SAP Analytics Hub vs Salesforce Einstein Analytics comparison

Salesforce and SAP are both solutions in the BI (Business Intelligence) Tools category. Salesforce is ranked #18 with an average rating of 8.0, while SAP is ranked #29 with an average rating of 7.0. Salesforce holds a 1.1% mindshare in BIT, compared to SAP’s 0.8% mindshare. Additionally, 86% of Salesforce users are willing to recommend the solution, compared to 71% of SAP users who would recommend it.

Salesforce Einstein Analytics

Read 21 Salesforce Einstein Analytics reviews

2,178 Views
1,655 Comparison Views

86% willing to recommend

SAP Analytics Hub

Read 8 SAP Analytics Hub reviews

1,427 Views
756 Comparison Views

71% willing to recommend

Salesforce Einstein Analytics

SAP Analytics Hub

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 1, 2025

Salesforce Einstein Analytics and SAP Analytics Hub compete in the analytics sector. SAP Analytics Hub offers comprehensive features, providing a competitive edge, while Salesforce Einstein Analytics is preferable due to better pricing and support, making it more cost-effective for businesses already using Salesforce.

Features: Salesforce Einstein Analytics provides advanced data visualization, AI-driven insights, and ease of use via an intuitive interface, offering actionable intelligence and strong integration with Salesforce CRM. SAP Analytics Hub excels in providing a centralized management of analytics tools with robust data integration, governance, and features that are well-suited for complex business requirements.

Room for Improvement: Salesforce Einstein Analytics could improve its data integration options, expand its customization capabilities, and enhance offline data access. SAP Analytics Hub has room for improvement in simplifying its deployment, reducing complexity for new users, and offering better customization options for non-SAP environments.

Ease of Deployment and Customer Service: Salesforce Einstein Analytics deploys efficiently on the Salesforce platform, offering responsive and integrated customer support. SAP Analytics Hub's deployment requires extensive setup due to its complexity but benefits from excellent integration capabilities. SAP's customer service is highly structured and reliable, supporting its diverse feature set.

Pricing and ROI: Salesforce Einstein Analytics presents a more cost-effective option with significant ROI, especially for businesses within the Salesforce ecosystem, due to lower setup costs. SAP Analytics Hub offers a strong ROI for larger enterprises that require powerful analytics and integration capabilities, aligning its pricing strategy with its extensive offerings.

To learn more, read our detailed SAP Analytics Hub vs. Salesforce Einstein Analytics Report (Updated: February 2026).

Buyer's Guide

SAP Analytics Hub vs. Salesforce Einstein Analytics

February 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Einstein Analytics

Ranking in BI (Business Intelligence) Tools

18th

Average Rating

8.0

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

SAP Analytics Hub

Ranking in BI (Business Intelligence) Tools

29th

Average Rating

7.2

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Data Integration (45th)

Mindshare comparison

As of February 2026, in the BI (Business Intelligence) Tools category, the mindshare of Salesforce Einstein Analytics is 1.1%, down from 1.2% compared to the previous year. The mindshare of SAP Analytics Hub is 0.8%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools Market Share Distribution
Product	Market Share (%)
Salesforce Einstein Analytics	1.1%
SAP Analytics Hub	0.8%
Other	98.1%

BI (Business Intelligence) Tools

Featured Reviews

Sunny Nair

Solution Architect And Senior Consultant at Keysight Technologies

Business insights improve with reliable integration but face occasional system downtimes

It is difficult to integrate the modules. The customization is also a little bit complex currently, but it is getting easier as they continue improving the market. There are certain glitches, especially when the modules are upgraded or when there is a source code update, causing the entire tool to go offline. There is downtime which still affects the particular product. I would provide a reliability rating of 70%, with 30% still having scope for improvement.

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Nitesh Agrawal

Director & Co-Owner at InfraBeat Technologies Pvt. Ltd.

Integration and security have improved, but search functionality and clarity of future direction need enhancement

The search function in SAP Analytics Hub is not effective. When speaking about integration with various analytic sources, for example, if I wanted to send the data from SAP BW or B4HANA to a data lake, we used to earlier use the Open Data Hub or Analytics Hub. Nowadays, we are using the Data Sphere integrators available with Amazon, Azure, and Google Cloud. The search capability could be better, and SAP needs to come out with a clear roadmap for the solution going ahead, as they have not yet provided that.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Einstein Analytics provides insights into what we are doing and how we are doing it. It tells us what benchmarks we need to hit consistently to achieve our goals. In sales, there is sometimes a disconnect between actions and objectives. We aren't necessarily going to close a deal because we call X number of people. There are some underlying skills that add nuance to these metrics."

