Informatica Intelligent Data Management Cloud (IDMC) vs Varonis Platform comparison

Informatica and Varonis are both solutions in the Data Governance category. Informatica is ranked #2 with an average rating of 7.8, while Varonis is ranked #4 with an average rating of 8.0. Informatica holds a 6.0% mindshare in DG, compared to Varonis’s 10.9% mindshare. Additionally, 93% of Informatica users are willing to recommend the solution, compared to 92% of Varonis users who would recommend it.

Informatica Intelligent Dat...

Read 185 Informatica Intelligent Data Management Cloud (IDMC) reviews

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3,867 Comparison Views

93% willing to recommend

Varonis Platform

Read 14 Varonis Platform reviews

8,652 Views
4,326 Comparison Views

92% willing to recommend

Informatica Intelligent Dat...

Varonis Platform

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Executive SummaryUpdated on Jul 27, 2025

Informatica Intelligent Data Management Cloud (IDMC) and Varonis Platform are competitors in the data management sector. IDMC seems to have the upper hand due to its advanced data integration capabilities, although Varonis excels in data security and compliance.

Features: IDMC offers robust cloud-based data integration, flexible architecture, and comprehensive data quality controls. Varonis emphasizes data security, providing visibility into data access and potential threats, along with strong data access governance.

Room for Improvement: IDMC could improve in preconfigured business rules, data stewardship, and interface usability, as well as integration issues and SAP connectivity. Varonis needs to transition fully to cloud infrastructure, enhance its licensing model, and refine its interface for better usability.

Ease of Deployment and Customer Service: IDMC supports versatile deployment models, including hybrid and public cloud, with noted good technical support but some delays in response times. Varonis is moving towards cloud deployment with satisfactory technical support, though its response times can vary.

Pricing and ROI: IDMC is seen as expensive, impacting smaller businesses, but justifies costs with extensive features for large enterprises. Varonis also has high pricing, but offers a strong return on investment for enterprises prioritizing data protection with its focus on data security and compliance.

To learn more, read our detailed Informatica Intelligent Data Management Cloud (IDMC) vs. Varonis Platform Report (Updated: July 2025).

Buyer's Guide

Informatica Intelligent Data Management Cloud (IDMC) vs. Varonis Platform

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Informatica Intelligent Dat...

Ranking in Data Governance

2nd

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

185

Ranking in other categories

Data Integration (4th), Data Quality (1st), Business Process Management (BPM) (9th), Business-to-Business Middleware (5th), API Management (7th), Cloud Data Integration (3rd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)

Varonis Platform

Ranking in Data Governance

4th

Average Rating

8.2

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

Data Loss Prevention (DLP) (9th), SaaS Security Posture Management (SSPM) (5th), Data Security Posture Management (DSPM) (3rd), Compliance Management (7th), Ransomware Protection (11th), Identity Threat Detection and Response (ITDR) (7th)

Mindshare comparison

As of August 2025, in the Data Governance category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 6.0%, down from 8.5% compared to the previous year. The mindshare of Varonis Platform is 10.9%, up from 7.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Governance

Featured Reviews

Saikat Ghosh

Consulting Principal & Founder at Digital Data Consultancy

Match and merge functionality is still the best but cloud version needs more functionality

There are various areas for improvement in IDMC. Enhancements on basic data management functionality and the UI front, such as multiple templates and improved grid views, would be beneficial. Bulk data management features could be improved from the UI perspective to get to the level of the on prem versions of Informatica MDM. The tool needs to mature but missing small but important features, like restricted dynamic attributes functionality, data inheritance rules in master hierachies, identifiers not being passed in jobs is a drawback.

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Herman Pienaar

Senior Security Consultant at Intalock Technologies

Has valuable data alerting capabilities and efficient reporting features

The solution's classification engine is highly configurable and efficient. It provides good reporting and visualization, which is superior to previous tools like Microsoft's. The platform's data alerting capabilities and automation features for managing broken permissions are particularly notable. It offers robust automation capabilities, including global permission repair, broken access repairs, and data transport engine features for archiving and migration. The automation tools are useful for managing permissions and performing cleanup tasks efficiently. It provides strong reporting capabilities that help customers adhere to regulations and maintain compliance. Automating reporting is beneficial for maintaining robust governance, risk, and compliance (GRC) posture. It does incorporate some AI elements, particularly in its data alerting module. However, AI integration has yet to be the primary focus of my implementations. AI is expected to play a larger role in future enhancements. I recommend Varonis, particularly its effectiveness in performing data security remediation tasks. Despite its high cost, it is valuable for its capabilities and the lack of impact on end users. Overall, I rate it a nine out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Address Doctor gives an accurate combination of information provided with a level of returned threshold value."

"Informatica Persistent Data Masking can mask production data for different users, ensuring that only authorized individuals can access sensitive information."

"The profiling feature in Informatica Data Quality is incredibly effective for data governance."

