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Verisk Marketing Solutions vs ZoomInfo comparison

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Verisk Marketing Solutions
Ranking in Predictive Sales Intelligence
5th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
ZoomInfo
Ranking in Predictive Sales Intelligence
1st
Average Rating
8.0
Number of Reviews
14
Ranking in other categories
Sales and Market Intelligence (1st), AI Data Analysis (7th)
 

Mindshare comparison

As of February 2026, in the Predictive Sales Intelligence category, the mindshare of Verisk Marketing Solutions is 8.1%, down from 12.5% compared to the previous year. The mindshare of ZoomInfo is 10.1%, down from 12.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Predictive Sales Intelligence Market Share Distribution
ProductMarket Share (%)
ZoomInfo10.1%
Verisk Marketing Solutions8.1%
Other81.8%
Predictive Sales Intelligence
 

Featured Reviews

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VM
Digital Marketing Manager at Swissport Brasil Ltda.
Targeted prospecting has increased campaign success and accelerates pipeline growth
The best features ZoomInfo offers include prospect call numbers, account-based prospecting and insights, integration with other systems, prospect contact information, and positioning with each company. I love the advanced search option which allows us to narrow down search results. I find myself using all of the features the most because they are very helpful and robust as they provide detailed company information where we are able to look at that company and know what we will do after that. ZoomInfo provides prospect contact information and position with each company. It provides advanced search options which allow us to narrow down search results easily and make data-driven decisions easily. Tracking people movement is easy, and Account IQ on accounts most likely to engage is very good. ZoomInfo has positively impacted our organization since we started using this tool by streamlining potential contacts in our organization. It speeds making contact by providing accurate email and phone numbers. It fits into our sales pipeline by transferring data directly to Pipedrive. Since using ZoomInfo, we have seen an increase in our sales campaign by fifty percent. We also achieve better account booking targets. The intent-based approach gives us better conversion.
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881,757 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
No data available
Financial Services Firm
20%
Computer Software Company
11%
Outsourcing Company
10%
Marketing Services Firm
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise3
Large Enterprise12
 

Questions from the Community

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What is your experience regarding pricing and costs for ZoomInfo?
Regarding the experience with pricing, setup cost, and licensing, I need to check with the procurement team as I am not sure about this.
What needs improvement with ZoomInfo?
ZoomInfo can be improved with a monthly subscription plan, which will be helpful for a small company or a small business unit where we are just about to start and want to experiment with ZoomInfo.
What is your primary use case for ZoomInfo?
My main use case for ZoomInfo is to get the buyer details like the email ID. If I need to sell my software services to, let's say, Samsung, I find out who is the appropriate manager there and, if I...
 

Comparisons

 

Also Known As

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RingLead
 

Overview

 

Sample Customers

Plymouth Rock Assurance, Bills.com, Liberty Mutual, DeVry University, Full Sail University, Ultimate Medical Academy, Penn Foster, Spring Venture Group, Provide Media
Dell, PayPal, Amazon, Walmart, Accenture, Box, Citrix, Fiserv