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Jira Align vs ServiceNow DevOps comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Jira Align
Ranking in Value Stream Management Software
1st
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
43
Ranking in other categories
Application Lifecycle Management (ALM) Suites (7th), Enterprise Agile Planning Tools (4th)
ServiceNow DevOps
Ranking in Value Stream Management Software
3rd
Average Rating
7.8
Number of Reviews
5
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the Value Stream Management Software category, the mindshare of Jira Align is 18.1%, down from 40.7% compared to the previous year. The mindshare of ServiceNow DevOps is 9.1%, up from 3.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Value Stream Management Software Mindshare Distribution
ProductMindshare (%)
Jira Align18.1%
ServiceNow DevOps9.1%
Other72.8%
Value Stream Management Software
 

Featured Reviews

JA
Technical Program Manager at Concentrix Catalyst
Everyone knows the tool and adapts swiftly, making teamwork efficient
Jira Align has become a standard in this industry, so everybody knows how to use it. Everybody knows Jira Align, so it is not hard to adapt to projects and customers. That is the aspect I appreciate the most. It is very scalable, and I appreciate that. Because it is a standard, as I mentioned, though not an official one, Jira Align is adapting to the latest approaches such as Scrum and Kanban. It is really easy to set up a project and start working with the team. Everybody knows Scrum, everybody knows Kanban, or a combination of both. That is the benefit I see, and the UI is very intuitive.
AA
Category Manager at Hewlett Packard Enterprise
Automation has reduced operational workload and supports multi-tenant service integration
There are two things I would improve in ServiceNow DevOps in the future. First, we are integrating it with AI solutions that we have. Secondly, in the multi-tenant environment, we are trying to do packages of services to be able to sell to customers directly only pieces of the services. We are not trying to integrate each time and communicate each time as we change the customer or have a new customer. We are trying to make a portfolio, try and buy, and then directly a buy environment implemented automatically and integrated with the customer. This is something that we are implementing now. More than a year ago since I worked with ServiceNow Discovery. ServiceNow DevOps is a good integration tool. The only thing is I have to spend time to do it, but that is my job.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The linking of PI Objectives with different features was one of the cool things. It had features, epics, and stories out of the box."
"Jira Align's most valuable feature is the view of strategic control reports for high-level directors."
"The technical support team responds quickly and resolves issues effectively."
"The most valuable features of Jira Align are its product roadmap and reporting."
"The biggest advantage of Jira Align, in my opinion, is its user-friendly interface, making it simple and easy for end users to navigate and utilize. The most valuable feature of Jira Align for me is its automation capabilities, allowing us to create automation rules based on logical conditions for our projects. In terms of cross-team collaboration, Jira Align's integration with our project squads has been highly effective. It enables seamless creation of stories linked to incidents and changes, facilitating better visibility and understanding of the relationships between them. Regarding road mapping and dependency tracking, Jira Align enhances our project planning by aligning with our best practices and providing robust capabilities for mapping out dependencies and tracking progress."
"The tool helps us with better tracking across various departments. Jira Align is highly valuable for organizations due to its flexibility. With my experience as an administrator, I can attest that it can be tailored to meet the diverse needs of any organization. It helps to eliminate the mess created by Excel spreadsheets."
"The OKR experience is great."
"Align enables the capture of all capabilities."
"We use it for a lot of things, and it is really good for our use cases. We use it for our help desk and knowledge management, which is really good. When it comes to modules, it has an incident module, which is really good for us in terms of tracking our cases and incidents. Its change management module is really good, and it also has customization capabilities."
"I have found the ease of CACD integration to be the most valuable feature."
"The API part of the solution is very easy to integrate with CI/CD tools, which helps our company achieve our goals related to the integration part."
"It's very user-friendly. It has a reporting side that is very automated. There are a lot of things that you can automate using that tool."
 

