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Jira Align vs ServiceNow DevOps comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Jira Align
Ranking in Value Stream Management Software
1st
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
43
Ranking in other categories
Application Lifecycle Management (ALM) Suites (15th), Enterprise Agile Planning Tools (6th)
ServiceNow DevOps
Ranking in Value Stream Management Software
3rd
Average Rating
7.8
Number of Reviews
5
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2026, in the Value Stream Management Software category, the mindshare of Jira Align is 15.9%, down from 31.8% compared to the previous year. The mindshare of ServiceNow DevOps is 8.5%, up from 6.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Value Stream Management Software Mindshare Distribution
ProductMindshare (%)
Jira Align15.9%
ServiceNow DevOps8.5%
Other75.6%
Value Stream Management Software
 

Featured Reviews

reviewer2788377 - PeerSpot reviewer
Agile Coach/SAFe Team Coach at a retailer with 10,001+ employees
Long-term agile tracking has supported development but reporting has required workarounds
I know Jira as Jira; I have used the cloud and I have used on-premise. It is an issue tracker. My experience has been positive, as it is an okay tool, but I like Azure DevOps better. I assess the dependency management feature as okay, but again, Azure DevOps is better; it is more customizable. I find the scenario planning features are okay, but if you have a good Scrum Master or Agile coach, you can get a lot better insights just by looking at the data. We export most of what is in Jira to Power BI so we can run better reports.
AA
Category Manager at Hewlett Packard Enterprise
Automation has reduced operational workload and supports multi-tenant service integration
There are two things I would improve in ServiceNow DevOps in the future. First, we are integrating it with AI solutions that we have. Secondly, in the multi-tenant environment, we are trying to do packages of services to be able to sell to customers directly only pieces of the services. We are not trying to integrate each time and communicate each time as we change the customer or have a new customer. We are trying to make a portfolio, try and buy, and then directly a buy environment implemented automatically and integrated with the customer. This is something that we are implementing now. More than a year ago since I worked with ServiceNow Discovery. ServiceNow DevOps is a good integration tool. The only thing is I have to spend time to do it, but that is my job.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I like Jira's structured project plan, with tasks and subtasks. Jira can use various external plugins. Third-party providers can add new features to the solution. If I need some functionality, I can usually find an app for it. They have thousands."
"In our workflow, we utilize a dashboard. Our product development backbone relies on two-week sprints. At the beginning of each sprint, we conduct a planning meeting to discuss and challenge the backlogs. Throughout the sprint, we conduct daily sessions to review code, ensure alignment with coding standards, and address any issues. Once all tasks are completed, we proceed with the deployment process."
"My experience has been positive, as it is an okay tool, but I like Azure DevOps better."
"We definitely saw at least 20% to 30% in work experience improvements, time management, and the simple ability to reduce waste time due to generating reports."
"I joined the company because they had a large project, and as a startup company, they needed to scale up efficiently. My task was to review the current baseline, assess the team's capabilities, and propose solutions to increase production capacity. Upon observing the process in Jira Align, I realized we didn't need to invest heavily in expanding capacity."
"Jira Align is an intuitive tool that features a roadmap view...The initial setup was straightforward...Jira Align is definitely worth the money."
"Being able to do PI planning using the program levels is most valuable. I find that the program-level reporting is most useful."
"The biggest advantage of Jira Align, in my opinion, is its user-friendly interface, making it simple and easy for end users to navigate and utilize. The most valuable feature of Jira Align for me is its automation capabilities, allowing us to create automation rules based on logical conditions for our projects. In terms of cross-team collaboration, Jira Align's integration with our project squads has been highly effective. It enables seamless creation of stories linked to incidents and changes, facilitating better visibility and understanding of the relationships between them. Regarding road mapping and dependency tracking, Jira Align enhances our project planning by aligning with our best practices and providing robust capabilities for mapping out dependencies and tracking progress."
"ServiceNow DevOps has helped to streamline operations; for example, we have been investing in automation tasks in our solution, reducing operational costs around 33% of the initial costing for some customers, automating around 25% of the operational tasks, and achieving automated resolution for 25% of the incidents while getting correlation of different incidents around 98% of the full stack events."
"The API part of the solution is very easy to integrate with CI/CD tools, which helps our company achieve our goals related to the integration part."
"It is a very capable and significant product that we utilize within the company, and it has absolutely improved the way our organization functions."
"We use the solution for our entire internal idea simulator, with new feature functionality, ID, and product management development."
"It is a very stable and reliable product."
"It's very user-friendly. It has a reporting side that is very automated. There are a lot of things that you can automate using that tool."
"We use it for a lot of things, and it is really good for our use cases. We use it for our help desk and knowledge management, which is really good. When it comes to modules, it has an incident module, which is really good for us in terms of tracking our cases and incidents. Its change management module is really good, and it also has customization capabilities."
"I have found the ease of CACD integration to be the most valuable feature."
 

