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IQVIA Orchestrated Customer Engagement vs Salesforce Sales Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IQVIA Orchestrated Customer...
Ranking in CRM
47th
Average Rating
7.0
Reviews Sentiment
6.1
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Salesforce Sales Cloud
Ranking in CRM
2nd
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
118
Ranking in other categories
Opportunity Management (1st), Sales Force Automation (2nd), Conversation Intelligence Software (2nd)
 

Mindshare comparison

As of August 2026, in the CRM category, the mindshare of IQVIA Orchestrated Customer Engagement is 0.6%, up from 0.4% compared to the previous year. The mindshare of Salesforce Sales Cloud is 2.4%, down from 8.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
Salesforce Sales Cloud2.4%
IQVIA Orchestrated Customer Engagement0.6%
Other97.0%
CRM
 

Featured Reviews

Jaemin Baek - PeerSpot reviewer
Dx Strategist at SK Telecom
Has 360 degree customer view but needs to improve workflow
Because Salesforce is a cloud solution, sometimes we have issues with speed. We experience a lot of delays. The data queries are at times separated and do not match properly. To obtain insights from data, we need to map or match the datasets and define the relationships between them. However, in Salesforce it is very difficult to define relationships between datasets. They do not provide any customization features; they are all global/standard. Because the sales department needs many functions to deal with sales or government policies, like taxes, they cannot develop the features in OCE. As a result, we cannot provide Salesforce as a single solution. The workflow process is not complete. They need to achieve more knowledge and experience in this industry.
Jonny Katz - PeerSpot reviewer
VP of Business Operations at PeerSpot
Uses data-driven insights to improve workflows and highlights a need for simpler automation tools
Salesforce Sales Cloud can be improved in several areas. First, the UI is an area for enhancement. Even though they've launched Lightning, it's clunky at times with page load speeds. It also needs to be made extremely more user-friendly. For new people using Salesforce Sales Cloud, there is a steep learning curve. Additionally, giving non-admins the ability to make changes on the fly is something that I feel is necessary. Currently with Salesforce Sales Cloud, you need to have a consultant. It's hard to build the flows or workflows. Making it easier for that end-user who's not so technically minded to help themselves is essential. I choose seven out of ten because I think you need a consultant or a consulting company to help you build it out. Certain changes should be made much easier and more user-friendly where an admin can do it. The automation processes need to be much simpler. If you're looking at other tools out there, for example SalesLoft or HubSpot, it's much easier to build those workflows and do automation.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"As a result, many people can access the data and gain insights."
"I've found the customer 360 degree view to be valuable."
"The best features of the solution are its performance and stability."
"In terms of the return on that investment, a non profit that uses the system well should be able to raise more money with the data and time savings provided."
"Salesforce has made it so much easier to expedite the process of getting the information about our leads and clients."
"Best of breed SAAS solution, easy to deploy globally, easy to customize to comply with any business process, ideal for small-growing organizations."
"The performance is good, and it is easy to use."
"The ability to easily change layouts, create customized fields and customized reports makes my job so much easier."
"Salesforce is wonderful."
"It is a very stable solution."
 

Cons

"Because Salesforce is a cloud solution, sometimes we have issues with speed. We experience a lot of delays."
"They should think about introducing some sort of fire system (colours: green - yellow - red) to set alarms of overdue tasks."
"I'd like to have the ability to change default values on certain fields such as the “Related To” field on the Task and Event pages."
"Although the implementation was straightforward with our in-house team, it did take 12 weeks to complete the process."
"The user interface could be more intuitive. I had some challenges with how to convert from a lead to an opportunity."
"One thing that's lacking, especially when I talk to a lot of customers, is the forecasting and revenue capabilities."
"For free support, my experience in India suggests that the support team requires more training as some are still not fully ready or aware of all Salesforce Sales Cloud features."
"Sometimes, it is difficult to integrate it with my emails. I've had trouble integrating it with my emails. There were a couple of things I did try as well, but I wasn't able to do so. I've had difficulty in other areas too with integration. It was related to syncing my calendars. I want the tasks that I put in to automatically sync to my calendars and update my calendars, but I couldn't figure out how to do it."
"The solution can be difficult to understand for customers of Salesforce."
 

Pricing and Cost Advice

"OCE is less expensive than Veeva, for instance."
"I've seen the prices for Salesforce Sales Cloud, but I haven't been the one to handle the money. As someone who's only visually looked at the price, I would imagine it's on the pricier side, but they do have a ton of leverage, and seeing that everyone I've worked for has always been dedicated to continuing Salesforce. I've never worked for anyone who has threatened to leave. Everyone has accepted the pricing for what they offer."
"The price is fair."
"The price of the product is very high. I rate the product price a ten on a scale of one to ten, where one means low price, and ten means expensive."
"The price of Salesforce Sales Cloud could be reduced. It is expensive."
"We must pay for the licenses."
"My understanding is that Salesforce is a little bit expensive, but in terms of the efficiencies, automation, and visibility, I think it's definitely value for money."
"It's expensive, storage being the most costly aspect."
"We pay a yearly subscription fee."
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Top Industries

By visitors reading reviews
No data available
Construction Company
12%
Financial Services Firm
12%
Manufacturing Company
9%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business56
Midsize Enterprise25
Large Enterprise43
 

Questions from the Community

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What needs improvement with Salesforce Sales Cloud?
Salesforce Sales Cloud can be improved in several areas. First, the UI is an area for enhancement. Even though they've launched Lightning, it's clunky at times with page load speeds. It also needs ...
What is your primary use case for Salesforce Sales Cloud?
Salesforce Sales Cloud serves as our primary tool for our sales team and reviews team to document and keep all our information in one place as a source of truth. We use it to manage our business pr...
 

Also Known As

IQVIA OCE
Sales Cloud, SFDC, Salesforce
 

Overview

 

Sample Customers

Information Not Available
Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group
Find out what your peers are saying about Microsoft, Salesforce, Zoho and others in CRM. Updated: August 2026.
909,701 professionals have used our research since 2012.