IQVIA Orchestrated Customer Engagement vs Salesforce Sales Cloud comparison

IQVIA and Salesforce are both solutions in the CRM category. IQVIA is ranked #42, while Salesforce is ranked #2 with an average rating of 8.2. IQVIA holds a 0.6% mindshare in CRM, compared to Salesforce’s 3.5% mindshare. Additionally, 100% of IQVIA users are willing to recommend the solution, compared to 94% of Salesforce users who would recommend it.

IQVIA Orchestrated Customer...

Read 1 IQVIA Orchestrated Customer Engagement review

615 Views
609 Comparison Views

100% willing to recommend

Salesforce Sales Cloud

Read 117 Salesforce Sales Cloud reviews

5,161 Views
3,871 Comparison Views

94% willing to recommend

IQVIA Orchestrated Customer...

Salesforce Sales Cloud

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Executive Summary

We performed a comparison between IQVIA Orchestrated Customer Engagement and Salesforce Sales Cloud based on real PeerSpot user reviews.

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To learn more, read our detailed CRM Report (Updated: September 2025).

Buyer's Guide

CRM

September 2025

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Helped 868,787 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

IQVIA Orchestrated Customer...

Ranking in CRM

42nd

Average Rating

7.0

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Salesforce Sales Cloud

Ranking in CRM

2nd

Average Rating

8.4

Reviews Sentiment

6.9

Number of Reviews

117

Ranking in other categories

Opportunity Management (1st), Sales Force Automation (2nd), Conversation Intelligence Software (3rd)

Mindshare comparison

As of October 2025, in the CRM category, the mindshare of IQVIA Orchestrated Customer Engagement is 0.6%, down from 1.3% compared to the previous year. The mindshare of Salesforce Sales Cloud is 3.5%, down from 10.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
Salesforce Sales Cloud	3.5%
IQVIA Orchestrated Customer Engagement	0.6%
Other	95.9%

CRM

Featured Reviews

Jaemin Baek

Dx Strategist at SK Telecom

Has 360 degree customer view but needs to improve workflow

Because Salesforce is a cloud solution, sometimes we have issues with speed. We experience a lot of delays. The data queries are at times separated and do not match properly. To obtain insights from data, we need to map or match the datasets and define the relationships between them. However, in Salesforce it is very difficult to define relationships between datasets. They do not provide any customization features; they are all global/standard. Because the sales department needs many functions to deal with sales or government policies, like taxes, they cannot develop the features in OCE. As a result, we cannot provide Salesforce as a single solution. The workflow process is not complete. They need to achieve more knowledge and experience in this industry.

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Kamal Deep

Founder and Salesforce Consultant at SaaSnic

Experience exceptional project enhancements and seamless automation integration

Salesforce Sales Cloud itself is a wonderful solution, and there are two different versions: Lightning and classic. The Lightning version is a new generation version compatible with any mobile device, whether it's a phone, iPad, or any size of screen. The reporting and analytics functionalities, especially with the Einstein feature, are wonderful because it allows for analysis of data regarding your opportunity pipeline, giving insight into how long it will take to close deals. This gives a great understanding of running different levels of campaigns and defining smart workflows, where if one task is done, the other task can automatically get created and assigned to different team members. This flexibility is a key benefit of Salesforce Sales Cloud. Lead management is a great feature in Salesforce Sales Cloud because if you go for enterprise and above licenses, you can define different record types. For example, if one company is into two different businesses such as real estate and car reselling, both being opposite, this can be defined in Salesforce Sales Cloud, allowing for different workflows, fields, and mechanisms that do not affect each other's operations. The predictive insight feature known as forecasting is a very old feature of Salesforce Sales Cloud, giving predictions based on your pipeline and previous opportunity closings. The new Einstein analytics feature is more advanced and is enabled with AI, providing better forecasting based on your current pipeline. Salesforce Sales Cloud is working smartly with AI to help close more deals based on opportunity stages, trends, and industries, advising on the steps to take next. Lead generation is the most important thing because every sale starts from the lead. At the lead level, different stages and resources can be defined. You can capture leads from various resources, with Salesforce Sales Cloud offering a web-to-lead feature and integrations with LinkedIn to fetch data. Once a lead is qualified and converted into opportunities, there are stages with percentages, and workflows can help in easily closing deals.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I've found the customer 360 degree view to be valuable."

"It is an open the platform with API integration with other systems. Salesforce, it is not a software. It is very famous and available. When you are creating leads, generating leads, opportunities, it is wonderful in the reports as well. Dashboards are amazing."

"The company wants to implement the idea of democracy within IT. As an end user, you can do a lot by yourself, so you do not have to write code. The idea is that they go for low-code and they use flow. It's possible to update records and do things like automation without writing real codes. I think this is one of the advantages of the solution."

"When it comes to the lead management process, we track and evaluate the different stages and the challenges in each stage. It's so that the entire team has visibility of what's going on with each individual lead."

"It is a very stable solution."

"We can implement checks to ensure proper data entry with validation rules."

"Salesforce provides a lot of tools out of the box like opportunity tracking, automation, and linking between account, contact, and posting."

"The best features of the solution are its performance and stability."

"The reporting is easy and helpful."

