Data Cloud vs LeadSquared comparison

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Data Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Data Cloud and LeadSquared based on real PeerSpot user reviews.

Find out in this report how the two CRM solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Data Cloud vs. LeadSquared Report (Updated: June 2026).

Data Cloud vs. LeadSquared

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

5.9

Data Cloud offers enhanced visibility and decision-making, unifying data efficiently, but its substantial cost requires good budget management.

Sentiment score

5.8

LeadSquared enhances efficiency by centralizing data, automating tasks, and improving conversion rates, sales, and lead management, with varied ROI.

Data Cloud is the product I can use for data unification, and while many ETL tools exist, none achieve the same level of unification as Data Cloud.

For more quotes and insights, download the Data Cloud report

Salesforce Data Cloud Developer at a tech vendor with 10,001+ employees

We do not need to manually update tasks since automations are configured to trigger and update the status automatically when specific conditions are met, thus saving both time and money on configurations.

Manojkumar Reddy

Associate Technology Consultant at a tech vendor with 10,001+ employees

The conversion rates, too, are better; they used to be lower, but they are now up by 30 to 35%.

Gtm Operator, Lead Generator at 404Minds Technologies

With LeadSquared implementation and the reach it allows through automations, click-to-call, and other built-in features, connectivity rate with leads has increased.

For more quotes and insights, download the LeadSquared report

Senior Manager- Admissions at Sector 125

Customer Service

Sentiment score

6.8

Data Cloud's support varies, with some praising quick responses and functionality, but others face issues with Salesforce's assistance.

Sentiment score

6.9

LeadSquared's customer service is highly praised for responsive, friendly, and professional assistance, despite occasional long technical resolution times.

It is not easy and not quick to have some answers directly from Salesforce.

Head of International Sales at a comms service provider with 51-200 employees

Salesforce support is sometimes not sure how to approach a problem, what the exact problem is, or how to solve it.

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

My clients are very satisfied with the functionality, and it is brilliant.

For more quotes and insights, download the Data Cloud report

Salesforce Data Cloud Developer at a tech vendor with 10,001+ employees

It is easy to reach the team over a call if needed.

Senior Manager- Admissions at Sector 125

My issue was resolved professionally and I was very satisfied with the assistance I received.

Growth Associate at a educational organization with 11-50 employees

Customer support for LeadSquared is responsive and helpful.

For more quotes and insights, download the LeadSquared report

Gtm Operator, Lead Generator at 404Minds Technologies

Scalability Issues

Sentiment score

6.2

Users praise Data Cloud's scalability and adaptability, noting costs may rise with real-time workloads and integration challenges.

Sentiment score

6.5

LeadSquared is scalable and effective for diverse businesses, though potentially costly for large enterprises expanding globally.

We made a first implementation for a small environment, and it is very easy to grow and work.

Head of International Sales at a comms service provider with 51-200 employees

In my opinion, scalability is good, and I would rate it around 8, 9, or even 10.

For more quotes and insights, download the Data Cloud report

Salesforce Data Cloud Developer at a tech vendor with 10,001+ employees

Data Cloud is scalable, but at the same time, with scalability, my cost can go up, and real-time workloads can also be expensive.

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Reducing the headache and costs of integration involved when using services provided by the main service provider itself.

Senior Manager- Admissions at Sector 125

Regarding LeadSquared's scalability, I think it should expand more internationally.

For more quotes and insights, download the LeadSquared report

Growth Associate at a educational organization with 11-50 employees

Stability Issues

Sentiment score

6.5

Data Cloud is highly stable with 80-90% satisfaction, reliable but offering room for improvement as per user feedback.

Sentiment score

8.0

LeadSquared is praised for its stability and reliability, with most users rating its performance highly despite minor downtime.

No quotes available

For more quotes and insights, download the Data Cloud report

LeadSquared is quite stable.

Growth Associate at a educational organization with 11-50 employees

LeadSquared is stable overall, but I have faced downtime a couple of times, usually during rain or similar events, lasting for two to three minutes.

For more quotes and insights, download the LeadSquared report

Gtm Operator, Lead Generator at 404Minds Technologies

Room For Improvement

Data Cloud needs improved customization, user interface, and better documentation to address integration and decision-making challenges.

LeadSquared requires user interface improvements, enhanced integrations, simplified analytics, reliable automation, seamless vendor integration, and faster support.

While it provides a suitable solution with many pieces to integrate, it also adds complexity.

EduardKasian

Regional Business Director at a tech services company with 51-200 employees

I had a project that required changing the views that I need from my team, and it took two to three months to make the change.

For more quotes and insights, download the Data Cloud report

Head of International Sales at a comms service provider with 51-200 employees

They have very poor documentation on Data Cloud.

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

I think we have workflows, but they are lacking compared to platforms such as GHL and others.

