Our use cases involve customer segmentation for targeted marketing, where I use machine learning to identify potential customers interested in a new product. Another is a recommendation system on our company website, where I use machine learning to suggest additional products to customers based on their browsing or purchase history. Lastly, there is pricing estimation, where I use machine learning to predict the price of an item or article.
Data Product Owner at World Media Group, LLC
Easy to use, increases productivity, and allows users to quickly build and experiment with machine learning models
Pros and Cons
- "The drag-and-drop interface of Azure Machine Learning Studio has greatly improved my workflow."
- "One area where Azure Machine Learning Studio could improve is its user interface structure."
What is our primary use case?
What is most valuable?
The features of Azure Machine Learning Studio that I find most valuable depend on the type of model I'm working with. For integration, knowing halfway indicators is crucial to assess model performance. For classification models, the confusion matrix is important for evaluation, while for regression models, statistical tests like the provision statistics are valuable.
What needs improvement?
One area where Azure Machine Learning Studio could improve is its user interface structure. Simplifying the initial information presented upon first use could make it more accessible, especially for users with limited technical skills. Providing only essential information upfront would enhance the user experience and reduce complexity.
For how long have I used the solution?
I have been working with Microsoft Azure Machine Learning Studio for three years.
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Microsoft Azure Machine Learning Studio
September 2025

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What do I think about the stability of the solution?
I would rate the stability of the solution at a six out of ten. Improving stability involves finding people with the right skills to handle problems that arise. While stability depends on how well the solution is installed, ongoing efforts are needed to address issues and refine the system. We are working step by step to identify and solve problems, but there's room to find more comprehensive solutions as they come up.
What do I think about the scalability of the solution?
I would rate the scalability of Azure Machine Learning Studio at about a seven out of ten. While it offers high scalability, it can be challenging for less technical users and may encounter issues with defects and industrial licensing, particularly in logistics projects.
At our company, we use Azure Machine Learning Studio daily.
Which solution did I use previously and why did I switch?
Before Microsoft Azure Machine Learning Studio, we used on-premises solutions. We made the switch to Azure Machine Learning and the cloud to modernize our projects and leverage the benefits of cloud computing.
What other advice do I have?
I use Azure Machine Learning Studio for predictive modeling in my project. I follow a workflow that involves selecting data, preprocessing it, training models, and deploying them. The Studio's tools cover all these steps, making it convenient for me to build and deploy predictive models.
In a specific scenario, I used Azure Machine Learning Studio for data preprocessing by creating new variables. This involved tasks like transforming variable types or combining multiple variables to create new ones. Additionally, I employed cross-validation techniques, such as k-fold validation, to assess model performance and select appropriate metrics for evaluation.
The most important aspect of my machine learning projects is the quality of the data. It is crucial to determine whether the data can provide meaningful information relevant to the project's use case, regardless of the specific tools or features used.
The drag-and-drop interface of Azure Machine Learning Studio has greatly improved my workflow. It is easy to use and increases productivity by allowing quick experimentation and visualization of data pipelines. This feature enables me to iterate rapidly and efficiently, especially for small projects or presentations.
I would rate the performance of the solution at an eight out of ten for my team. However, our data volume is not the largest. While I believe our performance is strong, other companies might rate it lower due to different circumstances.
My advice for someone considering installing Azure Machine Learning Studio is that it is user-friendly, especially for technical users. You can easily upload data and analyze it with the examples provided. The drag-and-drop interface makes it intuitive, and upgrading to this tool for data analysis is a good idea.
Overall, I would rate Azure Machine Learning Studio as a nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

Reliable with great visualization capabilities and helpful support
Pros and Cons
- "The visualizations are great. It makes it very easy to understand which model is working and why."
- "The solution cannot connect to private block storage."
What is our primary use case?
We primarily use the solution for sales forcasting and for creating a pipeline in Azure. We are publishing the pipeline from Azure DevOps, and through the AML endpoint so that the pipeline will run one after the other models. These predictions will be stored and we can visualize everything.
What is most valuable?
The designer and notebooks are great. We like the pipelines we are able to deploy and the process is very simple.
The visualizations are great. It makes it very easy to understand which model is working and why.
The setup is simple.
It is stable and reliable.
I have had no trouble scaling.
Technical support is good.
What needs improvement?
The solution cannot connect to private block storage. It does not allow this connection, which is a pain point. The confidential data needs to be removed from the block, and that becomes a security issue.