"The solution scales extremely well."

"Salesforce Einstein Analytics is a simplified CRM. It's integration is good."

"The most valuable feature of Salesforce Einstein Analytics is the reporting tools."

"The most valuable features of Salesforce Einstein Analytics are the flexibility around the deployment, overall capabilities, user-friendliness, and interactiveness with the tools that came built with it."

"The tool is valuable. It's one of the greatest programs I'm currently working with, and I believe it will continue to be crucial in the next four to five years. It's the future of our operations. Integrating other systems and conducting campaigns is easy. The solution relies heavily on AI."

"I find Salesforce Einstein Analytics valuable because it is easier to use within Salesforce."

"Tableau CRM is a very capable solution. It is easy to use, user-friendly, and integrates well."

More Salesforce Einstein Analytics pros

"As a partner, I can mention something positive about SAP Analytics Hub: its products are tightly integrated, so the business context of data is retained in the analytics solution, and that's the main advantage."

"The platform's main benefit is its integration with SAP ERP data. It’s effective for data integration and integrity."

"SAP Analytics Hub offers a user-friendly interface with effortless configuration, seamless updates, and real-time availability of information. It avoids the complexities associated with batch processing, providing a smooth and efficient experience."

"What I like best about this solution is that it is built into the SAP line, making it easier to integrate with other SAP products."

"This product provides good reports using a single pane of glass."

"For report scheduling, I always prefer SAP because it has the most powerful scheduling features, like sending reports to more than 1,000 customers per day. That option is not as good in Microsoft BI and in Tableau it only exists as an add-on option."

"Data consistency is also a notable feature; the system takes care of data consistency, so you don't need to handle it manually."

Cons

"The product must be more transparent."

"Einstein Analytics could incorporate something like SFIA 8 to help users understand the underlying skill sets."

"If a user leaves your organization, you shouldn't lose the visibility of all of the records."

"The product is expensive."

"All of the timesheets and appraisal management I have not been happy with. There should be some improvements. For example, as a management team, our managers do not have access to see a summary report, such as who is on leave today or how many hours each person logged in. You have to get into individual users and see. You cannot see a summary report, the reporting is missing. There should improve the reports."

"Improvement-wise, I feel the solution must be more robust since it is not exactly ready to handle large data."

"When it comes to generating reports, it appears that many users rely on experts to handle technical aspects. For instance, if you require a weekly report displaying accounts transitioning in and out of your modules, it seems challenging to accomplish without consulting experts for assistance. Such tasks should be user-friendly and easily achievable without external assistance."

"I would advise others not to customize because they rolled out the newer versions, which are every six months. There had to be some significant testing and verification that happened. It is important to have a strong third-party provider that is very experienced. We used Deloitte, but we evaluated Accenture, KPMG, and IBM, but we decided on Deloitte and that was a good decision for us. Having a partner who has a center of excellence or experts that could give you a lot of the tips that they've learned could jumpstart your deployment and stick to the standards."

More Salesforce Einstein Analytics cons

"The technical support for Analytics Hub is limited and could be improved."

"Pricing and support are integrated into the system. However, the support process can be challenging, particularly when navigating the SAP support site, which lacks user-friendliness and ease of access."

"Faster implementation of new functions for the new product is an area of improvement in SAP Analytics Hub."

"The search capability could be better, and SAP needs to come out with a clear roadmap for the solution going ahead, as they have not yet provided that."

"The platform could easily integrate with other ERP data solutions. Additionally, it should be faster compared to competitors in the cloud space."

"The analytics part of SAP has not been that good up until now. They're still in the infant stage and development is still going on. SAP has some cloud analytics and they're trying to configure it in Lumira, but it's not that good at this point."

"The interface can be simplified because it is not a user-friendly experience."

Pricing and Cost Advice

"Salesforce Einstein Analytics can be considered somewhat expensive, depending on the company's needs. If they want the complete package with all the features, it's pricier. It all comes down to what the company requires from the platform."

