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Microsoft Azure DevOps vs UrbanCode Deploy comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 7, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Azure DevOps
Ranking in Release Automation
1st
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
139
Ranking in other categories
Application Lifecycle Management (ALM) Suites (2nd), Enterprise Agile Planning Tools (1st)
UrbanCode Deploy
Ranking in Release Automation
7th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
27
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the Release Automation category, the mindshare of Microsoft Azure DevOps is 22.5%, down from 30.9% compared to the previous year. The mindshare of UrbanCode Deploy is 5.0%, up from 4.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Release Automation Mindshare Distribution
ProductMindshare (%)
Microsoft Azure DevOps22.5%
UrbanCode Deploy5.0%
Other72.5%
Release Automation
 

Featured Reviews

Bharadwaj Deepak Mohapatra - PeerSpot reviewer
DevOps Engineer at ENTERPRISE SYSTEM SOLUTIONS LIMITED
Have built reliable end-to-end pipelines and streamlined cloud provisioning through consistent collaboration practices
I am currently working with open-source tools such as Jenkins for my main CI/CD pipeline, and for enterprise clients, I am using Microsoft Azure DevOps CI/CD pipeline. For other clients, I have also implemented CI/CD YAML pipelines through GitLab CI/CD workflow and GitHub Actions. I am creating the end-to-end CI/CD pipeline from development to deployment and monitoring all of this. Azure Boards is easier than Jira for my understanding because there are very easy points to manage the Agile methodology which we work on. Because it is a GUI, sometimes the process may take a few minutes more than the CLI process since the backend is running the exact CLI, but we are commanding through the GUI. There is definitely a time lag, but it is more secure. Microsoft Azure DevOps pipelines work very seamlessly rather than other CI/CD pipelines, as of my understanding. The downside is that the process may take more time when deploying some clusters, Kubernetes, Azure AKS service, or some vast microservice architecture deployments. There may be a little bit of lag I feel, though I cannot tell very strictly that this is a disadvantage, but sometimes it takes a little more time than other cloud infrastructures. All the major things are done by GUI, which is somewhat a little slow. However, if considering automations, process, monitoring, and provisioning, then it is the best cloud service across all the other service providers. Our implementation is a hybrid cloud. Microsoft Azure DevOps is definitely easily scalable. I have worked on many Kubernetes infrastructures and microservice deployments, and I have seen that replication is very good because it is very easy. The replication process is very straightforward. I definitely advocate for using less code because it is very time-consuming. If using GCP or Amazon Web Service, there is more interaction related to work over the CLI process. In terms of Microsoft Azure DevOps, there are many things done by the GUI, which is the best part.
CT
DevOps Engineer at a insurance company with 5,001-10,000 employees
A handy interface that includes buttons or drag-and-drop options for all functionality
Our company uses the solution for standard, blue-green, and complex deployments. We have 250 users throughout our company.  The solution handles complex deployments very efficiently.  The user interface includes buttons or drag-and-drop options for all functionality. It is easy to create component…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The user interface is very friendly."
"DevOps is easy to use because we can arrange each task in a project and follow up with the testing, development, and business teams, and we manage everything through this."
"It's a good tool, quite rich, it has a lot of features, and quite a lot of analytical capabilities which are built on top of it so that you can see how your projects are going and all that stuff."
"I would recommend this solution; I like Azure DevOps."
"Overall, the solution is pretty good, it fulfills most of our requirements, the stories and test cases on offer are great, the initial setup was self-explanatory and straightforward, and the pricing seems to be reasonable."
"We can eliminate some of the middleman processes."
"The solution is good for everything, including end-to-end planning and its deployment and testing."
"The tool's most efficient feature is the integration of its services in one place. It is an easy-to-use product that improves productivity. Microsoft Azure DevOps is also user-friendly. Its documentation is clear and can be found on Google."
"UrbanCode Deploy has really transformed the way we do code deployment, connecting development and operations more closely."
"Stable solution that's good for automating the CI/CD pipeline: from development to production."
"This saves time, and makes the process much more reliable, reversible, repeatable, and traceable."
"The most valuable functionality is the ability to define the deployment process, schedule the deployment and automatically execute the deployments to different environments."
"The solution is a great tool for hands-on deployment that is straightforward."
"With the usage of UrbanCode Release, we are able to save on efforts required to create a detailed, accurate implementation plan, and as it has direct connectivity with UrbanCode Deploy, we can schedule automatic deployments and hence save on time and cost of resources, so the overall release efficiency has improved multifold."
"Getting the deployments automated adds a lot of value."
"ROI is difficult to explain but it's provided huge savings."
 

