Data Cloud vs LeadSquared comparison

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Data Cloud

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Executive Summary

We performed a comparison between Data Cloud and LeadSquared based on real PeerSpot user reviews.

Find out in this report how the two CRM solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Data Cloud vs. LeadSquared Report (Updated: August 2026).

Data Cloud vs. LeadSquared

August 2026

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Helped 908,800 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

5.9

Data Cloud offers enhanced visibility and decision-making, unifying data efficiently, but its substantial cost requires good budget management.

Sentiment score

5.7

LeadSquared improved ROI by automating campaigns, increasing conversions, shortening B2B times, enhancing productivity, and reducing costs.

Data Cloud is the product I can use for data unification, and while many ETL tools exist, none achieve the same level of unification as Data Cloud.

For more quotes and insights, download the Data Cloud report

Salesforce Data Cloud Developer at a tech vendor with 10,001+ employees

We do not need to manually update tasks since automations are configured to trigger and update the status automatically when specific conditions are met, thus saving both time and money on configurations.

Manojkumar Reddy

Associate Technology Consultant at a tech vendor with 10,001+ employees

The conversion rates, too, are better; they used to be lower, but they are now up by 30 to 35%.

Anuj Tiwari

Gtm Operator, Lead Generator at 404Minds Technologies

With LeadSquared implementation and the reach it allows through automations, click-to-call, and other built-in features, connectivity rate with leads has increased.

Shakti Anand

Senior Manager- Admissions at Sector 125

For more quotes and insights, download the LeadSquared report

Customer Service

Sentiment score

6.8

Data Cloud's support varies, with some praising quick responses and functionality, but others face issues with Salesforce's assistance.

Sentiment score

6.2

LeadSquared offers proactive customer service with good technical support and improved response times, benefiting from account manager assistance.

It is not easy and not quick to have some answers directly from Salesforce.

Head of International Sales at a comms service provider with 51-200 employees

Salesforce support is sometimes not sure how to approach a problem, what the exact problem is, or how to solve it.

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

My clients are very satisfied with the functionality, and it is brilliant.

For more quotes and insights, download the Data Cloud report

Salesforce Data Cloud Developer at a tech vendor with 10,001+ employees

They provide an account manager in addition to customer support that helps to build new automations or different processes or new integrations.

Hsapra Hsapra

Crm Analyst at Univo Edtech

The customer support for LeadSquared is great; they call on time and respond quickly to our inquiries.

Ashish Sharma_

CRM Expert

Initially, my experience with customer support was quite poor, with long wait times, fuzzy responses, and the right person not being assigned to handle specific questions, often leading to time lost transferring chats.

For more quotes and insights, download the LeadSquared report

Senior Project Manager at Epicor Software

Scalability Issues

Sentiment score

6.2

Users praise Data Cloud's scalability and adaptability, noting costs may rise with real-time workloads and integration challenges.

Sentiment score

6.2

LeadSquared is scalable with good adaptability, though costly for large-scale use and limited in international expansion.

We made a first implementation for a small environment, and it is very easy to grow and work.

Head of International Sales at a comms service provider with 51-200 employees

In my opinion, scalability is good, and I would rate it around 8, 9, or even 10.

For more quotes and insights, download the Data Cloud report

Salesforce Data Cloud Developer at a tech vendor with 10,001+ employees

Data Cloud is scalable, but at the same time, with scalability, my cost can go up, and real-time workloads can also be expensive.

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Reducing the headache and costs of integration involved when using services provided by the main service provider itself.

Shakti Anand

Senior Manager- Admissions at Sector 125

If you are working on a private cloud, then that is the best thing LeadSquared offers.

Hsapra Hsapra

Crm Analyst at Univo Edtech

Regarding scalability, I feel LeadSquared has enough potential, having already helped the organization.

For more quotes and insights, download the LeadSquared report

Senior Project Manager at Epicor Software

Stability Issues

Sentiment score

6.5

Data Cloud is highly stable with 80-90% satisfaction, reliable but offering room for improvement as per user feedback.

