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Microsoft Entra ID Protection vs Microsoft Purview Data Governance comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
4.4
Microsoft Entra ID Protection offers efficient password management, simplifying access and providing full ROI in three years.
Sentiment score
6.8
Microsoft Purview improves efficiency, security, and compliance, offering significant long-term ROI despite initial setup efforts.
There is a return on investment in terms of time-saving, control, and ease of manageability of the environment.
Software Solutions Account Manager at First Distribution
Clients benefit from using a one-stop-shop solution, increasing their visibility across different platforms.
Mcafee Epo Administrator at Consultant/Converge Technology Solutions
 

Customer Service

Sentiment score
6.7
Microsoft Entra ID Protection support is mixed; premium praised, free options slow, consistency issues, and varied third-party experiences.
Sentiment score
5.5
Microsoft Purview's customer service is mixed, with quick, knowledgeable support but delays and insufficient expertise for complex issues.
We classified it as a critical problem, and they accepted our classification and helped us quickly.
Founder at AiALL
They often refer to internal blogs, which doesn't offer much new information and can limit our capabilities in troubleshooting.
AI Solution Architect at Bitscape Infotech Pvt. Ltd.
Tickets often bounce from person to person, requiring the sharing of information multiple times.
Software Solutions Account Manager at First Distribution
Overall, it doesn't meet our expectations.
Manager, Service Delivery & Solutions Architect at a computer software company with 1,001-5,000 employees
They're skillful people who know what they're doing in their space.
Dex engineer at a tech vendor with 1,001-5,000 employees
I have a dedicated team as a government agency, and Microsoft assists us promptly.
Data Governance Advisor at a government with 501-1,000 employees
 

Scalability Issues

Sentiment score
7.3
Microsoft Entra ID Protection efficiently scales with organization sizes, though additional licenses may be needed as businesses grow.
Sentiment score
7.6
Microsoft Purview Data Governance offers scalable performance, adaptable for diverse environments, with flexible architecture and ongoing scalability updates.
Since it is a cloud computing product, it can accommodate a range of company sizes, from a few users to large businesses.
Security Analyst at UPCI
There are no issues with scalability up to your license limitations.
Senior Solution Architect Data Center & Cloud at a tech services company with 11-50 employees
We haven't experienced problems with Microsoft Entra ID Protection.
Founder at AiALL
With automation, you can label five documents or 50,000 with the same amount of clicks.
Dex engineer at a tech vendor with 1,001-5,000 employees
It allows for one-to-one connections with different types of servers, either cloud-based like AWS, or physical servers.
Data Governance Advisor at a government with 501-1,000 employees
The product is scalable and works across multi-cloud and multi-platform environments.
Mcafee Epo Administrator at Consultant/Converge Technology Solutions
 

Stability Issues

Sentiment score
7.2
Microsoft Entra ID Protection is highly stable, with minor bugs, offering reliable performance even in large organizations.
Sentiment score
7.5
Microsoft Purview is highly stable, evolving consistently, with users appreciating its reliability despite occasional bugs and network issues.
It can take seven days to 24 hours to determine whether a policy is effective.
Mcafee Epo Administrator at Consultant/Converge Technology Solutions
Microsoft Purview Data Governance is absolutely fine in terms of stability.
Data Governance Advisor at a government with 501-1,000 employees
 

Room For Improvement

Microsoft Entra ID Protection requires identity enhancements, better integration, improved scalability, and streamlined user experiences for competitiveness.
Microsoft Purview struggles with non-Azure data lineage, integration issues, limited macOS features, and requires better support and documentation.
If there was some level of backup mechanism available with quick restore functionality, that would be beneficial.
Senior Solution Architect Data Center & Cloud at a tech services company with 11-50 employees
Microsoft has not offered control over how they calculate high or low-risk scenarios.
AI Solution Architect at Bitscape Infotech Pvt. Ltd.
There is no write-back feature from the cloud to local, which would allow me to use my own credentials from the cloud tenant securely.
Security Operations Team Leader at Yalla Security Srl
It's essential to know if a feature isn't working due to missing licenses.
Mcafee Epo Administrator at Consultant/Converge Technology Solutions
There are some problems with DLP rules, and it would be great if the security around DLP could be expanded.
Cloud Security Specialist at a aerospace/defense firm with 10,001+ employees
A watermark feature or similar tools to help enhance security for end users could be added.
Manager, Service Delivery & Solutions Architect at a computer software company with 1,001-5,000 employees
 

Setup Cost

Microsoft Entra ID Protection pricing is competitive but may be costly and complex, especially for smaller markets or businesses.
Microsoft Purview Data Governance is generally viewed as reasonably priced but has varied opinions on its cost-effectiveness.
Entra ID Protection is not badly priced, but some clients, especially in medium to smaller scale companies in third-world countries, find it quite expensive.
Software Solutions Account Manager at First Distribution
Microsoft Entra ID requires additional licensing components.
AI Solution Architect at Bitscape Infotech Pvt. Ltd.
The pricing for Microsoft Entra ID protection is not expensive.
Security Analyst at UPCI
The feature might be available in the console, but it won't work without the proper license, creating confusion.
Mcafee Epo Administrator at Consultant/Converge Technology Solutions
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs.
Data Governance Advisor at a government with 501-1,000 employees
I'm not exactly sure how much our license costs, but it is very expensive.
Senior IT Security Risk & Compliance Analyst at a government with 501-1,000 employees
 

