Informatica Intelligent Data Management Cloud (IDMC) vs Syniti Data Quality comparison

Informatica and Syniti are both solutions in the Data Quality category. Informatica is ranked #1 with an average rating of 8.0, while Syniti is ranked #10. Informatica holds a 10.6% mindshare in DQ, compared to Syniti’s 3.8% mindshare. Additionally, 92% of Informatica users are willing to recommend the solution, compared to 100% of Syniti users who would recommend it.

Informatica Intelligent Dat...

Read 214 Informatica Intelligent Data Management Cloud (IDMC) reviews

21,813 Views
2,399 Comparison Views

92% willing to recommend

Syniti Data Quality

Read 4 Syniti Data Quality reviews

998 Views
998 Comparison Views

100% willing to recommend

Informatica Intelligent Dat...

Syniti Data Quality

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Executive SummaryUpdated on Dec 11, 2025

Informatica Intelligent Data Management Cloud and Syniti Data Quality compete in the data management category. Informatica IDMC has the upper hand with its comprehensive features and integration capabilities, but Syniti excels in data quality management.

Features: Informatica IDMC is recognized for its strong integration skills, scalability, and diverse data transformation capabilities, making it suitable for end-to-end data lifecycle management. Syniti focuses on data deduplication, cleansing, and enrichment, providing robust data governance and compliance tools.

Ease of Deployment and Customer Service: Informatica IDMC offers a flexible cloud-based deployment with comprehensive documentation and support, suitable for various enterprise environments. Syniti has an intuitive deployment process emphasizing ease of use and personalized support for tailored assistance needs.

Pricing and ROI: Informatica IDMC involves a higher setup cost but delivers strong ROI through its extensive functionalities and scalability. Syniti offers a more moderate entry cost, providing favorable ROI particularly for data accuracy and governance, focusing on specific niche areas of data quality.

To learn more, read our detailed Informatica Intelligent Data Management Cloud (IDMC) vs. Syniti Data Quality Report (Updated: December 2025).

Buyer's Guide

Informatica Intelligent Data Management Cloud (IDMC) vs. Syniti Data Quality

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Informatica Intelligent Dat...

Ranking in Data Quality

1st

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

214

Ranking in other categories

Data Integration (2nd), Business Process Management (BPM) (7th), Business-to-Business Middleware (3rd), API Management (6th), Cloud Data Integration (3rd), Data Governance (3rd), Test Data Management (3rd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (1st), Metadata Management (1st), Integration Platform as a Service (iPaaS) (3rd), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (1st), AI Data Analysis (1st)

Syniti Data Quality

Ranking in Data Quality

10th

Average Rating

8.6

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2026, in the Data Quality category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 10.6%, down from 20.0% compared to the previous year. The mindshare of Syniti Data Quality is 3.8%, down from 11.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Quality Market Share Distribution
Product	Market Share (%)
Informatica Intelligent Data Management Cloud (IDMC)	10.6%
Syniti Data Quality	3.8%
Other	85.6%

Data Quality

Featured Reviews

Divya-Raj

Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte

Handles large data volumes effectively and offers competitive pricing

There is a lot of improvement required, as we still face some cache issues most of the time, which is a challenge that we expect to see resolved in the future. Additionally, there is some limitation when we are working with a tool, especially regarding In and Out parameters, and I feel that this aspect should be improved going ahead. We face issues with the API side, as Cloud Application Integration cannot handle large volumes; according to the API page, there is a limitation of 500 records or 500 MB. The AI integrated into the Informatica Intelligent Cloud Services solution is called Application Integration, where we still face challenges when dealing with huge volumes, as previously explained.

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Raj AB

Delivery Head at ApikinFotech

Offers predefined rules and easy to migrate data with minimum customisation of rules

The customization of the data needs improvement. We need to build basic SQL queries rather than being able to do it within the tool. We need to be able to analyze the SQL queries and then rerun them based on customer usage. We should be able to tune the existing process by using simple SQL queries based on the customer's requirements. In future releases, I would like to see more features around Preload and postload reports. From the end-user point of view, it is not very feasible to read. I need to know how the data has been migrated. I need to know whether the complete data has been migrated, only the required data has been migrated, and how it was migrated. So the postload reports will give validation between the source data and the target source. It would give exact picture of the data migration.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It comes with lot of features and is a one-stop-shop solution for integration, data modeling, and data governance. Everything can be built under one particular umbrella. If any issues come up, then there won't be any blame game saying that it could be an integration issue or an MDM hub issue because it's wholly owned by Informatica. That's the biggest advantage of Informatica MDM over that of any other tools that are available on the market."

"Informatica Data Quality is a product that is worth the money."

"I definitely would recommend the Informatica solution to other people."

"What I like best about Informatica MDM is its structured, table-based approach. Unlike Reltio, where data is only visible through the UI and cloud-based, the solution allows access to normalized tables. This means I can directly query and see data in each table. For instance, I can easily get all customer details from the customer table. However, for more complex queries, like seeing all customer interactions with the organization, some SQL knowledge is needed to join different tables and retrieve the details."

"The most valuable features are the structure masking and platform masking."

"It has a more UI-based tool, and the scripting is good."

"You can extract and transfer your data as you wish it to be consumed later."

"One of the most valuable features is that I don't need to buy a subscription for any functionality. With Informatica Cloud Data Management, I have all the functionality and features available. If I need to make an integration, I can go to that integration service. If I need to mask, provide, or clean some information, I can easily just pick up that feature and use it. It's very simple, and I have all the functions and capabilities I need to work with data."

More Informatica Intelligent Data Management Cloud (IDMC) pros

"The major benefits of Syniti Data Quality stem from the productivity and flexibility it offers to users."

