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Melissa Data Quality vs SAS Data Management comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Melissa Data Quality
Ranking in Data Quality
7th
Average Rating
8.4
Reviews Sentiment
7.6
Number of Reviews
40
Ranking in other categories
Data Scrubbing Software (5th)
SAS Data Management
Ranking in Data Quality
8th
Average Rating
8.6
Reviews Sentiment
6.6
Number of Reviews
18
Ranking in other categories
Data Integration (30th), Data Governance (21st)
 

Mindshare comparison

As of March 2026, in the Data Quality category, the mindshare of Melissa Data Quality is 4.6%, up from 2.6% compared to the previous year. The mindshare of SAS Data Management is 3.4%, up from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Quality Mindshare Distribution
ProductMindshare (%)
Melissa Data Quality4.6%
SAS Data Management3.4%
Other92.0%
Data Quality
 

Featured Reviews

GM
Data Architect at World Vision
SSIS MatchUp Component is Amazing
- Scalability is a limitation as it is single threaded. You can bypass this limitation by partitioning your data (say by alphabetic ranges) into multiple dataflows but even within a single dataflow the tool starts to really bog down if you are doing survivorship on a lot of columns. It's just very old technology written that's starting to show its age since it's been fundamentally the same for many years. To stay relavent they will need to replace it with either ADF or SSIS-IR compliant version. - Licensing could be greatly simplified. As soon as a license expires (which is specific to each server) the product stops functioning without prior notice and requires a new license by contacting the vendor. And updating the license is overly complicated. - The tool needs to provide resizable forms/windows like all other SSIS windows. Vendor claims its an SSIS limitation but that isn't true since pretty much all SSIS components are resizable except theirs! This is just an annoyance but needless impact on productivity when developing new data flows. - The tool needs to provide for incremental matching using the MatchUp for SSIS tool (they provide this for other solutions such as standalone tool and MatchUp web service). We had to code our own incremental logic to work around this. - Tool needs ability to sort mapped columns in the GUI when using advanced survivorship (only allowed when not using column-level survivorship). - It should provide an option for a procedural language (such as C# or VB) for survivor-ship expressions rather than relying on SSIS expression language. - It should provide a more sophisticated ability to concatenate groups of data fields into common blocks of data for advanced survivor-ship prioritization (we do most of this in SQL prior to feeding the data to the tool). - It should provide the ability to only do survivor-ship with no matching (matching is currently required when running data through the tool). - Tool should provide a component similar to BDD to enable the ability to split into multiple thread matches based on data partitions for matching and survivor-ship rather than requiring custom coding a parallel capable solution. We broke down customer data by first letter of last name into ranges of last names so we could run parallel data flows. - Documentation needs to be provided that is specific to MatchUp for SSIS. Most of their wiki pages were written for the web service API MatchUp Object rather than the SSIS component. - They need to update their wiki site documentation as much of it is not kept current. Its also very very basic offering very little in terms of guidelines. For example, the tool is single-threaded so getting great performance requires running multiple parallel data flows or BDD in a data flow which you can figure out on your own but many SSIS practitioners aren't familiar with those techniques. - The tool can hang or crash on rare occasions for unknown reason. Restarting the package resolves the problem. I suspect they have something to do with running on VM (vendor doesn't recommend running on VM) but have no evidence to support it. When it crashes it creates dump file with just vague message saying the executable stopped running.
FK
Data Scientist & Scrum Master at Volvo Group
Has supported centralized data access and improved governance through unified administration
The best features I appreciate about SAS Data Management tool are that it's easy to create the flows and schedule data, and the tables are not too big, making it easy to control the ETL process, including user access which is also easy to manage in SAS. The data integration tools with SAS Data Management were quite good because they allowed me to do all lineage, to manage and see all the variables, find the libraries where the data is, and understand the data in just one tool. Offering another development environment combining code and predefined objects, where I could just drag and drop to achieve what I needed, although some objects were not too good, but some were effective. The metadata management feature of SAS Data Management helps a lot; creating your data marts or data lake with good naming conventions, library conventions, and so on is very important because it allows easy queries to find the whole structure, though I think metadata governance also depends on first definitions, not only on the tool. SAS Data Management is very good for data governance; for me, it was the best tool I worked with in data management, although I don't have too much experience with others, and it truly helped a lot.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It gives me an assessed value of the property in question. My partner and I are property investors, and it's good to get an assessed value to cull out properties that we're not interested in."
"This tool works better for us than using a batch processing system that we do not have enough control over as each record is being processed."
"Enables us to send out bulk mailings when we need to verify NCOA."
"Ability to validate addresses, make corrections to address."
"Through more accurate data, our marketing department has been able to increase delivery and conversion rates through email direct marketing initiatives."
"We use their GeoPoints to get the most precise, rooftop level geocoding."
"Getting the most up to date address for our members. We like to keep in touch with membership a few times a year so we want to maintain up to date addresses to be sure they receive any information that we mail to them."
"Provides simplicity, ease of use, combined with overall accuracy of data."
"The technical support is excellent."
"Previously our business users would have to write complex SQL or issue requests to the technical team in order to get the information needed, and they find it much easier using the Dataflux product to access the information stored in the database for the type of analyses they have to do on a day to day basis."
"In terms of which features I have found most valuable, I would say the importing and exporting features. Additionally, the data sorting, categorizing and summarizing features, especially how it can summarize based on categories. These are the key features."
"I find the solution to be very stable."
"The ROI can be very high in terms of improving the reliability and accuracy of data used in forecasting and marketing models (ex: customer data, sales data)."
"DataFlux in my opinion is an excellent high end solution for enterprise wide data management."
"If you compare it to SQL, the memory and development times are very quick."
"I am impressed with the tool's ability to customize."
 

