities are also very high."
"Overall, the solution is strong, easy and fast."
"It is a very stable solution."
"The product is a game-changer; IBM changed the game architecturally by moving computational resources into the flash media."
"What I like about the product are its high availability, maximum efficiency in performance, and its ability to handle a high level of I/O operations."
"The technical support is good."
"The most valuable feature of IBM FlashSystem 9100 NVMe is the snapshot. We use it daily for all of the storage units."
"You get value for money, because the product is good in terms of control failure."
"IBM FlashSystem 9100 NVMe is one of the leading storage systems in the world...I rate the solution's stability a ten out of ten."
"The most valuable feature is the speed."
 

Cons

"I would like to see more cloud integration."
"As partners, we should have the option to download the software, rather than have to go back through Pure to obtain it."
"They have a product, FlashBlade, which is their object storage integration, and that's something that we haven't integrated with yet. This might be an area for additional focus as it would play into scalability, because the very nature of object storage is that it's infinitely scalable."
"We would like to see better troubleshooting aspects. It helps us if we can find out where the problem is. Right now, it's difficult. Sometimes it's difficult to pinpoint the issue. If they had more visibility and more troubleshooting feature built into the tool that would really help."
"The price should be lower."
"Automation could be simplified."
"The scalability of the solution is not as good as it probably could be."
"Storage. There could be better storage."
"The user interface should be made simpler because it is difficult to manage."
"I would like to see Hitachi improve their management software. It's been three years since they introduced Ops Center, their management product, and it still hasn't reached at least 50 percent of the capability we require."
"The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly."
"For mission critical issues the performance is low."
"Hitachi should offer a distinct overview of the various storage choices."
"The deployment could be a bit easier, because it's a bit tricky"
"The initial deployment was somewhat complex when it came to the installation because of the network connectivity. It was more difficult, in this specific case, than with other platforms."
"The pricing is high, but the product is good. Additional features like data duplication might make it even better."
"We're not satisfied with the deduplication and compression for our volumes."
"The storage system itself should have built-in capabilities for different ransomware attacks."
"The efficacy of the GUI in IBM FlashSystem 9100 NVMe could be enhanced, and it would be beneficial to include a feature that can prevent ransomware attacks."
"There could be a possibility of not requiring to buy a new box while upgrading to a newer version."
"I would like to see IBM products become more affordable because they can be quite expensive, which limits their accessibility to a broader customer base."
"The solution's compression feature could be better."
"IBM is currently not offering volume-based encryption or compression, while other brands or IBM's competitors are doing it."
"The support could be better."
 

Pricing and Cost Advice

"We lost a lot of customers because we couldn't compete on price with other vendors."
"When we bought the unit, we bought per capacity. So, the licensing is per capacity, and the only thing that we have to buy every year or every three years is maintenance. Included in that maintenance is the upgrade of the controllers every three years at no cost to us."
"Price per terabyte is substantially higher than their competition. We would like to see it drop."
"The best features come included without any additional cost."
"The pricing is reasonable."
"I think that the pricing is less expensive compared to other standard products in the market today. Even the support contract and maintenance services cost less when compared to market-leading products like EMC."
"The solution is expensive."
"There is always room for negotiation."
"It is cheap. It is not very expensive. If you decide to expand the system, the cost is pretty low as compared to other vendors, such as Dell."
"Hitachi Virtual Storage Platform is a very expensive product."
"This solution is cheaper than Dell EMC VMAX. When you are looking for a high-end solution, price matters, but availability and stability are more important than the price."
"The price of the solution is reasonable. However, I have not done extensive comparative research on the price. If you want to upgrade the size of the disc you will need to purchase a license that accounts for the size."
"It is expensive. Everything is included in the license. There is no additional cost."
"The pricing we get is very competitive when compared to other vendors. Hitachi is working on their licensing model and it is improving but can be irksome when many different items are not bundled or enterprise size."
"Considering the solution's price, it is very competitive compared to the other competitors in the market. I rate the product price a nine out of ten."
"The price of the solution is reasonable compared to others, such as Dell EMC."
"The price of the FlashSystem 9100 NVMe is reasonable."
"The solution's price is competitive."
"Compared to its competitors, IBM's offering is the most cost-effective."
"There are pricing options from the mid-rand to the high-range, of which the suitability depends upon the requirements."
"The solution is priced well."
"The price of IBM FlashSystem 9100 NVMe is less than Dell. For upgrades, the Dell solutions are more expensive."
"Compared to other solutions, the cost of IBM FlashSystem 9100 NVMe is reasonable, with a one-time payment of around $70,000. However, additional support is available for $25,000 for three years. The overall maintenance cost is steep."
"The price of IBM FlashSystem 9100 NVMele can be considered affordable when taking into account the operating system that is required for it to function properly. This operating system, which is licensed by IBM, may carry a higher cost, but it is worth the investment for larger corporate entities, such as insurance companies, Fortune Five companies, and banks, who make up a significant portion of their target market. The FlashSystems are designed for larger corporations and multinational enterprises, and may not be the most cost-effective solution for smaller businesses."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Construction Company
9%
Manufacturing Company
8%
Computer Software Company
8%
Financial Services Firm
18%
Manufacturing Company
10%
Computer Software Company
8%
Government
7%
Financial Services Firm
12%
Marketing Services Firm
11%
Government
8%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business65
Midsize Enterprise36
Large Enterprise151
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise15
Large Enterprise28
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise8
Large Enterprise5
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
The only issue is the pricing. Because we have competition, our customers always take another brand and say they can ...
What needs improvement with Pure Storage FlashArray?
Our customers using Dell storage also use competing solutions. Our customers who have Everpure FlashArray may also ha...
What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...
What needs improvement with Hitachi Virtual Storage Platform E990?
The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...
What is your primary use case for Hitachi Virtual Storage Platform E990?
I work in the financial sector with Hitachi Virtual Storage Platform, specifically VSP. We did not need tiering in Hi...
What is your experience regarding pricing and costs for IBM FlashSystem 9100 NVMe?
The tool is expensive, though I do not know the specific licensing costs.
What needs improvement with IBM FlashSystem 9100 NVMe?
The solution's compression needs to be improved, as it's not the best. Furthermore, support from the partner could al...
What is your primary use case for IBM FlashSystem 9100 NVMe?
We use IBM FlashSystem 9100 NVMe as a storage device in the IT industry.
 

Also Known As

Pure Storage FlashArray
Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
IBM FlashSystem 9100, FlashSystem 9100
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
Information Not Available
Find out what your peers are saying about Hitachi Virtual Storage Platform vs. IBM FlashSystem 9100 NVMe and other solutions. Updated: April 2026.
893,244 professionals have used our research since 2012.