Cons

"The ability to extend work items was more flexible than it is now. Talking version control, one of our customers had some issues because they found it very difficult to manage more than 1000 repositories for one team project."
"Reporting could be better. We would like to see how many applications are onboarded in DevOps and in which phase they are."
"The good part is that it's a complete package, but at the same time, once you've gone with them, you don't have much leverage to split out into some other activities because everything is interconnected and entwined by that time, and it would be like a monopoly."
"In comparison to JIRA, I believe DevOps has very poor reporting and metrics support."
"I would like there to be more seamless integration with GitHub. Azure DevOps seems to be targeted towards enterprises and GitHub is the ugly sister, so to speak, that you come about in the enterprise."
"As for improvement, the first one is pricing. For us, luckily because we are partners, it's free. Microsoft gold partners do not have to pay, but if you're not a partner, the product is very expensive."
"The active directory password system needs some improvement because many times the password for the active directory expires before the set time."
"I would like to see more customization available to the administrator."
"Licensing structure - pay per machine deployed to."
"Lack of technical expertise available in the market that forces us to rely solely on IBM Professional Services."
"The scalability of this application needs improvement. Changes and variations in the application become bottlenecks as they need to be more seamless and comfortable."
"The interface allows access in a number of ways but that can be confusing."
"Upgrading an existing Urbancode Deploy server is unfortunately quite tricky, as many of the migration scripts for the database need patching and fixes based on the specific customer install."
"The solution is stable. When multiple deployment jobs are triggered at once, the solution logs the second job until the first is completed. This could impact performance or progress because the solution gets stuck in a holding pattern."
"I think that the IBM support team needs to be more proactive in their responses to PMR tickets raised by customers."
"They need to reduce the footprint and improve the performance of UD agent. If the agent runs for too long it can cause a memory issue on the production server."
 

Pricing and Cost Advice

"The price of the solution is expensive."
"Its pricing is reasonable for the number of features that you get and the functionality that you can utilize for the agile delivery, which is what we are using it for. I found it extremely cost-effective."
"Licensing cost per user is approximately $11 to $15. We have about 400 users, but not all are active. We have around 200 to 300 active users."
"The costs are moderate and justify the value provided."
"The licensing structure is good."
"The reason that customers are going to the cloud is that it provides the ability to reduce the license cost. For example, when purchasing Office 365 it is bundled with Word, Excel, PowerPoint, Access, and many other applications. In the past, purchasing a license was approximately $600. Today it's only $35 or $45 per customer, per client, or per user, plus the storage. It's less expensive for companies today, to use something, such as Microsoft Azure DevOps, and provide the software to all the employees needing a license. It's better to go with the cloud than just to buy the licenses by themselves."
"We have an MPN subscription for Microsoft Azure DevOps, and it's all included."
"The solution is expensive."
"The cost of the solution is high but it offers great ROI."
"Considering COVID-19, the price is too high."
"The licensing fees for this solution are based on the number of servers that are being deployed and the number of agents that you have."
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Top Industries

By visitors reading reviews
Manufacturing Company
14%
Financial Services Firm
9%
Government
7%
Outsourcing Company
6%
Financial Services Firm
24%
Construction Company
12%
Outsourcing Company
10%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business44
Midsize Enterprise28
Large Enterprise70
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise5
Large Enterprise22
 

Questions from the Community

Which is better - Jira or Microsoft Azure DevOps?
Jira is a great centralized tool for just about everything, from local team management to keeping track of products and work logs. It is easy to implement and navigate, and it is stable and scalabl...
Which is better - TFS or Azure DevOps?
TFS and Azure DevOps are different in many ways. TFS was designed for admins, and only offers incremental improvements. In addition, TFS seems complicated to use and I don’t think it has a very fri...
Microsoft Azure DevOps: what is your experience regarding pricing and costs ?
I am not much involved in the pricing, licensing, or costing aspects. However, one of my colleagues is involved in the licensing and pricing part, and it is very efficient. We are Microsoft Gold Pa...
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Also Known As

Azure DevOps, VSTS, Visual Studio Team Services, MS Azure DevOps
uDeploy
 

Overview

 

Sample Customers

Alaska Airlines, Iberia Airlines, Columbia, Skype
As policy, IBM does not release customer names on non-IBM web sites.  However, public DevOps and UrbanCode Deploy case studies can be found here. IBM's UrbanCode Deploy customers span Small-Medium Businesses to Fortune 500 companies across all industries worldwide.
Find out what your peers are saying about Microsoft Azure DevOps vs. UrbanCode Deploy and other solutions. Updated: November 2026.
920,769 professionals have used our research since 2012.