Keap vs Zoho CRM comparison

Keap and Zoho are both solutions in the CRM category. Keap is ranked #112, while Zoho is ranked #3 with an average rating of 8.4. Keap holds a 0.3% mindshare in CRM, compared to Zoho’s 1.8% mindshare. Additionally, 50% of Keap users are willing to recommend the solution, compared to 90% of Zoho users who would recommend it.

Keap

Read 3 Keap reviews

452 Views
443 Comparison Views

50% willing to recommend

Zoho CRM

Read 59 Zoho CRM reviews

3,366 Views
2,996 Comparison Views

90% willing to recommend

Keap

Zoho CRM

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Executive SummaryUpdated on Dec 19, 2024

Zoho CRM and Keap are competing products in the CRM landscape. Keap holds a slight edge due to its comprehensive automation capabilities, which enhance business processes effectively.

Features: Zoho CRM offers advanced analytics, AI-driven insights, and extensive third-party integrations, providing versatility for varied business needs. Keap features robust marketing automation, an intuitive contact management system, and efficient lead management.

Ease of Deployment and Customer Service: Zoho CRM ensures quick deployment with a straightforward setup process and responsive customer service. Keap streamlines deployment with easy integration options and dedicated customer service focused on small businesses.

Pricing and ROI: Zoho CRM provides a competitive pricing model with multiple tiers, delivering strong ROI through flexibility and cost-effectiveness. Keap's pricing is relatively higher but justified by enhanced automation features, making it a valuable investment for businesses prioritizing automated marketing.

To learn more, read our detailed Keap vs. Zoho CRM Report (Updated: March 2026).

Buyer's Guide

Keap vs. Zoho CRM

March 2026

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Helped 884,873 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Keap

Ranking in CRM

112th

Average Rating

7.0

Reviews Sentiment

7.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoho CRM

Ranking in CRM

3rd

Average Rating

8.0

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Opportunity Management (3rd), Sales Force Automation (3rd)

Mindshare comparison

As of March 2026, in the CRM category, the mindshare of Keap is 0.3%, up from 0.2% compared to the previous year. The mindshare of Zoho CRM is 1.8%, down from 3.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
Zoho CRM	1.8%
Keap	0.3%
Other	97.9%

CRM

Featured Reviews

it_user370497

Director of Operations at Armada Cloud

The marketing and sales automation aspects of Infusionsoft have proved very useful.

The marketing and sales automation aspects of Infusionsoft have proved very useful; now we're able to see exactly where our leads and conversions are coming from, and which campaigns are actually working We have a much better understanding of which campaigns are most effective and can adapt…

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NaveenKumar S

Software Engineer at Maximus

Zoho CRM improves lead conversion with AI assistance but could have better technical support