In Azure Databricks, how we are promoting the models could be easier. The UI in Daabricks is a bit easier. We'd like ML Studio to be streamlined.
For how long have I used the solution?
I've used the solution for about two and a half years.
What do I think about the stability of the solution?
The solution is stable and reliable. There are no bugs or glitches. It doesn't crash or freeze. The performance is good.
What do I think about the scalability of the solution?
The solution can scale. I haven't used Azure Kubernetes services yet. However, I haven't had issues with scaling so far.
We have around ten to 20 people on our project using the solution. Many users use it in our company - not just on my team.
How are customer service and support?
I've reached out to technical support. They have SLAs in place that help us to troubleshoot issues. Even critical issues get sorted out quickly. We're using premium Microsoft technical support.
Which solution did I use previously and why did I switch?
We also use Databricks. In Databricks, there is no designer module to design pipelines. There are other features available.
They do behave in the same way; however, in Databricks, I do need to do more configurations and a bit more work with it. Still, it allows me to connect to private blocks, which I cannot do in this product. It also requires me to run job clusters separately.
Security-wise, Databricks is more secure.
How was the initial setup?
This is easy to deploy. I did not fid the process to be overly complex.
What's my experience with pricing, setup cost, and licensing?
The solution has a higher price. I'd rate it three out of ten in terms of affordability.
What other advice do I have?
I am an end user.
I'd rate the solution eight out of ten. I'm pretty happy with its capabilities.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Buyer's Guide
Microsoft Azure Machine Learning Studio
September 2025

Learn what your peers think about Microsoft Azure Machine Learning Studio. Get advice and tips from experienced pros sharing their opinions. Updated: September 2025.
868,759 professionals have used our research since 2012.
Senior Machine Learning Engineer at EY
Requires minimal maintenance, is scalable, and stable
Pros and Cons
- "The solution is really scalable."
- "The price of the solution has room for improvement."
What is our primary use case?
I usually order a machine for training my models. I build the machine myself to include various images for working with Python or IR. I upload my data and scripts to the cloud and run the training process.
What is most valuable?
I'm beginning to learn about Databricks, which is a framework that works on Azure, AWS, and GCP. It has more power than the Azure main infrastructure, so I'm starting to explore it for things such as training models. I like all the features that Azure's main infrastructure provides, so I don't have a preferred feature. I think many people will move to Azure Databricks in the future.
What needs improvement?
The price of the solution has room for improvement.
For how long have I used the solution?
I have been using the solution for almost three years.
What do I think about the stability of the solution?
I don't have much experience with production environments since they are usually managed by DevOps rather than me when I deploy my work. However, I believe the solution is stable.
What do I think about the scalability of the solution?
The solution is really scalable.
How are customer service and support?
Microsoft has great technical support, which is really beneficial.
How was the initial setup?
The initial setup depends on the developer's knowledge of machine learning models as to whether it is easy or difficult. With a good understanding of these models, then we can get to work quickly in the environment. With 20 years of experience in IT, making applications on legacy platforms and non-web platforms, I have found that Azure has a very good implementation. The platform is so comprehensive that it doesn't matter what kind of work we do, we can find the tools needed to get the job done. In comparison to what I was doing five years ago, Azure is a great platform and I really enjoy working with it.
We should allocate up to 12 percent of our project time to deployment. Depending on the complexity of the solution, we should expect to spend more time on deployment.
What about the implementation team?
Some of our implementations are in-house and others are not.
What's my experience with pricing, setup cost, and licensing?
The solution cost is high.
What other advice do I have?
I give the solution an eight out of ten.
I began using Azure three months ago, connecting my local Visual Code environment with the actual environment. This was a major improvement for me, as I can now work and run experiments on my local computer. I'm really pleased with how comfortable I am using Azure on all platforms.
The solution requires a minimum of one developer for maintenance. We need a DevOps developer and the tech lead to define the scope of the problems to be solved. The tech lead will provide guidance and oversight, while the DevOps developer will be responsible for implementing the solutions.
I enjoy working and have no difficulty in recommending Azure Machine Learning Studio to others, however, I recognize that there are many implementations utilizing AWS. AWS is a formidable competitor, so it is essential to be familiar with both solutions. Unfortunately, I have missed out on opportunities because I am not situated in the US. The environment is excellent, however, the large American market and the companies therein rely heavily on our work. This requires me to stay apprised of current developments, such as the widespread adoption of AWS, and learn how to use alternative platforms.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Director and Owner at Standswell Ltd
Provides a range of tools and libraries we can access
Pros and Cons
- "The solution is integrated with our Microsoft Azure tenant, and we don't have to go anywhere else outside the tenant."
