Cognizant CRM ServicesCognizant CRM Services offer customized CRM solutions that address specific challenges in financial services, insurance, healthcare, retail and other industries. For a large bio-pharma company, Cognizant created a single customer management system that combined previously separate systems spread throughout the sales and marketing organization. The new multi-tiered solution was built using a single database to avoid data redundancy and inconsistency and separated business rules from underlying software code.