Zoho Zia has helped our lead conversion process by serving as a private AI of Zoho CRM that assists in boosting lead conversation by analyzing customer data, predicting outcomes, and automating workflow follow-ups. Regarding how Zia helps with lead conversion, there's lead scoring and conversion predictions, sentiment analysis, and workflow suggestions. For lead scoring, Zia analyzes past lead conversation patterns and assigns scores to new leads, and high score leads get prioritized for faster follow-up. In terms of conversation predictions, Zia predicts the probability of lead conversion based on demographics and engagements, helping the sales team focus on the most promising leads. Another point is sentiment analysis, where Zia scans customer emails, chats, and notes to detect tones such as positive, negative, or neutral, guiding us on how to approach the leads better. For workflow suggestions, it recommends automated workflows such as sending emails and assigning tasks to agents, improving our engagements. Additionally, the conversational AI feature through Zia chatbot can interact with leads via website chat or capture details and push them into Zoho CRM automatically. The analytics and reporting features in Zoho CRM helped me understand sales patterns and customer behavior through standard reports that include pre-built reports for leads, deals, sales activities, and campaigns. We can customize reports as well, creating reports based on any module fields, and we can integrate with Zoho Analytics for direct capture of reports from our modules. We can merge leads reports to contact reports using SQL, allowing for effective sales funnel tracking to identify drop-offs and optimize conversation strategies. Auto-generated reports are also available for daily scheduling, ensuring that admin receives daily basis reports through automation. With advanced BI features such as drag-and-drop dashboards and predictive analysis using pivot tables, we can create insightful dashboards while pulling CRM and external data from sources such as Google Ads and Facebook Ads for unified analytics. The automation capabilities in Zoho CRM have helped streamline our organization's sales and marketing tasks by handling repetitive tasks such as sending follow-up emails, assigning leads, and updating fields. For example, if a lead score is greater than 80, it automatically assigns that record to the senior sales representative. There are also blueprint options to define the step-by-step sales process, ensuring every sales representative follows the same process. Automation includes assignment rules, lead scoring, priority load options, sales signals, macros, and territory management, which automatically routes leads based on geography, revenue, and industries. Additionally, deal stage automations trigger actions when a deal moves stages, such as sending a contract when it moves to negotiation. For marketing, there are tools for email campaign automation, behavior-based triggers, campaign to lead sync, and social media automations. The overall benefits I have seen from using Zoho CRM include centralized customer data, where all customer interactions are visible in one place, providing a 360-degree view. Improved lead conversations through AI-powered scoring and automation helps us focus on the right leads, with end-to-end sales automation managing tasks from lead capture to deal closure, thereby saving time on repetitive tasks. This leads to better marketing ROI, as we can track campaigns, ad spend, and lead sources, connecting marketing efforts to revenue. Enhanced collaboration through shared notes, tasks, and role-based access enables teamwork within our internal users and sales teams, contributing to customer satisfaction. Moreover, Zoho CRM is scalable and customizable, adapting to startups, SMBs, and enterprises with its flexible modules and fields. Lastly, it is cost-efficient compared to Salesforce and HubSpot while including a wide range of features.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The marketing and sales automation aspects of Infusionsoft have proved very useful; now we're able to see exactly where our leads and conversions are coming from, and which campaigns are actually working."

"It can be used for recruiting, e-marketing, and information marketing, and is excellent if you already have a following or database and are looking to systemetize, integrate, and orchestrate communication to your clients."

"We are currently implementing this tool and have high hopes for how it will drive drive lead generation and management."

"Zoho CRM is flexible due to its integrations, like with Zoho Campaign, helping integrate marketing efforts with CRM processes."

"I think Zoho CRM's automation capabilities are really good and better than almost any other application."

"What I like most about Zoho CRM is its configurability. We can adapt it to our needs in terms of the sales process. It has automation capabilities, but we mostly use it as a static system, except for sending emails and information about updated products."

"What I like best about Zoho CRM is the web form feature. I find Zoho CRM forms excellent."

"The most valuable features include the dashboards, deal tracking, email tracking, notes, managing notes and the ability to manage databases in one place."

"One of the most important features is that it's a cloud base and, it's also quite cheaper when compared to other solutions. Zoho CRM is customizable as per your requirement and, the Zoho team is able to help you to customize the CRM based on your requirements, and you can integrate to any third-party solution."

"Zoho CRM's best feature is its reporting."

"The most valuable feature I have found in Zoho CRM is custom functions—you can achieve anything with it, from integrations with other applications to automating complex tasks that the inbuilt features may not handle."

More Zoho CRM pros

Cons

"Fluent email campaign and shopping experience design. Even for the tech savvy, it takes a very logical mind to storyboard out the scenarios and to program it on the back-end."

"Would love to see the option to create required fields on the contact records."

"The CRM area isn't exactly robust, which isn't a problem for us as we pair Infusionsoft with vTiger to handle our CRM and sales/marketing automation needs."

"Zoho CRM has a rule engine or a place where you can set certain rules. That's not evolved very much. They could improve this within the platform."

