Hitachi Virtual Storage Platform vs IBM FlashSystem 9100 NVMe comparison

Hitachi Virtual Storage Platform vs. IBM FlashSystem 9100 NVMe

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of January 2026, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 4.0%, up from 2.5% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 7.9%, up from 7.6% compared to the previous year. The mindshare of IBM FlashSystem 9100 NVMe is 1.5%, down from 1.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays Market Share Distribution
Product	Market Share (%)
Hitachi Virtual Storage Platform	7.9%
Pure FlashArray X NVMe	4.0%
IBM FlashSystem 9100 NVMe	1.5%
Other	86.6%

NVMe All-Flash Storage Arrays

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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ANAND V

Associate Vice President at Federal Bank Ltd

Reliable and secure storage solution supports core banking operations effectively

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.

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MohammedIsmail

Datacenter Manager at Tracker Connect

Enhanced storage performance and an easy setup with compression challenges

We use IBM FlashSystem 9100 NVMe as a storage device in the IT industry The features I find most valuable include its use for storage and performance. The solution's compression needs to be improved, as it's not the best. Furthermore, support from the partner could also be improved as it's been…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."

"The solution is scalable."

"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."

"I appreciate the performance."

"It has benefited my organization because it has reduced time to insights."

"On a scale of one to ten, I rate Pure FlashArray as ten."

"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."

"The most valuable feature of this solution is its ease of use."

More Pure FlashArray X NVMe pros

"The high performance of flash storage is especially valuable to us."

"It is the most stable high-end solution in this area."

"Hitachi Virtual Storage Platform 5000 Series exhibits good performance and has good IOPS: 300 IOPS. The technical support for this product is also good."

"The biggest benefit of the Hitachi platform is 100 percent storage uptime. It's also highly cost-effective."

"The first thing that attracted this model to us was the non-disruptive migration. We had a very large database application that was on older gear and needed to be migrated to these arrays. We had experience with virtualizing behind an array and moving applications and data but this made it even better."

"The efficiency ratio is just as high as advertised. It's very high relative to other storage solutions as well. The compression and deduplication capabilities are also very high."

"There are no significant challenges in terms of scalability, and it can accommodate larger storage capacities compared to other storage solutions."

"Its scalability and performance are the most valuable. It is quite scalable and has a huge capacity."

More Hitachi Virtual Storage Platform pros

"The features I find most valuable include its use for storage and performance."

"The most valuable feature of IBM FlashSystem 9100 NVMe is the snapshot. We use it daily for all of the storage units."

"IBM FlashSystem provides the same software on each box, including virtualized solutions."

"IBM FlashSystem 9100 NVMe is one of the leading storage systems in the world...I rate the solution's stability a ten out of ten."

"The storage serves the virtual environment. Most of our applications run in the virtual environment, and it serves nearly 30% of the bank's capacity."

"The most valuable feature is the speed."

"What I like about the product are its high availability, maximum efficiency in performance, and its ability to handle a high level of I/O operations."

"It is a very stable solution."

More IBM FlashSystem 9100 NVMe pros

Cons

"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"In the future, I would like to see integration with enterprise backup systems."

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."

"They could add more support for file storage and different types of storage."

"Maybe the price can be reduced since the solution is very expensive."

"It feels more suitable for small and medium-sized businesses rather than enterprises."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

More Pure FlashArray X NVMe cons

"The distributor needs more knowledgeable resources for technical support. It would be better to connect directly to the vendor in case of queries."

"The admin tools in the Hitachi Virtual Storage Platform definitely have certain shortcomings that require improvement."

"Hitachi should work on unified storage for the SMB market and entry-level NAS storage, similar to what HP or Dell offers."

"I would like to see Hitachi improve their management software. It's been three years since they introduced Ops Center, their management product, and it still hasn't reached at least 50 percent of the capability we require. We are using legacy software because the product Hitachi offers does not stack up in functionality."

"I would like the fan noise to be automatically adjusted based on the drive's current workload."

"In terms of what could be improved, it could use a better, faster web console and other consoles. It is so boring waiting, waiting and waiting for it to refresh."

"The user interface should be made simpler because it is difficult to manage."

"For mission critical issues the performance is low."

More Hitachi Virtual Storage Platform cons

"In the future, the limitation is upgrading the same storage by adding a shelf to the desk. There is a limitation in the backend connection between the storage and extended shelf."

"Deduplication and compression should be improved."

"The storage system itself should have built-in capabilities for different ransomware attacks."

"The pricing should be more competitive."

"The tool's architecture is complex. It also needs to add data utilization reports."

"The solution's compression feature could be better."

