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Data Cloud vs Keap comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Data Cloud
Ranking in CRM
21st
Average Rating
8.0
Reviews Sentiment
6.2
Number of Reviews
6
Ranking in other categories
No ranking in other categories
Keap
Ranking in CRM
76th
Average Rating
7.0
Reviews Sentiment
7.8
Number of Reviews
3
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the CRM category, the mindshare of Data Cloud is 0.4%, up from 0.0% compared to the previous year. The mindshare of Keap is 0.4%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
Data Cloud0.4%
Keap0.4%
Other99.2%
CRM
 

Featured Reviews

PravinNagawade - PeerSpot reviewer
Salesforce Data Cloud Developer at a tech vendor with 10,001+ employees
Unified customer insights have reduced redundant communications and improved campaign targeting
Every function in Data Cloud has its unique purpose, but Calculated Insight is one of the strongest functions that I believe is very useful. I can accomplish everything, including customization, using Calculated Insight. If a client uses Data Cloud, they can save time and most importantly, they can save budget because I generate the target audience for marketing campaigns using unification. Redundant email or communication never happens due to the unified profiles, which helps businesses save their marketing budget and indirectly increase revenue. That is one of the most important benefits. Technically, there are many benefits, but in terms of business revenue, that is the most crucial part.
it_user370497 - PeerSpot reviewer
Director of Operations at Armada Cloud
The marketing and sales automation aspects of Infusionsoft have proved very useful.
The marketing and sales automation aspects of Infusionsoft have proved very useful; now we're able to see exactly where our leads and conversions are coming from, and which campaigns are actually working We have a much better understanding of which campaigns are most effective and can adapt…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Overall, Data Cloud is a powerful product for unifying real-time customer data and enabling personalized activation."
"Because in many cases, we knew what was going to happen before it happened or before the opportunities arose, it allowed us to get a jump on sales and then a jump on delivery, so it allowed us to scale."
"I rate my experience with Data Cloud a nine out of ten."
"In my opinion, some of the most valuable features of Salesforce are the integrations it has with our internal systems, with sales planning probably being second, and then third is contact information."
"If a client uses Data Cloud, they can save time and most importantly, they can save budget because I generate the target audience for marketing campaigns using unification."
"We never had a problem with stability."
"We are currently implementing this tool and have high hopes for how it will drive drive lead generation and management."
"It can be used for recruiting, e-marketing, and information marketing, and is excellent if you already have a following or database and are looking to systemetize, integrate, and orchestrate communication to your clients."
"The marketing and sales automation aspects of Infusionsoft have proved very useful; now we're able to see exactly where our leads and conversions are coming from, and which campaigns are actually working."
 

Cons

"Data Cloud is an overall average product."
"In my opinion, areas that can still improve Data Cloud include the speed of the user interface, which is somewhat a problem, and reporting, as creating reports could be a bit easier."
"It is a very good product, but it is very complex to implement, change, develop, and integrate."
"Most of the time, I believe that not all SQL functions are working in Calculated Insights or in Query Builder."
"Customizability is both an advantage and a disadvantage. While it provides a suitable solution with many pieces to integrate, it also adds complexity."
"The CRM area isn't exactly robust, which isn't a problem for us as we pair Infusionsoft with vTiger to handle our CRM and sales/marketing automation needs."
"Would love to see the option to create required fields on the contact records."
"Fluent email campaign and shopping experience design. Even for the tech savvy, it takes a very logical mind to storyboard out the scenarios and to program it on the back-end."
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Questions from the Community

What needs improvement with Data Cloud?
The Salesforce team can make Data Cloud more user-friendly and a bit more open. The documentation should be improved. That is the first thing. They have very poor documentation on Data Cloud. For m...
What is your primary use case for Data Cloud?
We are mainly using Data Cloud to harmonize our Marketing Cloud personalization data and the customer data from our database. Whatever data is coming from Marketing Cloud personalization is streami...
What advice do you have for others considering Data Cloud?
The only good thing about Data Cloud is that it is easily integratable with different Salesforce systems or products. My overall rating for Data Cloud is six out of ten.
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Comparisons

 

Also Known As

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Infusionsoft
 

Overview

 

Sample Customers

Information Not Available
Titin, Cleancorp Cleaning Service, LeftFoot Coaching Academy, Salon Success Strategies, Roeder Studios, Mint Social, Optibike, Select Photo-Graphics, Mosquito Squad of Greater DC, The Rocket Company, Blue Chip Athletic, Burleson Orthodontics, Presidential Pools, Blue Cow Creative Design & Production, Ptex Group
Find out what your peers are saying about Data Cloud vs. Keap and other solutions. Updated: April 2026.
893,221 professionals have used our research since 2012.