"Syniti has built-in 80% of the solution, and we only need to customize 20 to 25% of the features. It is easy to run and pre-load reports."

"The customer service and support is good."

"With Syniti Data Quality, you can integrate SAP and directly fix errors from Syniti Data Quality instead of logging into SAP and then fixing them."

Cons

"IEDC can improve the comparison of lineages."

"When it comes to UI look and feel and user experience, Informatica is not as good as other solutions."

"The data discovery isn't that good yet for Salesforce. We have another tool that we use for this. It may be a problem because Salesforce on the cloud."

"Synchronicity is an area for improvement in Informatica Intelligent Cloud Services. For example, when you want real-time or immediate response from the solution when multiple technologies are involved, the integration with Informatica Intelligent Cloud isn't seamless, whether it's the MQ, JMS, or BES service, so the connectivity should be improved a bit. The data governance is good, but what's lacking is a demo. For example, if there's a new feature in Informatica Intelligent Cloud Services, the documentation for that new feature is limited, so if Informatica could give a more complete documentation and more demos, that would be better for the users. Right now, there isn't any issue with any of the features of the solution. It's the new feature awareness or user training, and improved connectivity that I'd like to see in the next version of Informatica Intelligent Cloud Services."

"New machine learning could be added to Informatica MDM because the solution is outdated and is not moving with the current trends. The solution is good, but it definitely needs a lot of improvement and needs to speed up as per the market."

"Support response time could be better."

"Cost-wise, it could be better."

"Enhancements on the UI front, such as multiple templates and improved grid views, would be beneficial."

More Informatica Intelligent Data Management Cloud (IDMC) cons

"It would be good if Syniti Data Quality could integrate more AI in the future."

"The loading mechanisms and administration processes, particularly in setting up connections and deploying the system, need improvement."

"In Syniti Data Quality, data extraction is an area with certain shortcomings where improvements are required."

"The customization of the data needs improvement. We need to build basic SQL queries rather than being able to do it within the tool. We need to be able to analyze the SQL queries and then rerun them based on customer usage."

Pricing and Cost Advice

"The solution is very expensive."

"The platform has a premium cost. I rate the pricing as seven out of ten."

"The price is comparable."

"The pricing is high compared to other tools on the market."

"There is no doubt that it is very expensive, but the brand value comes at a cost. Other MDM solutions in the market that haven't proven themselves like Informatica are also pretty expensive. We need to understand that MDM itself is very expensive to implement. So, Informatica is also pretty expensive. I would rate it a two out of five for being pretty expensive."

"The price is neither too high nor too low."

"Licensing is difficult to understand, but the team is always available to explain anything. They are very helpful."

"So, there are plans for licensing. There are subscription-based and usage-based licenses. Also, there are licenses for exceptional analytics, etc. In short, there are different models of licensing for every enterprise."

More Informatica Intelligent Data Management Cloud (IDMC) pricing and cost advice

"The solution is expensive."

"I would rate the pricing a six out of ten, where one is cheap, and ten is expensive."

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Top Industries

By visitors reading reviews

Financial Services Firm

14%

Manufacturing Company

11%

Computer Software Company

Retailer

Manufacturing Company

17%

Financial Services Firm

10%

Retailer

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	51
Midsize Enterprise	27
Large Enterprise	153

No data available

Questions from the Community

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Product Reports

Buyer's Guide

Informatica Intelligent Data Management Cloud (IDMC)

January 2026

Informatica Intelligent Data Management Cloud (IDMC) report

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Buyer's Guide

Data Quality

January 2026

Download Syniti Data Quality product report

Also Known As

ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking

Syniti DQ

Overview

Informatica Intelligent Data Management Cloud (IDMC) offers seamless integration of master data management, data quality, and data integration with a cloud-native architecture supporting multiple data management styles, optimizing data governance through metadata management.

IDMC enhances data synchronization and mapping tasks, utilizing a broad range of connectors to interact efficiently with data sources. Its precise address validation via AddressDoctor and intuitive navigation bolster user empowerment, delivering agility, scalability, and security in data governance. Despite its strengths, areas like ease of use, SAP integration, and reporting could benefit from enhancements. Connectivity issues and workflow complexities are noted, needing improvements in performance, support, and licensing cost. Users demand expanded ETL capabilities, real-time processing, and broader data source support to address growing data needs.

What are the key features of IDMC?

Integration Capabilities: Ensures seamless connectivity between on-premise and cloud environments.
Master Data Management: Centralizes and streamlines data processes for enhanced quality.
Data Quality: Employs tools for cleansing and standardizing data accuracy.
Address Validation: Features AddressDoctor for precise address verification.
Real-Time Processing: Supports real-time data handling for critical operations.
Connectivity Options: Offers a wide array of connectors for easy data source interaction.

What benefits and ROI should users consider?

Scalability: Cloud-native design boosts system agility, adapting to data volume changes.
Security: Enhances data protection with robust encryption and compliance measures.
Efficiency: Automates processes to reduce manual effort and errors.
Flexibility: Supports diverse data management styles, offering adaptability to business changes.
Governance: Empowers effective data governance through comprehensive metadata management.

In industries such as banking, healthcare, and telecom, IDMC is implemented for data integration, cloud migration, and enhancing data quality. Its capabilities are crucial for metadata management, lineage tracking, and real-time processing, ensuring high data quality and streamlined operations.

Informatica

Data quality management solutions from Syniti provide a simplified and cost-effective approach. They create a closed-loop remediation process owned by business users that monitors and accurately remediates data that violates your standards for data quality.

Syniti

Sample Customers

The Travel Company, Carbonite

Kraft Foods, Puget Sound Energy

Buyer's Guide

Informatica Intelligent Data Management Cloud (IDMC) vs. Syniti Data Quality

December 2025

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