"Their new licensing is very flexible. With Informatica Cloud, you have plenty of items under the same umbrella, such as services, offerings, data quality, and data masking. You have also got master data management and API management. What I really like about them is that you don't need to go to Informatica and say that you need a data integration module. You would say that you need iPaaS or Informatica Cloud. They'll then try to understand your needs and give you IPUs, which are the processing units. If I purchased a hundred IPUs from Informatica as a customer, I can use 70 IPUs for data integration. I would also need data quality, so I can use 10 IPUs for data quality. I can use the remaining 20 IPUs for API management. Down the line, if I see that my initial data integration needs for the development phase are met, then out of the 70 IPUs assigned for data integration, I can use 30 IPUs for data masking. I can shuffle these numbers in any way within the Informatica Cloud umbrella for the tenure for which I have subscribed to these IPUs. I can use all services the way I want. This flexibility is what I really love about Informatica. It also has got good connectors."

"It is one of the best tools available for data integration."

"It is a very stable solution. I rate its stability a ten out of ten...It is a scalable solution...Informatica Axon's technical support is good."

"MDM doesn't require a separate IDQ."

"Informatica is good for integrating data and cloud applications. We have connectors for integrating cloud applications like Salesforce. You can quickly integrate anything with an exposed API or a REST API. The industry is increasingly shifting to the cloud, so we need more products that can connect to cloud-based applications. The integration is seamless and works in real time. It's also secure because you don't need to expose databases or tables."

More Informatica Intelligent Data Management Cloud (IDMC) pros

"The solution's classification engine is highly configurable and efficient."

"The solution ensures that users have not accidentally shared sensitive information with the wrong people or too many people."

"The solution has significantly improved data security and compliance posture by allowing us to track and monitor activities. We can see who accesses data and when files are created and understand what's happening in our environment."

"The analytics would have to be our most valuable feature."

"I also appreciate the reporting feature, which allows for the extraction of various reports based on specific needs. These reports can be used for audit purposes, such as tracking changes in file locations or deletions."

"That alerting and reporting service is great."

"On the Varonis side, technical support is phenomenal. Their ability to explain is very good, and they seem to be very knowledgeable. When I get an alert that doesn't quite make sense, they dive in there and kind of take me through it. That's very useful and very good. There are some false alerts, but it is better to have a false alert than no alert at all."

"Technical support from Varonis is rated as nine out of ten."

More Varonis Platform pros

Cons

"Its look and feel needs improvement. It has a lousy look and feel. Informatica PIM is designed specifically for the retail industry. They need to make sure that it is also applicable to all the other industries and verticals."

"The regions in which the data resides are still limited. This could be an issue in terms of the data residency laws of some of the countries. They should get more regions."

"Though EDC has maximum coverage, a few things were not available to scan, but I think EDC is evolving to address this issue."

"Needs to implement the new workflow with simple steps and a quick visualization with a 360 view of the data."

"The solution still is a bit manual in its functionality. We want t to be more automation-driven."

"The product isn't mature enough to provide suitable connectors to various data engines."

"Managing the licenses with the on-premises version was difficult."

"Most of the new features added by Informatica are through Elastic Mapping. It would be helpful to have features like multithreading or partitioning for Salesforce to enhance performance."

More Informatica Intelligent Data Management Cloud (IDMC) cons

"It is significantly complex."

"We have Microsoft Office 365. I just saw an article today which says that they're actually getting integrated with Microsoft Office 365, which would be a useful feature. For user-based reports, log on activity, and stuff like that, it doesn't seem to really be present like Log360. That could just be my inexperience with it. I've been dealing with it for only about two and a half months."

"There is one thing that if I add something manually, I get so many alerts. That's the biggest bad thing."

"The solution's interface is a little complicated with regard to setting up filters and reports."

"The remediation process can be improved. There will be no existing permission group for the McAfee channel domains. We can create a new permissions group for the required folder."

"I'd like to see automatic updates for this solution. Currently, it's a manual process to update all the keywords"

"The product is very complicated."

"For unstructured data monitoring, it's one of the top ones, if not the top one, due to its usability."

More Varonis Platform cons

Pricing and Cost Advice

"It is cost effective and an easily accessible tool."

"The licensing price of the product depends on the organization's requirements."

"Our customers sometimes are able to negotiate a much better price for Informatica Cloud Data Integration based on their relationship with the vendor."

"You can purchase licenses for this solution at different intervals. For example, annually or every three years. They recently changed their terms for licensing and now it is more flexible."

"The price is comparable."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing nine and a half out of ten."

"The solution's pricing model is easy, but it is very expensive."

"We got a 50% discount."

More Informatica Intelligent Data Management Cloud (IDMC) pricing and cost advice

"The platform is expensive. I rate the pricing a nine out of ten."

"It's expensive, kind of, really expensive."

"Licensing is on an annual basis. Maintenance and renewal fees are separate. Varonis Datalert is quite expensive."

"You could do a subscription, where you pay yearly, or you could purchase it outright. The licensing cost is based on the number of users on the system that you are monitoring."

"The pricing is good. It neither expensive nor cheap. It is average."

"Varonis Platform wasn't certainly the cheapest solution."

"I would rate the pricing an eight out of ten, with ten being the most expensive."