Cons

"​If I had multiple Excel files open and ran Listware it would crash Excel, charge the credits, and not save the results."
"We are no longer using Melissa Data to clean up our address information as there are free tools that we can use to do the same thing."
"It would be helpful if a list of the codes and explanations could be included."
"To continually update the database with NAICS codes on businesses."
"The custom software solution we still use in-house makes Excel a lot slower than usual."
"We encounter failed batch processes once in a while, but their team is quick to rectify issues."
"The billing structure does not seem very accurate. We’ve had issues with miscounted batch records processed"
"Needs more/better search tools are needed. Also, state and local tax data would be nice."
"For the amount of features that we use, the licensing is expensive."
"The solution is quite expensive and hard to install/configure."
"Customer Service: When DataFlux was a standalone company, the customer service deserved an A+ rating. Now that it is a wholly owned subsidiary of SAS, and just one piece of a giant software conglomerate, I would give them a C+."
"Very little needs to improve but perhaps a nicer graphic interface and remaining competetive in the growing field of data analytics."
"The support for SAS in Brazil is not the best one, but the support in Sweden is really good, as they visit the company and work to solve the issues."
"With SAS Data Management, you have to purchase an external driver, configure all of the tables for all of the data that you will extract from Salesforce. It's not a straightforward process."
"The pricing of the solution needs to be improved. They need to work to make it more affordable."
"The solution could use better documentation."
 

Pricing and Cost Advice

"Depends on situation. We prefer to have data onsite, but some might prefer web access."
"​It is affordable."
"It's affordable."
"Buy a lot more credits than you think you’re going to need."
"​We are concerned that our own pricing is going up every year for Melissa Data products, but we highly recommend the services for people who are routinely sending out mailings."
"Be sure to determine how the data is priced (record-based versus credit-based or some hybrid of data and services)."
"Generally, the cost is ROI positive, depending on your shipping volume."
"The price for address validation is similar in all software. However, the price for geocoding decides the actual pricing. If you get their most accurate geocoding (called GeoPoints), then it will add about $10k+ per million requests."
"The licensing model for vCenter is a perpetual license with yearly payments."
"The tool is a bit expensive."
"The solution is expensive."
"While it is even free for personal use on the cloud, it can be expensive for desktop installations and enterprise use."
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Top Industries

By visitors reading reviews
Insurance Company
13%
Computer Software Company
8%
Manufacturing Company
7%
Educational Organization
6%
Financial Services Firm
22%
Government
9%
Manufacturing Company
7%
Healthcare Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise3
Large Enterprise14
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise1
Large Enterprise8
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for SAS Data Management?
From my experience, SAS Data Management is an expensive tool.
What needs improvement with SAS Data Management?
There is significant room for improvement, especially with regard to using a hybrid approach that involves both CAS and persistent storage.
What is your primary use case for SAS Data Management?
The main idea for using SAS Data Management was to bring all data inside SAS. I brought the finance area and the sales area in the company that I have worked, along with some market planning data, ...
 

Also Known As

No data available
SAS Data Management Platform, Data Management Platform, DataFlux
 

Overview

 

Sample Customers

Boeing Co., FedEx, Ford Motor Co, Hewlett Packard, Meade-Johnson, Microsoft, Panasonic, Proctor & Gamble, SAAB Cars USA, Sony, Walt Disney, Weight Watchers, and Intel.
Data Management, 1-800-FLOWERS.COM, Absa, Aegon, Allianz Global Corporate & SpecialtyAusgrid, Bank of Queensland, Bell, BMC Software, Canada Post, Ceska pojistovna, Chantecler, Chubb Group of Insurance Companies, Credit Guarantee Corporation, Cr_dito y Cauci‹n, Delaware State Police, Deutsche Lufthansa, Directorate of Economics and Statistics, DSM, Enerjisa, ERGO Insurance Group, Florida Department of Corrections, Generali Hellas, Gitanjali Group, Gloucestershire Constabulary, GS Home Shopping, HealthPartners, IAG New Zealand, iJET, Invacare, Livzon Pharmaceutical Group, Los Angeles County, Miami Herald Media Company, Netherlands Enterprise Agency, New Zealand Ministry of Health, Nippon Paper, North Carolina Office of Information Technology Services, Orlando Magic, OTP Group, PITT OHIO, Plano Independent School District, RWE Poland, Spanish Air Force, Stockholm County Council, Telus, The Travel Corporation, Transitions Optical, Triad Analytic Solutions, UNIQA, US Census Bureau, US Department of Housing and Urban Development, USDA National Agricultural Statistics Service, West Midlands Police, XS Inc., Zenith Insurance
Find out what your peers are saying about Melissa Data Quality vs. SAS Data Management and other solutions. Updated: March 2026.
884,873 professionals have used our research since 2012.