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Melissa Data Quality vs Syniti Data Quality comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Melissa Data Quality
Ranking in Data Quality
8th
Average Rating
8.4
Reviews Sentiment
7.6
Number of Reviews
40
Ranking in other categories
Data Scrubbing Software (4th)
Syniti Data Quality
Ranking in Data Quality
15th
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
4
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the Data Quality category, the mindshare of Melissa Data Quality is 4.3%, up from 2.8% compared to the previous year. The mindshare of Syniti Data Quality is 3.1%, down from 10.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Quality Mindshare Distribution
ProductMindshare (%)
Melissa Data Quality4.3%
Syniti Data Quality3.1%
Other92.6%
Data Quality
 

Featured Reviews

GM
Data Architect at World Vision
SSIS MatchUp Component is Amazing
- Scalability is a limitation as it is single threaded. You can bypass this limitation by partitioning your data (say by alphabetic ranges) into multiple dataflows but even within a single dataflow the tool starts to really bog down if you are doing survivorship on a lot of columns. It's just very old technology written that's starting to show its age since it's been fundamentally the same for many years. To stay relavent they will need to replace it with either ADF or SSIS-IR compliant version. - Licensing could be greatly simplified. As soon as a license expires (which is specific to each server) the product stops functioning without prior notice and requires a new license by contacting the vendor. And updating the license is overly complicated. - The tool needs to provide resizable forms/windows like all other SSIS windows. Vendor claims its an SSIS limitation but that isn't true since pretty much all SSIS components are resizable except theirs! This is just an annoyance but needless impact on productivity when developing new data flows. - The tool needs to provide for incremental matching using the MatchUp for SSIS tool (they provide this for other solutions such as standalone tool and MatchUp web service). We had to code our own incremental logic to work around this. - Tool needs ability to sort mapped columns in the GUI when using advanced survivorship (only allowed when not using column-level survivorship). - It should provide an option for a procedural language (such as C# or VB) for survivor-ship expressions rather than relying on SSIS expression language. - It should provide a more sophisticated ability to concatenate groups of data fields into common blocks of data for advanced survivor-ship prioritization (we do most of this in SQL prior to feeding the data to the tool). - It should provide the ability to only do survivor-ship with no matching (matching is currently required when running data through the tool). - Tool should provide a component similar to BDD to enable the ability to split into multiple thread matches based on data partitions for matching and survivor-ship rather than requiring custom coding a parallel capable solution. We broke down customer data by first letter of last name into ranges of last names so we could run parallel data flows. - Documentation needs to be provided that is specific to MatchUp for SSIS. Most of their wiki pages were written for the web service API MatchUp Object rather than the SSIS component. - They need to update their wiki site documentation as much of it is not kept current. Its also very very basic offering very little in terms of guidelines. For example, the tool is single-threaded so getting great performance requires running multiple parallel data flows or BDD in a data flow which you can figure out on your own but many SSIS practitioners aren't familiar with those techniques. - The tool can hang or crash on rare occasions for unknown reason. Restarting the package resolves the problem. I suspect they have something to do with running on VM (vendor doesn't recommend running on VM) but have no evidence to support it. When it crashes it creates dump file with just vague message saying the executable stopped running.
RA
Delivery Head at ApikinFotech
Offers predefined rules and easy to migrate data with minimum customisation of rules
The customization of the data needs improvement. We need to build basic SQL queries rather than being able to do it within the tool. We need to be able to analyze the SQL queries and then rerun them based on customer usage. We should be able to tune the existing process by using simple SQL queries based on the customer's requirements. In future releases, I would like to see more features around Preload and postload reports. From the end-user point of view, it is not very feasible to read. I need to know how the data has been migrated. I need to know whether the complete data has been migrated, only the required data has been migrated, and how it was migrated. So the postload reports will give validation between the source data and the target source. It would give exact picture of the data migration.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Since we switched to Melissa Data web services, we do not need to maintain those servers and/or software, and we get the most up-to-date addresses from USPS."
"Address verification ensures our customers get their packages, and we aren’t charged for incomplete address information."
"We only use the one feature for the NAICS code. This allows our product users to know what industry a business is in."
"Customer service was excellent, and their technical team provides top support for people wanting to use the technology."
"NCOA processing is now quick and easy. No waiting for the list to come back, no calling, and no worrying if there are enough credits available."
"By far the best pricing and licensing option we have found for a small organization, since we can buy credits in small increments and they don't expire."
"Address parsing. Our other software does not have this functionality."
"Ability to keep our data set clean and usable for our community searches."
"The customer service and support is good."
"Syniti has built-in 80% of the solution, and we only need to customize 20 to 25% of the features. It is easy to run and pre-load reports."
"With Syniti Data Quality, you can integrate SAP and directly fix errors from Syniti Data Quality instead of logging into SAP and then fixing them."
"The major benefits of Syniti Data Quality stem from the productivity and flexibility it offers to users."
 

Cons

"Update feature"
"We are very pleased with the pricing but they need to have some good licence tracking mechanism."
"Needs to provide more phone numbers, even cell numbers (scrubbed numbers)."
"It really hasn't given us a phone number for the owner of the property, and that's one thing I'd really like to be getting. Either a phone number or email."
"The billing structure does not seem very accurate."
"We encounter failed batch processes once in a while, but their team is quick to rectify issues."
"MatchUp is a more complex product and I recommend a test area before upgrading to production. Performance can change from version to version."
"I wish there was a way to do a "test run" and see what a particular format will give you."
"The loading mechanisms and administration processes, particularly in setting up connections and deploying the system, need improvement."
"It would be good if Syniti Data Quality could integrate more AI in the future."
"In Syniti Data Quality, data extraction is an area with certain shortcomings where improvements are required."
"The customization of the data needs improvement. We need to build basic SQL queries rather than being able to do it within the tool. We need to be able to analyze the SQL queries and then rerun them based on customer usage."
 

Pricing and Cost Advice

"​You should have a good idea of the size of your data and the amount of cleansing you will be doing, so you will purchase the appropriate size bundle.​"
"Be sure to determine how the data is priced (record-based versus credit-based or some hybrid of data and services)."
"Trial subscriptions (via cloud) are very cheap and easy to use. It’s a great way to test Listware to see if you want to go deeper with integration."
"Understand how may transactions you will be processing so that you can get the right tier pricing."
"Buy a lot more credits than you think you’re going to need."
"Pricing is very reasonable, no licensing required."
"They were willing to work with our preferred vendors, though it involved extra steps to get the license."
"Fully understand your volume, both monthly and annually. Speak with a Melissa account manager, they will put together an effective solution to meet your needs."
"I would rate the pricing a six out of ten, where one is cheap, and ten is expensive."
"The solution is expensive."
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Top Industries

By visitors reading reviews
Insurance Company
11%
Construction Company
10%
Healthcare Company
8%
Comms Service Provider
7%
Manufacturing Company
17%
Retailer
8%
Consumer Goods Company
7%
Energy/Utilities Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise3
Large Enterprise14
No data available
 

Also Known As

No data available
Syniti DQ
 

Overview

 

Sample Customers

Boeing Co., FedEx, Ford Motor Co, Hewlett Packard, Meade-Johnson, Microsoft, Panasonic, Proctor & Gamble, SAAB Cars USA, Sony, Walt Disney, Weight Watchers, and Intel.
Kraft Foods, Puget Sound Energy
Find out what your peers are saying about Melissa Data Quality vs. Syniti Data Quality and other solutions. Updated: April 2026.
893,221 professionals have used our research since 2012.