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Top Industries

By visitors reading reviews

Financial Services Firm

16%

Computer Software Company

11%

Manufacturing Company

10%

Insurance Company

Financial Services Firm

16%

Computer Software Company

Manufacturing Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?

Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...

See all answers

Which Informatica product would you choose - PowerCenter or Cloud Data Integration?

Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...

See all answers

What are the biggest benefits of using Informatica Cloud Data Integration?

When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...

See all answers

What do you like most about Varonis Platform?

The solution has significantly improved data security and compliance posture by allowing us to track and monitor activities. We can see who accesses data and when files are created and understand w...

See all answers

What needs improvement with Varonis Platform?

Varonis started as an on-premises solution and is transitioning to cloud. It hasn't fully moved yet, which is an area for improvement. Varonis requires more access permissions for its core function...

See all answers

What is your primary use case for Varonis Platform?

The primary use case for Varonis Platform is data discovery, specifically for discovering sensitive data in our organization to protect it. We are looking for a solution that can scan our repositor...

See all answers

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Compared 20% of the time

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Compared 11% of the time

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Compared 9% of the time

Wiz vs Varonis Platform

Compared 5% of the time

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Product Reports

Buyer's Guide

Informatica Intelligent Data Management Cloud (IDMC)

August 2025

Informatica Intelligent Data Management Cloud (IDMC) report

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Buyer's Guide

Varonis Platform

July 2025

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Also Known As

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration

No data available

Overview

Informatica Intelligent Data Management Cloud (IDMC) is a robust platform used by banks, financial institutions, and health sector organizations for data management, governance, and compliance.

IDMC provides comprehensive tools for data discovery, profiling, masking, and transformation. It supports Salesforce integration, real-time data streaming, and scalable data management solutions. Health organizations manage national product catalogs while financial entities focus on data protection and regulatory compliance. Its intuitive interface, flexible features, and robust tools make it valuable across sectors, though enhancements in data integration and human workflow are being sought.

What are the most important features?

Data discovery: Facilitates identifying and understanding data sources.
Data profiling: Analyzes old databases for data quality.
Data and platform masking: Ensures data protection.
Salesforce integration: Seamless connectivity with Salesforce.
Mastering data: Centralizing and standardizing data.
UI intuitiveness: User-friendly interface.
Feature map flexibility: Adapts to user needs.
Business glossary creation: Defines business terms.
Data lineage: Tracks data flow and transformations.
Automation: Streamlines data processes.
Enterprise data cataloging: Organizes extensive data assets.
Scalability: Supports expanding data requirements.
Easy setup: Quick deployment process.
Bulk upload: Efficiently handles large data volumes.
Customizable data management: Tailors data solutions.
Real-time data streaming: Manages live data streams.
Integration with Hadoop and NoSQL: Connects with big data platforms.

What benefits and ROI should be considered?

Regulatory compliance: Ensures adherence to regulations.
Data protection: Safeguards sensitive information.
Enhanced data quality: Improves accuracy and reliability.
Centralized data: Consolidates data for better management.
Process automation: Reduces manual tasks and errors.

Banks and financial institutions use IDMC for data masking, transformation, and compliance, while health sector organizations leverage it for national product catalogs. Industry applications focus on automating business processes, centralizing data, and managing data catalogs to meet regulatory demands and ensure data protection.

Informatica

Varonis Platform specializes in network security and data monitoring with modules for alerting, data classification, and access management, benefiting environments like Microsoft 365.

Varonis is designed to secure data by auditing and tracking data movement. It leverages data alert and classification modules to identify and manage sensitive information. The platform enhances network security by alerting users to unexpected data modifications and deletions, crucial for effective data loss prevention. It supports unstructured data management, ensuring proper data access and permission controls. Known for its 24/7 support, Varonis offers comprehensive analytics and unified reporting, helping prevent data overexposure and facilitating compliance efforts.

What are the key features of Varonis Platform?

24/7 Support: Provides round-the-clock assistance.
Data Monitoring: Tracks data activities efficiently.
Unified Reporting: Consolidates data access reports.
Data Classification: Identifies sensitive data effectively.
Permission Management: Simplifies managing access rights.
Behavior Analytics: Detects abnormal behavior patterns.

What benefits should be highlighted in user reviews?

Enhanced Security: Improves data protection measures.
Compliance Support: Assists in meeting compliance standards.
Data Transparency: Offers clarity in data access activities.
Access Control: Ensures proper access to data.
Centralized Remediation: Eases remediation procedures.

Varonis Platform is widely utilized in industries needing stringent data confidentiality and management, such as finance and healthcare, for tracking data modifications and unauthorized access. Enterprises deploy it to manage permissions within large datasets, benefiting Microsoft 365 environments. While Varonis requires enhancements in cloud integration, the current deployment is often based on-premises, with attention to addressing the security needs and effective data handling for critical infrastructure.

Varonis

Sample Customers

The Travel Company, Carbonite

Nottingham Building Society

Buyer's Guide

Informatica Intelligent Data Management Cloud (IDMC) vs. Varonis Platform

July 2025

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