Data Cloud pros and cons

Name: Data Cloud
Brand: Salesforce
Rating: 4.0 (6 reviews)

Vendor: Salesforce

4.0 out of 5

6 reviews
83% willing to recommend

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Pros & Cons summary

Data Cloud receives a high rating of nine out of ten, praised for its stability. It enhances company operations by unifying real-time customer data, thus optimizing sales, delivery scaling, and marketing budget. Key features include internal integration and sales planning. However, complexity in customization, implementation, and lack of full SQL support in tools add challenges. Report creation ease could improve, making Data Cloud an average choice for businesses requiring seamless integration.

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Prominent pros & cons

PROS

They rate their experience with Data Cloud a nine out of ten.

They never had a problem with stability.

Data Cloud allows the company to anticipate and respond proactively, aiding in sales and delivery scaling.

Key features include integrations with internal systems and sales planning.

Data Cloud unifies real-time customer data, enabling personalized activation and budget-saving on marketing campaigns.

CONS

Customizability adds complexity to implementation and integration.

Data Cloud is complex to implement, change, develop, and integrate.

Creating reports could be easier.

Data Cloud is considered an overall average.

Not all SQL functions work in Calculated Insights or Query Builder.

Data Cloud Pros review quotes

EduardKasian

Regional Business Director at a tech services company with 51-200 employees

Mar 12, 2025

I rate my experience with Data Cloud a nine out of ten.

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Luiz Terra

Head of International Sales at a comms service provider with 51-200 employees

May 30, 2025

We never had a problem with stability.

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Jay Zitcovich

Account Executive - Cloud & AI at a tech vendor with 10,001+ employees

Dec 10, 2025

In my opinion, some of the most valuable features of Salesforce are the integrations it has with our internal systems, with sales planning probably being second, and then third is contact information.

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GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Jan 12, 2026

Overall, Data Cloud is a powerful product for unifying real-time customer data and enabling personalized activation.

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PravinNagawade

Salesforce Data Cloud Developer at a tech vendor with 10,001+ employees

Jan 15, 2026

If a client uses Data Cloud, they can save time and most importantly, they can save budget because I generate the target audience for marketing campaigns using unification.

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Data Cloud Cons review quotes

EduardKasian

Regional Business Director at a tech services company with 51-200 employees

Mar 12, 2025

Customizability is both an advantage and a disadvantage. While it provides a suitable solution with many pieces to integrate, it also adds complexity.

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Luiz Terra

Head of International Sales at a comms service provider with 51-200 employees

May 30, 2025

It is a very good product, but it is very complex to implement, change, develop, and integrate.

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Jay Zitcovich

Account Executive - Cloud & AI at a tech vendor with 10,001+ employees

Dec 10, 2025

In my opinion, areas that can still improve Data Cloud include the speed of the user interface, which is somewhat a problem, and reporting, as creating reports could be a bit easier.

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881,082 professionals have used our research since 2012.

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Jan 12, 2026

Data Cloud is an overall average product.