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Microsoft Azure DevOps vs UrbanCode Deploy comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 7, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Azure DevOps
Ranking in Release Automation
1st
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
138
Ranking in other categories
Application Lifecycle Management (ALM) Suites (2nd), Enterprise Agile Planning Tools (1st)
UrbanCode Deploy
Ranking in Release Automation
8th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
27
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the Release Automation category, the mindshare of Microsoft Azure DevOps is 25.0%, down from 33.0% compared to the previous year. The mindshare of UrbanCode Deploy is 4.6%, down from 6.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Release Automation Mindshare Distribution
ProductMindshare (%)
Microsoft Azure DevOps25.0%
UrbanCode Deploy4.6%
Other70.4%
Release Automation
 

Featured Reviews

Bharadwaj Deepak Mohapatra - PeerSpot reviewer
DevOps Engineer at ENTERPRISE SYSTEM SOLUTIONS LIMITED
Have built reliable end-to-end pipelines and streamlined cloud provisioning through consistent collaboration practices
I am currently working with open-source tools such as Jenkins for my main CI/CD pipeline, and for enterprise clients, I am using Microsoft Azure DevOps CI/CD pipeline. For other clients, I have also implemented CI/CD YAML pipelines through GitLab CI/CD workflow and GitHub Actions. I am creating the end-to-end CI/CD pipeline from development to deployment and monitoring all of this. Azure Boards is easier than Jira for my understanding because there are very easy points to manage the Agile methodology which we work on. Because it is a GUI, sometimes the process may take a few minutes more than the CLI process since the backend is running the exact CLI, but we are commanding through the GUI. There is definitely a time lag, but it is more secure. Microsoft Azure DevOps pipelines work very seamlessly rather than other CI/CD pipelines, as of my understanding. The downside is that the process may take more time when deploying some clusters, Kubernetes, Azure AKS service, or some vast microservice architecture deployments. There may be a little bit of lag I feel, though I cannot tell very strictly that this is a disadvantage, but sometimes it takes a little more time than other cloud infrastructures. All the major things are done by GUI, which is somewhat a little slow. However, if considering automations, process, monitoring, and provisioning, then it is the best cloud service across all the other service providers. Our implementation is a hybrid cloud. Microsoft Azure DevOps is definitely easily scalable. I have worked on many Kubernetes infrastructures and microservice deployments, and I have seen that replication is very good because it is very easy. The replication process is very straightforward. I definitely advocate for using less code because it is very time-consuming. If using GCP or Amazon Web Service, there is more interaction related to work over the CLI process. In terms of Microsoft Azure DevOps, there are many things done by the GUI, which is the best part.
CT
DevOps Engineer at a insurance company with 5,001-10,000 employees
A handy interface that includes buttons or drag-and-drop options for all functionality
Our company uses the solution for standard, blue-green, and complex deployments. We have 250 users throughout our company.  The solution handles complex deployments very efficiently.  The user interface includes buttons or drag-and-drop options for all functionality. It is easy to create component…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The build and release management features are valuable."
"It has a good GUI, and it's very user-friendly."
"The most valuable aspect of Azure DevOps for me is its robust version control functionality, which is critical for our workflow."
"The simplicity and ease of use are two features that we have found to be most valuable."
"If considering automations, process, monitoring, and provisioning, then it is the best cloud service across all the other service providers."
"Our customers use Microsoft Azure DevOps for their business needs when it comes to DevSecOps and scalability."
"They have been lately adding features to the services on a regular basis. Every two weeks, they are adding functionality to Azure DevOps Services to match it with what Azure DevOps Server or on-prem would offer. So, we continue to get more robust functionality. My favorite right now is that they are starting to open up the API availability within Azure DevOps Services. Another thing that I like about Azure DevOps is that you can use it with any of the products that are on the market. You can integrate it with Jenkins and other open-source products to complete that fully functional CI, CD, CT, CM, and CS pipeline. It continues to enhance."
"Azure DevOps is effective for repository management and code collaboration. We can create branches, differentiate between code versions, save and review code later, get PR approvals, and more. All these features are valuable."
"It has automated the deployment of tasks to different environments which we were previously only able to do manually."
"UrbanCode Deploy has really transformed the way we do code deployment, connecting development and operations more closely."
"The stability is good. I haven't experienced any issues."
"By standardizing the automated deployment application process, reducing the amount of errors due to manual steps and by providing visibility into the release cycles of various teams/applications, we've improved our global efficiency by at least 25% and still counting, since we've only used the product for a short period of time."
"Repeatable, reliable deployments from one environment to the next."
"With the usage of UrbanCode Release, we are able to save on efforts required to create a detailed, accurate implementation plan, and as it has direct connectivity with UrbanCode Deploy, we can schedule automatic deployments and hence save on time and cost of resources, so the overall release efficiency has improved multifold."
"It is very easy to make a software release. It used to take us at least a couple of hours to make a release, now we went to production with a new one last night. This new release took me five minutes."
"Our organization has already improved by quite a bit by taking out so much manual intervention from multiple people doing the deployments."
 

