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IQVIA Orchestrated Customer Engagement vs Salesforce Sales Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IQVIA Orchestrated Customer...
Ranking in CRM
48th
Average Rating
7.0
Reviews Sentiment
6.1
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Salesforce Sales Cloud
Ranking in CRM
2nd
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
118
Ranking in other categories
Opportunity Management (1st), Sales Force Automation (1st), Conversation Intelligence Software (2nd)
 

Mindshare comparison

As of April 2026, in the CRM category, the mindshare of IQVIA Orchestrated Customer Engagement is 0.7%, up from 0.7% compared to the previous year. The mindshare of Salesforce Sales Cloud is 2.1%, down from 9.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
Salesforce Sales Cloud2.1%
IQVIA Orchestrated Customer Engagement0.7%
Other97.2%
CRM
 

Featured Reviews

Jaemin Baek - PeerSpot reviewer
Dx Strategist at SK Telecom
Has 360 degree customer view but needs to improve workflow
Because Salesforce is a cloud solution, sometimes we have issues with speed. We experience a lot of delays. The data queries are at times separated and do not match properly. To obtain insights from data, we need to map or match the datasets and define the relationships between them. However, in Salesforce it is very difficult to define relationships between datasets. They do not provide any customization features; they are all global/standard. Because the sales department needs many functions to deal with sales or government policies, like taxes, they cannot develop the features in OCE. As a result, we cannot provide Salesforce as a single solution. The workflow process is not complete. They need to achieve more knowledge and experience in this industry.
Jonny Katz - PeerSpot reviewer
VP of Business Operations at PeerSpot
Uses data-driven insights to improve workflows and highlights a need for simpler automation tools
Salesforce Sales Cloud can be improved in several areas. First, the UI is an area for enhancement. Even though they've launched Lightning, it's clunky at times with page load speeds. It also needs to be made extremely more user-friendly. For new people using Salesforce Sales Cloud, there is a steep learning curve. Additionally, giving non-admins the ability to make changes on the fly is something that I feel is necessary. Currently with Salesforce Sales Cloud, you need to have a consultant. It's hard to build the flows or workflows. Making it easier for that end-user who's not so technically minded to help themselves is essential. I choose seven out of ten because I think you need a consultant or a consulting company to help you build it out. Certain changes should be made much easier and more user-friendly where an admin can do it. The automation processes need to be much simpler. If you're looking at other tools out there, for example SalesLoft or HubSpot, it's much easier to build those workflows and do automation.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I've found the customer 360 degree view to be valuable."
"As a result, many people can access the data and gain insights."
"CRM solution that performs well. It's multifeatured, so you can use it for different activities such as managing opportunities, managing revenue, reviewing leads, etc."
"Different leads and fields can be utilized inside of Salesforce, using the Sales Path to follow those specific leads, and what leads convert over into opportunities. The leveraging of fields help to track progress on the user interface."
"The type of customization that comes with Salesforce CRM gives me a lot of liberty and ease of access to add any information that I wish to add. For example, the name, email ID, designation, the name of the decision maker, when the client joined the company, and the amount of influence he will have on the product."
"In terms of the return on that investment, a non profit that uses the system well should be able to raise more money with the data and time savings provided."
"The most valuable features are performance and integration."
"It is a one-stop shop for running anything related to sales. You can do a lot of things."
"It is a good platform that shows consolidation of information for our customer base."
"I have found Salesforce Sales Cloud to be stable."
 

Cons

"Because Salesforce is a cloud solution, sometimes we have issues with speed. We experience a lot of delays."
"Because Salesforce is a cloud solution, sometimes we have issues with speed. We experience a lot of delays."
"Some areas of functionality from early versions of Salesforce are getting a little dated and in need of overhaul."
"One area where the solution could improve is with handling feature requests."
"The deployment of data from the development environment to production is also a weaker point because their solution is not powerful."
"The solution could improve the partner management and communities. For the enterprise licenses, we have the help, but it should also be extended with the features to the partner community."
"The areas for improvement are adding more options to customize the UI, and the business logic."
"We prefer using local solutions like RD Station in Brazil due to pricing considerations."
"It's a very broad tool."
"Its licensing can be improved to accommodate small companies. They provide a certain number of licenses in a set or batch, and you have to buy the set."
 

Pricing and Cost Advice

"OCE is less expensive than Veeva, for instance."
"The main issue is the price. Because it's SaaS, you will have to pay on a monthly or yearly basis."
"We must pay for the licenses."
"I have found Salesforce Sales Cloud to be expensive. However, it is the number one CRM solution in the world. It is worth the money."
"In terms of investment value and return of the investment, Salesforce right now is pretty good on the Western markets where the price of the employees is pretty high."
"The overall price of Salesforce Sales Cloud could be better, it is more expensive than other competitors. There is an annual license for Salesforce Sales Cloud."
"The licensing fees are reasonable."
"Not the cheapest"
"Sales Cloud is expensive."
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Top Industries

By visitors reading reviews
No data available
Manufacturing Company
10%
Computer Software Company
8%
Financial Services Firm
7%
Construction Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business55
Midsize Enterprise26
Large Enterprise40
 

Questions from the Community

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What do you like most about Salesforce Sales Cloud?
The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.
What needs improvement with Salesforce Sales Cloud?
Salesforce Sales Cloud can be improved in several areas. First, the UI is an area for enhancement. Even though they've launched Lightning, it's clunky at times with page load speeds. It also needs ...
 

Also Known As

IQVIA OCE
Sales Cloud, SFDC, Salesforce
 

Overview

 

Sample Customers

Information Not Available
Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group
Find out what your peers are saying about Microsoft, Salesforce, Zoho and others in CRM. Updated: March 2026.
885,376 professionals have used our research since 2012.