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Microsoft Azure DevOps vs UrbanCode Deploy comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 7, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Azure DevOps
Ranking in Release Automation
1st
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
135
Ranking in other categories
Application Lifecycle Management (ALM) Suites (2nd), Enterprise Agile Planning Tools (1st)
UrbanCode Deploy
Ranking in Release Automation
6th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
27
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2025, in the Release Automation category, the mindshare of Microsoft Azure DevOps is 33.0%, down from 40.5% compared to the previous year. The mindshare of UrbanCode Deploy is 6.0%, up from 3.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Release Automation
 

Featured Reviews

Ivan Angelov - PeerSpot reviewer
Facilitates agile transformation with potential for enhanced intuitiveness
What I liked about the solution is that it offers numerous features that are not available by default unless you are agile. Transitioning from the traditional Waterfall model to an agile methodology was challenging for us. Until 2020, our team predominantly worked with the Waterfall approach, using local tools like ServiceNow. We had a few team members who were familiar with Agile ISO, but none had experience with Azure. Therefore, we pursued Azure certification at the AZ-900 level. Our company organized a training session with a certified Azure expert, which was extremely beneficial for adopting best practices during the initial three months. This preparation helped us get accustomed to the new tool, as transitioning to a new system invariably requires time. Managing a pipeline of deliverables became significantly easier with this solution. We utilized it for stories and integrated change management with Azure DevOps. Eventually, everything related to the environment was organized there, enabling us to follow up and track progress with our technical engineers on an hourly, daily, or weekly basis. Reports were automatically generated and sent to management, offering them insights into our progress concerning the predefined roadmap.
CT
A handy interface that includes buttons or drag-and-drop options for all functionality
Our company uses the solution for standard, blue-green, and complex deployments. We have 250 users throughout our company.  The solution handles complex deployments very efficiently.  The user interface includes buttons or drag-and-drop options for all functionality. It is easy to create component…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is a really easy way to define all of the features that you need to deliver. You can link those features to epics and break them down into user stories. You can also assign the user stories into sprints for doing your product improvement planning."
"They have been lately adding features to the services on a regular basis. Every two weeks, they are adding functionality to Azure DevOps Services to match it with what Azure DevOps Server or on-prem would offer. So, we continue to get more robust functionality. My favorite right now is that they are starting to open up the API availability within Azure DevOps Services. Another thing that I like about Azure DevOps is that you can use it with any of the products that are on the market. You can integrate it with Jenkins and other open-source products to complete that fully functional CI, CD, CT, CM, and CS pipeline. It continues to enhance."
"The most valuable feature is that it brings order to our projects, and we know the status of each one at every moment."
"It is possible to add third-party extensions to increase the usability of the product."
"The most valuable features of this solution are the CI/CD pipeline, and the testing automation."
"The one thing that really stands out to me is how you can filter and how you can do your reporting and filter the tasks and everything by user."
"Managing a pipeline of deliverables became significantly easier with this solution."
"We can track everything from the requirements stage to the production stage."
"The most valuable functionality is the ability to define the deployment process, schedule the deployment and automatically execute the deployments to different environments."
"The most valuable feature is the snapshot functionality, which allows us to access previous versions of the artifacts."
"The solution handles complex deployments very efficiently."
"The stability is good. I haven't experienced any issues."
"Stable solution that's good for automating the CI/CD pipeline: from development to production."
"It is very easy to make a software release. It used to take us at least a couple of hours to make a release, now we went to production with a new one last night. This new release took me five minutes."
 

Cons

"Reporting could be better. We would like to see how many applications are onboarded in DevOps and in which phase they are. We would like to know for how many applications we have done only the repository, but we have not yet done the build pipeline or deploy pipeline. Currently, there is no such report. We have to figure it out ourselves. There is no way to check how many applications are completing their build pipelines, how many applications are completing their deploy pipeline, how many are ready to use, and how many pipelines are working."
"I would like to see more customization available to the administrator."
"There is room for improvement on the UI side, especially with merge requests. If we compare Azure DevOps to GitLab when it comes to branches and PRs (pull requests), GitLab has a better interface."
"Not everything about this solution was intuitive."
"Azure DevOps could be improved with more security plugins, especially for SaaS scanning and vulnerability scans."
"Those processes are a bit difficult for some customers who may not have technical knowledge and don't go through the entire documentation."
"The installation time of this solution depends on the environment it is being implemented in. We had a couple of projects that took around two weeks of implementation. This included the whole integration of the DevOps and everything together."
"Azure has not yet advanced to the performance level of the other major competitors and is missing integration with important technologies."
"I would like to see more reporting for container architecture."
"The technical support of the solution could definitely be improved as PMRs take long to resolve."
"The interface allows access in a number of ways but that can be confusing."
"The scalability of this application needs improvement. Changes and variations in the application become bottlenecks as they need to be more seamless and comfortable."
"I certainly would like to have a better way to pass information between deployment steps using UrbanCode Deploy because that's really difficult to do."
"I would like to have the agent up and running at all times, as opposed to only while it is in the DevOps pipeline."
 

Pricing and Cost Advice

"I don't have a problem with the pricing."
"The licensing structure is good."
"The main agile features are very expensive."
"The cost is quite affordable."
"There is a licensing fee of $6/user per month."
"We pay a monthly license for Microsoft Azure DevOps."
"I find that the pricing is good, and it is competitive with the other vendors in the market."
"The price of the solution is expensive."
"Considering COVID-19, the price is too high."
"The cost of the solution is high but it offers great ROI."
"The licensing fees for this solution are based on the number of servers that are being deployed and the number of agents that you have."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Computer Software Company
12%
Financial Services Firm
11%
Government
9%
Financial Services Firm
43%
Insurance Company
12%
Computer Software Company
6%
Manufacturing Company
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Which is better - Jira or Microsoft Azure DevOps?
Jira is a great centralized tool for just about everything, from local team management to keeping track of products and work logs. It is easy to implement and navigate, and it is stable and scalabl...
Which is better - TFS or Azure DevOps?
TFS and Azure DevOps are different in many ways. TFS was designed for admins, and only offers incremental improvements. In addition, TFS seems complicated to use and I don’t think it has a very fri...
What do you like most about Microsoft Azure DevOps?
Valuable features for project management and tracking in Azure DevOps include a portal displaying test results, check-in/check-out activity, and developer/tester productivity.
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Also Known As

Azure DevOps, VSTS, Visual Studio Team Services, MS Azure DevOps
uDeploy
 

Overview

 

Sample Customers

Alaska Airlines, Iberia Airlines, Columbia, Skype
As policy, IBM does not release customer names on non-IBM web sites.  However, public DevOps and UrbanCode Deploy case studies can be found here. IBM's UrbanCode Deploy customers span Small-Medium Businesses to Fortune 500 companies across all industries worldwide.
Find out what your peers are saying about Microsoft Azure DevOps vs. UrbanCode Deploy and other solutions. Updated: July 2025.
865,295 professionals have used our research since 2012.