- "It would be great if the solution integrated Microsoft Copilot, its AI helper."
What is our primary use case?
We use Microsoft Azure Machine Learning Studio to generate predictive sales analytics and determine customer behavior.
How has it helped my organization?
Through the solution's customer data analysis, we conduct customer data experiments, test hypotheses, and develop sales strategies.
What is most valuable?
The solution is integrated with our Microsoft Azure tenant, and we don't have to go anywhere else outside the tenant. The solution's data pipelines are easier to configure, and the solution provides a range of tools and libraries we can access.
What needs improvement?
It would be great if the solution integrated Microsoft Copilot, its AI helper.
For how long have I used the solution?
I have been using Microsoft Azure Machine Learning Studio for one year.
What do I think about the stability of the solution?
The solution's stability depends on the fragility of libraries and the availability of services. Sometimes, the demand is very high in the public cloud, and performance and availability issues have occurred.
I rate the solution a six out of ten for stability.
What do I think about the scalability of the solution?
Microsoft Azure Machine Learning Studio is a very scalable solution. Three people are using the solution in our organization.
I rate the solution an eight out of ten for scalability.
How was the initial setup?
I rate the solution a seven out of ten for the ease of its initial setup.
What about the implementation team?
The solution’s deployment takes one hour.
What's my experience with pricing, setup cost, and licensing?
There is a lack of certainty with the solution's pricing. The risk is the pricing is high without you necessarily knowing. The workload drives the solution's pricing. If you give it a lot to do, it will cost a lot of money. It's about committing to how much you want to pay for. You don't necessarily know what you'll get for the price level that you agree.
On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a seven out of ten.
Which other solutions did I evaluate?
Before choosing the solution, we evaluated Databricks. We chose Microsoft Azure Machine Learning Studio to get as close to the Microsoft pattern as possible. We have a Microsoft first policy, and therefore, unless there's a reason not to use Microsoft, we choose Microsoft.
What other advice do I have?
I would recommend Microsoft Azure Machine Learning Studio to other users. I would also ask users to compare the solution with Microsoft Fabric, which is a collection of components to put a workflow together end to end.
Overall, I rate Microsoft Azure Machine Learning Studio a seven out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Lead Technical Instructor at Code.Hub
A well organized solution that helps to create pipelines in minutes
Pros and Cons
- "The product is well organized. The thing is how we will get the models to work within our code. We have some suggestions there, but we want to gain more experience and be ready to answer that because we are currently working on this and don't have all the answers yet. The tool is well organized. What I am very happy about is the ease of deploying new resources. You can easily create your pipeline within minutes."
- "One problem I experience is that switching between multiple accounts can be difficult. I don't think there are any major issues. Mostly, the biggest challenge is to identify business solutions to this. The tool should keep on updating new algorithms and not stay static."
What is our primary use case?
We have data from our business, and we want to make AI models. The question is how we want to use those models in our business. That's what we're going to do next year.
What is most valuable?
The product is well organized. The thing is how we will get the models to work within our code. We have some suggestions there, but we want to gain more experience and be ready to answer that because we are currently working on this and don't have all the answers yet.
The tool is well organized. What I am very happy about is the ease of deploying new resources. You can easily create your pipeline within minutes.
What needs improvement?
One problem I experience is that switching between multiple accounts can be difficult. I don't think there are any major issues. Mostly, the biggest challenge is to identify business solutions to this.
The tool should keep on updating new algorithms and not stay static.
For how long have I used the solution?
I have been working with the product for ten years.
What do I think about the stability of the solution?
I rate Microsoft Azure Machine Learning Studio's stability as nine out of ten.
What do I think about the scalability of the solution?
I rate the solution's scalability a ten out of ten. I am the single user of Microsoft Azure Machine Learning Studio.
How are customer service and support?
We haven't had any experience with the tool's support because we didn't use it. We are mature developers and don't need it at this time. We don't have any complex business needs.
How was the initial setup?
The tool's deployment time depends on the resource you will deploy. Some resources are deployed within minutes, while others may take more than 15-20 minutes. I have deployed mostly web applications, REST APIs, and databases.
What was our ROI?