Cons

"Another area is the Azure monitoring agent for Citrix machines. There's room for improvement there too."
"I would like to see DevOps have the ability to give us something with a compatibility or traceability matrix."
"Unfortunately, managing users in Azure is a very complicated issue."
"I don't like the DevOps' boards at all. It's more complicated than JIRA, I think."
"We did have some brief performance issues, however, that was due to putting everything on one epic instead of breaking a project up."
"It should have security features for scanning the code and checking it for vulnerability and security. Currently, I am using other tools for this. It should also have integration with other tools to improve security."
"The main issue that I have is the connection speed. Sometimes, the response is too slow."
"With Microsoft, I would prefer to have more test plans. It's very difficult to find individual test plan module training."
"Sometimes the tool gets hung while running a plan."
"Technical support is bad."
"I would like to see more reporting for container architecture."
"Its reliability has been a little suspect, and one of our frustrations has been that it's taken them some time to focus on fixing that problem."
"Sometimes the deployment process reports are faulty."
"WebSphere deployments, for some reason, don’t work out-of-the-box."
"More out of the box plugins are required though good number are avaialble at the moment."
"The interface allows access in a number of ways but that can be confusing."
 

Pricing and Cost Advice

"For Microsoft, it can get expensive when you need heavy-duty machines."
"For the basic license, it is around five euros per month."
"Its pricing is reasonable for the number of features that you get and the functionality that you can utilize for the agile delivery, which is what we are using it for. I found it extremely cost-effective."
"This product could maybe be cheaper. My organization handled licensing, so I'm not aware of which subscription they have."
"Most of the things that we need and use are incorporated in the corporate solution — there are no additional costs."
"We do not pay licenses for this solution."
"I don't know the pricing of DevOps. It would be much cheaper than ALM because ALM came out as a software product initially. Now they are moving into a cloud and subscription model. In that case, Microsoft is coming from Azure and the cloud and DevOps and software as a service, so it would be much cheaper, but the catch would be that they are trying to get money on all the sides, like an operating system, Microsoft Office, or Microsoft Azure DevOps."
"Licensing cost per user is approximately $11 to $15. We have about 400 users, but not all are active. We have around 200 to 300 active users."
"The cost of the solution is high but it offers great ROI."
"Considering COVID-19, the price is too high."
"The licensing fees for this solution are based on the number of servers that are being deployed and the number of agents that you have."
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Top Industries

By visitors reading reviews
Manufacturing Company
14%
Financial Services Firm
9%
Government
7%
Computer Software Company
6%
Financial Services Firm
27%
Construction Company
12%
Outsourcing Company
8%
Insurance Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business43
Midsize Enterprise28
Large Enterprise70
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise5
Large Enterprise22
 

Questions from the Community

Which is better - Jira or Microsoft Azure DevOps?
Jira is a great centralized tool for just about everything, from local team management to keeping track of products and work logs. It is easy to implement and navigate, and it is stable and scalabl...
Which is better - TFS or Azure DevOps?
TFS and Azure DevOps are different in many ways. TFS was designed for admins, and only offers incremental improvements. In addition, TFS seems complicated to use and I don’t think it has a very fri...
Microsoft Azure DevOps: what is your experience regarding pricing and costs ?
I rate Microsoft Azure DevOps price as a one, which means it is a good value.
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Also Known As

Azure DevOps, VSTS, Visual Studio Team Services, MS Azure DevOps
uDeploy
 

Overview

 

Sample Customers

Alaska Airlines, Iberia Airlines, Columbia, Skype
As policy, IBM does not release customer names on non-IBM web sites.  However, public DevOps and UrbanCode Deploy case studies can be found here. IBM's UrbanCode Deploy customers span Small-Medium Businesses to Fortune 500 companies across all industries worldwide.
Find out what your peers are saying about Microsoft Azure DevOps vs. UrbanCode Deploy and other solutions. Updated: August 2026.
908,800 professionals have used our research since 2012.