Valuable Features

Microsoft Entra ID Protection enhances identity security with conditional access, multifactor authentication, and seamless integration, offering scalability and compliance.
Microsoft Purview excels in data governance with Azure integration, compliance support, multi-cloud protection, and AI-driven data management.
Having a single sign-on feature with Entra ID ensures seamless access to various applications, even those with significant security constraints.
AI Solution Architect at Bitscape Infotech Pvt. Ltd.
These features ease the job of security analysts, providing a better vision of user activities and potential risks.
Security Operations Team Leader at Yalla Security Srl
We use automated remediation for logon purposes and error purposes. It remediates issues and provides just-in-time access when applicable.
Senior Solution Architect Data Center & Cloud at a tech services company with 11-50 employees
It provides a comprehensive view of the entire ecosystem's threats and compliance in real time.
Manager, Service Delivery & Solutions Architect at a computer software company with 1,001-5,000 employees
The sensitivity labeling is the most valuable feature because it is the foundation for automating the encryption process and ensuring proper data handling across the organization.
Dex engineer at a tech vendor with 1,001-5,000 employees
Microsoft Purview Data Governance has helped my company by finding insider risks, ensuring data loss prevention, and achieving compliance to make sure everybody is compliant.
Senior IT Security Risk & Compliance Analyst at a government with 501-1,000 employees
 

Categories and Ranking

Microsoft Entra ID Protection
Ranking in Microsoft Security Suite
9th
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
21
Ranking in other categories
Identity Management (IM) (6th), Identity Threat Detection and Response (ITDR) (2nd)
Microsoft Purview Data Gove...
Ranking in Microsoft Security Suite
8th
Average Rating
7.6
Reviews Sentiment
6.7
Number of Reviews
59
Ranking in other categories
Data Governance (1st)
 

Mindshare comparison

As of February 2026, in the Microsoft Security Suite category, the mindshare of Microsoft Entra ID Protection is 2.9%, down from 4.8% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 4.4%, down from 5.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Microsoft Security Suite Market Share Distribution
ProductMarket Share (%)
Microsoft Purview Data Governance4.4%
Microsoft Entra ID Protection2.9%
Other92.7%
Microsoft Security Suite
 

Featured Reviews

Luis Gabriel Mieles Benavides - PeerSpot reviewer
Cloud Architect at Sonda S.A.
Identity protection has strengthened daily access control and improved passwordless security
The best features of Microsoft Entra ID Protection include the password dictionary, which we do not have in Active Directory. Conditional access is excellent because we can select the location from which users authenticate, and this is the best feature for me. Another valuable feature is the ability to identify critical or suspicious computers. If computers are too old or too suspicious, the system does not allow authentication, which is excellent. The effectiveness of automated remediation for handling identity threats is great. I use passwordless authentication with cellular phone authentication, which is excellent because we do not always need a password. Microsoft Entra ID Protection is a great solution overall because it improves security in the company through identity management. It improves integration with other solutions such as Google, Gmail, Hotmail, Outlook, and Facebook. We can create different applications and integrate with different services.
AS
Tech lead at a healthcare company with 5,001-10,000 employees
Automated data discovery has streamlined management while configuration remains complex
Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appreciate the configuration part. It felt complex, whereas when I went for a Big-ID demo, the interface looked better and was easier to understand for any user.
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Computer Software Company
12%
Manufacturing Company
9%
Government
9%
Financial Services Firm
14%
Computer Software Company
10%
Government
9%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise1
Large Enterprise5
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise13
Large Enterprise31
 

Questions from the Community

What is your experience regarding pricing and costs for Azure Active Directory Identity Protection?
The pricing for Microsoft Entra ID protection is not expensive. It varies based on the company's size and quality.
What needs improvement with Azure Active Directory Identity Protection?
We explore the possibilities to use Purview to control our applications, though not very deeply as it's not very helpful at this moment.For us, the most important problem is access; we need an easy...
What is your primary use case for Azure Active Directory Identity Protection?
We are still deep involved in the use of Microsoft technology for databases and business intelligence, and in the last three years with Power Apps and Power Automate, all that means Azure services,...
What do you like most about Microsoft Azure Purview?
It is designed to seamlessly connect to various data sources, which is particularly beneficial for our customers who primarily use Microsoft technologies.
What is your experience regarding pricing and costs for Microsoft Azure Purview?
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...
What needs improvement with Microsoft Azure Purview?
Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appr...
 

Also Known As

Azure Active Directory Identity Protection, Azure AD Identity Protection
Microsoft Purview, MS Azure Purview
 

Overview

Find out what your peers are saying about Microsoft Entra ID Protection vs. Microsoft Purview Data Governance and other solutions. Updated: December 2025.
881,757 professionals have used our research since 2012.