Sentiment score

8.0

LeadSquared is highly regarded for stability and speed, with minimal downtime and user-rated reliability from five to eight.

No quotes available

For more quotes and insights, download the Data Cloud report

LeadSquared is quite stable.

reviewer2856129

Growth Associate at a educational organization with 11-50 employees

LeadSquared is stable overall, but I have faced downtime a couple of times, usually during rain or similar events, lasting for two to three minutes.

Anuj Tiwari

Gtm Operator, Lead Generator at 404Minds Technologies

LeadSquared is stable, though I have experienced some downtime while downloading reports and creating workflow automation, but those issues are resolved quickly.

For more quotes and insights, download the LeadSquared report

Senior Project Manager at Epicor Software

Room For Improvement

Data Cloud needs improved customization, user interface, and better documentation to address integration and decision-making challenges.

Users recommend improving LeadSquared's interface, reporting, automation, AI capabilities, integrations, support, dashboards, and enhancing AI-driven insights.

While it provides a suitable solution with many pieces to integrate, it also adds complexity.

EduardKasian

Regional Business Director at a tech services company with 51-200 employees

I had a project that required changing the views that I need from my team, and it took two to three months to make the change.

For more quotes and insights, download the Data Cloud report

Head of International Sales at a comms service provider with 51-200 employees

They have very poor documentation on Data Cloud.

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Deeper AI-driven recommendations such as lead conversion predictions, risk identification, and next-best-action suggestions could help the sales team prioritize opportunities more effectively.

For more quotes and insights, download the LeadSquared report

Senior Project Manager at Epicor Software

If LeadSquared had an inbuilt third-party integration such as Ameyo or Exotel for calling, or if LeadSquared improved the calling mechanism within the platform itself instead of relying on a third party, that would be an improvement.

AmanK

Senior Manager Analytics at Infoedge

Governance is one of its strengths, especially for regulated industries.

Rishabh Kumar

Technical Project Manager at a tech vendor with 1,001-5,000 employees

Setup Cost

Enterprise buyers find Data Cloud's features justify its cost, with setup at $1,500 monthly per seat for advanced capabilities.

LeadSquared offers competitive pricing with significant ROI, ideal for B2C, B2B, and SMBs, though less suited for large enterprises.

I understand that it is a high-end solution with high cost but with many features that justify the price.

For more quotes and insights, download the Data Cloud report

Head of International Sales at a comms service provider with 51-200 employees

The licenses cost is also very less as compared to other CRM platforms.

Hsapra Hsapra

Crm Analyst at Univo Edtech

LeadSquared provides significant ROI in tight budget scenarios as it balances functionality with ease of use.

Rishabh Kumar

Technical Project Manager at a tech vendor with 1,001-5,000 employees

Compared to other top-niche products, they are less, and it is good.

Manojkumar Reddy

Associate Technology Consultant at a tech vendor with 10,001+ employees

For more quotes and insights, download the LeadSquared report

Valuable Features

Data Cloud enhances marketing and revenue with unified data, machine learning, real-time analytics, and streamlined Salesforce integrations.

LeadSquared enhances efficiency with automation, customization, and integration, offering real-time insights, streamlined workflows, and improved lead management.

If a client uses Data Cloud, they can save time and most importantly, they can save budget because I generate the target audience for marketing campaigns using unification.

For more quotes and insights, download the Data Cloud report

Salesforce Data Cloud Developer at a tech vendor with 10,001+ employees

We unify data from different product lines to achieve synergy KPIs.

EduardKasian

Regional Business Director at a tech services company with 51-200 employees

Some of the most valuable features of Salesforce are the integrations it has with our internal systems.

Jay Zitcovich

Account Executive - Cloud & AI at a tech vendor with 10,001+ employees

When a lead is captured, the sales team gets in touch with the person who made the inquiry, and when they receive updates via phone call or email, they can update the lead's status automatically through automation.