Cons

"Jira Align's user interface needs improvement because its user experience is really bad."
"The solution’s stability could be improved."
"Other companies that are competitors of Jira and Confluence, they are able to create their active directories for the vendors that don't come in internally."
"One area where Jira Align could be improved is mobile accessibility."
"The product should improve its communication. My English proficiency is not high, but writing in English is another skill that you need. Maybe AI can help here. Because I can see in some other applications, they have AI helpers. So when you write something and you want to do something, it can help. For example, Google Cloud Platform has it. They have a helpdesk for it. When you want to create a cluster, it can help you."
"It would be helpful if they had something for capacity planning that was simpler to understand."
"One area where Jira Align could improve is in its licensing model. There was a significant change in the licensing module about six months ago, which resulted in increased costs for customers like us. This change wasn't communicated clearly, and it made it challenging for companies to adopt Jira Align without facing higher expenses. In terms of features, I would like to see improved workflows in the next release, as that would greatly benefit our organization."
"Jira Align has price packages for different purposes. Users must do their own research and see if it fits their purpose."
"From more of a business perspective, the pricing could be better because I have tried to sell the performance analytics side, but it's very expensive, so the company decided not to purchase it."
"Technical support is bad and this is an area which needs improvement. It's easier for me to figure out the solution by Googling and checking out certain forums."
"Pricing is our biggest concern with the solution."
"The pricing and licensing of ServiceNow DevOps is always too high for me."
"When it comes to DevOps, there are better solutions such as Atlassian and Azure DevOps."
"Its performance is really bad. When you're on the hosted cloud, it gives you the time it takes for a transaction to happen, and it takes anything from 20 seconds to a minute, which is a really long time. Something that is really annoying in this solution is that when you click on the Back button to go back, you don't go back to the previous screen. You go back all the way to the homepage. It is really annoying and painful. Its UI is also pretty dated. It is very customizable, but the customization seems to be clunky. We have a separate team that owns the ServiceNow implementation. They control how it is customized. Its customizations are pretty extensive, and it takes us a while to get them done, which is painful. That could be because of our internal team, as opposed to the product itself. When it comes to DevOps, there are better solutions such as Atlassian and Azure DevOps. ServiceNow DevOps is an ITIL product that is trying to be something else. DevOps is not its prime purpose, even though it is capable of doing that. Trying to be too many things by one platform is not a good idea. They should focus on the ITIL space and not get into all other spaces."
"The roles for the ServiceNow administration side could be improved. I think they could be more specific or add the descriptions for the different roles."
"From a documentation point of view, there are certain areas of concern, and improvements are to be made to make the documentation part clearer and crisper."
 

Pricing and Cost Advice

"Jira Align is quite expensive for small-to-medium companies, but it's quite reasonable for larger ones."
"At our company, we were concerned about the cost of Jira Align, which is expensive"
"On a scale of one to ten, where one is cheap, and ten is expensive, I rate Jira Align a seven out of ten."
"My company pays approximately 399 USD per month for the solution."
"Our customers buy licenses. We are not involved in its purchase."
"Jira Align is an expensive solution."
"Jira Align was reasonably priced then, especially for a bundle license that accommodated around 50 monthly users."
"Jira Align has price packages for different purposes."
"Though it is an expensive solution, it is an affordable one, in my opinion."
"We consider the pricing to be inordinately expensive and may deter others from choosing the solution"
"It's very expensive, so some organizations can't afford the additional license."
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Manufacturing Company
11%
Healthcare Company
7%
Computer Software Company
7%
Outsourcing Company
16%
Financial Services Firm
13%
Manufacturing Company
11%
Insurance Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business18
Midsize Enterprise10
Large Enterprise19
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise1
Large Enterprise6
 

Questions from the Community

What is your experience regarding pricing and costs for Jira Align?
When it comes to pricing, the last time we did pricing options, they were pretty comparable; it all depends on what sort of Microsoft licensing agreements the company has as to whether one is going...
What are the main differences between Jira Align and Azure DevOps?
Hi, Jira Align is primarily designed for enterprise-level strategic planning and portfolio management, while Azure DevOps is focused more on end-to-end software development, project tracking, and D...
What needs improvement with AgileCraft?
I think it is probably better in almost all aspects over Jira; the dashboards are better, the filters or the queries are better, and it is more aligned to Scaled Agile. To sum it up, the main room ...
What needs improvement with ServiceNow DevOps?
There are two things I would improve in ServiceNow DevOps in the future. First, we are integrating it with AI solutions that we have. Secondly, in the multi-tenant environment, we are trying to do ...
What is your primary use case for ServiceNow DevOps?
I have integrated ServiceNow DevOps with Git, Jenkins, or Jira in my development process for several customers. We integrate directly with the tools in some cases, and in other cases we use somethi...
What advice do you have for others considering ServiceNow DevOps?
I will send feedback. I will try to provide more information, but I need to know the website where I can check the number of products at this moment. I was testing different ticketing tools. We hav...
 

Also Known As

AgileCraft
No data available
 

Overview

 

Sample Customers

Anthem, nielsen, Homeland Security, NCR, dimension data
Syntax, Bridgewater Bank, Capita
Find out what your peers are saying about Jira Align vs. ServiceNow DevOps and other solutions. Updated: September 2026.
913,806 professionals have used our research since 2012.