"If the client's requirements involve managing large datasets, I would go directly to Salesforce due to its capability to store and structure big data, but it tends to be more expensive."

"Certain functions have occasional performance issues."

"I feel that Zoho CRM's AI-powered assistant, Zia, is not that good right now."

"Zoho CRM could benefit from predictive analysis based on historical trends to forecast future performance over the next two to three years, particularly from a sales pipeline perspective."

"Customer Service: Only chat is available, connecting over the phone is impossible."

"There was a challenge while deploying Zoho when we brought an API code. Because integrations "aren't perfect" for every organization."

"When writing code that exceeds 500 or 700 lines, if you forget to save it and haven't run it once, the entire function can be lost."

More Zoho CRM cons

Pricing and Cost Advice

Information not available

"We consider it a good value and found it to be cost-effective."

"The licensing is the subscription, where we pay $50 per month per user."

"I have no information about the pricing for Zoho CRM because the finance department handles that."

"I rate the product a four out of ten. The cost for Zoho CRM is not fixed; different editions are available, and the features depend on the edition chosen. Some capabilities, such as integrating with workflows, might incur additional costs, but these are well-documented and not hidden."

"The tool started out quite cheap. It's had some changes with small and medium business subscriptions, but it's still worth the price. I'd say it's priced a bit below the medium range."

"On a scale of one to ten, where one is a high price and ten is a low price, I rate the pricing a five. However, the pricing is fine because we chose the enterprise plan as a private limited company."

"Zoho CRM is an expensive tool."

"Its price is lower than the other software."

More Zoho CRM pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Manufacturing Company

14%

Marketing Services Firm

10%

Outsourcing Company

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	45
Midsize Enterprise	6
Large Enterprise	10

Questions from the Community

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What do you like most about Zoho CRM?

Zoho CRM integrates easily with customer service workflows.

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What is your experience regarding pricing and costs for Zoho CRM?

Zoho CRM and all of Zoho's software are quite affordable because they are specifically designed for small and medium businesses.

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What needs improvement with Zoho CRM?

I think areas of Zoho CRM that need to be improved or enhanced include the permission structure, which can be easy to set up custom permissions within Zoho Creator using different filters and runni...

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Product Reports

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CRM

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Zoho CRM

February 2026

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Also Known As

Infusionsoft

No data available

Overview

Collect new leads with minimal effort

Collect leads consistently and seamlessly, using Keap’s powerful CRM, lead capture blueprints, landing page templates, and appointment setting.

Stay focused on what you’re good at

Keap’s personalized automations save you from distracting busy work, while still sounding and converting exactly like you.

Messages that your audience actually wants to read

Write emails and texts using Keap’s curated templates, send them to segmented lists in your CRM, and watch the results roll in.

Business stays business, personal stays personal

Keap Business Line gives you access to work calls and texts on your smartphone, while keeping your personal conversations separate.

Expert help as you grow

With Keap’s one-on-one coaching and strategic guidance, 24/7 support, and seamless migration services, you’ll have everything you need to be successful.

Keap

Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution for managing organization-wide Sales, Marketing, Customer Support & Service and Inventory Management.

Zoho

Sample Customers

Titin, Cleancorp Cleaning Service, LeftFoot Coaching Academy, Salon Success Strategies, Roeder Studios, Mint Social, Optibike, Select Photo-Graphics, Mosquito Squad of Greater DC, The Rocket Company, Blue Chip Athletic, Burleson Orthodontics, Presidential Pools, Blue Cow Creative Design & Production, Ptex Group

JetHub, Anderson Sales Advantage, ActionCoach, Milagro Advisory Group, TECO Pneumatic, Proteomics Consult

Buyer's Guide

Keap vs. Zoho CRM

March 2026

Free Report: Keap vs. Zoho CRM

Find out what your peers are saying about Keap vs. Zoho CRM and other solutions. Updated: March 2026.

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