Gtm Operator, Lead Generator at 404Minds Technologies

Improving the Converse feature, which is currently complex, will impact costing; however, if Converse is implemented, there would be no need to associate with other life or chatbots.

Senior Manager- Admissions at Sector 125

It would be great if LeadSquared allowed hosting a complete website with front-end UI/UX integration alongside the CRM.

For more quotes and insights, download the LeadSquared report

Growth Associate at a educational organization with 11-50 employees

Setup Cost

Enterprise buyers find Data Cloud's features justify its cost, with setup at $1,500 monthly per seat for advanced capabilities.

LeadSquared is cost-effective with annual user-based licensing, suitable for small to medium businesses; larger firms consider alternatives.

I understand that it is a high-end solution with high cost but with many features that justify the price.

For more quotes and insights, download the Data Cloud report

Head of International Sales at a comms service provider with 51-200 employees

Compared to other top-niche products, they are less, and it is good.

Manojkumar Reddy

Associate Technology Consultant at a tech vendor with 10,001+ employees

The pricing was good; we negotiated, and since we are a small business, he understood our needs and provided good pricing.

Gtm Operator, Lead Generator at 404Minds Technologies

However, the basic problem with LeadSquared is that they tend to project pricing on the higher side and want to compensate by getting clients to take additional services that are required.

For more quotes and insights, download the LeadSquared report

Senior Manager- Admissions at Sector 125

Valuable Features

Data Cloud enhances marketing and revenue with unified data, machine learning, real-time analytics, and streamlined Salesforce integrations.

LeadSquared streamlines operations with customizable automation, robust CRM functions, and seamless app integration, boosting productivity and conversion rates.

If a client uses Data Cloud, they can save time and most importantly, they can save budget because I generate the target audience for marketing campaigns using unification.

For more quotes and insights, download the Data Cloud report

Salesforce Data Cloud Developer at a tech vendor with 10,001+ employees

We unify data from different product lines to achieve synergy KPIs.

EduardKasian

Regional Business Director at a tech services company with 51-200 employees

Some of the most valuable features of Salesforce are the integrations it has with our internal systems.

Jay Zitcovich

Account Executive - Cloud & AI at a tech vendor with 10,001+ employees

When a lead is captured, the sales team gets in touch with the person who made the inquiry, and when they receive updates via phone call or email, they can update the lead's status automatically through automation.

Manojkumar Reddy

Associate Technology Consultant at a tech vendor with 10,001+ employees

LeadSquared provides a bot facility that sends leads in real-time, which are considered hot leads because students directly land on the website to search for programs at Amity University, leading to high conversion chances.

Senior Manager- Admissions at Sector 125

Once I create a segment or label of contacts, I can use the automation for that label, which significantly reduces my workload.

For more quotes and insights, download the LeadSquared report

Growth Associate at a educational organization with 11-50 employees

Categories and Ranking

Data Cloud

Ranking in CRM

21st

Average Rating

8.0

Reviews Sentiment

6.2

Number of Reviews

Ranking in other categories

No ranking in other categories

LeadSquared

Ranking in CRM

24th

Average Rating

8.0

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

Marketing Automation (7th)

Mindshare comparison

As of June 2026, in the CRM category, the mindshare of Data Cloud is 0.4%, up from 0.0% compared to the previous year. The mindshare of LeadSquared is 0.8%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
Data Cloud	0.4%
LeadSquared	0.8%
Other	98.8%

CRM

Featured Reviews

Unified customer insights have reduced redundant communications and improved campaign targeting

Salesforce Data Cloud Developer at a tech vendor with 10,001+ employees

Every function in Data Cloud has its unique purpose, but Calculated Insight is one of the strongest functions that I believe is very useful. I can accomplish everything, including customization, using Calculated Insight. If a client uses Data Cloud, they can save time and most importantly, they can save budget because I generate the target audience for marketing campaigns using unification. Redundant email or communication never happens due to the unified profiles, which helps businesses save their marketing budget and indirectly increase revenue. That is one of the most important benefits. Technically, there are many benefits, but in terms of business revenue, that is the most crucial part.

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Automation has transformed admissions follow-up and now drives higher lead-to-fee conversions

Senior Manager- Admissions at Sector 125

LeadSquared can be improved on various parameters. The platform should onboard various other vendors, such as a voice bot, which is a crucial requirement in the current market. LeadSquared is currently in the development phase of a voice bot, which is essential for connecting with prospective leads in a short duration. Improving the Converse feature, which is currently complex, will impact costing; however, if Converse is implemented, there would be no need to associate with other life or chatbots. Converse would suffice the requirement for voice and chatbots, and the voice AI could also replace the voice bot currently sought in the market. Regarding reporting, it has become easier with the new UI platform, but the reporting section can still be improved by providing an easier view for the analytics section. The current setup is slightly complex for a normal sales user to access and understand reports pulled from LeadSquared. The analytics section needs improvement, and there are filters that also require work. Triggering the number of leads that have not been connected after multiple dialing attempts requires multiple combinations through advanced filter options to pull out that data, which is complex for sales users. Certain tabs based on customer requirements and customization should become more accessible for the calling team to help them achieve connected call goals.