We're trying to provide robust solutions to our customers, which previously involved multiple steps. Now, we're going to provide it in one step. That is our benefit because the customer will get a final solution, not a solution in steps. We will formalize and streamline them to align with our new solutions.
What's my experience with pricing, setup cost, and licensing?
We pay only the Azure costs for what we use, which involves some subscription costs. But essentially, you pay for what you use. There are no extra costs in addition to the standard licensing fees.
What other advice do I have?
We are trying to find some commercial value. I have learned how to use it, and we will integrate it into the project. That's our next goal.
I rate Microsoft Azure Machine Learning Studio a ten out of ten. If you want to use it, get the certifications, and then work on some projects to gain more experience.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Lead Engineer at EDP
A highly stable and scalable solution that facilitates production and can be deployed quickly
Pros and Cons
- "The solution facilitates our production."
- "The product must improve its documentation."
What is our primary use case?
We use the solution to develop prompt flows.
What is most valuable?
The solution facilitates our production. Instead of running a lot of hard code, I just put my prompt flow in Machine Learning Studio, which takes care of the job.
What needs improvement?
The product must improve its documentation.
For how long have I used the solution?
I have been using the solution for six months.
What do I think about the stability of the solution?
I rate the tool’s stability a ten out of ten.
What do I think about the scalability of the solution?
Five people use the product in our organization. I rate the tool’s scalability a ten out of ten.
How was the initial setup?
The deployment is quite easy. It takes a few minutes. I rate the ease of deployment a seven out of ten.
What other advice do I have?
We have already implemented some pipelines on Azure, but it's not similar to what Machine Learning Studio offers. People who want to start using the product must read the box. Some things are not easy to implement. We are only using Azure. Overall, I rate the tool an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Data Scientist at Sunergy
Empowers developers to build, deploy, and manage high-quality models faster
Pros and Cons
- "In the Machine Learning Studio, particularly the Designer part, which is essentially Azure's demo designer, there is room for improvement. Many customers and users tend to switch to Microsoft Azure Multi-Joiners, which is a more basic version, but they do so internally. One area that could use enhancement is the process of connecting components. Currently, every time you want to connect a component, such as linking it to your storage or an instance like EC2, you have to input your username and password repeatedly. This can be quite cumbersome. Google, for instance, has made it more user-friendly by allowing easy access for connecting services within a workspace. In a workspace, you can set up various resources like storage, a database cluster, machine learning studio, and more. When connecting these services, there's no need to enter your username and password each time, making it a more efficient process. Another aspect to consider is the role of the designer, and they were to integrate a large language model to handle various tasks, it could significantly enhance the overall scalability and usability of the platform."
What is our primary use case?
I've had experience working for two distinct companies. My previous employer operated in the telecom domain, primarily focused on telecom-related projects. In my current role, which is in the shipping domain, we primarily manage shipping cases. Furthermore, our current work predominantly revolves around a machine learning platform implemented on storage systems.
How has it helped my organization?
Performing tasks in a cloud service is incredibly straightforward. It offers excellent scalability and provides both JUPITAN and designer environments. There's no need to write extensive code; instead, you can simply drag and drop elements and connect components effortlessly. This allows for the creation of end-to-end workflows with minimal effort. It's a user-friendly and scalable solution, which is why I prefer working with it. Additionally, it allows for effective version control management.
What needs improvement?
In the Machine Learning Studio, particularly the Designer part, which is essentially Azure's demo designer, there is room for improvement. Many customers and users tend to switch to Microsoft Azure Multi-Joiners, which is a more basic version, but they do so internally.
One area that could use enhancement is the process of connecting components. Currently, every time you want to connect a component, such as linking it to your storage or an instance like EC2, you have to input your username and password repeatedly. This can be quite cumbersome. Google, for instance, has made it more user-friendly by allowing easy access for connecting services within a workspace. In a workspace, you can set up various resources like storage, a database cluster, machine learning studio, and more. When connecting these services, there's no need to enter your username and password each time, making it a more efficient process. Another aspect to consider is the role of the designer, and they were to integrate a large language model to handle various tasks, it could significantly enhance the overall scalability and usability of the platform.
For how long have I used the solution?
I have been working with Microsoft Azure Machine Learning Studio for three years.
What do I think about the stability of the solution?
I would rate it eight out of ten.
What do I think about the scalability of the solution?
I would rate it eight out of ten.
Which solution did I use previously and why did I switch?
Yes, I have worked with Azure in my previous experiences.
How was the initial setup?