Cons

"Maybe some of the terms and the connectivity could be improved."
"Deployment was very complex."
"One area where Jira Align could improve is in its licensing model. There was a significant change in the licensing module about six months ago, which resulted in increased costs for customers like us. This change wasn't communicated clearly, and it made it challenging for companies to adopt Jira Align without facing higher expenses. In terms of features, I would like to see improved workflows in the next release, as that would greatly benefit our organization."
"Jira Align has price packages for different purposes. Users must do their own research and see if it fits their purpose."
"The product needs to improve its configurations."
"I would like to see Jira Align merge and integrate better with Jira as a whole. A lot of the time, the data from Jira won't map very well into Jira Align."
"Jira Align can improve the visibility of executive teams."
"The solution’s stability could be improved."
"Its performance is really bad. When you're on the hosted cloud, it gives you the time it takes for a transaction to happen, and it takes anything from 20 seconds to a minute, which is a really long time. Something that is really annoying in this solution is that when you click on the Back button to go back, you don't go back to the previous screen. You go back all the way to the homepage. It is really annoying and painful. Its UI is also pretty dated. It is very customizable, but the customization seems to be clunky. We have a separate team that owns the ServiceNow implementation. They control how it is customized. Its customizations are pretty extensive, and it takes us a while to get them done, which is painful. That could be because of our internal team, as opposed to the product itself. When it comes to DevOps, there are better solutions such as Atlassian and Azure DevOps. ServiceNow DevOps is an ITIL product that is trying to be something else. DevOps is not its prime purpose, even though it is capable of doing that. Trying to be too many things by one platform is not a good idea. They should focus on the ITIL space and not get into all other spaces."
"Pricing is our biggest concern with the solution."
"The roles for the ServiceNow administration side could be improved. I think they could be more specific or add the descriptions for the different roles."
"From a documentation point of view, there are certain areas of concern, and improvements are to be made to make the documentation part clearer and crisper."
 

Pricing and Cost Advice

"Jira Align is an expensive solution."
"The tool is moderately expensive."
"At our company, we were concerned about the cost of Jira Align, which is expensive"
"On a scale of one to ten, where one is cheap, and ten is expensive, I rate Jira Align a seven out of ten."
"Jira Align is an expensive solution."
"I would rate this solution a nine out of ten for pricing. The price of the solution depends on the number of people using it and the projects you are working on."
"Jira Align is quite expensive for small-to-medium companies, but it's quite reasonable for larger ones."
"The license for Jira Align is priced fairly."
"It's very expensive, so some organizations can't afford the additional license."
"We consider the pricing to be inordinately expensive and may deter others from choosing the solution"
"Though it is an expensive solution, it is an affordable one, in my opinion."
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Manufacturing Company
11%
Computer Software Company
10%
Insurance Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business18
Midsize Enterprise10
Large Enterprise17
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise1
Large Enterprise6
 

Questions from the Community

What do you like most about Jira Align?
I joined the company because they had a large project, and as a startup company, they needed to scale up efficiently. My task was to review the current baseline, assess the team's capabilities, and...
What needs improvement with Jira Align?
The platform's communication features could be more robust for better team integration.
What is your primary use case for Jira Align?
We use Jira Align for business strategies, collaboration, and reporting. The solution allows us to manage the various products and features delivered on that platform.
What needs improvement with ServiceNow DevOps?
There are two things I would improve in ServiceNow DevOps in the future. First, we are integrating it with AI solutions that we have. Secondly, in the multi-tenant environment, we are trying to do ...
What is your primary use case for ServiceNow DevOps?
I have integrated ServiceNow DevOps with Git, Jenkins, or Jira in my development process for several customers. We integrate directly with the tools in some cases, and in other cases we use somethi...
What advice do you have for others considering ServiceNow DevOps?
I will send feedback. I will try to provide more information, but I need to know the website where I can check the number of products at this moment. I was testing different ticketing tools. We hav...
 

Also Known As

AgileCraft
No data available
 

Overview

 

Sample Customers

Anthem, nielsen, Homeland Security, NCR, dimension data
Syntax, Bridgewater Bank, Capita
Find out what your peers are saying about Jira Align vs. ServiceNow DevOps and other solutions. Updated: March 2026.
884,873 professionals have used our research since 2012.