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Top Industries

By visitors reading reviews

No data available

University

23%

Construction Company

16%

Outsourcing Company

10%

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	4
Midsize Enterprise	3
Large Enterprise	16

Questions from the Community

What needs improvement with Data Cloud?

The Salesforce team can make Data Cloud more user-friendly and a bit more open. The documentation should be improved. That is the first thing. They have very poor documentation on Data Cloud. For m...

What is your primary use case for Data Cloud?

We are mainly using Data Cloud to harmonize our Marketing Cloud personalization data and the customer data from our database. Whatever data is coming from Marketing Cloud personalization is streami...

What advice do you have for others considering Data Cloud?

The only good thing about Data Cloud is that it is easily integratable with different Salesforce systems or products. My overall rating for Data Cloud is six out of ten.

What is your experience regarding pricing and costs for LeadSquared?

The pricing and setup cost were challenging to negotiate; LeadSquared provided high pricing but this was managed through negotiation. However, the basic problem with LeadSquared is that they tend t...

What needs improvement with LeadSquared?

What is your primary use case for LeadSquared?

LeadSquared is utilized to capture leads and call on the data for lead to form conversion. When a prospective candidate searches for courses at one of the Amity University campuses on the website, ...

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Product Reports

Data Cloud

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Download LeadSquared product report

Overview

Data Cloud provides businesses with a comprehensive platform for managing and analyzing vast data sets, empowering users to drive data-driven decisions effectively.

This platform offers robust capabilities enabling users to harness data for strategic insights. Key use cases include data warehousing, real-time analytics, and machine learning model deployment. Data Cloud stands out for its scalability, ease of integration with existing systems, and advanced security features. Users point out room for improvement regarding cost management and interface flexibility, which could enhance experience and efficiency.

What are the key features of Data Cloud?

Scalability: Handles vast data volumes, ensuring seamless performance expansion.
Integration: Easily integrates with current systems, facilitating smooth data flow.
Security: Offers robust features to safeguard sensitive information.
Analytics: Provides real-time data processing and advanced analytical tools.
Machine Learning: Supports deploying models to drive data-driven initiatives.

What benefits and ROI should users look for?

Enhanced Decision-Making: Access to actionable insights from accurate data.
Cost Efficiency: Optimizes data storage and processing costs.
Improved Performance: Boosts operational speed and productivity.
Data Accessibility: Ensures valuable information is readily available.
Increased Security: Protects data from potential threats.

Data Cloud is implemented in industries such as finance, healthcare, and retail to streamline data management and analytics. Financial institutions utilize it for risk assessment and fraud detection, whereas healthcare providers deploy it for patient data analysis. Retailers leverage its capabilities for inventory management and customer behavior insights, demonstrating versatility across sectors.

Salesforce

LeadSquared offers customizable CRM features that integrate seamlessly with existing systems, making it a valuable tool for automation and lead management with varied pricing options. It efficiently supports tasks, enhancing workflow through automation and integration with apps like Shopify and telephony systems.

LeadSquared's capabilities in lead conversion and efficiency improvement are recognized through its comprehensive CRM functionalities, providing insights into sales performance with call and email tracking alongside intuitive dashboards. While users experience efficiency gains and growth in their customer base, some areas require enhancement, including workflow automation, telephony integration, and stability in handling large campaigns. Addressing these stability issues with potential improvements in customer service response times and expanding functionalities like chatbots would significantly enhance user satisfaction.

What are the key features of LeadSquared?

Customizable Integrations: Easily integrates with existing systems like Shopify and telephony apps
Automation: Streamlines tasks, saving time and increasing efficiency
Lead Management: Efficiently captures and manages leads
Insightful Dashboards: Provides in-depth performance tracking through call and email tracking

What benefits or ROI indicators should users check in reviews?

Lead Conversion Improvement: Noticeable increase in lead conversion rates
Efficiency Gains: Significant time savings and task automation
Customer Base Growth: Enhanced ability to expand customer reach
Ease of Use: Minimal training needed for CRM capabilities

Industries such as real estate, education, and finance leverage LeadSquared as a central CRM system to capture and handle leads efficiently. It facilitates B2B and B2C sales processes by automating lead management and integrating essential communication tools like telephony and WhatsApp, resulting in improved sales efficiency and optimized customer interactions.

Sample Customers

Information Not Available

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,

Data Cloud vs. LeadSquared