Manojkumar Reddy

Associate Technology Consultant at a tech vendor with 10,001+ employees

Previously, the sales lead conversion rate was about 3,000 to 4,000 monthly, but now it has increased to 5,000, 6,000, or even 7,000 monthly conversion rates, significantly boosting our sales.

Ashish Sharma_

CRM Expert

Lead scoring and prioritization stand out because they automatically score leads based on engagement and behavior, helping the sales team focus on conversion-ready prospects.

For more quotes and insights, download the LeadSquared report

Senior Project Manager at Epicor Software

Categories and Ranking

Data Cloud

Ranking in CRM

18th

Average Rating

8.0

Reviews Sentiment

6.2

Number of Reviews

Ranking in other categories

No ranking in other categories

LeadSquared

Ranking in CRM

5th

Average Rating

8.0

Reviews Sentiment

6.3

Number of Reviews

Ranking in other categories

Marketing Automation (4th)

Mindshare comparison

As of August 2026, in the CRM category, the mindshare of Data Cloud is 0.5%, up from 0.1% compared to the previous year. The mindshare of LeadSquared is 0.9%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
LeadSquared	0.9%
Data Cloud	0.5%
Other	98.6%

CRM

Featured Reviews

Unified customer insights have reduced redundant communications and improved campaign targeting

Salesforce Data Cloud Developer at a tech vendor with 10,001+ employees

Every function in Data Cloud has its unique purpose, but Calculated Insight is one of the strongest functions that I believe is very useful. I can accomplish everything, including customization, using Calculated Insight. If a client uses Data Cloud, they can save time and most importantly, they can save budget because I generate the target audience for marketing campaigns using unification. Redundant email or communication never happens due to the unified profiles, which helps businesses save their marketing budget and indirectly increase revenue. That is one of the most important benefits. Technically, there are many benefits, but in terms of business revenue, that is the most crucial part.

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Automation has strengthened lead hygiene and reporting and drives faster sales conversions

Senior Project Manager at Epicor Software

One area for further enhancement is advanced analytics and predictive insights. While the platform provides robust reporting, deeper AI-driven recommendations such as lead conversion predictions, risk identification, and next-best-action suggestions could help the sales team prioritize opportunities more effectively. Improving user experience is another area; as organizations scale and workflows become more complex, simplifying configuration and creating more customizable dashboards could enhance adoption across business users. Additionally, expanding native integrations and reducing reliance on custom configurations for certain enterprise systems could streamline implementation further. Regarding support, I feel it should be more proactive, with spontaneous responses. Whenever I raised queries, I experienced longer wait times and had to wait for proper responses that were sometimes passed between multiple people. I believe when I ask a question, it should be assigned to the right person at the right time to reduce time consumption on both ends. LeadSquared automates many sales and marketing processes effectively, and there is an opportunity to strengthen its AI capabilities in areas such as predictive lead scoring, conversion forecasting, and next-best-action recommendations. AI-powered conversion analysis from calls, emails, and WhatsApp interactions could help identify customer intent, sentiments, and common objections, providing valuable insights for both the team and managers. For compliance and governance, a proper API should be created and integration should be structured to prevent lead leakage and data manipulation, which needs to be addressed by LeadSquared. I have noticed that it often does not provide accurate data and relies more on human intervention. When AI is integrated into any kind of software, it is expected to deliver the right outcomes and analyses. However, I have seen many cases where it provides only sixty-five to seventy percent accuracy, which I believe can be significantly improved.

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Top Industries

By visitors reading reviews

No data available

University

24%

Construction Company

12%

Outsourcing Company

11%

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	3
Large Enterprise	21

Questions from the Community

What needs improvement with Data Cloud?

The Salesforce team can make Data Cloud more user-friendly and a bit more open. The documentation should be improved. That is the first thing. They have very poor documentation on Data Cloud. For m...

What is your primary use case for Data Cloud?