More Salesforce Sales Cloud pros

Cons

"Because Salesforce is a cloud solution, sometimes we have issues with speed. We experience a lot of delays."

"It does not include a professional accounting system, it is operations and it is CRM. It is not capable of accounting things."

"I think the user experience could be improved. I would like the user interface to be a bit more user-friendly and modern."

"The reporting features and the dashboard must be improved."

"Its licensing can be improved to accommodate small companies. They provide a certain number of licenses in a set or batch, and you have to buy the set. For example, if they have 20 licenses in a set, you have to get the whole set, even if you need just three licenses, which could be a barrier for small companies. There is no option to buy fewer licenses. So, small companies have to go for a smaller CRM, such as HubSpot."

"The connectivity has some latency. It could be more responsive."

"The tool's technical challenges vary depending on the requirements. When a new requirement arises, we must analyze the best approach to address it, whether through automation tools or coding. We encounter limitations such as the number of reports we can process or update, the queries we can write, and other similar constraints. Understanding when to utilize coding and when to rely on simple configurations is crucial."

"The built-in functionality is a little dated."

"It is a bit pricey."

More Salesforce Sales Cloud cons

Pricing and Cost Advice

"OCE is less expensive than Veeva, for instance."

"The price of the Salesforce Sales Cloud is expensive. We pay monthly for the solution but we are billed quarterly."

"The price of the product is very high. I rate the product price a ten on a scale of one to ten, where one means low price, and ten means expensive."

"Being license based, the license varies by type. The pricing is considered average."

"You need to pay for the license per user per month. For example, you need to pay $100 per user. If you have 200 users using your Salesforce, that would be multiplied by a hundred, that's $20,000 per month and a quarter million per year."

"The price is fair."

"The tool's pricing is based on the number of users. It has a different pricing for 0-100 and another for 100-500 users."

"Price-wise, the product does not fall under the category of cheaply priced products."

"We have a yearly license, and there are no hidden costs. Considering the Indian market, the pricing is reasonable. I don't consider it to be on the high side."

More Salesforce Sales Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

Healthcare Company

37%

Manufacturing Company

10%

Computer Software Company

10%

Comms Service Provider

Computer Software Company

11%

Financial Services Firm

10%

Manufacturing Company

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	54
Midsize Enterprise	26
Large Enterprise	40

Questions from the Community

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What do you like most about Salesforce Sales Cloud?

The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.

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What needs improvement with Salesforce Sales Cloud?

From a customer perspective, it's a very stable system, and people are used to its functionalities, good and bad. Improvement, in my opinion, would be to include AI functionality in a simpler way; ...

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What is your primary use case for Salesforce Sales Cloud?

For managing two different things, I'm managing some sales pipeline, the pipeline of sales of some products, and also doing marketing automation for after-sales.

See all answers

Comparisons

No data available

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Product Reports

Buyer's Guide

CRM

September 2025

IQVIA Orchestrated Customer Engagement report

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Buyer's Guide

Salesforce Sales Cloud

September 2025

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Also Known As

IQVIA OCE

Sales Cloud, SFDC, Salesforce

Overview

Orchestrated Customer Engagement (OCE) is the next generation commercial platform from IQVIA. OCE connects sales, marketing, medical and other functions to harmonize interactions with customers. This enables life sciences companies to build trust and optimize performance in a way not possible with legacy point solutions such as CRM and MCM tools.

IQVIA

Salesforce Sales Cloud is a comprehensive CRM platform designed for efficient lead management, sales forecasting, and customer engagement, offering extensive customization and cloud-based accessibility.

Aimed at enhancing business efficiency, Salesforce Sales Cloud supports core business processes like CRM, lead and opportunity management, sales forecasting, and customer engagement. Its robust integration capabilities allow seamless connectivity with ERP systems and various applications. The platform offers pipeline tracking, process automation, and advanced sales cycle management. Users appreciate its cloud-based accessibility, allowing teams to operate remotely and manage sales operations effectively. However, users highlight concerns about its complexity, cost, and the need for a more intuitive interface.

What features does Salesforce Sales Cloud offer?

Customization: Tailor the CRM to meet specific business requirements.
Robust Reporting: Comprehensive analytics and data insights.
Lead Management: Efficiently manage and convert leads.
API Integration: Seamless connectivity with multiple applications.
Cloud Accessibility: Work from anywhere with cloud-based access.

What benefits should be evaluated in Salesforce Sales Cloud reviews?

Enhanced Productivity: Streamline sales processes with automation.
Improved Collaboration: Facilitate team coordination and client engagement.
Accurate Forecasting: Make informed decisions with reliable sales forecasts.
Flexibility: Accommodate diverse industry needs with ease.
Legacy System Integration: Efficiently update and integrate with existing systems.

Salesforce Sales Cloud is widely implemented across industries such as finance, healthcare, and retail, supporting sales teams in tracking and managing sales operations. Its use extends to reporting, collaboration, and enhancing client interactions, allowing companies to tailor Salesforce to meet industry-specific requirements efficiently.

Salesforce

Sample Customers

Information Not Available

Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group

Find out what your peers are saying about Microsoft, Salesforce, SAP and others in CRM. Updated: September 2025.

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