"Other vendors have included a block and file system. IBM doesn't include a file system. And yet, it's very necessary for all organizations' networks to have file systems. We have other systems for the file system, however, ideally, we would like to have one system with these features."

"I would like to see IBM products become more affordable because they can be quite expensive, which limits their accessibility to a broader customer base."

More IBM FlashSystem 9100 NVMe cons

Pricing and Cost Advice

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"As far as the licensing costs, everything is included in the license."

"The support cost per array is about $20,000 a year for 24/7 support."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"The product is expensive."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

More Pure FlashArray X NVMe pricing and cost advice

"Our main issue with the Hitachi G-Series is what we consider to be an archaic software licensing scheme and high maintenance costs."

"Pricing could be better, because the cost is very high."

"The price is good enough considering the performance, and we are satisfied."

"We pay for a support contract agreement."

"Considering the solution's price, it is very competitive compared to the other competitors in the market. I rate the product price a nine out of ten."

"It is expensive. Everything is included in the license. There is no additional cost."

"The pricing we get is very competitive when compared to other vendors. Hitachi is working on their licensing model and it is improving but can be irksome when many different items are not bundled or enterprise size."

"In our company, we only pay towards the licensing charges associated with Forcepoint, as Hitachi is considered to be a third-party product for us."

More Hitachi Virtual Storage Platform pricing and cost advice

"The price of IBM FlashSystem 9100 NVMe is less than Dell. For upgrades, the Dell solutions are more expensive."

"Price-wise, the solution offers excellent pricing to its users. In short, the prices offered by the solution are competitive compared to similar solutions."

"Compared to other solutions, the cost of IBM FlashSystem 9100 NVMe is reasonable, with a one-time payment of around $70,000. However, additional support is available for $25,000 for three years. The overall maintenance cost is steep."

"The solution's price is competitive."

"The price of the FlashSystem 9100 NVMe is reasonable."

"Compared to its competitors, IBM's offering is the most cost-effective."

"The product has an average cost."

"The tool's pricing is competitive."

More IBM FlashSystem 9100 NVMe pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Financial Services Firm

17%

Computer Software Company

11%

Manufacturing Company

Government

Computer Software Company

Recreational Facilities/Services Company

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	15
Large Enterprise	28

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	8
Large Enterprise	5

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

What needs improvement with Hitachi Virtual Storage Platform E990?

The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...

What do you like most about IBM FlashSystem 9100 NVMe?

The storage serves the virtual environment. Most of our applications run in the virtual environment, and it serves ne...

What is your experience regarding pricing and costs for IBM FlashSystem 9100 NVMe?

The tool is expensive, though I do not know the specific licensing costs.

What needs improvement with IBM FlashSystem 9100 NVMe?

The solution's compression needs to be improved, as it's not the best. Furthermore, support from the partner could al...

Dell PowerStore vs Pure FlashArray X NVMe

Comparisons

Compared 18% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 12% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 10% of the time

Pure Storage FlashArray vs Pure FlashArray X NVMe

Compared 3% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 10% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 9% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 8% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 7% of the time

Pure Storage FlashArray vs Hitachi Virtual Storage Platform

Compared 6% of the time

More Hitachi Virtual Storage Platform Competitors

Dell PowerMax vs IBM FlashSystem 9100 NVMe

Compared 30% of the time

Dell PowerStore vs IBM FlashSystem 9100 NVMe

Compared 18% of the time

HPE Alletra Storage vs IBM FlashSystem 9100 NVMe

Compared 18% of the time

Hitachi VSP E Series vs IBM FlashSystem 9100 NVMe

Compared 14% of the time

More IBM FlashSystem 9100 NVMe Competitors

Product Reports

Pure FlashArray X NVMe

Download Pure FlashArray X NVMe product report

Hitachi Virtual Storage Platform

Download Hitachi Virtual Storage Platform product report

IBM FlashSystem 9100 NVMe

Download IBM FlashSystem 9100 NVMe product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

IBM FlashSystem 9100, FlashSystem 9100

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

IBM FlashSystem 9100 combines the performance of flash and Non-Volatile Memory Express (NVMe) end-to-end with the reliability and innovation of IBM FlashCore technology and the rich features of IBM Spectrum Virtualize - all in a powerful 2U enterprise-class storage system. Providing intensive data driven multicloud storage capacity, FlashSystem 9100 is deeply integrated with the software defined capabilities of IBM Spectrum Storage allowing you to easily add in the multicloud solutions that best support your business.

IBM

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Information Not Available

Hitachi Virtual Storage Platform vs. IBM FlashSystem 9100 NVMe