IBM FlashSystem vs Pure Storage FlashBlade comparison

IBM and Pure Storage are both solutions in the All-Flash Storage category. IBM is ranked #12 with an average rating of 8.5, while Pure Storage is ranked #16 with an average rating of 9.0. IBM holds a 6.6% mindshare in AFS, compared to Pure Storage’s 1.8% mindshare. Additionally, 91% of IBM users are willing to recommend the solution, compared to 97% of Pure Storage users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

IBM FlashSystem and Pure Storage FlashBlade are high-performance storage solutions aimed at enterprise use. Pure Storage FlashBlade seems to have superior features but IBM FlashSystem offers better support and pricing.

Features: IBM FlashSystem is known for robust performance, reliability, scalability, and integration capabilities. Pure Storage FlashBlade is noted for speed, simplicity, and advanced analytics, emphasizing innovative features and a forward-thinking approach.

Room for Improvement: IBM FlashSystem users suggest improvements in user documentation, easier software updates, and better accessibility. Pure Storage FlashBlade users look for better multi-tenancy support, compatibility with legacy systems, and enhancements in general compatibility.

Ease of Deployment and Customer Service: IBM FlashSystem receives positive feedback for straightforward deployment and excellent customer service, ensuring a seamless setup experience. Pure Storage FlashBlade also gains commendations for easy deployment but mixed reviews for customer service responsiveness.

Pricing and ROI: IBM FlashSystem is commended for cost-effectiveness and solid ROI, making it preferred for budget-conscious buyers. Pure Storage FlashBlade is more expensive but perceived as offering greater value, justifying the additional investment with its advanced capabilities.

To learn more, read our detailed IBM FlashSystem vs. Pure Storage FlashBlade Report (Updated: April 2025).

Buyer's Guide

IBM FlashSystem vs. Pure Storage FlashBlade

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of May 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.8% compared to the previous year. The mindshare of IBM FlashSystem is 6.6%, down from 6.8% compared to the previous year. The mindshare of Pure Storage FlashBlade is 1.8%, down from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Raanan Sitton

Vice President Sales at BELOCAL LTD

Offers cost-effective storage for small companies with budget constraints

IBM FlashSystem 5300 is offered at a very low cost in Israel, which is advantageous for small companies. However, other features like deduplication and compression do not perform effectively. The price sensitivity makes it a viable option for clients with budgetary constraints, as it allows us to secure deals based on the cost rather than advanced performance.

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Eric Black

Solutions Architect at Recovery Point Systems

The ability to leverage multi-tenancy along with immutability is a huge benefit for us

The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top. Veeam Backup specifically has started to streamline their API, and they are doing that with SOS API. They have optimized it. Any of the S3 devices out there that support this SOS API can have far more API calls at once. On our side, that translates to better restoration. With SOS API, it can leverage far more restorations at a single given time or read from the device in simple terms. That results in maximizing the output and throughput from the device itself.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The initial setup was extremely simple and straightforward."

"On a scale of one to ten, I rate Pure FlashArray as ten."

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

"The database workloads are pretty fast because I frequently move data from here to there."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

"Technical support has been helpful and responsive."

"The high availability of the product is the most valuable feature."

More Pure FlashArray X NVMe pros

"We are a 100% satisfied with the stability of the solution."

"The most valuable feature of the solution is SCM (Storage Class Memory), which has the lowest latency value in the storage industry."

"One of the most valuable features is that it's very easy to use and configure. It used to be more difficult, but now it's almost flawless."

"It is simple to make an update."

"They have a virtualization feature and, even if you do not want to buy that feature, you can have it as a trial for two to three months. If you have another brand of storage from another company, you can use this tool to transfer all your data from the old system to the new Storwize system, which really shortens the migration time."

"Data deduplication is one of the most valuable features of this solution."

"IBM FlashSystem has been stable in our operations."

"The Flash core models offer amazing performance."

More IBM FlashSystem pros

"I would rate this solution an eight plus. It has has good flexibility and stability, it's easy to manage and the response time is good."

"The product is scalable and easy to expand."

"The initial setup is pretty quick."

"The most valuable features of this solution are the rewrite speed and the nonstop services."

"FlashBlade offers low latency, high throughput, and seamless scalability."

"It performs well and it is also very fast."

"The most valuable feature of this solution is performance."

"The initial setup is pretty easy and simple."

More Pure Storage FlashBlade pros

Cons

"The tool's portfolio is minimal. It is expensive."

"In terms of what needs improvement, the dashboard and management could be simplified."

"The tool's pricing is higher than competitors."

"Adding some functions to the product would be beneficial."

"I would like to see replication and DR features in the next release of this solution."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"It feels more suitable for small and medium-sized businesses rather than enterprises."

More Pure FlashArray X NVMe cons

"The GUI needs some improvement. An additional function that could be helpful is reducing the time it takes to delete volumes, especially if they are compressed or deduplicated."

"The solution's pricing is a bit high so there is room for improvement."

"There is room for improvement in the troubleshooting part, specifically related to IBM Spectrum for Insight. Customers are uncomfortable with remote access, which affects automated remote support."

"The Data Reduction Pools (DRP) support could be better."

"The interface could improve in IBM FlashSystem."

"I would like to see an improvement in the handling of large amounts of rights."

"Customization features must be improved."

"The data reduction pool feature sucks and is not recommended for use with heavy workloads."

More IBM FlashSystem cons

"To improve FlashBlade, some analysts suggest enhancing its handling of relational database management systems and SQL queries."

