- Matching, merging and survivorship
- Maintaining cross reference and merge history information
Consultant at a wellness & fitness company with 1,001-5,000 employees
The initial set up and configuration is fairly straight forward, which is one of the strengths of this product.
Pros and Cons
- "The Informatica MDM tool provided a very robust and cost effective solution to implement a single view of physicians."
- "The major area of improvement is its GUI front end."
What is most valuable?
How has it helped my organization?
A lot of my pharmaceutical clients had to implement an Aggregate Spend application to track how much money they are spending on their prescribing physicians. This was need to comply with the Sunshine Act and their was a need to uniquely and unambiguously identify these physicians. The Informatica MDM tool provided a very robust and cost effective solution to implement a single view of physicians.
What needs improvement?
The major area of improvement is its GUI front end. The out of the box solution call Informatica Data Director is not at all user friendly, it is a data stewardship tool. A user friendly and feature rich front end will be a great improvement.
For how long have I used the solution?
I've been using it for over eight years.
Buyer's Guide
Informatica Intelligent Data Management Cloud (IDMC)
March 2026
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What was my experience with deployment of the solution?
Only minor issues which can usually be resolved by the Informatica Support team.
What do I think about the stability of the solution?
Never when the implementation and sizing guidelines were followed.
What do I think about the scalability of the solution?
Never when the implementation and sizing guidelines were followed.
How are customer service and support?
Customer Service: Customer service is very timely and consists of very capable and competent staff.Technical Support: Technical Support is very timely and consists of very capable and competent staff.
Which solution did I use previously and why did I switch?
I was implementing the Siebel UCM product before while working for Oracle. I had to switch because my client opted for the Informatica/Siperian MDM solution. I have been implementing this product ever since.
How was the initial setup?
The initial set up and configuration is fairly straight forward, which is one of the strengths of this product.
What about the implementation team?
I have implemented this solution with vendor teams as well as in-house ones. A rigorous Vendor Selection process including reference checks are a must if using a vendor to ensure successful implementation. I prefer to work with in-house teams so that it becomes a great learning process for everyone who will have to enhance, maintain and support the MDM application.
What was our ROI?
In most of the implementations we used relative implementation costs rather than ROI and the Informatica MDM solution is very cost effective.
What's my experience with pricing, setup cost, and licensing?
It varies by the size of the projects based upon number of sources, data volumes and quality, complexities, etc.
Which other solutions did I evaluate?
Most of my clients go through a Product Evaluation and Recommendation phase during their MDM implementation and the other options usually evaluated are solution offerings from IBM, Oracle, SAP, SAS, Trillium, etc.
What other advice do I have?
Always start by forming a robust Data Governance organization to ensure implementation of good data quality standards, policies and processes.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Senior IT Application Specialist at a tech company with 10,001+ employees
We started with Firstlogic then switched to Informatica for it's ease of use.
Pros and Cons
- "It has improved the customer data management where we had the incorrect addresses and data cleansing, also in finding the duplicates so as to ensure the customer data is not duplicated."
- "Asia pacific region address validation needs to be improved."
Buyer's Guide
Informatica Intelligent Data Management Cloud (IDMC)
March 2026
Learn what your peers think about Informatica Intelligent Data Management Cloud (IDMC). Get advice and tips from experienced pros sharing their opinions. Updated: March 2026.
884,933 professionals have used our research since 2012.
Data Analyst / Data Integration at a comms service provider with 51-200 employees
Solid Integration tool. GUI is poor and needs improvement.
Pros and Cons
- "Informatica Data Quality is a solid integration tool."
- "GUI is poor in IDQ"
Architect at a insurance company with 1,001-5,000 employees
Excellent MDM in my opinion. Needs better workflows for our business users.
Pros and Cons
- "Seamless integration of MDM, data quality and data integration modules."
- "When we compared Informatica to SAP, we realized that we lose the ability to integrate easily with our SAP business applications"
Principal Delivery Lead at Arq group
Data extraction process could be easier and requires a feature to provide data streaming insights
Pros and Cons
- "The product seems stable enough."
- "It is more complicated to extract data using the product compared to Visio. The system could display the details on the screen."
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Updated: March 2026
Product Categories
Data Management Platforms (DMP) Cloud Master Data Management (MDM) AI Data Analysis Data Observability Product Information Management (PIM) Test Data Management Services Integration Platform as a Service (iPaaS) Metadata Management Data Masking Data Integration Test Data Management Data Governance Cloud Data Integration API Management Business-to-Business Middleware Business Process Management (BPM) Data QualityPopular Comparisons
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Quick Links
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Hi There,
You make learning and reading addictive. All eyes fixed on you. Thank you being such a good and trust worthy guide.
Thank you for your helpful sugestions Informatica IDQ training USA.
I tried the option IS_EXPR_VAR and it is treating the string as a expression.
But my requirement is that I have this expression logic changing for each record.
so I need to lookup for each record, fetch the logic and set this to mapping variable.
But when i try to set it , it gives me below error.
Excellent tutorials - very easy to understand with all the details. I hope you will continue to provide more such tutorials.
Best Regards,
Kevin