"The biggest challenge we had was the cost and the licensing. We ended up getting an enterprise licensing agreement(ELA). That took a lot of negotiations and a lot of pressure. We were able to receive a good price for the community licensing they bundled Salesforce Einstein Analytics. They bundled a lot of capabilities with us with the ELA."

"The solution is expensive."

"Although it was deemed slightly expensive and failed the cost analysis we conducted in our company, we proceeded with the purchase because we desired to have a leading CRM system in the industry."

"I rate the solution's pricing a seven out of ten."

"Price-wise, Salesforce Einstein Analytics is an expensive tool."

"Salesforce has a subscription-based licensing structure, where it's between $20 to $75 per month, per user."

"The product is expensive."

"The pricing is reasonable."

"It is an expensive solution."

"They are pursuing a highly assertive approach to target businesses of all sizes within the industry."

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Top Industries

By visitors reading reviews

Computer Software Company

11%

Financial Services Firm

11%

Manufacturing Company

10%

Educational Organization

Manufacturing Company

15%

Retailer

Transportation Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	4
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	3
Large Enterprise	3

Questions from the Community

What do you like most about Salesforce Einstein Analytics?

The tool is valuable. It's one of the greatest programs I'm currently working with, and I believe it will continue to be crucial in the next four to five years. It's the future of our operations. I...

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What needs improvement with Salesforce Einstein Analytics?

See all answers

What is your primary use case for Salesforce Einstein Analytics?

It is more of an integrated platform where marketing, customer service, and the ticketing system are integrated into each other as a SaaS-based solution, which is what we use. For Marketing Cloud, ...

See all answers

What is your experience regarding pricing and costs for SAP Analytics Hub?

The product is expensive. The cost starts from $1,000,000 per year. Moreover, there are additional costs involved for customization.

See all answers

What needs improvement with SAP Analytics Hub?

See all answers

What advice do you have for others considering SAP Analytics Hub?

When speaking about integration with various analytic sources, for example, if I wanted to send the data from SAP BW or B4HANA to a data lake, we used to earlier use the Open Data Hub or Analytics ...

See all answers

Comparisons

Microsoft Power BI vs Salesforce Einstein Analytics

Compared 20% of the time

Databricks vs Salesforce Einstein Analytics

Compared 13% of the time

Tableau Enterprise vs Salesforce Einstein Analytics

Compared 12% of the time

SAP Analytics Cloud vs Salesforce Einstein Analytics

Compared 7% of the time

OpenText Intelligence vs Salesforce Einstein Analytics

Compared 6% of the time

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Compared 13% of the time

SAP Analytics Cloud vs SAP Analytics Hub

Compared 13% of the time

Informatica Intelligent Data Management Cloud (IDMC) vs SAP Analytics Hub

Compared 11% of the time

Teradata vs SAP Analytics Hub

Compared 11% of the time

Microsoft Power BI vs SAP Analytics Hub

Compared 11% of the time

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Product Reports

Buyer's Guide

Salesforce Einstein Analytics

January 2026

Download Salesforce Einstein Analytics product report

Buyer's Guide

SAP Analytics Hub

January 2026

Download SAP Analytics Hub product report

Also Known As

Einstein Analytics, Salesforce Wave Analytics

No data available

Overview

Salesforce Einstein Analytics is a customer and business analytics platform that’s optimized for mobile use and brings flexible customer analytics to everyone in the company. It works with many types of data, from many data sources, and it can change the way your company answers critical questions. Einstein Analytics allows you to:

Connect directly to your CRM data and execute on insights directly in Chatter.
Automatically analyze millions of rows of data and get predictive analytics with Einstein Discovery.
Explore data quickly and automate actions with prebuilt apps.
Use mobile to act, whether you're on Android or iOS.

Salesforce

SAP Analytics Hub simplifies access to analytics scattered across multiple heterogeneous environments. The solution recommends the best analytics to fit personalized needs and grants users with actionable insights without compromising agility.

SAP

Sample Customers

ADS Securities, Alstom Grid, American Express, Barclays Bank, Coca-Cola, CoderDojo, Dubai Multi Commodities Centre, Financial Conduct Authority

STIB-MIVB

Buyer's Guide

SAP Analytics Hub vs. Salesforce Einstein Analytics

February 2026

Free Report: SAP Analytics Hub vs. Salesforce Einstein Analytics

Find out what your peers are saying about SAP Analytics Hub vs. Salesforce Einstein Analytics and other solutions. Updated: February 2026.

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