"Commvault has mainly driven the Analytics, providing data and reports. However, the product has room for improvement, especially regarding storage analytics. Upgrading firmware has caused issues, requiring feature disabling to revert to traditional backups. The firmware upgrades sometimes affect Commvault backups."

"On our dedupe during our initial buy, we were expecting a number a little higher like 4x. However, we are getting about 3.6. While it is close enough, it doesn't quite hit the numbers. So, this has been a challenge."

"I have not seen ROI."

"In terms of scalability, it doesn't expand out quite as robustly as some of the others, but it covers 90% of the market in what it does."

"Recently, while upgrading the version code, one of the controllers failed. Replacing the controller took between 14 to 20 days."

"It's on the expensive side, as expected for a niche product."

"The feature that we're waiting on is better integration with the cell services."

More Pure Storage FlashBlade cons

Pricing and Cost Advice

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"Our licensing fees are $500,000+ USD."

"With VMware, we pay $300,000 annually."

"The licensing is on a yearly basis."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"Given its price, Pure is not the first option."

"The product is expensive."

More Pure FlashArray X NVMe pricing and cost advice

"I find the pricing of the solution to be very reasonable."

"The total storage capacity vs price is still quite high for the IBM Flash Array."

"The price of IBM FlashSystem is reasonable."

"My customers got the IBM FlashSystem bundle offer. It was a one-time purchase for three years of service. The price would depend on the storage size and could reach between $25,000 to $55,000."

"This solution is expensive compared to other solutions."

"They've been much more aggressive in the last five, six years than they were before that."

"Pricing can be considered as per market competition."

"Among IBM, Dell EMC, and Pure Storage, IBM is the cheapest. The price is also based on our location, the size of our entity, and our regular annual purchases from them. We are a very big IBM customer, so we normally get very high discounts. We are not a big customer of Pure Storage. We don't buy that much from Pure Storage per year. Everything is included in the price. There is no extra license for different functions."

More IBM FlashSystem pricing and cost advice

"It's a costly solution, but Pure Storage FlashBlade doesn't require additional licenses. All of the software is combined into one bundle."

"The price is a little high."

"The price of this solution could be made more affordable."

"In my opinion, we have paid the right price for the product. I don't think that it is too much or too little."

"Our licensing is renewed annually."

"Licensing fees are paid yearly."

"The product is very expensive."

"We used a reseller for the purchase."

More Pure Storage FlashBlade pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Computer Software Company

14%

Financial Services Firm

11%

Manufacturing Company

Government

Educational Organization

27%

Computer Software Company

12%

Financial Services Firm

10%

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

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What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

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What do you like most about IBM FlashSystem?

It is simple to make an update.

See all answers

What is your experience regarding pricing and costs for IBM FlashSystem?

Many factors affect purchasing directly from IBM, often involving a multi-step process. Customers, especially in bank...

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What needs improvement with IBM FlashSystem?

The deduplication technology in IBM FlashSystem needs significant improvement. Other vendors like NetApp ( /products/...

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What do you like most about Pure Storage FlashBlade?

The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...

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What is your experience regarding pricing and costs for Pure Storage FlashBlade?

The pricing for FlashBlade is between cheap and moderate. FlashBlade is worth the money due to the experience and per...

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What needs improvement with Pure Storage FlashBlade?

Its configuration should be easier. There should be easier language for the configuration.

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 31% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 18% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 8% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 7% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 6% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs IBM FlashSystem

Compared 23% of the time

Pure Storage FlashArray vs IBM FlashSystem

Compared 8% of the time

Huawei OceanStor Dorado vs IBM FlashSystem

Compared 8% of the time

HPE Alletra Storage vs IBM FlashSystem

Compared 8% of the time

NetApp AFF vs IBM FlashSystem

Compared 6% of the time

More IBM FlashSystem Competitors

Dell PowerScale (Isilon) vs Pure Storage FlashBlade

Compared 21% of the time

VAST Data vs Pure Storage FlashBlade

Compared 11% of the time

Red Hat Ceph Storage vs Pure Storage FlashBlade

Compared 11% of the time

MinIO vs Pure Storage FlashBlade

Compared 11% of the time

NetApp AFF vs Pure Storage FlashBlade

Compared 2% of the time

More Pure Storage FlashBlade Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

May 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

IBM FlashSystem

May 2025

Download IBM FlashSystem product report

Buyer's Guide

Pure Storage FlashBlade

May 2025

Download Pure Storage FlashBlade product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

IBM Storwize

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

IBM FlashSystem products are enterprise computer data storage systems that store data on flash memory chips. Unlike storage systems that use standard solid-state drives, IBM FlashSystem products incorporate custom hardware based on technology from the 2012 acquisition of Texas Memory Systems. This hardware provides performance, reliability, and efficiency benefits versus competitive offerings.

IBM

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Celero, Friedhelm Loh Group, Clarks, Mingkang Natregro Health Food Group, Sofia, Etisalat Fights Fraud, UF Health Shands Hospital, Generali, Elecon Engineering Company Limited, Ventiv , Technology, CPFL Energia, Royal Caribbean Cruises Ltd., SciQuest, Coca-Cola Bottling Co. Consolidated, Paddy Power, Kelsey-Seybold Clinic, Interconnect Services, Severstal IP-Only AB, PVU Group GmbH

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL

Buyer's Guide

IBM FlashSystem vs. Pure Storage FlashBlade

April 2025

Free Report: IBM FlashSystem vs. Pure Storage FlashBlade

Find out what your peers are saying about IBM FlashSystem vs. Pure Storage FlashBlade and other solutions. Updated: April 2025.

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