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Jira Align vs ServiceNow DevOps comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Jira Align
Ranking in Value Stream Management Software
1st
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
43
Ranking in other categories
Application Lifecycle Management (ALM) Suites (7th), Enterprise Agile Planning Tools (4th)
ServiceNow DevOps
Ranking in Value Stream Management Software
4th
Average Rating
7.8
Number of Reviews
5
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of February 2026, in the Value Stream Management Software category, the mindshare of Jira Align is 18.5%, down from 41.6% compared to the previous year. The mindshare of ServiceNow DevOps is 8.5%, up from 3.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Value Stream Management Software Market Share Distribution
ProductMarket Share (%)
Jira Align18.5%
ServiceNow DevOps8.5%
Other73.0%
Value Stream Management Software
 

Featured Reviews

reviewer2788377 - PeerSpot reviewer
Agile Coach/SAFe Team Coach at a retailer with 10,001+ employees
Long-term agile tracking has supported development but reporting has required workarounds
I know Jira as Jira; I have used the cloud and I have used on-premise. It is an issue tracker. My experience has been positive, as it is an okay tool, but I like Azure DevOps better. I assess the dependency management feature as okay, but again, Azure DevOps is better; it is more customizable. I find the scenario planning features are okay, but if you have a good Scrum Master or Agile coach, you can get a lot better insights just by looking at the data. We export most of what is in Jira to Power BI so we can run better reports.
AA
Category Manager at Hewlett Packard Enterprise
Automation has reduced operational workload and supports multi-tenant service integration
There are two things I would improve in ServiceNow DevOps in the future. First, we are integrating it with AI solutions that we have. Secondly, in the multi-tenant environment, we are trying to do packages of services to be able to sell to customers directly only pieces of the services. We are not trying to integrate each time and communicate each time as we change the customer or have a new customer. We are trying to make a portfolio, try and buy, and then directly a buy environment implemented automatically and integrated with the customer. This is something that we are implementing now. More than a year ago since I worked with ServiceNow Discovery. ServiceNow DevOps is a good integration tool. The only thing is I have to spend time to do it, but that is my job.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"What I like about Jira is that I can easily keep tabs on the status of different issues and what the team is working on."
"Jira Align's most valuable features are the roadmap, the program board, and the reports."
"We use Jira Align for business strategies, collaboration, and reporting."
"The tool helps us to stick with the timeline and budget of our projects. It also helps me to identify dependencies and red flags and intervene wherever possible. I have found the key metrics tab also useful."
"I joined the company because they had a large project, and as a startup company, they needed to scale up efficiently. My task was to review the current baseline, assess the team's capabilities, and propose solutions to increase production capacity. Upon observing the process in Jira Align, I realized we didn't need to invest heavily in expanding capacity."
"Align enables the capture of all capabilities."
"The initial setup is very straightforward."
"The OKR experience is great."
"We use it for a lot of things, and it is really good for our use cases. We use it for our help desk and knowledge management, which is really good. When it comes to modules, it has an incident module, which is really good for us in terms of tracking our cases and incidents. Its change management module is really good, and it also has customization capabilities."
"I have found the ease of CACD integration to be the most valuable feature."
"The API part of the solution is very easy to integrate with CI/CD tools, which helps our company achieve our goals related to the integration part."
"It's very user-friendly. It has a reporting side that is very automated. There are a lot of things that you can automate using that tool."
 

Cons

"There are fewer customization options in Jira Align due to how it was designed."
"The platform's communication features could be more robust for better team integration."
"Maybe some of the terms and the connectivity could be improved."
"Deployment was very complex."
"One of the biggest issues I found in the new version was once we clicked on one of the tasks that were specifically for our group and went to look at the other portfolios in other areas we had to browse all the way back to the beginning. If you click the back button, it would not work, it stayed the same place. Additionally, if you click on page B, but then you wanted to go back to page A it would not go back to page A. You would have to browse back to the portfolio and then find your group again and open it. This was the only issue that I had with it and I am not sure if it is a Jira issue or it was because of the way the site was laid out."
"I don't know if Jira provides training for people who want to be certified with the solution, so that is one of the problems."
"One feature that needs improvement is the tool's ability to change schedules automatically. Users can't simply drag and drop tasks to reschedule them without notifying the entire team. This lack of functionality can hinder project management control, as changes should be communicated transparently to all team members."
"The solution’s stability could be improved."
"From a documentation point of view, there are certain areas of concern, and improvements are to be made to make the documentation part clearer and crisper."
"The roles for the ServiceNow administration side could be improved. I think they could be more specific or add the descriptions for the different roles."
"Pricing is our biggest concern with the solution."
"Its performance is really bad. When you're on the hosted cloud, it gives you the time it takes for a transaction to happen, and it takes anything from 20 seconds to a minute, which is a really long time. Something that is really annoying in this solution is that when you click on the Back button to go back, you don't go back to the previous screen. You go back all the way to the homepage. It is really annoying and painful. Its UI is also pretty dated. It is very customizable, but the customization seems to be clunky. We have a separate team that owns the ServiceNow implementation. They control how it is customized. Its customizations are pretty extensive, and it takes us a while to get them done, which is painful. That could be because of our internal team, as opposed to the product itself. When it comes to DevOps, there are better solutions such as Atlassian and Azure DevOps. ServiceNow DevOps is an ITIL product that is trying to be something else. DevOps is not its prime purpose, even though it is capable of doing that. Trying to be too many things by one platform is not a good idea. They should focus on the ITIL space and not get into all other spaces."
 

Pricing and Cost Advice

"The pricing and licensing costs are rated lower, around six mainly due to significant increases in licensing costs that were not well-received by users."
"The software is very good, but the price is expensive. Our licensing costs are on a monthly basis, but there are no additional costs to the standard license fees."
"Jira Align's pricing is reasonable."
"Jira Align was reasonably priced then, especially for a bundle license that accommodated around 50 monthly users."
"At our company, we were concerned about the cost of Jira Align, which is expensive"
"Jira Align has price packages for different purposes."
"On a scale of one to ten, where one is cheap, and ten is expensive, I rate Jira Align a seven out of ten."
"My company pays approximately 399 USD per month for the solution."
"It's very expensive, so some organizations can't afford the additional license."
"We consider the pricing to be inordinately expensive and may deter others from choosing the solution"
"Though it is an expensive solution, it is an affordable one, in my opinion."
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Top Industries

By visitors reading reviews
Financial Services Firm
16%
Manufacturing Company
12%
Computer Software Company
9%
Insurance Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business18
Midsize Enterprise10
Large Enterprise16
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise1
Large Enterprise6
 

Questions from the Community

What do you like most about Jira Align?
I joined the company because they had a large project, and as a startup company, they needed to scale up efficiently. My task was to review the current baseline, assess the team's capabilities, and...
What needs improvement with Jira Align?
The platform's communication features could be more robust for better team integration.
What is your primary use case for Jira Align?
We use Jira Align for business strategies, collaboration, and reporting. The solution allows us to manage the various products and features delivered on that platform.
Ask a question
Earn 20 points
 

Also Known As

AgileCraft
No data available
 

Overview

 

Sample Customers

Anthem, nielsen, Homeland Security, NCR, dimension data
Syntax, Bridgewater Bank, Capita
Find out what your peers are saying about Jira Align vs. ServiceNow DevOps and other solutions. Updated: January 2026.
881,707 professionals have used our research since 2012.