We are mainly using Data Cloud to harmonize our Marketing Cloud personalization data and the customer data from our database. Whatever data is coming from Marketing Cloud personalization is streami...

What advice do you have for others considering Data Cloud?

The only good thing about Data Cloud is that it is easily integratable with different Salesforce systems or products. My overall rating for Data Cloud is six out of ten.

What is your experience regarding pricing and costs for LeadSquared?

Pricing depends on the account size, and the setup cost was quite minimal and it was a reasonable charge for the setup that they have done. The licenses cost is also very less as compared to other ...

What needs improvement with LeadSquared?

Everything is good and perfect with LeadSquared.

What is your primary use case for LeadSquared?

I have used LeadSquared for almost five years. It was primarily a CRM tool that we used for managing all lead data, call logs, and emails that would get logged into it. When new leads were generate...

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Product Reports

Download Data Cloud product report

Data Cloud

August 2026

Download LeadSquared product report

July 2026

Overview

Data Cloud provides businesses with a comprehensive platform for managing and analyzing vast data sets, empowering users to drive data-driven decisions effectively.

This platform offers robust capabilities enabling users to harness data for strategic insights. Key use cases include data warehousing, real-time analytics, and machine learning model deployment. Data Cloud stands out for its scalability, ease of integration with existing systems, and advanced security features. Users point out room for improvement regarding cost management and interface flexibility, which could enhance experience and efficiency.

What are the key features of Data Cloud?

Scalability: Handles vast data volumes, ensuring seamless performance expansion.
Integration: Easily integrates with current systems, facilitating smooth data flow.
Security: Offers robust features to safeguard sensitive information.
Analytics: Provides real-time data processing and advanced analytical tools.
Machine Learning: Supports deploying models to drive data-driven initiatives.

What benefits and ROI should users look for?

Enhanced Decision-Making: Access to actionable insights from accurate data.
Cost Efficiency: Optimizes data storage and processing costs.
Improved Performance: Boosts operational speed and productivity.
Data Accessibility: Ensures valuable information is readily available.
Increased Security: Protects data from potential threats.

Data Cloud is implemented in industries such as finance, healthcare, and retail to streamline data management and analytics. Financial institutions utilize it for risk assessment and fraud detection, whereas healthcare providers deploy it for patient data analysis. Retailers leverage its capabilities for inventory management and customer behavior insights, demonstrating versatility across sectors.

Salesforce

LeadSquared offers customizable CRM features that integrate seamlessly with existing systems, making it a valuable tool for automation and lead management with varied pricing options. It efficiently supports tasks, enhancing workflow through automation and integration with apps like Shopify and telephony systems.

LeadSquared's capabilities in lead conversion and efficiency improvement are recognized through its comprehensive CRM functionalities, providing insights into sales performance with call and email tracking alongside intuitive dashboards. While users experience efficiency gains and growth in their customer base, some areas require enhancement, including workflow automation, telephony integration, and stability in handling large campaigns. Addressing these stability issues with potential improvements in customer service response times and expanding functionalities like chatbots would significantly enhance user satisfaction.

What are the key features of LeadSquared?

Customizable Integrations: Easily integrates with existing systems like Shopify and telephony apps
Automation: Streamlines tasks, saving time and increasing efficiency
Lead Management: Efficiently captures and manages leads
Insightful Dashboards: Provides in-depth performance tracking through call and email tracking

What benefits or ROI indicators should users check in reviews?

Lead Conversion Improvement: Noticeable increase in lead conversion rates
Efficiency Gains: Significant time savings and task automation
Customer Base Growth: Enhanced ability to expand customer reach
Ease of Use: Minimal training needed for CRM capabilities

Industries such as real estate, education, and finance leverage LeadSquared as a central CRM system to capture and handle leads efficiently. It facilitates B2B and B2C sales processes by automating lead management and integrating essential communication tools like telephony and WhatsApp, resulting in improved sales efficiency and optimized customer interactions.

Sample Customers

Information Not Available

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,