The initial setup duration largely depends on your prior experience with the service. While setting up is generally straightforward, the time-consuming part comes in when you have to repeatedly input your username and password to connect with different building blocks. The deployment time can vary significantly. If you opt for an internal deployment suggested by Azure, it's relatively quick. However, if you're looking for an external deployment, it might take more time. The deployment timeline hinges on the project's scope and architecture.
Based on my experience, I find that it typically doesn't require a substantial amount of time.
In my previous experience using Azure and Machine Learning Studio, the database service offers an integrated option for data cleaning and ETL. This means you don't need to allocate extra time for data preparation and deployment because everything is interconnected. Monitoring progress is also feasible. Therefore, in terms of deployment and data engineering, there's generally not a significant increase in time required unless the project scope is extensive. For moderately scaled projects, a single person can handle the entire deployment.
The initial setup is moderate and I would rate it seven out of ten.
What's my experience with pricing, setup cost, and licensing?
There isn’t any such expensive costs and only a standard license is required.
What other advice do I have?
It is a good solution and will prove to be very helpful for your project. I would recommend it and rate it seven out of ten.
Which deployment model are you using for this solution?
Private Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Technical Director at Integral Solutions (Asia) Pte Ltd
A solution to help deal with cross-selling and upselling activities that need to include generative AI in its future release
Pros and Cons
- "The most valuable feature of the solution is the availability of ChatGPT in the solution."
- "Stability-wise, you may face certain problems when you fail to refresh the data in the solution."
What is our primary use case?
My company uses Microsoft Azure Machine Learning Studio to help our company's customers view AI solutions.
My company's clients' use cases will be that they use the solution to feed information to the system about their customers who purchase from them. The solution also helps one to combine products to engage in cross-selling and upselling activities while keeping track of customer lifetime value. The solution also helps its users with the pricing simulation part to figure out what prices are good for the business and maximize the closing of the sale.
What is most valuable?
The most valuable feature of the solution is the availability of ChatGPT in the solution.
What needs improvement?
Improvement will be possible with more machine learning functionalities in Microsoft Azure Machine Learning Studio since, at times, the current accuracy of the solution is not good enough. It would be good if Microsoft Azure Machine Learning Studio could have a generative AI tool similar to ChatGPT.
For how long have I used the solution?
I have been using Microsoft Azure Machine Learning Studio for three years. My company functions as a reseller and a partner of Microsoft.
What do I think about the stability of the solution?
Stability-wise, I rate the solution a seven out of ten. With ML, you may face some data-related issues, especially considering that when dealing with customers at times, the data that comes in might not be clean. Stability-wise, you may face certain problems when you fail to refresh the data in the solution.
What do I think about the scalability of the solution?
Scalability-wise, I rate the solution a seven out of ten. My company still has to do some of our own optimizations to the data part of the solution until and unless we subscribe to some third-party data lake services, which is a better option but comes at a higher cost.
My company's client's organization has around 10 to 50 users of the solution.
My company caters to the requirements of medium and enterprise-sized companies.
How are customer service and support?
I rate the technical support a six out of ten.
How would you rate customer service and support?
Neutral
How was the initial setup?
I rate the initial setup phase of the solution a six on a scale of one to ten, where one is difficult, and ten is easy. The initial setup phase of the solution was a bit complex. The setup phase is a bit difficult if you want to view Microsoft Azure Machine Learning Studio as an application.
The solution is deployed 50 percent on the cloud and 50 percent on-premises.
Considering the fact that my company currently builds some standard solutions, Microsoft Azure Machine Learning Studio's deployment takes us around two to three months.
What's my experience with pricing, setup cost, and licensing?
I rate the solution's pricing a four on a scale of one to ten, where one is cheap, and ten is expensive.
There are some additional payments to be made apart from the licensing fees of the solution since buying Microsoft Azure Machine Learning Studio alone won't make it a complete solution. You will need the database and data lake services.
What other advice do I have?
Microsoft Azure Machine Learning Studio does not allow users to have a PnP option, like an ERP or a CRM system, where everything works if you include the data with the system. Sometimes, it is difficult to generate good patterns using the solution. You need to have good experience with the solution to move around with the data from the beginning before coming up with different strategies to end different problems. In general, the product is not a straightforward solution.
There is a need for Microsoft Azure Machine Learning Studio's users to put in some programming efforts to make the solution work accurately under different scenarios.
I rate the overall solution a six out of ten.
Which deployment model are you using for this solution?
Hybrid Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer. Reseller

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